London Daily

Focus on the big picture.
Tuesday, Jul 29, 2025

Apple launches new iMac, iPad Pro, AirTags and Podcast subscriptions

Apple launches new iMac, iPad Pro, AirTags and Podcast subscriptions

More powerful M1-powered computers and tablets join raft of new products and services.

Apple launched a series of new iPads, Macs and tags on Tuesday at an event broadcast from California, as it continued its switch to processors of its own design.

During a recorded video, the firm’s chief executive, Tim Cook, unveiled the products that Apple hopes will continue the momentum with its computers and tablets driven by home working and schooling in 2020.

New 24in iMac
The redesigned 24in M1 iMac comes in a range of bold colours.


The most significant of Apple’s new products is a redesigned version of the company’s iMac all-in-one computer with the M1 chip. The new machine is significantly thinner at just 11.5mm thick, and looks like a giant tablet from the side.

Apple said that with the M1 chip, previously used in the MacBook Air, MacBook Pro and Mac mini computers, the new iMac was up to twice as fast as the previous generation machine.

The iMac has a 24in 4.5k retina screen squeezed into a body only slightly larger than the previous machine with its 21.5in screen. The more powerful six-speaker system is capable of spatial audio when playing movies with Dolby Atmos soundtracks, while the 1080p FaceTime HD camera and beamforming mics are designed for better video calls.

The computer has a new power adaptor with magnetic cable and at least two Thunderbolt ports, with higher-end models having an additional two USB-C ports and an ethernet port in the power adaptor. Apple also added its Touch ID fingerprint scanner to a new Bluetooth keyboard, allowing biometric login and user switching similar to its laptops.

The new iMac – available in seven different colours, reminiscent of the original model from 1998 – will be available from £1,249 in the UK and $1,299 in the US, shipping in the second half of May. Apple did not update the larger 27in iMac, which still uses Intel chips.

Use of the new M1 chips in the iMac will be an important test for Apple’s custom processors; their introduction to the MacBook Air and low-end MacBook Pro laptop lines proved successful, but in machines not restricted by batteries the onus will be on raw performance to handle the more demanding tasks commonly asked of desktop computers.

Issues with software compatibility, particularly with the big, expensive and often dated packages used by businesses, will be tolerated less for volume purchasing by corporations – potentially making the Apple Silicon models a harder sell than “safer” Intel-based versions or competitors.

Paolo Pescatore, an analyst from PP Foresight, said the “star of the show” was the redesigned iMac “thanks to the power of Apple Silicon”, adding: “We are now seeing the fruits of Apple Silicon, by leveraging this system on a chip architecture across its portfolio. The M1 is transforming its products, form factors and capabilities far beyond what users can do today.”

New iPad Pro with M1
The new iPad Pro has the same powerful chip as Apple’s laptops and desktop computers.


Apple also announced an improved iPad Pro equipped with the same M1 chip as the firm’s computers and 5G connectivity. The use of a computer processor, rather than a version of its smartphone chips, was reported to offer a 50% faster performance and enable the addition of a full Thunderbolt/USB 4 port, rather than the slower USB-C port, allowing desktop-class connections to a range of docks, drives and external displays.

Apple also fitted a mini-LED display to the larger 12.9in iPad Pro, making it one of the first devices to use a significantly improved technology hitherto only available in high-end TVs. The Liquid Retina XDR is one of the brightest LCD screens available, matching Apple’s £4,599 professional computer display; the firm said it could show types of HDR video used by professional videographers.

The iPad Pro also comes with a new 12-megapixel TrueDepth camera that has an ultrawide lens and an automatic panning and zooming feature called Center Stage for improved video calls, similar to some smart displays and dedicated video-call screens.

The 11in iPad Pro starts at £749 in the UK, while the 12.9in version sells for £999.

The power upgrade for the iPad Pro follows a full redesign in 2018 and addition of new lidar and camera sensors in the 2020 iPad Pro, alongside new keyboard accessories and mouse support that further turned it into a laptop replacement.

Spurred by the demand for remote working tools during the Covid-19 pandemic, there was unprecedented demand for tablet sales in 2020, up 13.6% year-on-year, following several years of decline.

Apple’s various iPads took the lion’s share, accounting for 36.5% of the market and growing 19.5% during the fourth quarter of 2020, according to data from IDC, driven by refreshes of the iPad 10.2in and iPad Air models.

But Leo Gebbie, a senior analyst with CCS Insight, said: “The new iPad is a tough sell. Despite numerous updates, including the M1 chip, the previous generations of iPads are strong enough to make this is an iterative update when compared to the new iMac.”

AirTags, Apple TV 4K and Podcast subscriptions
Apple’s AirTag is a Tile-like tracker you can attach to objects enabling you to find them with your iPhone.


Apple also announced its AirTag tracker device, which uses “Find My” software, operating in a similar manner to the Tile Bluetooth trackers and Samsung’s SmartTag.

The small disc-like AirTag can be personalised. When used with iPhones with the U1 chip, such as the iPhone 12, the system can also guide people directly to the AirTag using the ultra-wideband technology used for several years for Apple’s AirDrop filesharing system. AirTags cost £29 in the UK and will be shipped on 30 April.

The company’s smart TV streaming box, the Apple TV 4K, was also updated with a faster A12 Bionic chip as used in the iPhone XR from 2018 and enabling high-frame rate HDR. Apple also showed off a colour-calibration feature that uses an iPhone to automatically tune the colour on TVs, and a redesigned Siri remote, which ditches the touch-panel controller. The Apple TV 4K will cost from £169 in the UK.

Apple also announced that it was opening up paid-for subscriptions within its podcast app. The redesigned app and service will launch in 170 countries with new channels and recommendations. Subscriptions will provide ad-free listening, extra content and the ability to support favourite content creators.

Finally, Apple announced it was expanding its payments drive in the US with Apple Card Family, which allows two people to own an Apple credit card sharing the credit lines and building credit history together. Parents can also share the Apple credit card with children over 13 with access to parental controls.

Newsletter

Related Articles

0:00
0:00
Close
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
A family has been arrested in the UK for displaying the British flag
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
The British propaganda channel BBC News lies again.
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Controversial March in Switzerland Features Men Dressed in Nazi Uniforms
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
Thai Civilian Death Toll Rises to 12 in Cambodian Cross-Border Attacks
TSUNAMI: Trump Just Crossed the Rubicon—And There’s No Turning Back
Over 120 Criminal Cases Dismissed in Boston Amid Public Defender Shortage
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
Microsoft, US Lab to Use AI for Faster Nuclear Plant Licensing
Trump Walks Back Talk of Firing Fed Chair Jerome Powell
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Dimon Warns on Fed Independence as Trump Administration Eyes Powell’s Succession
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
×