London Daily

Focus on the big picture.
Thursday, Sep 11, 2025

Bud Light’s Marketing Effort with a Transgender Influencer

Bud Light’s Marketing Effort with a Transgender Influencer

In April 2023, Anheuser-Busch’s Bud Light beer brand partnered with transgender influencer Dylan Mulvaney to promote its product. Mulvaney, who has over 1.8 million followers on Instagram, posted a video of herself cracking open a Bud Light and talking about how much she enjoys the beer.

The video was met with positive reactions from many of Mulvaney’s followers, but it also drew criticism from some conservative social media users. 

Bud Light’s decision to partner with Mulvaney was part of a larger marketing effort to reach consumers in largely liberal urban areas. The brand has been facing declining sales in recent years, and it is hoping to appeal to younger, more diverse consumers. The partnership with Mulvaney was seen as a way to do that.

The Right-Wing Outrage

The criticism of Bud Light’s partnership with Mulvaney came from a number of conservative social media users. Some of these users accused the brand of promoting “woke” values and of pandering to a “special interest group.” Others threatened to boycott Bud Light.

The right-wing outrage over Bud Light’s marketing effort is a sign of the increasingly polarized political climate in the United States. In recent years, there has been a growing divide between liberals and conservatives on a number of issues, including transgender rights. This divide has been reflected in the corporate world, as brands have been forced to choose sides on controversial issues.

A Lesson in the Newly Unsettled Politics of Corporate America

Bud Light’s marketing effort with a transgender influencer is a lesson in the newly unsettled politics of corporate America. In the past, brands could largely avoid taking sides on controversial issues. However, in today’s polarized political climate, brands are increasingly being forced to choose sides.

This can be a difficult decision for brands, as they risk alienating customers on both sides of the political spectrum. However, it is a decision that brands cannot afford to ignore. In today’s world, brands that do not take a stand on important issues are likely to be seen as out of touch with their customers.

Practical Advice for Brands

For brands that are looking to navigate the newly unsettled politics of corporate America, there are a few things to keep in mind. First, it is important to understand your target audience. What are their values? What are their concerns? Once you understand your target audience, you can start to develop a marketing strategy that resonates with them.

Second, it is important to be authentic. Don’t try to be something you’re not. If you’re a brand that values inclusivity, then be sure to promote that message in your marketing. But if you’re a brand that values traditional values, then don’t be afraid to stand up for those values.

Finally, it is important to be prepared for backlash. No matter what you do, there will always be someone who is unhappy with your decision. That’s just the nature of the world we live in today. However, if you’re prepared for backlash, it won’t have as much of an impact on your brand.

By following these tips, brands can navigate the newly unsettled politics of corporate America and continue to connect with their customers.

Comments

Oh ya 2 year ago
How can you trust any news source that calls a guy with a dick a female. There is no female in this story. If you believe there is you should go out and buy a rooster for your fresh eggs and a bull to get your fresh milk.

Newsletter

Related Articles

0:00
0:00
Close
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
Generations Born After 1939 Unlikely to Reach Age One Hundred, New Study Finds
End to a four-year manhunt in New Zealand: the father who abducted his children to the forests was killed, the three siblings were found
Germany Suspends Debt Rules, Funnels €500 Billion Toward Military and Proxy War Strategy
EU Prepares for War
BMW Eyes Growth in China with New All‑Electric Neue Klasse Lineup
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Florida Murder Case: The Adelson Family, the Killing of Dan Markel, and the Trial of Donna Adelson
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
×