London Daily

Focus on the big picture.
Saturday, Sep 19, 2026

Samsung Releases New Ad Video Trolling Apple’s iPhone 14, Points Out Lack of Innovation

Samsung gets shady with Apple, captioning their troll video with, "What will they not think of next?"
A new ad video titled "Buckle Up" was released by the company recently as a way to tease the Silicon Valley tech giant.

The video makes fun of Apple's next release event coming this September 7, Far Out, where it is widely assumed that the iPhone 14 will be unveiled.

Samsung's ad video opens with the latest Z Flip4 and features the Galaxy S22, boasting its highest resolution camera.

Samsung released their latest video just six days away from Apple's most awaited event to unveil to the public the newest devices they have been working on.

Apple has gained notoriety in the tech field, and fans are excited to see what is next for the brand. Apple's most awaited event, the Far Out, will unveil numerous devices but will also release the newest models of one of their most popular products, the iPhone.

The Buckle Up video shows Samsung getting comfortable throwing shade at Apple with a snide comment about the lack of "innovation" on the iPhone.

Samsung does this while simultaneously praising the capabilities of its most recent gadgets, the Galaxy S22 Ultra and Z Flip4, which include a camera with 108 megapixels and "Space Zoom" capabilities of 100 times.

Aside from the trolling, the ad is also directed at people who already own an iPhone. It promotes the Galaxy S22 Ultra, the new Z Flip 4, and capabilities that are unavailable to iPhone buyers.

The voiceover says, "Buckle up for Apple's latest launch as you enter a world where heads will turn, just not in your direction."

"Where the highest resolution camera on a smartphone will be in someone's pocket. And that epic moonshot that's getting all the likes won't be yours."

At the end of the video, it says, "Because this innovation is not coming soon to an iPhone near you, it is already here in the galaxy."

This is not the first time that Samsung has publicly made fun of Apple. Apple is subjected to consistent trolling by Samsung in the days leading up to the company's key events and the introduction of new products.

One of the most memorable advertisements that Samsung has ever run was in 2017 when it mocked the notch on the iPhone X, as well as the absence of a headphone jack and a variety of other features.


Apple's Far Out Event

Apple recently handed out invitations to its guests last week for their upcoming Far Out event just a week from now. The Apple event will take place on September 7 at 10:00 a.m. PT / 1:00 p.m. ET.

Just like their previous events during the pandemic, the company will have a select number of individuals at their Cupertino headquarters in California to watch the event while also streaming it live online for people around the world to tune in to.

As previously reported in iTechPost, there has been no confirmation as to what products are to be unveiled at the event. However, it is speculated that they will unveil the iPhone 14, iPhone 14 Max, iPhone 14 Pro, ‌iPhone 14 Pro ‌Max, Apple Watch Series 8, iPad Pro, iOS 16, and many more.
Newsletter

Related Articles

0:00
0:00
Close
Addison Lee Founder Loses £20.5 Million Non-Domicile Tax Case
BrewDog Creditors Face Heavy Losses After Collapse
Thirteenth Metropolitan Police Officer Dismissed Over Charing Cross Conduct
Oxfordshire Village Votes Symbolically to Leave UK Over Asylum Accommodation Plan
NHS Approves Life-Extending Treatment for Women With Incurable Breast Cancer
Software Defect Blamed for Major UK Air Traffic Disruption
Twenty Women Underwent Unnecessary Mastectomies at County Durham NHS Trust
British Steel Costs Taxpayers £1.3 Million a Day as MPs Demand Long-Term Plan
UK Parliament Advances Sovereign Grant Reform Setting Royal Funding at £99.9 Million
King Charles Urges Human-Centred Approach to Artificial Intelligence at Scotland Summit
House of Lords Begins Scrutiny of Voting-Age and Political Finance Reforms
UK Labour Market Shows Growing Divide Between Younger and Older Workers
Nearly Seven in 10 UK Small Businesses Delay or Cancel Growth Plans as Costs Rise
Andy Burnham Reaffirms UK Net-Zero Target Amid North Sea Energy Debate
UK Parliament Demands Credible Financial and Decarbonisation Plan for British Steel
MPs Urge Government to Reject Thames Water Rescue Deal and Prepare Special Administration
Bank of England Holds Rate at 3.75% as Energy Shock Raises Inflation Risks
TUC Calls for Social Energy Tariff Funded by Higher Taxes on Bank Profits
UK Parliament Enters Conference Recess After Advancing Sovereign Grant Legislation
King Charles Hosts Artificial Intelligence Leaders at Dumfries House Summit
Nearly Seven in Ten UK Small Businesses Delay or Cancel Growth Plans as Costs Rise
Anthropic Details Malicious Use of Claude in Cyber, Weapons and Influence Operations
McLaren Announces £500 Million UK Investment and 1,000 New Jobs
Scotland and Wales Sign Cardiff Agreement to Deepen Cooperation on Shared Policy Priorities
UK Government Moves to Fully Fund Teacher Pay Award as Strike Threat Recedes
UK Competition Regulator Deepens Scrutiny of Microsoft’s Business Software and AI Market Position
NHS England Reforms Focus on Cutting Waiting Lists and Improving Digital Care
England Maintains Mandatory Housing Targets in Push for 1.5 Million New Homes
UK Government Plans Statutory Industrial Strategy Council to Strengthen Long-Term Economic Policy
Asthma Charity Warns of Major Gaps in Childhood Diagnostic Testing Across England
TUC Chief Paul Nowak Appointed to Bank of England Court
Bristol Opens £35 Million Deep-Tech Innovation Hub at Temple Quarter
Oxfordshire Village Votes Symbolically to Leave UK Over Asylum Housing Plan
Andy Burnham Deepens UK Defense and AI Cooperation With NATO and Canada
UK Government Announces Neonatal Safety Reforms After Thirlwall Inquiry
Bank of England Weighs Rate Decision as UK Inflation Rises to 3.1%
UK Health Unions Warn of Staffing Pressures as Public and Private Pay Growth Diverges
Rockstar Games Faces Tribunal Claims From 23 Former Grand Theft Auto VI Developers
UK Treasury Faces Tighter Budget Constraints as Borrowing Costs and Pension Spending Rise
Prime Minister Andy Burnham Sets Out Ten-Year Plan for Greater Public Oversight of Utilities
UK Economy Grows 0.4% in July as Services and Technology Activity Strengthen
Scotland, Wales and Northern Ireland Leaders Coordinate Push for UK Constitutional Change
Police Tighten Public-Order Measures After Anti-Immigration Protests in Dover and Portsmouth
UK Ministers Pressed for Answers After US Diplomat Accused of Child Abuse Images Leaves Britain
Jaguar Land Rover Pursues NATO Defense Contracts for Defender Vehicles
British Service Member Dies in Road Accident While Deployed in Ukraine
George Osborne Calls for Britain to Rejoin EU Customs Union
Anthropic Chief Dario Amodei Urges Faster UK Action on Advanced AI Risks
UK State Pension Set for 3.9% Rise Under Triple Lock
UK Labour Market Cools as Payrolled Employment Continues to Decline
×