London Daily

Focus on the big picture.
Sunday, Jun 21, 2026

Why you should be chomping at the bit for a ‘chewing gum top’

Why you should be chomping at the bit for a ‘chewing gum top’

GQ goes inside menswear’s slinky, strappy, sexy new mood, AKA the ‘chewing gum top’

Cast your mind back ten years ago: London Fashion Week Men’s was naught but a twinkle in the BFC’s eye, street style was still in its infancy and the pin-sharp three-piece suits worn by Donald Draper and his army of dapper Mad Men were considered the bleeding edge of masculine fashion.

Fast forward a decade and, my, what a way we’ve come. The brief, jersey-clad, pandemic-induced interlude aside, last year Harry Styles wore a Gucci frock on the cover of American Vogue, this year A$AP Rocky rocked a kilt on the cover of American GQ and, more recently, the world’s menswear designers have begun throwing gender-normative caution to the wind, with even the straightest-laced brands sending freewheeling looks and garments down their respective runways: silken blouses slipped out at Giorgio Armani’s SS22 show, while thigh-grazing mini skorts slunk down the glossy red catwalk at Prada.

But far from being a fad, this movement towards total flexibility, whether in the wider realms of gender or, indeed, the way in which a garment simply works or is worn, seems to have taken hold at the very heart of the fashion industry and, suffice to say, it’s exciting.

One of the most intriguing garments to be spawned by this new era of playfulness on the part of the designers is a piece we’re dubbing “the chewing gum top”. Defined as a vest, T-shirt or long-sleeved underlayer featuring multiple cut-out holes, designed to evoke a popped Hubba Bubba bubble-cum-stretched spider’s web effect across the torso, it was difficult to move for all the chewing gum tops parading up and down the runways during the SS22 menswear shows back in June.

The look was at its most mouthwatering at Y/Project, where Belgian designer Glenn Martens (who also oversees all things creative at Italian denim brand Diesel) stretched an array of stringy cut-out vests across the torsos of his models as part of the brand’s wider collaboration with Fila.

Y/Project SS22

Indeed, Martens is spearheading the charge for the new menswear mood, eschewing the “tops and bottoms” approach of so many designers before him in favour of a uniquely flexible approach to silhouette. The designer’s trademark pieces include oversized origami shirts and blazers finished with expansive wraparound panels and a couture sensibility.

At Rick Owens, the aesthetic was equally stringy, but this time the look was infused with a witchiness all Owens’ own. The American designer has long propounded the notion of genderless fashion and his takes on chewing gum vests could just as easily be worn by men or women as they could by the extraterrestrial-esque models who walked in his Venice show.

Rick Owens SS22

At GMBH, Serhat Isik and Benjamin Huseby showed classic trench and greatcoats finished with waspy “revenge dress” wraparound toppings, which revealed the ultra-masculine models’ shoulders and acted, in the words of the designers, as “an exploration of whiteness”.

At Burberry Ricardo Tisci took the butch-fem cosplay in a different direction, with beefcake models walking the runway wearing the kind of sculpted halterneck that wouldn’t have looked out of place in the wardrobes of Regina George et al in the 2004 teen flick Mean Girls.

The most exciting thing about the chewing gum top – as well as all the other radical garments which are being spawned alongside it, from revenge dress coats to party frocks for blokes – is that viable, wearable, flattering alternatives to basic shirts, suits, trousers, T-shirts and sweaters are finally coming to the fore. And they’ve arrived not a moment too soon, because, here at GQ, we’ve never been more bored of our wardrobes, HBU?

Newsletter

Related Articles

0:00
0:00
Close
London Hotel Wins World’s Best Afternoon Tea Award at International Hospitality Guide La Liste
Court of Appeal Rules in Favour of Competition and Markets Authority in Phenytoin Drug Case
Chichester Waste Site Suspended After Environment Agency Finds Serious Fire and Pollution Risks
UK Appoints Chris Elmore as Special Envoy on Preventing Sexual Violence in Conflict
Environment Agency Fines Yorkshire Firms Nearly £470,000 for Environmental Permit Breaches
British Chambers of Commerce Says Post-Brexit Trade Deals Have Limited Economic Impact
Resident Doctors to Vote on Government Pay Offer in Ongoing NHS Dispute
UK Public Borrowing Reaches £46.3 Billion in Early Fiscal Year, Driven by Debt Interest Costs
UK Government Unveils £100 Million Package to Strengthen Fire and Rescue Response Capacity
Bank of England Holds Interest Rates at 3.75 Percent Despite Easing Inflation
Met Office Extends Amber Heat Warning as Temperatures Forecast to Reach 38C Across Southern England
Prime Minister Keir Starmer Expected to Resign Amid Mounting Labour Party Pressure
UK Government Tightens Procurement Rules to Prioritise National Security and Supply Chain Resilience
National Drought Group Reviews Water Supply Risks After Dry Spring and Ongoing Heatwave
Andy Burnham Faces Leadership Speculation After Weak Local Election Results for Labour
Charity Commission Appoints Interim Managers to Barnabas Aid Amid Financial Investigation
Government Awards £27 Million Leonardo UK Contract to Maintain Military Aircraft Fleet
Environment Agency Suspends Chichester Waste Site Permit Over Fire and Pollution Risks
Border Force Seizes Record Cannabis Shipment in Major UK Criminal Network Disruption
Lloyds Banking Group to Hire 300 Artificial Intelligence Specialists in Digital Expansion Push
UK Government Introduces Alcohol Monitoring Tags for 7,000 Offenders Ahead of Summer Sporting Season
Resident Doctors in England Prepare Vote on Government Pay and Working Conditions Offer
Police Scotland Investigates Suspected Anti-Muslim Attacks in Edinburgh Following Arrest
Met Office Issues Rare Amber Extreme Heat Warning Across Southern and Eastern England
UK Government Unveils Digital Homebuying Reforms to Cut Costs and Speed Up Property Transactions
Train Driver Dies and 89 Injured in Rail Collision Near Bedford as Safety Investigation Begins
Long-Term Economic and Political Effects of Brexit Continue to Shape UK Policymaking
Digital Disinformation Emerges as a Growing National Security Challenge in the United Kingdom
Britain's Dependence on Global Energy Routes Drives Push for More Resilient Supply Chains
Rising Energy Costs Continue to Threaten Britain's Cost-of-Living Recovery
Concerns Grow Over Far-Right Organizing and AI-Driven Online Radicalization in Britain
UK-Led Global Partnerships Conference Calls for Reform of International Development Finance
Middle East Tensions Continue to Weigh on UK Business Confidence
Reports of Middle East Peace Deal Ease Pressure on UK Energy Prices
UK Warns Middle East Conflict Could Worsen Global Food Insecurity
UK Economy Loses Momentum After Strong Start to 2026
Bank of England Holds Interest Rates at 3.75% Despite Easing Inflation
Brexit's Legacy Remains Deeply Divisive Ten Years After the UK Voted to Leave the European Union
International Anti-War Conference Opens in London as Debate Over European Rearmament Intensifies
UK Health Authorities Introduce Drug Price Concessions Amid Record NHS Medicine Shortages
Sir David Attenborough Supports Sherwood Forest Conservation Efforts After Loss of Major Oak
Aardman Animations Marks 50 Years With Major Exhibition in Bristol
Drax Cleared After Investigation Into Wood Pellet Sourcing Practices
Jaguar Land Rover Shifts Toward Hybrid Vehicle Production for US Export Strategy
UK Police Arrest Liberal Democrat MP Cameron Thomas on Suspicion of Assault
Health Concerns Grow Over Elevated Kidney Cancer Rates Near Lancashire PFAS Factory
Royal Navy F-35 Jets Conduct First NATO Air Warfare Exercise from Finnish Airspace
UK NHS Issues Price Concessions for Medicines Amid Severe Drug Shortages
Heathrow Third Runway Project Faces Sharp Downward Revision in Expected Economic Benefits
Amber Heat Warning Issued Across Parts of England and Wales as Temperatures Rise
×