London Daily

Focus on the big picture.
Saturday, Jul 11, 2026

Why you should be chomping at the bit for a ‘chewing gum top’

Why you should be chomping at the bit for a ‘chewing gum top’

GQ goes inside menswear’s slinky, strappy, sexy new mood, AKA the ‘chewing gum top’

Cast your mind back ten years ago: London Fashion Week Men’s was naught but a twinkle in the BFC’s eye, street style was still in its infancy and the pin-sharp three-piece suits worn by Donald Draper and his army of dapper Mad Men were considered the bleeding edge of masculine fashion.

Fast forward a decade and, my, what a way we’ve come. The brief, jersey-clad, pandemic-induced interlude aside, last year Harry Styles wore a Gucci frock on the cover of American Vogue, this year A$AP Rocky rocked a kilt on the cover of American GQ and, more recently, the world’s menswear designers have begun throwing gender-normative caution to the wind, with even the straightest-laced brands sending freewheeling looks and garments down their respective runways: silken blouses slipped out at Giorgio Armani’s SS22 show, while thigh-grazing mini skorts slunk down the glossy red catwalk at Prada.

But far from being a fad, this movement towards total flexibility, whether in the wider realms of gender or, indeed, the way in which a garment simply works or is worn, seems to have taken hold at the very heart of the fashion industry and, suffice to say, it’s exciting.

One of the most intriguing garments to be spawned by this new era of playfulness on the part of the designers is a piece we’re dubbing “the chewing gum top”. Defined as a vest, T-shirt or long-sleeved underlayer featuring multiple cut-out holes, designed to evoke a popped Hubba Bubba bubble-cum-stretched spider’s web effect across the torso, it was difficult to move for all the chewing gum tops parading up and down the runways during the SS22 menswear shows back in June.

The look was at its most mouthwatering at Y/Project, where Belgian designer Glenn Martens (who also oversees all things creative at Italian denim brand Diesel) stretched an array of stringy cut-out vests across the torsos of his models as part of the brand’s wider collaboration with Fila.

Y/Project SS22

Indeed, Martens is spearheading the charge for the new menswear mood, eschewing the “tops and bottoms” approach of so many designers before him in favour of a uniquely flexible approach to silhouette. The designer’s trademark pieces include oversized origami shirts and blazers finished with expansive wraparound panels and a couture sensibility.

At Rick Owens, the aesthetic was equally stringy, but this time the look was infused with a witchiness all Owens’ own. The American designer has long propounded the notion of genderless fashion and his takes on chewing gum vests could just as easily be worn by men or women as they could by the extraterrestrial-esque models who walked in his Venice show.

Rick Owens SS22

At GMBH, Serhat Isik and Benjamin Huseby showed classic trench and greatcoats finished with waspy “revenge dress” wraparound toppings, which revealed the ultra-masculine models’ shoulders and acted, in the words of the designers, as “an exploration of whiteness”.

At Burberry Ricardo Tisci took the butch-fem cosplay in a different direction, with beefcake models walking the runway wearing the kind of sculpted halterneck that wouldn’t have looked out of place in the wardrobes of Regina George et al in the 2004 teen flick Mean Girls.

The most exciting thing about the chewing gum top – as well as all the other radical garments which are being spawned alongside it, from revenge dress coats to party frocks for blokes – is that viable, wearable, flattering alternatives to basic shirts, suits, trousers, T-shirts and sweaters are finally coming to the fore. And they’ve arrived not a moment too soon, because, here at GQ, we’ve never been more bored of our wardrobes, HBU?

Newsletter

Related Articles

0:00
0:00
Close
The AI Invoice Shock: Layoffs Didn't Save Managers Money — They Cost Them More
Concern: Sexually Transmitted Bacterium Among Men Develops Antibiotic Resistance
Following Massive Investor Demand: SK Hynix Raises 26.5 Billion Dollars on Nasdaq
Passenger Partially Pulled Out of Ryanair Jet After Cabin Window Fails Mid-Flight
After Four Years, and Under a Heavy Veil of Secrecy: King Charles Meets His Grandchildren, Harry and Meghan's Children
Cross-Party MPs Call for National Climate Emergency Broadcast
Bayeux Tapestry Arrives in the United Kingdom for Landmark Exhibition
United Kingdom Launches Modern Slavery Prevention Programme in Vietnam
Police Warn Against Misinformation Following Disorder in Glasgow
Pension Reform Takes Effect to Consolidate Workplace Savings Industry
Treasury and Bank of England Monitor Economy as Energy Price Pressures Ease
Government Orders Treasury Reform of Disciplinary Procedures Following Civil Servant's Death
Ofcom to Require Major Technology Platforms to Block Scam Advertisements
Labour Apologizes Over Gaza Position in Bid to Rebuild Support
High Court Rules UK-France Asylum Agreement Protection Cuts Were Unlawful
Metropolitan Police Open Murder Investigation Into Death of Former MP Ann Widdecombe
University College London Report Proposes Replacing Council Tax and Stamp Duty With National Property Tax
Treasury Places Amazon, Google, Microsoft and Oracle Under New UK Financial System Oversight Rules
Severe Heatwave Drives Dangerous Ground-Level Ozone Pollution Across Two Thirds of European Union
Westminster in Freefall as Farage's By-Election Gamble Triggers Broader Systemic Crises
Institutional Fractures and Political Volatility Reshape Britain's Domestic Landscape
Deadly Fire, Health Emergencies and Political Upheaval Shape a Volatile Global News Cycle
UK Energy Strategy Focuses on Storage and Offshore Wind to Support Renewable Transition
Regional Governments Gain Greater Role in Britain’s Infrastructure and Economic Strategy
Britain Strengthens Technology Sovereignty Through Tougher Artificial Intelligence Competition Rules
UK Government Expands Artificial Intelligence Use Across Public Services Despite Privacy Debate
UK Universities Warn of Financial Pressure After Sharp Fall in International Student Enrolment
Welsh Government Completes Rail Nationalisation With One Point Five Billion Pound Modernisation Plan
Northern Ireland Records Export Growth as Companies Benefit From Dual UK and EU Market Access
Greater Manchester Launches Two Billion Pound Plan to Convert Empty Commercial Sites Into Housing
National Grid Connects Europe’s Largest Battery Storage Facility in Yorkshire
UK Defence Ministry Plans Royal Navy Autonomous Fleet Deployment to Indo-Pacific
Scotland Approves Europe’s Largest Floating Offshore Wind Project Near Aberdeen
Competition and Markets Authority Blocks Forty Billion Pound Technology Deal Over AI Security Concerns
UK Launches Five Hundred Million Pound Artificial Intelligence Network for National Health Service Diagnostics
Bank of England Signals Possible Interest Rate Cuts After Inflation Falls Below Target
UK Government Unveils Major Wealth Tax Reform to Fund National Health Service Infrastructure Expansion
Flight Instructor Jumped to His Death — Student Landed the Plane: "You Know What You Need to Do"
The Physical and Electronic Barriers Disrupting Domestic Wireless Networks
France and Morocco Open World Cup Quarter-Finals as Collina Defends Refereeing
Prince Harry Suffers Major Court Defeat in Legal Battle Against Daily Mail Publisher
Bonnie Tyler, Welsh Singer Behind Total Eclipse of the Heart, Dies at 75
Barclays and PwC Report Examines Economic Opportunities from Financial Asset Tokenisation
Pound Sterling Strengthens as Investors Anticipate Further Bank of England Rate Increases
British Business Bank Invests Twenty-Seven Million Pounds in Kraken Technology Defence Expansion
UK Business Secretary Peter Kyle Backs State Investment Strategy Inspired by US Approach
UK Electricity System Issues Margin Notice as Heatwave Tightens Evening Supply Outlook
Labour Leadership Contest Opens as Andy Burnham Emerges as Expected Sole Candidate
Tech Pulse: The Future of AI and Screen Culture
Global News Briefing: Escalating Geopolitical Tensions and Corporate Shakeups
×