Meghan, the Duchess of Sussex, has unveiled a rebranding of her lifestyle enterprise, now titled 'As Ever'.

This announcement arrives shortly before the debut of her Netflix series, 'With Love, Meghan', scheduled for March 4, 2025. The rebranding from the initial name, 'American Riviera Orchard', was undertaken to broaden the brand's appeal beyond the Santa Barbara region.

'As Ever' aims to offer a diverse array of products, including fruit preserves and home essentials, reflecting Meghan's personal interests in food, gardening, and entertaining.

The brand's launch is set to coincide with the premiere of 'With Love, Meghan', a series where Meghan shares her culinary and lifestyle insights alongside friends and notable guests.

Promotional materials feature appearances by her husband, Prince Harry, and their daughter, Princess Lilibet.

The series, comprising eight episodes, was filmed at a farmhouse near the couple's residence in Montecito, California.

Initially slated for a January release, the series was postponed due to the California wildfires.

In conjunction with these ventures, Meghan has reestablished her presence on social media, launching a personal Instagram account, @meghan, which has rapidly garnered a substantial following.

The 'As Ever' brand also maintains an official Instagram presence, @aseverofficial, to engage with its audience and provide updates on upcoming products and events.