London Daily

Focus on the big picture.
Thursday, Sep 18, 2025

Most Britons expect a Labour government but not with a majority, poll shows

Most Britons expect a Labour government but not with a majority, poll shows

But Labour’s lead over the Tories closes to 16 points

Nearly two thirds of adults in Britain expect Labour to win the next General Election, a new poll revealed on Tuesday.

The Ipsos survey for The Standard also found that eight in ten people believe the country needs a fresh team of leaders.

However, the findings are not all good news for Sir Keir Starmer as Labour’s Westminster headline voting intention lead over the Tories is closing.

Labour is still 16 points ahead, but this is down from 23 points in March.

There is also little sign that Sir Keir is sealing the deal with the electorate, as his personal ratings are unchanged, if not slightly down.

His net satisfaction has risen among Labour supporters, with the opposite happening for Rishi Sunak among Tory backers, but overall the Conservative leader still does better among his own voters.

The key results are:

*  Sixty-three per cent expect Labour to be the biggest party after the next General Election, but most believe it will be a hung Parliament (43 per cent) with Sir Keir having the most MPs, rather than a Labour majority (20 per cent). These figures are almost a reverse of September 2019, shortly before Boris Johnson won the December election, when 58 per cent expected a victory for him, only 12 per cent a Tory majority, with 46 per cent a hung Parliament with the Conservatives the largest party.

*  Only 25 per cent think the Conservatives will get the most MPs at the next election, and only eight per cent that they will win a majority. Just 45 per cent of current Tory voters believe their party will win the election.

*  On overall voting intentions, Labour is on 44 per cent, down five points on March, the Conservatives 28 per cent, up two points, the Liberal Democrats 13 per cent, up two points, and the Greens unchanged on six per cent.

*  Mr Sunak and Sir Keir are neck and neck on the “most capable Prime Minister” question, with 34 per cent naming the former, and 33 per cent the latter, little changed from March when it was 37 per cent to 36 per cent respectively.

*  Only 23 per cent say the Conservative Government deserves to be re-elected, though up slightly from 19 per cent in December.

*  But 80 per cent agree Britain needs a fresh team of leaders. In March 2010, before Gordon Brown’s Labour lost the election, 76 per cent held this view.

*  Sixty-eight per cent of Tory supporters are satisfied with Mr Sunak, down from 75 per cent in March, while half of Labour backers are content with Sir Keir, up two points.

Gideon Skinner, Head of Political Research at Ipsos UK, said: “Keir Starmer’s Labour is in a very different position to 2019, with most Britons now expecting that they will emerge the biggest party at the next election, and having overcome quite a lot of the doubts about them.

“ The next step is whether they can turn that into stronger levels of enthusiasm for a Labour majority government.

“While Rishi Sunak does show signs of steadying the ship he will want to deliver better news on the economy and other public priorities to persuade more people that the Conservatives deserve to be re-elected.”

Amid the cost-of-living crisis, three quarters of adults are dissatisfied with the Government, unchanged from March.

Economic pessimism has nudged down, with 54 per cent expecting the general economic conditions in Britain to get worse, compared to 58 per cent in March, with those believing it will improve on 24 per cent, up from 22 per cent.

Four in ten (41 per cent) say Labour is ready to form the next Government, down from recent highs of 47 per cent at the end of last year, but above the figure for most of the time since 2010.

One in three (33 per cent) do not think Labour has the knowledge to run the economy properly, but 43 per cent disagree.

Thirty-six per cent say Sir Keir is ready to be PM, down three points on March, with 40 per cent disagreeing, no change.

Three in ten say they are satisfied with Mr Sunak, down two points on two months ago, with 55 per cent dissatisfied, with Sir Keir having similar figures.

Liberal Democrat leader Sir Ed Davey has seen a five point jump in his satisfaction rating to 25 per cent after his party’s local election successes, with dissatisfied down four points to 32 per cent, but “don’t knows” still on 42 per cent.

Newsletter

Related Articles

0:00
0:00
Close
Macron and his wife to provide 'scientific photographic evidence' that she is a real woman
US Tech Giants Pledge Billions to UK AI Infrastructure Following Starmer's Call
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
DeepMind and OpenAI Achieve Gold at ‘Coding Olympics’ in AI Milestone
SEC Allows Public Companies to Block Investors from Class-Action Lawsuits
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Federal Reserve Cuts Rates by Quarter Point and Signals More to Come
Effective and Impressive Generation Z Protest: Images from the Riots in Nepal
European manufacturers against ban on polluting cars: "The industry may collapse"
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Trump: Cancel quarterly company reports and settle for reporting once every six months
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
US Launches New Pilot Program to Accelerate eVTOL Air Taxi Deployment
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Hong Kong Industry Group Calls for HK$20 Billion Support Fund to Ease Property Market Stress
Joe Biden’s Post-Presidency Speaking Fees Face Weak Demand amid Corporate Reluctance
Charlie Kirk's murder will break the left's hateful cancel tactics
Kash Patel erupts at ‘buffoon’ Sen. Adam Schiff over Russiagate: ‘You are the biggest fraud’
Homeland Security says Emmy speech ‘fanning the flames of hatred’ after Einbinder’s ‘F— ICE’ remark
Charlie Kirk’s Alleged Assassin Tyler Robinson Faces Death Penalty as Charges Formally Announced
Actor, director, environmentalist Robert Redford dies at 89
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
JD Vance Says There Is “No Unity” with Those Who Celebrate Charlie Kirk’s Killing, and he is right!
Trump sues the 'New York Times' for an astronomical sum of 15 billion dollars
Florida Hospital Welcomes Its Largest-Ever Baby: Annan, Nearly Fourteen Pounds at Birth
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
×