London Daily

Focus on the big picture.
Monday, Sep 01, 2025

Holding Value: Inspired by The V&A’s New Exhibition, These Are the Bags To Invest In Now

Holding Value: Inspired by The V&A’s New Exhibition, These Are the Bags To Invest In Now

Over the weekend, the Victoria and Albert Museum in London officially opened its doors after months of lockdown during the pandemic.

Saturday saw visitors returning to the cultural institution and the debut of a brand new exhibition titled “Bags: Inside Out,” which highlights iconic bags throughout history, ranging from Margaret Thatcher’s favorite lady-like tote from Asprey to the sparkly Fendi baguette made real-life famous when it appeared on the arm of the fictional character, Carrie Bradshaw, in Sex and the City. And while this exhibition was originally slated for April, it’s hard to imagine a more apt time than now to bring the bag to the center of the fashion discussion.

As Vogue’s Accessories Director, fashion fans both inside and outside of the industry have often asked me about the It-bag: do I believe in it? What is “It”? Is the It-bag over, and if so, why? Could this bag be an It-bag? Their curiosity makes sense. The phenomenon of the It-bag has proven to be big business for major fashion houses over the years, but as an editor, I’ve watched the industry move away from the must-own bag and instead gravitate towards the cult of the personality purse.

The constraints of the pandemic have given us few reasons to carry a handbag outside of pure utilitarianism. We carry our reusable totes for groceries or a wallet-like-bag that attaches to keys or holds hand sanitizer. Carrying a proper purse, whether it be for a quick walk around the block or even just around your own house, is purely for the pleasure of doing so. A bag for the bag’s sake. Now, more than ever, owning handbags is about a personal and emotional connection, as well investment. I know if I’m going to buy a bag in 2020 or 2021, it needs to be something that, quite literally, holds its value in addition to putting a smile on my face.

This idea of value is at the core of the V&A’s new exhibit, which serves to show off just how long the lifespan of a good handbag can be. The show not only focuses on some of the designer bags we know to be heritage pieces, like Hermès’ infamous Kelly top handle but also more modern options, like Anya Hindmarch’s incredibly clever and sustainable “I Am Not A Plastic Bag” tote or Manu Atelier’s Pristine style that shows the exemplary craftsmanship of a family-owned leather artisan workshop, sans a price tag that brings up thoughts of mid-sized cars or tuition payments.

Outside of the personal connection I find that this exhibit perfectly encapsulates by bringing not only the bag but the wearer to the forefront, the timeliness of the show and the handbags it spotlights is very much in line with where the market is now. From conversations with some of our favorite multi-brand retailers, we are hearing of steady and increasing handbags sales. Across the board, the market trends speak to the consumer’s desire to invest in beautiful bags that will stand the test of time much in the way that the bags do now in the V&A’s display cases.

Getting into the facts and figures, Libby Page, Senior Fashion Market Editor at Net-a-Porter, tells us, “luxury bags have been one of our strongest categories recently as customers used this time to finally invest in their forever bag.” She adds, “we saw huge interest with Bottega Veneta, Gucci, and Saint Laurent, and, just in the last few months, we sold over triple of the Loewe Puzzle versus last year.” Finding a brand that a customer has an emotional and potentially lifelong relationship with is also in line with what Tracy Margolies, Chief Merchant of Saks Fifth Avenue, is seeing. As she notes, “our customers connected to brands they know and love more than ever this year. They were drawn to emotional, timeless investment pieces that sparked joy by designers, such as Louis Vuitton, Chanel, Dior, Gucci, Saint Laurent and Fendi.” Similarly, Cassie Smart, head of womenswear at MATCHESFASHION, tells us, “we have seen a real uplift in customers making more considered handbag purchases, meaning pieces that are timeless, will work hard in your wardrobe, and that you will treasure forever.” She adds, “whether heritage styles from the big fashion houses like the Gucci 1955 Horsebit, Bottega Veneta Chain Cassette or Saint Laurent Loulou, or more emerging names with an original point of view, for example the Dragon Diffusion Totes which have been selling out.”

Handbags are certainly big business, but the business of buying them is done with as much head as heart. As the V&A exhibit proves, there are few things more precious than a well-made and well-worn tote or top handle, and few fashion items that will feel as special for years to come.

Below, 17 timeless bags to invest in now and love forever:

Worth the waitlist:


        

Bottega Veneta Jodie mini knotted intrecciato leather tote

Best in craft and value:


        

Coach Swinger bag

A+ book bag:


        

Dior book tote

The perfect pouch:


        

Loewe Flamenco leather clutch

The new carry-all on the block:


        

Hunting Season hobo bag

The 2-in-1:


        

Polo Ralph Lauren Bellport tote

Sustainable reinvention:


        

Prada medium Re-Nylon backpack

Evening standard:


        

The Row Ascot bag

Upgraded utility:


        

Paravel Cabana tote

A logo classic:


        

Gucci Jackie 1961 small hobo bag

Forever and for always tote:


        

Dragon Diffusion Triple Jump large woven-leather basket bag

The chain bag with that je ne sais quoi:


        

Saint Laurent Tuc leather shoulder bag

The modern lady:


        

Delvaux leahter satchel

Ticking all the boxes:


        

Manu Atelier Pristine bpx bag

I’m not a plastic bag:


        

Anya Hindmarch I Am A Plastic Bag small appliquéd leather-trimmed printed coated-canvas tote

The hero bag:


        

Hermes Kelly

It’s a party wherever you are:


        

Fendi sequin mini Baguette

Newsletter

Related Articles

0:00
0:00
Close
Chinese and Indian Leaders Pursue Amity Amid Global Shifts
European Union Plans for Ukraine Deployment
ECB Warns Against Inflation Complacency
Concerns Over North Cyprus Casino Development
Shipping Companies Look Beyond Chinese Finance
Rural Exodus Fueling European Wildfires
China Hosts Major Security Meeting
Chinese Police Successfully Recover Family's Savings from Livestream Purchases
Germany Marks a Decade Since Migrant Wave with Divisions, Success Stories, and Political Shifts
Liverpool Defeat Arsenal 1–0 with Szoboszlai Free-Kick to Stay Top of Premier League
Prince Harry and King Charles to Meet in First Reunion After 20 Months
Chinese Stock Market Rally Fueled by Domestic Investors
Israeli Airstrike in Yemen Kills Houthi Prime Minister
Ukrainian Nationalist Politician Andriy Parubiy Assassinated in Lviv
Corporate America Cuts Middle Management as Bosses Take On Triple the Workload
Parents Sue OpenAI After Teen’s Death, Alleging ChatGPT Encouraged Suicide
Amazon Faces Lawsuit Over 'Buy' Label on Digital Streaming Content
Federal Reserve Independence Questioned Amid Trump’s Push to Reshape Central Bank
British Politics Faces Tumultuous Autumn After Summer of Rebellions and Rising Farage Momentum
US Appeals Court Rules Against Most Trump-Era Tariffs
UK Sought Broad Access to Apple Users’ Data, Court Filing Reveals
UK Bank Shares Dive Over Potential Tax on Sector
Germany’s Auto Industry Sheds 51,500 Jobs in First Half of 2025 Amid Deepening Crisis
Bruce Willis Relocated Due to Advanced Dementia
French and Korean Nuclear Majors Clash As EU Launches Foreign Subsidy Probe
EU Stands Firm on Digital Rules as Trump Warns of Retaliation
Getting Ready for the 3rd Time in Its History, Germany Approves Voluntary Military Service for Teenagers
Argentine President Javier Milei Evacuated After Stones Thrown During Campaign Event
Denmark Confronts U.S. Diplomat Over Covert Trump-Linked Influence in Greenland
Starmer Should Back Away from ECHR, Says Jack Straw
Trump Demands RICO Charges Against George Soros and Son for Funding Violent Protests
Taylor Swift Announces Engagement to NFL Star Travis Kelce
France May Need IMF Bailout, Warns Finance Minister
Chinese AI Chipmaker Cambricon Posts Record Profit as Beijing Pushes Pivot from Nvidia
After the Shock of Defeat, Iranians Yearn for Change
Ukraine Finally Allows Young Men Aged Eighteen to Twenty-Two to Leave the Country
The Porn Remains, Privacy Disappears: How Britain Broke the Internet in Ten Days
YouTube Altered Content by Artificial Intelligence – Without Permission
Welcome to The Definition of Insanity: Germany Edition
Just a reminder, this is Michael Jackson's daughter, Paris.
Spotify’s Strange Move: The Feature Nobody Asked For – Returns
Manhunt in Australia: Armed Anti-Government Suspect Kills Police Officers Sent to Arrest Him
China Launches World’s Most Powerful Neutrino Detector
How Beijing-Linked Networks Shape Elections in New York City
Ukrainian Refugee Iryna Zarutska Fled War To US, Stabbed To Death
Elon Musk Sues Apple and OpenAI Over Alleged App Store Monopoly
2 Australian Police Shot Dead In Encounter In Rural Victoria State
Vietnam Evacuates Hundreds of Thousands as Typhoon Kajiki Strikes; China’s Sanya Shuts Down
UK Government Delays Decision on China’s Proposed London Embassy Amid Concerns Over Redacted Plans
A 150-Year Tradition to Be Abolished? Uproar Over the Popular Central Park Attraction
×