UK Small Businesses Thrive on TikTok Shop with Rapid Growth and New Support Initiatives
More than 200,000 British small and medium-sized enterprises now generate revenue through TikTok’s e-commerce platform as major retailers and support schemes boost local entrepreneurship.
Small and medium-sized businesses across the United Kingdom are experiencing a significant surge in online sales through TikTok Shop, where more than 200,000 enterprises now generate revenue and have transformed their commercial prospects through the platform’s discovery commerce model.
The dramatic expansion represents a doubling of the number of UK vendors using TikTok Shop compared with this time last year and peaked during Black Friday 2025, when the site recorded its highest-ever daily sales with items sold at a rate of twenty-seven per second.
Major UK retailers such as Marks & Spencer, Samsung, QVC, Clarks and Sainsbury’s have also embraced TikTok Shop, joining a landscape that hosts more than 6,000 live shopping events daily and enabling brands to reach customers directly through shoppable videos, livestreams and a dedicated shop tab on their profiles.
Small business success stories range from Ooh and Aah Cookies achieving seven-figure revenue through the platform to Hair Anatomy generating a significant proportion of its annual income via TikTok Shop’s integrated checkout and content-driven commerce.
In recognition of this momentum, TikTok has invested £750,000 in its Shop Local support scheme, aimed at helping British small and medium enterprises sell locally produced goods and scale their operations through mentorship, marketing support and creator connections, with packages worth over £150,000 offered to selected winners.
The platform has also partnered with The King’s Trust to bring the globally successful Supporting Our Artisans and Retailers (SOAR) programme to the UK, which will equip young entrepreneurs with the skills and confidence to grow sustainable ventures in today’s digital economy.
Analysts say TikTok’s discovery-led approach enables even firms without large budgets or established followings to achieve visibility and sales, helping them compete in an increasingly competitive online marketplace.
At the same time, partnerships such as TikTok Shop’s integration with Royal Mail’s nationwide delivery network are streamlining logistics for sellers, increasing confidence among consumers and enhancing the platform’s role as a key engine of small business growth in Britain’s e-commerce ecosystem.
The dramatic expansion represents a doubling of the number of UK vendors using TikTok Shop compared with this time last year and peaked during Black Friday 2025, when the site recorded its highest-ever daily sales with items sold at a rate of twenty-seven per second.
Major UK retailers such as Marks & Spencer, Samsung, QVC, Clarks and Sainsbury’s have also embraced TikTok Shop, joining a landscape that hosts more than 6,000 live shopping events daily and enabling brands to reach customers directly through shoppable videos, livestreams and a dedicated shop tab on their profiles.
Small business success stories range from Ooh and Aah Cookies achieving seven-figure revenue through the platform to Hair Anatomy generating a significant proportion of its annual income via TikTok Shop’s integrated checkout and content-driven commerce.
In recognition of this momentum, TikTok has invested £750,000 in its Shop Local support scheme, aimed at helping British small and medium enterprises sell locally produced goods and scale their operations through mentorship, marketing support and creator connections, with packages worth over £150,000 offered to selected winners.
The platform has also partnered with The King’s Trust to bring the globally successful Supporting Our Artisans and Retailers (SOAR) programme to the UK, which will equip young entrepreneurs with the skills and confidence to grow sustainable ventures in today’s digital economy.
Analysts say TikTok’s discovery-led approach enables even firms without large budgets or established followings to achieve visibility and sales, helping them compete in an increasingly competitive online marketplace.
At the same time, partnerships such as TikTok Shop’s integration with Royal Mail’s nationwide delivery network are streamlining logistics for sellers, increasing confidence among consumers and enhancing the platform’s role as a key engine of small business growth in Britain’s e-commerce ecosystem.
