London Daily

Focus on the big picture.
Saturday, Feb 21, 2026

Word 'Christmas' is 'BLOCKED from gov Covid test ad as it's not inclusive enough'

Word 'Christmas' is 'BLOCKED from gov Covid test ad as it's not inclusive enough'

THE word 'Christmas' has reportedly been blocked from a promotional Covid vaccine campaign run by the government as it's "not inclusive enough".

Using the festive word may offend minority religions and therefore civil servants have been banned from using it in their ads, it was revealed.

It comes as ministers tried to run a new publicity campaign telling students to get tested before returning to their families for the holidays.

The slogan "Don't take Covid home for Christmas" was vetoed by Cabinet Office officials because of the "exclusive" word, according to the Mail on Sunday.

One Muslim Tory MP branded the Christmas word ban "ridiculous" as ministers scramble to get people on board with the latest Covid restrictions.

The Government is planning to use social media influencers on TikTok to get students vaccinated before the holidays.

But an email seen this week showed that civil servants were advised to say "festive season" instead of "Christmas" to promote the jab rollout.

It read: "We have been advised by Cabinet Office that we should not use the word Christmas - as the Government campaign needs to be inclusive and some religions don't celebrate Christmas...

"The other option was "festive season" which keeps the emotional motivation. We have done with "Don't take Covid-19 home for the holidays" - as it links to school and university Christmas holidays.

"The alliteration with "home" and "holidays" scans well and is memorable."

But another official then pointed out that "holidays" is an Americanism - and asked for the slogan to be changed "Don't take Covid-19 home."

Last night, Saqib Bhatti, the Conservative MP for Meriden, said: "As a Muslim, I find it ridiculous we can't enjoy this special time of year.

"I look forward to showing my new son his first Christmas tree. The idea you can't mention Christmas is completely ridiculous.

"It's a time to celebrate, whatever your background. It's part of the British culture I love. It's the celebration of all cultures that makes this the most welcoming country in the world.

"I'm proud of that and proud to celebrate Christmas. The Blob needs to stop waging war on Christmas and get on with delivering for the British people."

This comes as compulsory mask-wearing returned in a bid to save Christmas from a super-mutant coronavirus.

DON'T MENTION IT


Boris Johnson ordered the move after at least two cases of the fast-spreading Omicron variant were found in the UK.

He also urged people to get booster jabs, saying: “It’s more vital than ever.”

Mask-wearing will again be compulsory in shops and buses, trains and taxis in England from tomorrow.

Overseas travel and self-isolation rules have been tightened after the first two cases of the super-strain were detected in Britain.

Scientists will explore how the booster programme can be extended, including to those as young as 18.

Omicron — discovered only days ago in southern Africa — has been declared the worst variant yet by one expert, while there are fears it might reduce vaccine protection over time.

The PM’s measures, outlined at a Downing Street briefing, aim to slow down its spread until scientists know just how dangerous it is.

But Mr Johnson stopped short of imposing a devastating shutdown of pubs and restaurants in the run-up to Christmas.

Newsletter

Related Articles

0:00
0:00
Close
UK Confirms Preferential U.S. Trading Terms Will Continue After Supreme Court Tariff Ruling
U.S. and U.K. to Hold Talks on Diego Garcia as Iran Objects to Potential Military Use
UK Officials Weigh Possible Changes to Prince Andrew’s Position in Line of Succession Amid Ongoing Scrutiny
British Police Probe Epstein’s UK Airport Links and Expand High-Profile Inquiries
The Impact of U.S. Sanctions on Cuba's Humanitarian Crisis: A Tightening Noose
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
British Co-founder of ASOS falls to his death from Pattaya apartment
Early 2026 Data Suggests Tentative Recovery for UK Businesses and Households
UK Introduces Digital-First Passport Rules for Dual Citizens in Border Control Overhaul
Unable to Access Live Financial Data for January UK Surplus Report
UK Government Considers Law to Remove Prince Andrew from Royal Line of Succession
UK ‘Working Closely with US’ to Assess Impact of Supreme Court Tariff Ruling
Trump Criticises UK Decision to Restrict Use of Bases in Potential Iran Strike Scenario
UK Foreign Secretary and U.S. State Chief Hold Strategic Talks as Tensions Rise Over Joint Air Base
Two teens arrested in France for alleged terror plot.
Nordic Fracture: How Criminal Scandals and Toxic Ties are Dismantling the Norwegian Crown
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
King Charles III Opens London Fashion Week as Royal Family Faces Fresh Scrutiny
Trump’s Evolving Stance on UK Chagos Islands Deal Draws Renewed Scrutiny
House Democrat Says Former UK Ambassador Unable to Testify in Congressional Epstein Inquiry
No Record of Prince Andrew Arrest in UK as Claims Circulate Online
UK Has Not Granted US Approval to Launch Iran Strikes from RAF Bases, Government Confirms
AI Pricing Pressure Mounts as Chinese Models Undercut US Rivals and Margin Risks Grow
Global Counsel, Advisory Firm Co-Founded by Lord Mandelson, Enters Administration After Client Exodus
London High Court dispute over Ricardo Salinas’s $400mn Elektra share-backed bitcoin loan
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Former Student Files Civil Claim Against UK Authorities After Rape Charges Against Peers Are Dropped
Archer Aviation Chooses Bristol for New UK Engineering Hub to Drive Electric Air Taxi Expansion
UK Sees Surge in Medical Device Testing as Government Pushes Global Competitiveness
UK Competition Watchdog Flags Concerns Over Proposed Getty Images–Shutterstock Merger
Trump Reasserts Opposition to UK Chagos Islands Proposal, Urges Stronger Strategic Alignment
Greek Prime Minister Kyriakos Mitsotakis advocates for a ban on minors using social media.
Liberal Senator Michaelia Cash Accuses Prime Minister of Lying to Australians
Meanwhile in Time Square, NYC One of the most famous landmarks
Jensen Huang just told the story of how Elon Musk became NVIDIA’s very first customer for their powerful AI supercomputer
A Lunar New Year event in Taiwan briefly came to a halt after a temple official standing beside President Lai Ching‑te suddenly vomited, splashing Lai’s clothing
Jillian Michaels reveals Bill Gates’ $55 million investment in mRNA vaccines turned into over $1 billion.
Ex-Prince Andrew Mountbatten-Windsor's arrested
Former British Prince Andrew Arrested on Suspicion of Misconduct in Public Office
Four Chagos Islanders Establish Permanent Settlement on Atoll
Unitree Robotics founder Wang Xingxing showcases future robot deployment during Spring Festival Gala.
UK Inflation Slows Sharply in January, Strengthening Case for Bank of England Rate Cut
Hide the truth, fake the facts, pretend the opposite, Britain is as usual
France President Macron says Free Speech is Bull Sh!t
Viktor Orbán getting massive praise for keeping Hungary safe, rich and migrant-free!
UK Inflation Falls to Ten-Month Low, Markets Anticipate Interest Rate Cut
UK House Prices Climb 2.4% in December as Market Shows Signs of Stabilisation
BAE Systems Predicts Sustained Expansion as Defence Orders Reach Record High
×