Keir Starmer is the frontrunner for UK Prime Minister post-July 4 elections. Conservative PM Rishi Sunak faces competition from Nigel Farage of Reform UK, who has gained traction on TikTok with viral videos. Farage's social media strategy, driven by 23-year-old Jack Anderton, appeals to young voters seeking change. Reform UK's TikTok presence surpasses traditional parties, highlighting a shift in political engagement.
Keir Starmer, the Labour Party leader, is currently the frontrunner for UK Prime Minister after the July 4 elections.
Facing an uphill battle, Conservative PM Rishi Sunak contends with a new opponent:
Nigel Farage.
Leading the right-wing Reform UK, Farage has leveraged TikTok to gain traction.
A five-second clip of Farage lip-synching Eminem's 'Guess Who's Back?' garnered over eight million views, making him an unlikely star on the app.
Farage's TikTok account boasts twice the followers of Labour, the Conservatives, and the Liberal Democrats combined.
This social media strategy, spearheaded by 23-year-old Jack Anderton, resonates with younger voters.
Farage’s content has led to an unexpected spike in popularity, attributed to a youth demographic eager for political change.