London Daily

Focus on the big picture.
Monday, Jul 13, 2026

Word 'Christmas' is 'BLOCKED from gov Covid test ad as it's not inclusive enough'

Word 'Christmas' is 'BLOCKED from gov Covid test ad as it's not inclusive enough'

THE word 'Christmas' has reportedly been blocked from a promotional Covid vaccine campaign run by the government as it's "not inclusive enough".

Using the festive word may offend minority religions and therefore civil servants have been banned from using it in their ads, it was revealed.

It comes as ministers tried to run a new publicity campaign telling students to get tested before returning to their families for the holidays.

The slogan "Don't take Covid home for Christmas" was vetoed by Cabinet Office officials because of the "exclusive" word, according to the Mail on Sunday.

One Muslim Tory MP branded the Christmas word ban "ridiculous" as ministers scramble to get people on board with the latest Covid restrictions.

The Government is planning to use social media influencers on TikTok to get students vaccinated before the holidays.

But an email seen this week showed that civil servants were advised to say "festive season" instead of "Christmas" to promote the jab rollout.

It read: "We have been advised by Cabinet Office that we should not use the word Christmas - as the Government campaign needs to be inclusive and some religions don't celebrate Christmas...

"The other option was "festive season" which keeps the emotional motivation. We have done with "Don't take Covid-19 home for the holidays" - as it links to school and university Christmas holidays.

"The alliteration with "home" and "holidays" scans well and is memorable."

But another official then pointed out that "holidays" is an Americanism - and asked for the slogan to be changed "Don't take Covid-19 home."

Last night, Saqib Bhatti, the Conservative MP for Meriden, said: "As a Muslim, I find it ridiculous we can't enjoy this special time of year.

"I look forward to showing my new son his first Christmas tree. The idea you can't mention Christmas is completely ridiculous.

"It's a time to celebrate, whatever your background. It's part of the British culture I love. It's the celebration of all cultures that makes this the most welcoming country in the world.

"I'm proud of that and proud to celebrate Christmas. The Blob needs to stop waging war on Christmas and get on with delivering for the British people."

This comes as compulsory mask-wearing returned in a bid to save Christmas from a super-mutant coronavirus.

DON'T MENTION IT


Boris Johnson ordered the move after at least two cases of the fast-spreading Omicron variant were found in the UK.

He also urged people to get booster jabs, saying: “It’s more vital than ever.”

Mask-wearing will again be compulsory in shops and buses, trains and taxis in England from tomorrow.

Overseas travel and self-isolation rules have been tightened after the first two cases of the super-strain were detected in Britain.

Scientists will explore how the booster programme can be extended, including to those as young as 18.

Omicron — discovered only days ago in southern Africa — has been declared the worst variant yet by one expert, while there are fears it might reduce vaccine protection over time.

The PM’s measures, outlined at a Downing Street briefing, aim to slow down its spread until scientists know just how dangerous it is.

But Mr Johnson stopped short of imposing a devastating shutdown of pubs and restaurants in the run-up to Christmas.

Newsletter

Related Articles

0:00
0:00
Close
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Netflix Weighs Always-On Channels, Bundles and Short-Form Video
Passenger Is Pulled Partly Outside Ryanair Jet After Window Fails Mid-Flight
Innovation-led growth strategy
Public service reform pressure
Defence and industrial security
Labour leadership transition and economic reset
Northern England Pushes for Greater Influence in Britain’s Future Economic Model
UK Technology Strategy Focuses on Life Sciences, Digital Innovation and Research Investment
Britain and United States Maintain Focus on Pharmaceuticals Cooperation and Industrial Growth
UK Public Services Face Continued Pressure as Government Promises Visible Improvements
Regional Economic Power Becomes Key Theme in Britain’s Next Political Phase
Britain Expands Support for Small Businesses as Firms Seek Better Access to Finance
UK Economy Remains Central Political Challenge as Cost of Living and Growth Concerns Persist
National Health Service Introduces New Workplace Reviews to Improve Conditions for Healthcare Staff
UK Life Sciences Sector Secures More Than Three Billion Pounds in Investment to Support Innovation
Britain Strengthens Defence Strategy as Security Concerns Reshape Military and Industrial Policy
Andy Burnham Promises Stronger UK Defence Industry and Expanded Domestic Production
UK Government Faces Difficult Spending Choices as Labour Leadership Transition Approaches
Rachel Reeves Warns Andy Burnham of Immediate Economic Challenges After Expected Leadership Change
Andy Burnham Prepares to Lead UK Government With Plans for Regional Power Shift and Economic Reset
Government Creates Emergency Support Scheme for Financially Struggling Universities
United Kingdom Replaces Traditional Farm Subsidies With Payments Linked to Environmental Performance
National Grid Reports First Week of Electricity Generation Without Fossil Fuels
United Kingdom Financial Regulator Introduces Tougher Capital Rules for Cryptocurrency Exchanges
Belfast Harbour Expands Operations to Attract Investment Through United Kingdom and European Union Market Access
Scottish Government Threatens Legal Challenge Over Westminster Cuts to North Sea Transition Funding
United Kingdom Accelerates Trans-Pennine High-Speed Rail Project Linking Northern Cities
United Kingdom Secures Ten Billion Pound Investment for Cambridge Quantum Computing Campus
Port Talbot Steelworks Wins Support for Green Hydrogen Transition and Protection of Industrial Jobs
United Kingdom Sends Royal Navy Carrier Strike Group to Indo-Pacific as Regional Security Focus Expands
National Health Service Expands Artificial Intelligence Diagnostics Across England to Reduce Screening Backlogs
United Kingdom Launches Fifty Billion Pound Infrastructure Fund to Accelerate Housing and Construction
UK Medical Chiefs Update Health Guidance to Promote Everyday Physical Activity
Office of Communications Keeps Wikipedia Under Review Under UK Online Safety Rules
UK Defence Ministry Expands Deep-Strike Capability Through Precision Missile Programme
Russell Group Universities Warn Funding Cuts Could Damage NHS Workforce Training
UK Parliament Calls for National Emergency Broadcast as Heatwave Conditions Intensify
UK and Netherlands Strengthen Naval Cooperation With New Amphibious Defence Partnership
UK Defence Ministry Joins International Missile Programme With One Hundred and Ninety Million Pound Investment
Bank of England Warns Middle East Conflict and AI Risks Could Pressure UK Economy
UK Government Introduces New Rules to Limit Foreign Influence in Political Donations
UK and France Prepare Naval Mission to Protect Shipping Through Strait of Hormuz
United States Pressures UK to Increase Defence Spending at NATO Summit
Bank of England Warns Artificial Intelligence Investment Boom Could Create Financial Stability Risks
Bank of England Begins Direct Oversight of Critical Technology Providers Supporting UK Finance
Andy Burnham Set to Become UK Prime Minister After Labour Leadership Race Clears Path to Downing Street
Scottish Fishing Industry Calls for Emergency Support Amid Rising Costs
UK Supports Stronger European Response to Russian Actions in Ukraine
Devon and Cornwall Police Release Suspect in Ann Widdecombe Murder Investigation
×