London Daily

Focus on the big picture.
Monday, Sep 21, 2026

Elon Musk crowns himself 'Technoking of Tesla' - as finance chief Zachary Kirkhorn becomes 'master of coin'

Elon Musk crowns himself 'Technoking of Tesla' - as finance chief Zachary Kirkhorn becomes 'master of coin'

Tesla's filing with the SEC follows news of a fresh lawsuit against Elon Musk relating to his Twitter posts.

Elon Musk has crowned himself "technoking of Tesla" in a regulatory filing that also appears to celebrate the firm's cryptocurrency investments.

The document, which added the bizarre title to the list covering Mr Musk, was sent to stock market regulator the US Securities and Exchange Commission (SEC).

Tesla also said finance chief Zachary Kirkhorn would be known as "master of coin".

No explanation was offered for the change.

The filing stated: "Effective as of March 15, 2021, the titles of Elon Musk and Zach Kirkhorn have changed to Technoking of Tesla and Master of Coin, respectively.

"Elon and Zach will also maintain their respective positions as Chief Executive Officer and Chief Financial Officer."

In another document Tesla said its president of automotive, Jerome Guillen, had become the boss of its heavy trucking division.

Mr Musk, Tesla's eccentric founder and chief executive, has been credited with driving a surge of interest in cryptocurrencies.

Values have hit record levels this year.

Mr Musk has been among a few US corporate leaders to have endorsed Bitcoin


Last month, Tesla revealed it had purchased $1.5bn (£1.1bn) of bitcoin and would soon accept it as a form of payment for cars.

Mr Musk has also recently promoted another digital currency, dogecoin, on Twitter. But his posts have often placed him on a collision course with the SEC.

He was fined $20m in 2018, and had to give up his dual chairman role at the company, after being accused of making "false and misleading" tweets about potentially taking Tesla private.

The SEC, as part of a settlement to avoid a fraud lawsuit, made a further condition that Mr Musk would agree to clear market sensitive posts before publication.

At the weekend, it was revealed that an investor was suing Mr Musk and Tesla for allegedly violating that agreement with the regulator.


Chase Gharrity's claims relate to several tweets, such as Mr Musk's assessment in May last year that Tesla's stock price was "too high".

Tesla's market value lost $13bn (£9.35bn) at the time, though it has since hit record levels.

Bitcoin, meanwhile, hit fresh highs of almost $62,000 (£44,000) over the weekend but retreated by 5% early on Monday.

Newsletter

Related Articles

0:00
0:00
Close
British Museum Faces Questions Over Peter Thiel’s Private Bayeux Tapestry Viewing
Earl Spencer Memoir Excerpts Renew Public Debate Over Diana’s Death
Liberal Democrats Gather in Brighton for Autumn Conference
Mothercare Shares Plunge as Middle East Store Closures Threaten Long-Term Solvency
Kent Police Treat Folkestone Hotel Fire as Suspicious
Caribbean Governments Advance Reparations Campaign Seeking Engagement With Britain
Scottish Labour Leader Backs Rosebank and Jackdaw North Sea Projects
FCA Urges Young Adults to Trace £1.5 Billion in Unclaimed Child Trust Funds
UK Competition Regulator Opens Inquiry Into McCormick-Unilever Foods Deal
Public Inquiry Into Tees, Esk and Wear Valleys Mental Health Failings Set to Begin
Nigel Farage Looks to US Immigration Enforcement Model for UK Border Policy
Chiltern Railways Moves Into Public Ownership
Security Review Raises Concerns Over Sensitive UK Police Data Stored on Microsoft Cloud
Burnham Government Warns of Difficult Autumn Budget as Fiscal Headroom Narrows
Bank of England Holds Rates at 3.75% as Inflation Rises to 3.1%
Ed Sheeran Tour Faces Backlash After Macklemore Is Removed Over Pro-Palestinian Remarks
Vandalism of Traffic Cameras Intensifies Across Parts of England
Nearly 300 Evacuated as Fire Hits Grand Burstin Hotel in Folkestone
King Charles Warns AI Executives About Risks From Uncontrolled Technology
Church of England Apologises for Role in Historical Forced Adoption Practices
UK Debate Over Online Speech Intensifies After Arrest Figures Draw Scrutiny
Oxfordshire Village Holds Symbolic Independence Vote Over Asylum Accommodation Plan
Nigel Farage and Richard Tice Sue National Crime Agency Over Alleged Banking Data Leaks
Apple Introduces Stricter Age Checks for UK Accounts
BBC Cash Reserves Fall 66% to £125 Million as Broadcaster Restructures
McLaren Announces £500 Million UK Investment and Plans 1,000 Jobs
Green Party Wins Historic Gorton and Denton By-Election as Labour Falls to Third
Burnham Government Prepares October Budget Under Growing Fiscal Pressure
UK Energy Suppliers Pull Fixed-Price Deals as Wholesale Markets Turn More Volatile
Bank of England Holds Rates at 3.75% as Middle East Energy Shock Raises Inflation Risks
Addison Lee Founder Loses £20 Million UK Tax Tribunal Case
BrewDog Creditors Face Losses on About £190 Million of Debt
Harrods Seeks to Recover Abuse Compensation Costs From Mohamed Al Fayed’s Estate
Ed Davey Targets Reform UK as Liberal Democrat Conference Opens
Great Britain Retail Sales Rise 0.5% in August
NHS England Approves Life-Extending Treatment for Incurable Breast Cancer
Proposals to Limit NHS ADHD Diagnoses Draw Criticism From Patient Groups
Resolution Foundation Warns of Housing Cost Crunch for Low-Income UK Families
BBC Cash Reserves Fall to Decade Low as Annual Deficit Reaches £121 Million
Millisecond Software Error Triggered Major UK Air Traffic Control Disruption
Twenty Women Underwent Unnecessary Mastectomies During NHS Cancer Care
Sensitive UK Police Data Found Vulnerable to Access by Foreign Actors
British Steel Faces Renewed Pressure for a Long-Term Financial Plan
MPs Urge Government to End Thames Water Restructuring Talks With U.S. Hedge Funds
Andy Burnham Warns of Difficult UK Budget Choices as Inflation Returns to 3.1%
England Tightens School Food Standards With Restrictions on Deep-Fried and High-Sugar Foods
Oxfordshire Village Votes Symbolically to Leave UK Over Proposed Asylum Centre
Michael Marra Elected Leader of Scottish Labour
BBC Cash Reserves Fall Sharply as Financial Pressures Mount
George Osborne Calls for UK to Rejoin EU Customs Union
×