London Daily

Focus on the big picture.
Friday, Aug 22, 2025

Reddit chief: I was late to spot GameStop stock mania

Reddit chief: I was late to spot GameStop stock mania

Reddit boss Steve Huffman has told BBC News he supported the aims of controversial sub-Reddit WallStreetBets.

A long-time fan of the group, he said he had been slow in spotting its effect on 0GameStop0's huge share-price spike in January.

"I was actually a little late to the party, because I didn't realise that Reddit had leaked into the real world again", he said.

0GameStop0's share price ended up reaching nearly $500 (£350) before falling.

1WallStreetBets1 had been hyping up the computer-game retailer's shares.

The idea was if enough Reddit users bought 0GameStop0 shares, they could drive up the price, hurting hedge funds who had bet against the company.

Some claimed the group had collectively manipulated the market.

But Reddit decided to leave it up.

"We were... trying to keep 1WallStreetBets1 online," Mr Huffman said.

When the media talks about the big social-media platforms - Facebook, Twitter, Instagram - Reddit is often ignored.

But as hedge funds learned during the 0GameStop0 share-price spike - ignore it at your peril.

Reddit likes to think of itself as different.

At its heart, it certainly feels more alternative.

Its system of upvoting content mean ideas either fly or die.

It's not called the front page of the internet for nothing.

Mr Huffman has also had to deal with another big story this year - conspiracy theories peddled by Donald Trump about electoral fraud.

"What do you do when the president doesn't live up to the ideals, like the principles of our country?" Mr Huffman said.

An influential sub-Reddit called TheDonald was instrumental in hyping up Mr Trump across the internet.

Reddit banned it last year.

Mr Huffman told BBC News it was the most difficult moderation decision he had had to make.

Huffman is one of handful of men in Silicon Valley - along with Twitter's Jack Dorsey and Facebook's Mark Zuckerberg - that make huge decisions on what we can and can't see on the internet.

The following interview has been edited for brevity and clarity.

When did you first come across 1WallStreetBets1?


So I've known about 1WallStreetBets1 for years.

1WallStreetBets1 is, in fact, one of my guilty pleasures on Reddit.

How much was the group about having a laugh?


A lot of it, as I think it's the cornerstone to a lot of friendship and human experience.

At the end of the day, this community is fun and it's funny.

And obviously, there's some cohesion there, talking about the trades.

When did you start realising 1WallStreetBets1 was having an impact on 0GameStop0's share price?


So I think I was actually a little late to this, because I've been on 1WallStreetBets1 for a while.

And they've been talking about 0GameStop0 for a while.

And so on 1WallStreetBets1, there's often a couple of stocks or companies or positions that have their attention.

And so over the years, it's been Tesla.

It's been Virgin Galactic.

It's been Blackberry.

It's been different things.

And so, in my mind, I'm just browsing Reddit and OK, yeah, 0GameStop0's got their infatuation right now.

So I was actually a little late to the party, because I didn't realise that Reddit had leaked into the real world again.

And so it was, I think, really at the the take off of the mania when I was like: "OK, this is a bigger one."

Then there was that crazy period where the 0GameStop0 share price went from $20 to $400. What was going through your mind at that point?


You know, I love reading business stories.

I love reading books about investors and their successes and failures.

So it's just a topic I'm interested in.

I just thought it was a fascinating story.

And it's such a smart thing to do.

And I, personally, have found it a fair thing to do.

So you were always supportive, like ideologically, of what the group was doing?


Yes, because I think if you've got one transaction where one group has taken an extreme position and then another group can see that opportunity that maybe they've overextended themselves.

Obviously, there's a lot of risk there.

But I think everybody goes in that situation aware of that risk.

The shares at one point got almost up to $500 a share. At that point, was there any pressure on you to maybe lock down 1WallStreetBets1?


We faced that question, like that literal question: "Should you do something?"

But our motivation, or what we were trying to do in that situation, was actually the opposite - to keep 1WallStreetBets1 online.

So you decided: "This needs to stay up"?


The question of should it go down or not was a very fast conversation.

And we were, you know, confident that that community was well moderated and well within our content policy.

Are you proud of what 1WallStreetBets1 managed to achieve?


I am always, I think, proud when people do amazing things.

And so I think maybe pride isn't even the right word.

I think I'm happy or encouraged when humans come together to do something incredible.

Do you think that it was a David-and-Goliath story?


Oh, absolutely, because, you know, institutional investors have so much.

There's so many more resources in terms of knowledge, relationships, the ability to execute large trades.

No individual could have done this.

Although hedge funds wage war on each other all the time, we never see it.

And so to see a group of individuals kind of band together against some really well resourced institutions, I think that's an intriguing story from any angle.

Some people lost a lot of money. Do you feel any responsibility?


I think any trade, not just risky ones like 1WallStreetBets1, has risk.

But it also has opportunity.

I think there are two things that are really important.

One is that individuals have that opportunity.

I don't think we as a society should be so paternal to say that, well: "This group is smart enough to make these decisions - but this group, you know, we should keep them out," because you're not just protecting them from risk, you're eliminating their participation in the gains.

Did the Capitol Hill riots make you reappraise the inherent goodness of the free internet?


I'd be lying if I say that thought hadn't crossed my mind.

But we've seen, I think, on Reddit, the power of people to do, I think, the right thing generally.

One of the ways we look at Reddit, one of our duties, is to make sure the volume of any particular viewpoint is in proportion to the number of people who actually have it.

And so that is to say we don't want a small number of loud people to have control beyond their numbers.

And I think on Reddit we've gotten pretty good at that.

I suppose you're wrestling with two things here. You don't want to get involved in censoring or overly censoring people?


We feel, I think, there's an enormous responsibility for getting that balance right.

And, you know, we are learning,

I think, along with everybody else, we do our very best because it's not just the right thing to do for our business - it's the right thing to do for our users.

And I think it's the right thing to do generally.

And, for example, the QAnon conspiracy theory, we saw that on Reddit and banned it three years ago, long before it metastasized online and in the real world.

Do you think you should have done more on TheDonald? That's one of the criticisms of Reddit that comes up a few times.


Look, TheDonald was a series of hard decisions.

And there's never a hard decision that I don't, upon reflection, wish we had made faster.

But I think there's a matter of reality here - the principle of free speech was designed specifically to protect political speech.

And so we went through a crisis not just at Reddit but in the United States and, I think, around the world of what do you do when the president doesn't live up to the ideals, like the principles of our country.

That's a real conflict.

And so I think there's no way around that conflict.

Is that the most difficult decision that you've had to make?


I think it might be, yes, because the other ones were more matters of getting the words right.

Other policy changes we've made over the years around, you know, violence or harassment or bullying or involuntary sexualisation, we always knew what our gut told us - what the right thing was.

And so those were sometimes complicated because we had to figure out how to get there and how to kind of balance all of our values.

But we always knew where we wanted to go.

I think with political speech, and in this particular moment, it was particularly challenging given the context of, like, the United States and the president of the United States being almost in conflict with each other.

Fake news, conspiracy theories, how do you stay on top of it?


Misinformation is another word for propaganda.

And propaganda is as old as politics.

This is not a new problem.

And so, we've faced this problem in different forms over pretty much our entire existence.

And so the solution, that we've seen, ultimately lies within people.

It lies within a free press.

It lies within access to information.

It lies within people being allowed to have good judgements and societal pressure to to be truthful, to behave well, all of these things.

Finally, there are some pretty niche sub-Reddits. What are the oddest ones you've come across?


Oh, my goodness.

BreadStapledToTrees is probably the weirdest one that I'm comfortable saying in an interview.

And it's as the name implies.

It's literally pictures of bread stapled to trees.

There's another, I think, favourite around the office, CatStandingUp, which is just pictures of cats standing up.

But that one is very strictly moderated.

So every comment within every post in that community has to be the single word "Cat".


Watch: What's been going on at 0GameStop0?


Newsletter

Related Articles

0:00
0:00
Close
After 200,000 Orders in 2 Minutes: Xiaomi Accelerates Marketing in Europe
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
Trump Called Viktor Orbán: "Why Are You Using the Veto"
Horror in the Skies: Plane Engine Exploded, Passengers Sent Farewell Messages
MSNBC Rebrands as MS NOW Amid Comcast’s Cable Spin-Off
AI in Policing: Draft One Helps Speed Up Reports but Raises Legal and Ethical Concerns
Shame in Norway: Crown Princess’s Son Accused of Four Rapes
Apple Begins Simultaneous iPhone 17 Production in India and China
A Robot to Give Birth: The Chinese Announcement That Shakes the World
Finnish MP Dies by Suicide in Parliament Building
Outrage in the Tennis World After Jannik Sinner’s Withdrawal Storm
William and Kate Are Moving House – and the New Neighbors Were Evicted
Class Action Lawsuit Against Volkswagen: Steering Wheel Switches Cause Accidents
Taylor Swift on the Way to the Super Bowl? All the Clues Stirring Up Fans
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Apple Expands Social Media Presence in China With RedNote Account Ahead of iPhone 17 Launch
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Cambridge Dictionary Adds 'Skibidi,' 'Delulu,' and 'Tradwife' Amid Surge of Online Slang
Bill Barr Testifies No Evidence Implicated Trump in Epstein Case; DOJ Set to Release Records
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
The CEO Who Replaced 80% of Employees for the AI Revolution: "I Would Do It Again"
Emails Worth Billions: How Airlines Generate Huge Profits
Character.ai Bets on Future of AI Companionship
China Ramps Up Tax Crackdown on Overseas Investments
Japanese Office Furniture Maker Expands into Bomb Shelter Market
Intel Shares Surge on Possible U.S. Government Investment
Hurricane Erin Threatens U.S. East Coast with Dangerous Surf
EU Blocks Trade Statement Over Digital Rule Dispute
EU Sends Record Aid as Spain Battles Wildfires
JPMorgan Plans New Canary Wharf Tower
Zelenskyy and his allies say they will press Trump on security guarantees
Beijing is moving into gold and other assets, diversifying away from the dollar
Escalating Clashes in Serbia as Anti-Government Protests Spread Nationwide
The Drought in Britain and the Strange Request from the Government to Delete Old Emails
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
"No, Thanks": The Mathematical Genius Who Turned Down 1.5 Billion Dollars from Zuckerberg
The surprising hero, the ugly incident, and the criticism despite victory: "Liverpool’s defense exposed in full"
Digital Humans Move Beyond Sci-Fi: From Virtual DJs to AI Customer Agents
YouTube will start using AI to guess your age. If it’s wrong, you’ll have to prove it
×