London Daily

Focus on the big picture.
Wednesday, Jul 02, 2025

TikTok opens first pop-up venue in UK at Westfield London

TikTok opens first pop-up venue in UK at Westfield London

Influencers including Kyle Thomas, Ehiz Ufuah and Poppy O’Toole will offer sessions on creating content
TikTok has opened its first pop-up venue in the UK, allowing fans to interact with influencers who have found success via the social media app and try to create their own mini-films.

The app, which allows users to create and share short videos soundtracked with music, has partnered with the Westfield shopping centre in west London to create the first TikTok For You House. The design of the pop-up venue, which will be open until 8 August, is inspired by TikTok’s homepage, which highlights trending clips.

Influencers including British teenager Kyle Thomas, comedian Ehiz Ufuah, chef Poppy O’Toole and freestyle footballers Jeremy Lynch and Ben Black, will offer £5 sessions explaining how to make content for TikTok. Sessions will also be available for parents to learn how to keep teenagers safe on the platform.

Wannabe TikTok stars will also be able book free sessions to use the venue to create their own films. The venue will feature several rooms that can provide different backdrops including a kitchen, which will showcase viral recipes and cook-offs. A dressing room will host beauty, fashion and transformation challenges.

The pop-up will not be selling products like a traditional shop, though those attending events will be given free TikTok merchandise.

The opening of the venue comes as shopping centres and high streets look for ways to entice consumers away from their sofas and digital entertainment, which has soared in popularity during the Covid-19 pandemic, and back towards real-life experiences.

Landlords are also looking for new partners to fill space after major chains including Debenhams, Topshop and Gap disappeared from high streets and shopping centres, while retailers such as Marks & Spencer and John Lewis are closing stores.

TikTok, Instagram and other social media platforms have become increasingly influential with consumers, helping to drive where and what they buy, and physical space enables them to open up the platforms to new potential users.

Harita Shah, the marketing director for UK events at Westfield’s parent company Unibail-Rodamco-Westfield, said: “TikTok has become a cultural phenomenon. It’s where many of our visitors are getting their inspiration from, whether that’s fashion trends, the newest home styling influencer or foodie fads.

“Having a physical space at Westfield London gives TikTok the chance to immerse shoppers and new creators in full 360 experience where the best of the online platform merges with a real-life experience.”
Newsletter

Related Articles

0:00
0:00
Close
Poland Implements Border Checks Amid Growing Migration Tensions
Political Dispute Escalates Between Trump and Musk
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
US Senate Votes to Remove AI Regulation Moratorium from Domestic Policy Bill
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
Jury Deliberations in Diddy Trial Yield Partial Verdict in Serious Criminal Charges
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
King Charles Plans Significant Role for Prince Harry in Coronation
Two Chinese Nationals Arrested for Espionage Activities Against U.S. Navy
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
Trump Administration Considers Withdrawal of Funding for Hospitals Providing Gender Treatment to Minors
Texas Enacts Law Allowing Gold and Silver Transactions
China Unveils Miniature Insect-Like Surveillance Drone
OpenAI Secures Multimillion-Dollar AI Contracts with Pentagon, India, and Grab
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Elon Musk Critiques Senate Budget Proposal Over Job Losses and Strategic Risks
Los Angeles Riots ended with Federal Investigations into Funding
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Education Secretary Announces Overhaul of Complaints System Amid Rising Parental Grievances
Massive Anti-Government Protests Erupt in Belgrade
Trump Ends Trade Talks with Canada Over Digital Services Tax
UK Government Softens Welfare Reform Plans Amid Labour Party Rebellion
Labour Faces Rebellion Over Disability Benefit Reforms Ahead of Key Vote
Jeff Bezos and Lauren Sánchez Host Lavish Wedding in Venice Amid Protests
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
North Korea to Open New Beach Resort to Boost Tourism Economy
UK Labour Party Faces Internal Tensions Over Welfare Reforms
Andrew Cuomo Hints at Potential November Comeback Amid Democratic Primary Results
Curtis Sliwa Champions His Vision for New York City Amid Rising Crime Concerns
Federal Reserve Proposes Changes to Capital Rule Affecting Major Banks
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Trump Escalates Criticism of Media Over Iran Strike Coverage
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
Big Four Accounting Firms Fined in Exam Cheating Scandal
NATO Members Agree to 5% Defense Spending Target by 2035
Australia's Star Casino Secures $195 Million Rescue Package Amid Challenges
UK to Enhance Nuclear Capabilities with Acquisition of F-35A Fighter Jets
Russian Shadow Payments via Cryptocurrency Reach $9 Billion
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
×