London Daily

Focus on the big picture.
Saturday, Jan 31, 2026

Views on TikTok hashtags hosting eating disorder content continue to climb, research says

Views on TikTok hashtags hosting eating disorder content continue to climb, research says

New analysis from the Centre for Countering Digital Hate found that views on TikTok content using hashtags it previously identified as hosting eating-disorder material grew by 1.6 billion from November to January. But TikTok says it has removed harmful content.

TikTok videos using hashtags previously identified as hosting eating-disorder content are continuing to attract views, new research by the Centre for Countering Digital Hate has found.

A December report by the campaign group identified "coded" hashtags where users could access potentially harmful videos promoting restrictive diets and so-called "thinspo" content, designed to encourage harmful weight loss.

New analysis of those hashtags by the organisation found that since the study, just seven had been removed from the platform and only three carried a health warning on the UK version of the app.

But TikTok said it had removed content which violates its rules, which do not allow the promotion or glorification of eating disorders.

The Centre for Countering Digital Hate (CCDH) said the hashtags it found still on the platform had amassed 1.6 billion more views, which the UK's leading eating disorder charity Beat has called "extremely concerning".

"There is no excuse for harmful hashtags and videos being on TikTok in the first place," Andrew Radford, Beat's Chief Executive said.

"The company should immediately identify and remove damaging content as soon as it is uploaded," he told Sky News.

Content warning: this article contains references to eating disorders.

TikTok's community guidelines restrict eating disorder-related content on its platform and this includes hashtags explicitly associated with it.

But users will often make subtle edits to terminology so they can continue posting potentially harmful material about eating disorders without being spotted by TikTok's moderators.

'Coded' language to avoid detection

In its December report, the CCDH identified 56 TikTok hashtags using "coded" language, under which it found potentially harmful eating disorder content.

The CCDH also found 35 of the hashtags contained a high concentration of pro-eating disorder videos, while it said 21 contained a mix of harmful content and healthy discussion.

Among the material found in both categories were videos promoting unhealthy weight loss, restrictive diets and "thinspo".

In November, the views across these hashtags stood at 13.2 billion. When CCDH reviewed them in January, it found that the number of views on videos using the hashtags had grown to more than 14.8 billion.

Since the original study, CCDH says seven of the hashtags it identified had been removed from the platform altogether.

Four of those hosted predominantly pro-eating disorder content, while three contained both positive and harmful videos.

In the review, the CCDH found when accessed by US users, 37 of the hashtags they identified carried a safety warning directing users to the US's leading eating disorder charity.

However, the same review found that for UK users, just three of those hashtags carry the same kind of warning.

Centre for Countering Digital Hate found 56 hashtags associated with eating disorder content. 35 of those contained a high concentration of pro-eating disorder content.
'Outcry' by parents

"TikTok is clearly capable of adding warnings to English language content that might harm but is choosing not to implement this for English language content in the UK," said Imran Ahmed, CEO of the Centre for Countering Digital Hate.

"There can be no clearer example of the way the enforcement of purportedly universal rules of these platforms are actually implemented partially, selectively, and only when platforms feel under real pressure by governments," he told Sky News.

The new research also indicates that most of the people accessing material under these hashtags are young.

Using TikTok's own data analytics tool, CCDH found that 91% of views on 21 of the hashtags came from users under the age of 24. This tool, however, is limited as TikTok does not include data for any users under the age of 18.

"Despite an outcry from parents, politicians and the general public, three months later this content continues to grow and spread unchecked," Mr Ahmed added.

"Every view represents a potential victim - someone whose mental health might be harmed by negative body image content, someone who might start restricting their diet to dangerously low levels," he said.

Following CCDH's findings, a group of charities - including the NSPCC, the Molly Russell Foundation and the US and UK arms of the American Psychological Foundation - have called on TikTok to improve its moderation policies in a letter to its head of safety, Eric Han.

Responding to the findings, a spokesperson for TikTok said: "Our community guidelines are clear that we do not allow the promotion, normalisation or glorification of eating disorders, and we have removed content mentioned in this report that violates these rules.

"We are open to feedback and scrutiny, and we seek to engage constructively with partners who have expertise on these complex issues, as we do with NGOs in the US and UK."

Newsletter

Related Articles

0:00
0:00
Close
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
Kim Kardashian Admits Faking Paparazzi Visit to Britney Spears for Fame in Early 2000s
UPS to Cut 30,000 More Jobs by 2026 Amid Shift to High-Margin Deliveries
France Plans to Replace Teams and Zoom Across Government With Homegrown Visio by 2027
Trump Removes Minneapolis Deportation Operation Commander After Fatal Shooting of Protester
Iran’s Elite Wealth Abroad and Sanctions Leakage: How Offshore Luxury Sustains Regime Resilience
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Four Arrested in Andhra Pradesh Over Alleged HIV-Contaminated Injection Attack on Doctor
Hot Drinks, Hidden Particles: How Disposable Cups Quietly Increase Microplastic Exposure
UK Banks Pledge £11 Billion Lending Package to Help Firms Expand Overseas
Suella Braverman Defects to Reform UK, Accusing Conservatives of Betrayal on Core Policies
Melania Trump Documentary Sees Limited Box Office Traction in UK Cinemas
Meta and EssilorLuxottica Ray-Ban Smart Glasses and the Non-Consensual Public Recording Economy
WhatsApp Develops New Meta AI Features to Enhance User Control
Germany Considers Gold Reserves Amidst Rising Tensions with the U.S.
Michael Schumacher Shows Significant Improvement in Health Status
Greenland’s NATO Stress Test: Coercion, Credibility, and the New Arctic Bargaining Game
Diego Garcia and the Chagos Dispute: When Decolonization Collides With Alliance Power
Trump Claims “Total” U.S. Access to Greenland as NATO Weighs Arctic Basing Rights and Deterrence
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
U.S. winter storm triggers 13,000-plus flight cancellations and 160,000 power outages
Poland delays euro adoption as Domański cites $1tn economy and zloty advantage
White House: Trump warns Canada of 100% tariff if Carney finalizes China trade deal
PLA opens CMC probe of Zhang Youxia, Liu Zhenli over Xi authority and discipline violations
ICE and DHS immigration raids in Minneapolis: the use-of-force accountability crisis in mass deportation enforcement
UK’s Starmer and Trump Agree on Urgent Need to Bolster Arctic Security
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
×