Entrepreneur Robin Birley is preparing to open a luxury members’ club in Florida aimed at wealthy international elites drawn to Palm Beach’s rising political and social influence.
A prominent London private-members’ club owner is preparing to expand into the United States with a new venue in Palm Beach, Florida, as the area grows into a major hub for wealthy international visitors and political figures.
Robin Birley, founder of several high-profile London clubs including 5 Hertford Street and Oswald’s, is understood to be close to securing a property on Palm Beach Island for what would become his most ambitious project yet.
The club is expected to be partly financed by the billionaire Reuben family and is designed to attract an elite membership drawn from Britain, the United States and beyond.
Plans for the venue envision an opulent private club with a distinctly American aesthetic, including an outdoor swimming pool and expansive social spaces aimed at high-profile gatherings and late-night entertainment.
The project is intended to build on Birley’s existing network of members’ clubs, which already includes a recently launched location in New York.
Palm Beach has become an increasingly influential destination for international business leaders, celebrities and political figures.
The town is also home to Mar-a-Lago, the celebrated private club owned by US President
Donald Trump, which has long served as a social and political meeting point for prominent guests.
Trump’s Florida estate, originally built in the 1920s and later transformed into an exclusive club, has evolved into a central gathering place for supporters, diplomats and public figures.
Its role as a high-profile social venue has helped cement Palm Beach’s reputation as a global destination for affluent visitors and political networking.
Birley’s proposed club is intended to provide a more discreet yet similarly luxurious environment for members seeking a private social space in the area.
Supporters of the project believe the membership model could thrive in Palm Beach, where exclusive golf clubs and private social venues already form a key part of the local lifestyle.
The expansion reflects a broader trend of wealthy British expatriates and international buyers moving to Palm Beach, drawn by the region’s climate, tax environment and growing cultural influence.
Real estate brokers report rising demand from affluent overseas clients seeking permanent residences as well as seasonal homes.
If completed, the club would mark another step in the transformation of Palm Beach from a seasonal retreat into a year-round centre for global business, politics and luxury social life.