London Daily

Focus on the big picture.
Monday, Aug 18, 2025

The Hottest Features The Rich Are Craving For Their Next Home

The Hottest Features The Rich Are Craving For Their Next Home

Space is the No. 1 priority for real estate hunters in the pandemic era at every level of the market. But for the rich, that means far more than just another bedroom.

Space is the No. 1 priority for real estate hunters in the pandemic era at every level of the market. But for the rich, that means far more than just another bedroom.

Championship-sized tennis courts (not necessarily for playing tennis), a penthouse bedroom that doubles as a garden and Instagram-worthy wine cellars are just a few of the features real estate agents say the well-heeled are craving.

And even as the vaccine rollout gathers pace, experts aren't expecting the desire at the top end of the market for a more resort-like experience to ebb anytime soon.

"Covid has made people reassess the life they want to lead," said Michelle Ciesielski, head of residential research at Knight Frank Australia. "This isn't going away."

Here's a rundown of what's hot right now in the high-end world:

Swimming Pools


Sipping a martini by the pool has always been a mark of the good life. And during the pandemic, its allure has only increased, at least for those who are wealthy enough to afford a swimming pool in their backyard.

From 2015 through to the first three months of 2020 (before everyone knew what Covid-19 meant), about 26% of homes sold each quarter in Greenwich, Connecticut - one of the richest places in the U.S. - had a pool. In the last 12 months, that's jumped to an average of 35% of all sales in a quarter, according to Jonathan Miller, president of appraisal firm Miller Samuel Inc.

"Pools have definitely been a tremendous driver," said Jason Friedman, who is with Daniel Gale Sotheby's International Realty and specializes in the gilded north shore of Long Island, New York. People who escaped to the area from the city to rent earlier in the pandemic may now be buying, and private amenities, including of the aquatic sort, are pull factors, he said.

Tent-Ready Tennis Courts

In sunny Australia, where pools have long been essential for the rich, it's championship-sized tennis courts that are now attracting buyers.

In 2020, super-prime properties with tennis courts sold on average for 22% more than their court-less peers, according to Knight Frank research.

All that demand is not necessarily being driven by a desire to stay fit or a passion for the sport, though.

"It's a great space for kids to play and to put a marquee in the future for 21st and 40th birthdays," said Adam Ross, who specializes in Sydney luxury sales for Knight Frank. "It's a future-proof investment."

'Indoor-Outdoor' Rooms

It's not only the actual outdoors that have become more important for wealthy house hunters.

Anna Czarnowska of Morpheus London, a high-end residential and hospitality design firm, says demand is rising for indoor spaces that have an outdoorsy vibe.

The most common request during lockdown was for multifunctional space and "biophilic designs" - an approach that attempts to incorporate nature into the built environment, according to Czarnowska. Her team used such principles when building a garden room for a penthouse at Chelsea Waterfront in London. They see the trend continuing beyond the pandemic.

"Even if we are going to go back to normal, I think the fear of these things happening again will remain with us for a long time," Czarnowska said. "So everybody would like to have a home that is multifunctional."

Rickesh Patel, design director at Morpheus, says he is also continuing to see clients ask for such "indoor-outdoor" spaces, particularly in London where garden space comes at a premium. High-end buyers, he says, have been willing to make sacrifices for that outdoorsy vibe. One client who wanted to maximize light coming in from the outside was willing to lose around 150,000 pounds ($206,600) worth of square footage to make space for a big light shaft, Patel said.

All the Toys

With so much more time at home, what's inside has grown in importance. At the practical level, that means his-and-her studies (not just sinks) are increasingly in demand, says Harri Williams-Jones, a super-prime residential development consultant for Savills London.

It doesn't stop there. Wealthy shoppers are also seeking amenities such as gaming facilities in cinema rooms for teenagers and private spas.

"The pandemic has just catalyzed the trends that were already emerging ," said Williams-Jones. "It's not necessarily an absolute paradigm shift, but it's just put more of a focus on people's lifestyles."

And don't forget wine. Far from being something you tuck away in the cupboard, it's now a chance to make an architectural statement with a glamorous room.

Multi-Generational Living

For the ultra-wealthy, having their near and dear close is now worth paying extra for. That means houses big enough to hold parents, grandparents and children - as well as staff quarters - in addition to all the other luxury toys and outdoor space.

Downton Abbey-like country houses - many of which have sat on the market for years - are suddenly a lot more popular. Last year, for instance, wealthy buyers triggered a 1,900% sales surge in British country estates, which have more than enough room for all sides of the family.

"Covid was really the catalyst for it, an excuse to gather together the whole big extended family and go somewhere amazing," said David Forbes, chairman of the Savills Private Office.

Island Paradise

At the start of the pandemic, there was talk of a boom in Caribbean private islands where the ultra rich could sit out Covid by the beach.

A similar trend is now playing out among the merely wealthy. In Hong Kong, top-end agents report that buyers who previously wouldn't have dreamed of looking far from Central, the main business district, are starting to hunt for tranquility.

Will Robertson, executive director of Nest Property, says that particularly for those renting, the more serene areas in the city - such as Clearwater Bay or Sai Kung in the New Territories - are growing in appeal.

As well as being one of the few areas in Hong Kong where you can buy a freestanding home rather than an apartment, it feels a world away from the busy city center.

"The accessibility of beaches and hikes often takes greater significance with residents increasingly more concerned about their health and living environment," Robertson said. "These areas can offer lower-density living."

The other benefit is the price. In the past two months, the most expensive house sold in the Mid-Levels neighborhood went for HK$136,000 ($17,500) per square foot, while the highest price recorded in the New Territories was just HK$39,000 per square foot, according to data provided by Nest Property.

Newsletter

Related Articles

0:00
0:00
Close
Emails Worth Billions: How Airlines Generate Huge Profits
The CEO Who Replaced 80% of Employees for the AI Revolution: "I Would Do It Again"
Character.ai Bets on Future of AI Companionship
China Ramps Up Tax Crackdown on Overseas Investments
Japanese Office Furniture Maker Expands into Bomb Shelter Market
Intel Shares Surge on Possible U.S. Government Investment
Hurricane Erin Threatens U.S. East Coast with Dangerous Surf
EU Blocks Trade Statement Over Digital Rule Dispute
EU Sends Record Aid as Spain Battles Wildfires
JPMorgan Plans New Canary Wharf Tower
Zelenskyy and his allies say they will press Trump on security guarantees
Beijing is moving into gold and other assets, diversifying away from the dollar
Escalating Clashes in Serbia as Anti-Government Protests Spread Nationwide
The Drought in Britain and the Strange Request from the Government to Delete Old Emails
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
"No, Thanks": The Mathematical Genius Who Turned Down 1.5 Billion Dollars from Zuckerberg
The surprising hero, the ugly incident, and the criticism despite victory: "Liverpool’s defense exposed in full"
Digital Humans Move Beyond Sci-Fi: From Virtual DJs to AI Customer Agents
YouTube will start using AI to guess your age. If it’s wrong, you’ll have to prove it
Jellyfish Swarm Triggers Shutdown at Gravelines Nuclear Power Station in Northern France
OpenAI’s ‘PhD-Level’ ChatGPT 5 Stumbles, Struggles to Even Label a Map
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
High-Stakes Trump-Putin Summit on Ukraine Underway in Alaska
The World Economic Forum has cleared Klaus Schwab of “material wrongdoing” after a law firm conducted a review into potential misconduct of the institution’s founder
The Mystery Captivating the Internet: Where Has the Social Media Star Gone?
Man Who Threw Sandwich at Federal Agents in Washington Charged with Assault – Identified as Justice Department Employee
A Computer That Listens, Sees, and Acts: What to Expect from Windows 12
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
UK has added India to a list of countries whose nationals, convicted of crimes, will face immediate deportation without the option to appeal from within the UK
Southwest Airlines Apologizes After 'Accidentally Forgetting' Two Blind Passengers at New Orleans Airport and Faces Criticism Over Poor Service for Passengers with Disabilities
Russian Forces Advance on Donetsk Front, Cutting Key Supply Routes Near Pokrovsk
It’s Not the Algorithm: New Study Claims Social Networks Are Fundamentally Broken
Sixty-Year-Old Claims: “My Biological Age Is Twenty-One.” Want the Same? Remember the Name Spermidine
Saudi Arabia accelerates renewables to curb domestic oil use
U.S. Investigation Reports No Russian Interference in Romanian Election First Round
Oasis Reunion Tour Linked to Temporary Rise in UK Inflation
Musk Alleges Apple Favors OpenAI in App Store Rankings
Denmark Revives EU ‘Chat Control’ Proposal for Encrypted Message Scanning
US Teen Pilot Reaches Deal to Leave Chile After Unauthorized Antarctic Landing
Trump considers lawsuit against Powell over Fed renovation costs
Trump Criticizes Goldman Sachs Over Tariff Cost Forecasts
Perplexity makes unsolicited $34.5 billion all-cash offer for Google’s Chrome browser
Kodak warns of liquidity crisis as debt obligations loom
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Taylor Swift announces 12th studio album on Travis Kelce’s podcast after high-profile year together
South Korean court orders arrest of former First Lady Kim Keon Hee on bribery and corruption allegations
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
JD Vance to meet Tory MP Robert Jenrick and Reform’s Nigel Farage on UK visit
Trump and Putin Meeting: Focus on Listening and Communication
×