London Daily

Focus on the big picture.
Friday, Aug 01, 2025

La Vie Style House Created the Perfect Summer Uniform

La Vie Style House Created the Perfect Summer Uniform

Designers Jamie Coulter and Lindsey McClain are making comfort chic.

Jamie Coulter and Lindsey McClain have the playful, sibling-like relationship you wouldn't expect to see in business partners. "I’m the nice one, the fun one, the cute one, and Lindsey is the brains behind the operation," Coulter tells L'OFFICIELmatter-of-factly. McClain agrees: "Our dynamic is good in that way. Jamie is the real creative….special one and I can do four plus four."

After bonding over their mutual love of fashion, the duo poured their respective talents into La Vie Style House, a Dallas, Texas-based one-size brand inspired by vintage caftans. many of the designs are created using vintage deadstock fabrics, and range from casual minis to embellished floor-length caftans ready for an evening fête. "People are definitely wanting to dress up, and that’s why we like to do a sequin and a sparkle and make pieces that are comfortable but still feel fancy," says McClain.

"I think there's going to be another Roaring '20s," says Coulter. "Everyone was ready to go out and feel good and party. I feel like we’re gearing up for that again."



L’OFFICIEL: How did you two meet and how did the idea for La Vie Style House come about?

Jamie Coulter: We met at pilates. I just moved to Dallas and was kind of down in the dumps about it. I was talking to Lindsey-she liked my pants-and I’m like, “I just moved here from Los Angeles and I haven’t really found my place yet,” and then she’s like, “My husband just passed away.” I thought, Oh. Let me be nice and go to coffee with her and stop complaining. But we shared a similar aesthetic. I had all these cool vintage one-size caftans from the Long Beach Swap Meet and Rose Bowl Flea Market, and Lindsey liked one of them. It fit both of us so she would borrow it from me, but I always say Lindsey and I are like Danny Devito and Arnold Swarzenegger in that movie Twins, and I’m Danny in this situation.

Lindsey McClain: [Laughs] La Vie was born from this thing that looked good on both of us. One size that makes everyone feel good. They’re also so versatile, so you can go from wearing them as a coverup with flip flops then slip on some heels at night.

JC: We’re also both moms-which is just so sexy-but we wanted something that you can wear to carpool and feel cute in and not just wear athleisure all the time. We also kept finding these cool vintage fabrics, and there would only be enough to make one or two. We didn’t know it would become what it is now.

LM: The different styles also happened organically. We started with just a caftan, and then people were like, “I wish it was short” so we added a mini. Then someone would say, “I wish you could see my waist” so we made a wrap dress. I think that it’s slowly evolved to be a full one size brand just based on what our customers wanted.



Lindsey McClain and Jamie Coulter.

L’O: You both kind of created the perfect quarantine garment long before there was a quarantine.

JC: It really did work out! Our sales continued to do very well through quarantine because people wanted something cute to wear. I made the joke that I put on the COVID 19 quickly, because I was like, “I’m just going to drink through this and hope it’s over in two weeks.” But then it wasn’t over in two weeks, so I decided to learn how to bake. But I can still wear my caftans and feel good in them.

L’O: What or who is on your moodboard?

JC: Originally most of our inspiration board was people like Elizabeth Taylor, and these moments from the ‘60s and early ‘70s where you would see this high glamour caftan. That’s what we always go back to: A Slim Aarons Palm Beach vibe when travel was glamorous and people looked like they were living their best life. I’m going to Marrakech in August for my vow renewal, and I’m looking at my caftans and thinking, What am I not going to wear?



L’O: What kind of woman do you have in mind when creating your caftans?

JC: We were really designing for ourselves, and it turned out that a lot of people wanted the same thing. We wanted something that was casual and effortless, but chic at the same time.



LM: It fits everybody and every style. Whether you want a loud, bright sequin pieceor a super casual linen piece to wear at the pool. Inclusion is a huge part of our brand and we want everyone to love it and feel good in it.

JC: It’s funny because a high schooler will come in with her mom and they’ll both buy a piece-and one for the grandma too!



L’O: Sustainability has been a hot topic in the fashion world for quite some time, and it's also a big part of your brand. Could you explain a bit more about your production process and how your source the fabrics?

LM: Our fabrics set us apart from other people doing caftans—we source fabric from all over. We have someone overseas who helps us source fabrics from different regions, and then we have a vintage dealer in New York whose warehouse we’ll go to and dig through to find vintage Oscar de la Renta from the ‘80s. There may only be enough fabric to make two caftans, but it works for us because there’s a specialness to every piece. We also like that our pieces sell out because there’s an exclusivity. When it’s gone it’s gone, and I think that’s important when you’re spending so much money on a caftan.

JC: Right, everything is special. Sustainability is important to us and we want our pieces to be passed down and feel special. So we’ll do a small run of vintage to bring something to life that would have just sat there for a while. They should be as collectible as that original vintage piece we both loved.

LM: It didn’t even have a tag in it, it wasn’t designer, and you probably paid $10 for it but it’s still so special.

L’O: What do you see for the future of La Vie Style House?

JC: We want to just continue making what we like, and if something doesn’t feel right we aren’t going to do it even if it would make us money. We want to grow organically and stay true to who we are.

Newsletter

Related Articles

0:00
0:00
Close
Trump Administration Finalizes Broad Tariff Increases on Global Trade Partners
J.K. Rowling Limits Public Engagements Citing Safety Fears
JD.com Launches €2.2 Billion Bid for German Electronics Retailer Ceconomy
Azerbaijan Proceeds with Plan to Legalise Casinos on Artificial Islands
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Procter & Gamble to Raise U.S. Prices to Offset One‑Billion‑Dollar Tariff Cost
House Republicans Move to Defund OECD Over Global Tax Dispute
Botswana Seeks Controlling Stake in De Beers as Anglo American Prepares Exit
Trump Administration Proposes Repeal of Obama‑Era Endangerment Finding, Dismantling Regulatory Basis for CO₂ Emissions Limits
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
A family has been arrested in the UK for displaying the British flag
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
The British propaganda channel BBC News lies again.
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Controversial March in Switzerland Features Men Dressed in Nazi Uniforms
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
Thai Civilian Death Toll Rises to 12 in Cambodian Cross-Border Attacks
TSUNAMI: Trump Just Crossed the Rubicon—And There’s No Turning Back
Over 120 Criminal Cases Dismissed in Boston Amid Public Defender Shortage
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
×