London Daily

Focus on the big picture.
Thursday, Jul 16, 2026

Elon Musk crowns himself 'Technoking of Tesla' - as finance chief Zachary Kirkhorn becomes 'master of coin'

Elon Musk crowns himself 'Technoking of Tesla' - as finance chief Zachary Kirkhorn becomes 'master of coin'

Tesla's filing with the SEC follows news of a fresh lawsuit against Elon Musk relating to his Twitter posts.

Elon Musk has crowned himself "technoking of Tesla" in a regulatory filing that also appears to celebrate the firm's cryptocurrency investments.

The document, which added the bizarre title to the list covering Mr Musk, was sent to stock market regulator the US Securities and Exchange Commission (SEC).

Tesla also said finance chief Zachary Kirkhorn would be known as "master of coin".

No explanation was offered for the change.

The filing stated: "Effective as of March 15, 2021, the titles of Elon Musk and Zach Kirkhorn have changed to Technoking of Tesla and Master of Coin, respectively.

"Elon and Zach will also maintain their respective positions as Chief Executive Officer and Chief Financial Officer."

In another document Tesla said its president of automotive, Jerome Guillen, had become the boss of its heavy trucking division.

Mr Musk, Tesla's eccentric founder and chief executive, has been credited with driving a surge of interest in cryptocurrencies.

Values have hit record levels this year.

Mr Musk has been among a few US corporate leaders to have endorsed Bitcoin


Last month, Tesla revealed it had purchased $1.5bn (£1.1bn) of bitcoin and would soon accept it as a form of payment for cars.

Mr Musk has also recently promoted another digital currency, dogecoin, on Twitter. But his posts have often placed him on a collision course with the SEC.

He was fined $20m in 2018, and had to give up his dual chairman role at the company, after being accused of making "false and misleading" tweets about potentially taking Tesla private.

The SEC, as part of a settlement to avoid a fraud lawsuit, made a further condition that Mr Musk would agree to clear market sensitive posts before publication.

At the weekend, it was revealed that an investor was suing Mr Musk and Tesla for allegedly violating that agreement with the regulator.


Chase Gharrity's claims relate to several tweets, such as Mr Musk's assessment in May last year that Tesla's stock price was "too high".

Tesla's market value lost $13bn (£9.35bn) at the time, though it has since hit record levels.

Bitcoin, meanwhile, hit fresh highs of almost $62,000 (£44,000) over the weekend but retreated by 5% early on Monday.

Newsletter

Related Articles

0:00
0:00
Close
Spain in Ecstasy: "We Feel Unbeatable, We Taught the Whole World a Lesson"
Spain and UK Dismantle Gibraltar Border Following Landmark Schengen Integration Treaty
Church of England Rejects Plan to Rewild Thirty Percent of Land by 2030
UK Parliament Examines Future of Gaelic Broadcasting in Scotland
Thames Water Faces Criticism Over Four Million Pounds in Bonus Payments
South East Water Crisis Puts UK Water Regulation Under Renewed Scrutiny
UK Report Highlights Racial Inequality in Homelessness Support Services
UK Government Defends Proposed Social Media Curfew for Teenagers Despite Criticism
Reform UK Gains Recognition as Major Political Party in New Polling
Labour Party Faces Internal Divisions Over Gaza Policy and Asylum Reform
Experts Warn UK Housing and Transport Infrastructure Is Unprepared for Rising Extreme Heat
UK Human Rights Committee Begins Review of Immigration and Asylum Bill
UK Parliament Launches Inquiry Into Declining High Streets Across England
Bank of England Governor Warns of Growing AI Risks to Global Financial Security
UK Public Finance Institutions Mobilize Fifty Billion Pounds to Support Growth and Jobs
UK Parliament Opens Inquiry Into Long-Term Strategy Toward Russia
UK-India Trade Agreement Takes Effect With Zero-Duty Access for Nearly All Indian Exports
Forget Tinder: The Surprising Platform Where People Find Love
UK Government Faces Growing Debate Over Local Control of Immigration Enforcement
UK Biodiversity Forum Highlights Business Need to Protect Natural Environment
UK Parliament to Consider Workplace Temperature Limits Amid Climate Concerns
UK Parliament Considers Independent Immigration Appeals Authority Proposal
BBC Charter Renewal Scrutiny Intensifies as Parliament Reviews Broadcaster’s Future
Parliament Reviews Future of UK Maternity and Neonatal Care Services
UK-India Trade Accelerator Launched to Help Smaller Firms Expand Into Indian Market
UK Business Leaders Meet in Edinburgh to Address Economic Risks From Biodiversity Loss
UK Parliament Prepares for Sir Keir Starmer’s Final Prime Minister’s Questions Before Leadership Transition
Green Party-Led Lewisham Council Moves Against Cooperation With Home Office Immigration Raids
UK Government Faces Parliamentary Pressure Over Capita Contracts in Shared Services Programme
UK Economy Expected to See Modest Growth as OECD Highlights Fiscal and Global Risks
Public Accounts Committee Warns UK Government’s Four Point Three Billion Pound Shared Services Plan Risks Failure
EU and UK Sign Agreement Removing Gibraltar Border Controls After Years of Post-Brexit Uncertainty
OECD Warns UK Must Maintain Fiscal Discipline as Andy Burnham Prepares to Become Prime Minister
UK-India Free Trade Agreement Enters Into Force as Businesses Seek New Growth Opportunities
Harvard Astrophysicist to Lead U.S. Scientific Advisory on Unidentified Aerial Phenomena
On the Island That Did Not Yield to Trump, There Is No Electricity, and 10 Million Live in Darkness
Emergency Sirens Activated Across Bahrain as Interior Ministry Issues Shelter Directives
Key Trends to Watch
United Nations Expert Calls for Full Implementation of Supreme Court Ruling on Legal Definition of Sex
Industry Coalition Urges Labour Lawmakers to Back Continued North Sea Oil and Gas Production
Parliamentary Committee Calls for Tougher Restrictions on Unhealthy Food Advertising
Government Expands Awaab's Law to Cover Heat and Additional Housing Hazards
Energy Regulator Opens Independent Investigation Into National Grid Operator
United Kingdom and European Union Sign Landmark Gibraltar Border Agreement
Chancellor Unveils Financial Services Reform and Artificial Intelligence Strategy at Mansion House
Counterterrorism Police Take Over Investigation Into Killing of Former Minister Ann Widdecombe
Beer Industry Warns UK Rules Could Limit Growth of Alcohol-Free Market
Home Office Faces Legal Challenges Over Asylum Seeker Accommodation Closures
UK Heatwaves Linked to More Than Two Thousand Seven Hundred Deaths as Climate Debate Intensifies
Home Secretary Faces Pressure Over Political Security After Ann Widdecombe Murder Investigation
×