London Daily

Focus on the big picture.
Thursday, Oct 29, 2026

Views on TikTok hashtags hosting eating disorder content continue to climb, research says

Views on TikTok hashtags hosting eating disorder content continue to climb, research says

New analysis from the Centre for Countering Digital Hate found that views on TikTok content using hashtags it previously identified as hosting eating-disorder material grew by 1.6 billion from November to January. But TikTok says it has removed harmful content.

TikTok videos using hashtags previously identified as hosting eating-disorder content are continuing to attract views, new research by the Centre for Countering Digital Hate has found.

A December report by the campaign group identified "coded" hashtags where users could access potentially harmful videos promoting restrictive diets and so-called "thinspo" content, designed to encourage harmful weight loss.

New analysis of those hashtags by the organisation found that since the study, just seven had been removed from the platform and only three carried a health warning on the UK version of the app.

But TikTok said it had removed content which violates its rules, which do not allow the promotion or glorification of eating disorders.

The Centre for Countering Digital Hate (CCDH) said the hashtags it found still on the platform had amassed 1.6 billion more views, which the UK's leading eating disorder charity Beat has called "extremely concerning".

"There is no excuse for harmful hashtags and videos being on TikTok in the first place," Andrew Radford, Beat's Chief Executive said.

"The company should immediately identify and remove damaging content as soon as it is uploaded," he told Sky News.

Content warning: this article contains references to eating disorders.

TikTok's community guidelines restrict eating disorder-related content on its platform and this includes hashtags explicitly associated with it.

But users will often make subtle edits to terminology so they can continue posting potentially harmful material about eating disorders without being spotted by TikTok's moderators.

'Coded' language to avoid detection

In its December report, the CCDH identified 56 TikTok hashtags using "coded" language, under which it found potentially harmful eating disorder content.

The CCDH also found 35 of the hashtags contained a high concentration of pro-eating disorder videos, while it said 21 contained a mix of harmful content and healthy discussion.

Among the material found in both categories were videos promoting unhealthy weight loss, restrictive diets and "thinspo".

In November, the views across these hashtags stood at 13.2 billion. When CCDH reviewed them in January, it found that the number of views on videos using the hashtags had grown to more than 14.8 billion.

Since the original study, CCDH says seven of the hashtags it identified had been removed from the platform altogether.

Four of those hosted predominantly pro-eating disorder content, while three contained both positive and harmful videos.

In the review, the CCDH found when accessed by US users, 37 of the hashtags they identified carried a safety warning directing users to the US's leading eating disorder charity.

However, the same review found that for UK users, just three of those hashtags carry the same kind of warning.

Centre for Countering Digital Hate found 56 hashtags associated with eating disorder content. 35 of those contained a high concentration of pro-eating disorder content.
'Outcry' by parents

"TikTok is clearly capable of adding warnings to English language content that might harm but is choosing not to implement this for English language content in the UK," said Imran Ahmed, CEO of the Centre for Countering Digital Hate.

"There can be no clearer example of the way the enforcement of purportedly universal rules of these platforms are actually implemented partially, selectively, and only when platforms feel under real pressure by governments," he told Sky News.

The new research also indicates that most of the people accessing material under these hashtags are young.

Using TikTok's own data analytics tool, CCDH found that 91% of views on 21 of the hashtags came from users under the age of 24. This tool, however, is limited as TikTok does not include data for any users under the age of 18.

"Despite an outcry from parents, politicians and the general public, three months later this content continues to grow and spread unchecked," Mr Ahmed added.

"Every view represents a potential victim - someone whose mental health might be harmed by negative body image content, someone who might start restricting their diet to dangerously low levels," he said.

Following CCDH's findings, a group of charities - including the NSPCC, the Molly Russell Foundation and the US and UK arms of the American Psychological Foundation - have called on TikTok to improve its moderation policies in a letter to its head of safety, Eric Han.

Responding to the findings, a spokesperson for TikTok said: "Our community guidelines are clear that we do not allow the promotion, normalisation or glorification of eating disorders, and we have removed content mentioned in this report that violates these rules.

"We are open to feedback and scrutiny, and we seek to engage constructively with partners who have expertise on these complex issues, as we do with NGOs in the US and UK."

Newsletter

Related Articles

0:00
0:00
Close
Met Office Issues Extended Forecast Highlighting Stable High Pressure Weather Patterns Across the United Kingdom
Scottish Finance Secretary Shona Robison Outlines Changes to Tax Thresholds and Residential Property Levies in Edinburgh
Financial Markets and Government Bond Yields Remain Stable Following Muted Reaction to Autumn Budget Measures
Defence Committee Chair Tan Dhesi Criticizes Budget for Delaying Critical Defence Spending Decisions to Next Year
International Monetary Fund Forecasts United Kingdom Economic Growth at One Point Three Percent for Year
Office for Budget Responsibility Assesses Fiscal Headroom Reduced to Fifteen Billion Pounds Following Global Energy Shocks
Chancellor John Healey Delivers First Autumn Budget Introducing Household Energy Support and Bank Tax Hikes
Aberdeen City Council Co-Leader Faces Binding Vote Challenge as Local Councillors Launch High Court Legal Battle
Housebuilding Across Scotland Falls to Eleven-Year Low Despite Government Declarations of a Housing Emergency
Former Prime Minister Gordon Brown Organizes National Innovation Summit in Manchester to Boost Regional Competitiveness
UK Government Faces Mounting Criticism Over Lack of Environmental Consultation During Artificial Intelligence Datacentre Expansion Talks
Greggs Announces Closure of Four Major Manufacturing Facilities Across Britain Resulting in Seven Hundred Forty Job Losses
British Retail Consortium Warns That Cumulative Employment and Regulatory Costs Threaten High Street Price Stability
Lloyds Banking Group Chief Executive Charlie Nunn Warns That Increased Bank Taxes Could Deter Long-Term Economic Investment
Ipsos Polling Reveals Seven in Ten Britons Expect Personal Tax Increases Amid Deep Public Economic Pessimism
Chancellor John Healey Delivers First Autumn Budget in Parliament Amid Tight Fiscal Constraints and Slower Growth Forecasts
United Kingdom Finance Monthly Review Highlights Rising Long-Term Borrowing Costs and Persistent Energy Price Pressures Across British Markets
Royal Marines Pioneer Rapid Autonomous Drone Operations During Major High North Exercise Involving NATO Allies
House of Commons Justice Committee Urges Chancellor to Align Prison and Courts Reform Ambitions With Concrete Budgetary Resources
Government Investigates Rapid Artificial Intelligence Datacentre Expansion Strategy Following Scrutiny Over Power Grid Demands and Planning Backlogs
His Majesty's Inspectorate of Constabulary Warns Third-Party Supplier Breaches Threaten United Kingdom Police and Fire Service Data
Number of British Businesses in Financial Distress Reaches Highest Level in Two Decades Ahead of Fiscal Announcement
Chancellor John Healey Prepares Autumn Budget Amid Intense Market Scrutiny Over Fiscal Headroom and Spending Pressures
Education or Indoctrination? The Growing Debate Over Religious Participation in British Schools
Germany's Vanishing Shopfronts: The Silent Collapse of the Businesses That Built Its Cities
Northern Ireland Executive Reaches Agreement on Public Transport Modernization and Cross-Border Rail Infrastructure Funding
Department for Energy Security and Net Zero Approves New North Sea Carbon Capture and Storage Industrial Clusters
Office for National Statistics Reports Stabilization in Private Rental Growth Across Major English and Welsh Regional Cities
United Kingdom Automotive Manufacturing Output Rises Moderately as Electric Vehicle Assembly Lines Expand in the Midlands
Competition and Markets Authority Launches Formal Inquiry Into Cloud Computing Infrastructure and Artificial Intelligence Partnerships
Scottish Government Finalizes Emergency Budget Adjustments Following Multi-Year Public Sector Funding Shortfalls
National Health Service England Announces Major Emergency Care Overhaul to Alleviate Severe Winter Capacity Pressures
Chancellor Rachel Reeves Prepares Autumn Budget Amid Intensifying Scrutiny Over Public Spending and Fiscal Rules
Bank of England Signals Cautious Approach to Further Interest Rate Cuts as Persistent Wage Growth and Inflation Pressures Remain
Transport for London Unveils Expanded Zero-Emission Bus Fleet to Meet Capital Air Quality Targets
Higher Education Institutions Face Deepening Financial Strain Amid Declining International Student Enrolment
Automotive Industry Leaders Criticize Government Tax Policies and Urge Action on Retail Consumer Confidence
Environment Agency Issues Flood Alerts Across Scottish and English Waterways Following Heavy Rainfall
Independent Audit Highlights Persistent Security Vulnerabilities Across Legacy Government Digital Portals
Northern Ireland Political Leaders Clash Over Westminster Funding Allocations Ahead of Autumn Budget
Ethnic Minorities in England Face Significant Disparities in Routine Breast Cancer Diagnosis Rates
National Police Chiefs Report Alarming Surge in Domestic Abuse Cases Fuelled by Expanding Illegal Cocaine Market
Government Announces Two Hundred and Twenty Million Pound Pothole Funding Boost for Local Highway Authorities
China Issues Formal Warning Over Potential United Kingdom Restrictions on Chinese Electric Vehicles
British Defence Ministers Sign E5 Pact to Enhance European Military Capabilities and Industrial Cooperation Within NATO
United Kingdom Business Activity Expands at Fastest Pace in Eight Months According to S&P Global Flash Survey
Chancellor John Healey Prepares Major Devolution Package and Bank Profit Surcharge Ahead of Upcoming Autumn Budget
National Health Service Consultants in England Announce Two-Day Strike Action Scheduled for November
Major Clean-Up Under Way Across Britain Following Destruction Caused by Consecutive Storms Austen and Boelo
KEY TRENDS TO WATCH
×