London Daily

Focus on the big picture.
Sunday, Aug 02, 2026

A crash in tourism leaves Japanese deer ravenous for treats

A crash in tourism leaves Japanese deer ravenous for treats

The sacred deer of Nara miss their old diet of rice crackers
THE MORE than 13m tourists who visit Nara, an ancient capital of Japan, each year tend to follow a well-worn path. On their way into a park at the edge of the city they pass the towering wooden pagoda of Kofuku-ji, a temple complex founded in 710.

They continue to nearby Todai-ji, gazing in awe at Japan’s largest Buddha, a bronze behemoth weighing 400 tons and standing 15 metres tall. And finally they feed shika senbei, a special kind of rice cracker, to the sacred deer, some 1,300 of which live in the park.

The deer, though wild, have come to love the crackers. With tourism reduced to a trickle because of the pandemic, they are hungry. Many have begun wandering far from home in search of food.

A recent study by the Nara Deer Preservation Foundation and Tatsuzawa Shirow of Hokkaido University shows that 20% fewer are spending their days in the park; incidents of damage caused by deer in town have shot up. The less enterprising ones, apparently accustomed to eating only crackers, have become emaciated.

The deer are not the only ones going hungry. So are businesses in places like Nara, which have come to rely ever more heavily on tourism in recent years. Fewer than 7m foreign tourists visited Japan in 2009; last year some 32m did.

Revenue from tourism hit a record 4.8trn yen ($46bn). With the Olympics scheduled for this past summer, Japan had hoped to welcome 40m foreigners this year. Instead, after a near-total closure of its borders because of the pandemic, arrivals have dropped by 99.4%.

The government has tried to cushion the blow by encouraging its own citizens to get out more. The Diet earmarked ¥1.35trn ($12.9bn) for “Go To Travel” subsidies, which provide discounts of up to 35% at domestic hotels and inns; a concurrent programme called “Go To Eat” applies to restaurants. The ministry of tourism says nearly 40m nights have been booked under the programme since it was launched in July.

That is a pyrrhic victory: the campaign is thought to have contributed to a recent uptick in covid-19. Daily cases reached a record of 2,680 on November 28th. Suga Yoshihide, Japan’s prime minister, recently announced that the subsidies would be suspended in areas with high caseloads. In addition, older Japanese have been asked not to make use of them.

Japan is loth to give up on tourism, or to let the infrastructure that supports it wither. (Mr Suga himself championed tourism as chief cabinet secretary to his predecessor, Abe Shinzo.)

Officials see spending by foreign visitors as a means to compensate for Japan’s own shrinking population. Tourism may also help make Japan more open to foreign migrants in the future, says Saito Jun of the Japan Centre for Economic Research, a think-tank in Tokyo.

Meanwhile, the more resourceful deer in Nara have reverted to a healthier diet of plants and nuts, which has been good for their insides. Their droppings, made pale and runny by the crackers, have become firmer and darker again. If only belt-tightening were as good for the economy.
Newsletter

Related Articles

0:00
0:00
Close
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Sainsbury Agrees to Sell Argos in £120 Million Deal to Private Consortium
High Court Clears Way for Construction of Chinese Embassy at Royal Mint Court
UK Fuel Prices Climb to Multi-Month Highs as Strait of Hormuz Tensions Disrupt Oil Supplies
Severe Summer Drought and Record Heat Put UK Harvests at Risk
Prime Minister Andy Burnham Faces Labour Backbench Opposition Over Potential Support for New North Sea Oil and Gas Drilling
Bank of England Warns Inflation Will Stay Above 3% as Middle East Energy Shock Prolongs Cost-of-Living Pressures
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Charities Allege French Police Used Tear Gas Against Channel Migrants
Norwegian Teenager Convicted Over Iran-Linked Murder Plot in Britain
Christian Organisations File Charity Complaints Against Amnesty International UK
Ofgem Tightens Grid Connection Rules for New Data Centres
FTSE 100 Reaches Record High Despite Global Technology Sell-Off
Millions of UK Households Urged to Check Eligibility for Winter Energy Discount
Labour Restores Parliamentary Whips to Diane Abbott and Joani Reid
UK Supreme Court to Hear Challenge Over Palestine Action Ban
UK Commits More Than £8.4 Billion to Dreadnought Nuclear Submarine Programme
England Declares Severe Drought as Wildfire Burns Near Sizewell Nuclear Site
Bank of England Holds Interest Rates at 3.75% as Middle East Tensions Fuel Inflation Risks
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
UK Business Confidence Climbs to Four-Month High
Greater Manchester Gains Expanded Powers Under Regional Funding Reforms
UK Supreme Court to Hear Appeal Over Palestine Action Terror Ban
Shell's Quarterly Profit Doubles to Nearly $10 Billion on Higher Energy Prices
UK Government Removes VAT From Household Electricity Bills
Exceptional Drought Grips Half of England as Wildfire Threatens Sizewell
Bank of England Holds Interest Rates at 3.75% as Inflation Risks Persist
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
UK Employment Holds Steady as Wage Growth Remains Moderate
England to Introduce Artificial Intelligence into Secondary School Curriculum
Wales Launches £1.2 Billion Industrial Regeneration Programme
High Court Upholds UK Digital Surveillance Framework
Northern Ireland Reaches Budget Agreement on Infrastructure and Public Sector Pay
Home Office Expands Digital Border Checks Nationwide
UK Approves Major North Sea Wind and Carbon Capture Project
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
Scotland Approves Major Renewable Energy Expansion
UK and United States Sign AI and Semiconductor Cooperation Pact
UK Treasury Tightens Fiscal Controls After Gilt Market Volatility
Bank of England Holds Interest Rates at 4.5%
UK Unveils £10 Billion NHS Funding Overhaul and Workforce Reform
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
×