London Daily

Focus on the big picture.
Friday, Sep 11, 2026

A crash in tourism leaves Japanese deer ravenous for treats

A crash in tourism leaves Japanese deer ravenous for treats

The sacred deer of Nara miss their old diet of rice crackers
THE MORE than 13m tourists who visit Nara, an ancient capital of Japan, each year tend to follow a well-worn path. On their way into a park at the edge of the city they pass the towering wooden pagoda of Kofuku-ji, a temple complex founded in 710.

They continue to nearby Todai-ji, gazing in awe at Japan’s largest Buddha, a bronze behemoth weighing 400 tons and standing 15 metres tall. And finally they feed shika senbei, a special kind of rice cracker, to the sacred deer, some 1,300 of which live in the park.

The deer, though wild, have come to love the crackers. With tourism reduced to a trickle because of the pandemic, they are hungry. Many have begun wandering far from home in search of food.

A recent study by the Nara Deer Preservation Foundation and Tatsuzawa Shirow of Hokkaido University shows that 20% fewer are spending their days in the park; incidents of damage caused by deer in town have shot up. The less enterprising ones, apparently accustomed to eating only crackers, have become emaciated.

The deer are not the only ones going hungry. So are businesses in places like Nara, which have come to rely ever more heavily on tourism in recent years. Fewer than 7m foreign tourists visited Japan in 2009; last year some 32m did.

Revenue from tourism hit a record 4.8trn yen ($46bn). With the Olympics scheduled for this past summer, Japan had hoped to welcome 40m foreigners this year. Instead, after a near-total closure of its borders because of the pandemic, arrivals have dropped by 99.4%.

The government has tried to cushion the blow by encouraging its own citizens to get out more. The Diet earmarked ¥1.35trn ($12.9bn) for “Go To Travel” subsidies, which provide discounts of up to 35% at domestic hotels and inns; a concurrent programme called “Go To Eat” applies to restaurants. The ministry of tourism says nearly 40m nights have been booked under the programme since it was launched in July.

That is a pyrrhic victory: the campaign is thought to have contributed to a recent uptick in covid-19. Daily cases reached a record of 2,680 on November 28th. Suga Yoshihide, Japan’s prime minister, recently announced that the subsidies would be suspended in areas with high caseloads. In addition, older Japanese have been asked not to make use of them.

Japan is loth to give up on tourism, or to let the infrastructure that supports it wither. (Mr Suga himself championed tourism as chief cabinet secretary to his predecessor, Abe Shinzo.)

Officials see spending by foreign visitors as a means to compensate for Japan’s own shrinking population. Tourism may also help make Japan more open to foreign migrants in the future, says Saito Jun of the Japan Centre for Economic Research, a think-tank in Tokyo.

Meanwhile, the more resourceful deer in Nara have reverted to a healthier diet of plants and nuts, which has been good for their insides. Their droppings, made pale and runny by the crackers, have become firmer and darker again. If only belt-tightening were as good for the economy.
Newsletter

Related Articles

0:00
0:00
Close
English Councils to Gain Power to Introduce Tourist Taxes by 2028
Kemi Badenoch Reshuffles Conservative Shadow Cabinet
Firefighters Make Progress Containing Major Wildfires in South Wales
John Lewis Partnership Reports £124 Million Loss
Study Says UK AI Data Centres Will Create Only a Quarter of Forecast Jobs
UK Government Considers Higher Industrial Water Prices Amid Supply Pressures
Andy Burnham Holds First Call With Donald Trump as UK Prime Minister
NHS Records Busiest Summer on Record as Heatwaves Drive Hospital Admissions
Home Secretary Orders Police Crackdown on Far-Right Anti-Migrant Vigilantes
UK Supreme Court Rules Northern Ireland Religious Education Curriculum Breaches Human Rights Standards
Markets Price in Four Bank of England Rate Rises by Next Summer
House of Commons Prepares Free Vote on Assisted Dying Bill
UK Government Bans Trade With Israeli Settlements in Occupied Territories
UK Economy Grows 0.4% in July as Artificial Intelligence Investment Supports Expansion
Andy Burnham Becomes UK Prime Minister After Keir Starmer Resigns
John Lewis Partnership Loss Widens to £124 Million
UK Government to Put White Working-Class Social Mobility at Centre of Equality Policy
McLaren Plans £450 Million Technology Investment Creating 1,000 UK Jobs
UK Chancellor Faces Calls for Wealth Taxes and Public Ownership in Autumn Budget
English Mayors to Gain Powers to Impose Uncapped Overnight Tourist Taxes
JPMorgan’s Jamie Dimon Warns UK Government Against Bank Windfall Taxes
UK Air Traffic Control Outage Cancels More Than 2,000 Flights
UK Imposes Trade Ban on Israeli Settlements in the West Bank
UK Borrowing Costs Surge as Middle East Tensions Push Long-Term Gilt Yields to Highest Since 1998
Buckingham Palace Says Prince Harry and Meghan Will Not Resume Official Royal Duties
UK Treasury Faces Calls to Scrap £100,000 Childcare Support Threshold
Trades Union Congress Urges Labour Government to Rewrite Migration Policy
Riot Police Deployed After Anti-Migrant Protests Turn Violent in Portsmouth
UK Considers Replacing Some Disability Cash Payments With Direct Services
JPMorgan’s Jamie Dimon Warns UK Chancellor Against Higher Banking Taxes
UK Announces New Sanctions Targeting Israeli Settlements in West Bank
Metropolitan Police Investigate Alleged Illegal Donations to Reform UK
UK Charges Wiltshire Man With Assisting Russian Intelligence
UK Orders Urgent Review After Air Traffic Failure Cancels More Than 2,000 Flights
Merz Rebukes AfD Expansion in Saxony-Anhalt
King Charles Confirms Prince Harry and Meghan Will Remain Private Citizens
Labour Selects Former Child Refugee for By-Election in Keir Starmer’s Former Seat
Foreign Private Equity Accelerates Takeovers of London-Listed Industrial Companies
NHS Maternity Care Faces Scrutiny Over Support for Mothers After Caesarean Births
BBC Warns Staff Strikes Are Likely Amid Job Cuts and Programme Cancellations
English Housing Affordability Improves to Best Level in More Than a Decade
UK Health Commission Proposes Framework for Wider AI Adoption Across NHS
Labour Faces Pressure for Wealth Tax Ahead of Autumn Budget
Metropolitan Police Open Criminal Investigation Into Alleged Foreign Donations to Reform UK
UK Police Deploy Riot Officers After Anti-Immigration Unrest in Portsmouth and Dover
UK Defends Sanctions on Israeli Settlements Despite Diplomatic Retaliation
UK Air Traffic Control Failure Cancels More Than 1,000 Flights and Disrupts 65,000 Passengers
Compass Urges £10 Million Wealth Tax and Public Ownership Ahead of UK Autumn Budget
UK Government’s Devolution Plans Face House of Lords Scrutiny
Maldives Seeks New Chagos Sovereignty Talks With UK Prime Minister Andy Burnham
×