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Singles in Pakistan Embrace Modern Matchmaking

In Lahore, Pakistan, dozens of young singles attended a matchmaking event by UK-based app Muzz. This event contrasts with traditional arranged marriages, offering features like blurred pictures and chaperone options. Participants shared experiences, stressing the importance of knowing partners before parental involvement.
In Lahore, Pakistan, a matchmaking event organized by UK-based matrimonial app Muzz brought together dozens of young singles seeking marriage partners.

This initiative contrasts with Pakistan's traditional arranged marriage system, where parents usually find matches within communities.

Muzz, an app exclusively for Muslims, offers features like blurred pictures and chaperone options, adhering to Islamic etiquette.

Despite social stigma around dating apps, about 100 people attended the Lahore event.

Muzz, which launched in 2015, has over 1.5 million users in Pakistan, its second-largest market.

Participants like Aimen and Moaz shared their experiences, citing the importance of knowing potential partners before involving parents.

Another event, Annie's Matchmaking Party, also took place, offering algorithm-based matches and combating criticisms of promoting hookup culture.

Noor ul Ain Choudhary, the organizer, emphasized the need for safe meeting spaces.

Abdullah Ahmed, an attendee, expressed optimism, having clicked with a potential match over shared interests.
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