London Daily

Focus on the big picture.
Saturday, Jun 20, 2026

Samsung Releases New Ad Video Trolling Apple’s iPhone 14, Points Out Lack of Innovation

Samsung gets shady with Apple, captioning their troll video with, "What will they not think of next?"
A new ad video titled "Buckle Up" was released by the company recently as a way to tease the Silicon Valley tech giant.

The video makes fun of Apple's next release event coming this September 7, Far Out, where it is widely assumed that the iPhone 14 will be unveiled.

Samsung's ad video opens with the latest Z Flip4 and features the Galaxy S22, boasting its highest resolution camera.

Samsung released their latest video just six days away from Apple's most awaited event to unveil to the public the newest devices they have been working on.

Apple has gained notoriety in the tech field, and fans are excited to see what is next for the brand. Apple's most awaited event, the Far Out, will unveil numerous devices but will also release the newest models of one of their most popular products, the iPhone.

The Buckle Up video shows Samsung getting comfortable throwing shade at Apple with a snide comment about the lack of "innovation" on the iPhone.

Samsung does this while simultaneously praising the capabilities of its most recent gadgets, the Galaxy S22 Ultra and Z Flip4, which include a camera with 108 megapixels and "Space Zoom" capabilities of 100 times.

Aside from the trolling, the ad is also directed at people who already own an iPhone. It promotes the Galaxy S22 Ultra, the new Z Flip 4, and capabilities that are unavailable to iPhone buyers.

The voiceover says, "Buckle up for Apple's latest launch as you enter a world where heads will turn, just not in your direction."

"Where the highest resolution camera on a smartphone will be in someone's pocket. And that epic moonshot that's getting all the likes won't be yours."

At the end of the video, it says, "Because this innovation is not coming soon to an iPhone near you, it is already here in the galaxy."

This is not the first time that Samsung has publicly made fun of Apple. Apple is subjected to consistent trolling by Samsung in the days leading up to the company's key events and the introduction of new products.

One of the most memorable advertisements that Samsung has ever run was in 2017 when it mocked the notch on the iPhone X, as well as the absence of a headphone jack and a variety of other features.


Apple's Far Out Event

Apple recently handed out invitations to its guests last week for their upcoming Far Out event just a week from now. The Apple event will take place on September 7 at 10:00 a.m. PT / 1:00 p.m. ET.

Just like their previous events during the pandemic, the company will have a select number of individuals at their Cupertino headquarters in California to watch the event while also streaming it live online for people around the world to tune in to.

As previously reported in iTechPost, there has been no confirmation as to what products are to be unveiled at the event. However, it is speculated that they will unveil the iPhone 14, iPhone 14 Max, iPhone 14 Pro, ‌iPhone 14 Pro ‌Max, Apple Watch Series 8, iPad Pro, iOS 16, and many more.
Newsletter

Related Articles

0:00
0:00
Close
UK Health Authorities Introduce Drug Price Concessions Amid Record NHS Medicine Shortages
Sir David Attenborough Supports Sherwood Forest Conservation Efforts After Loss of Major Oak
Aardman Animations Marks 50 Years With Major Exhibition in Bristol
Drax Cleared After Investigation Into Wood Pellet Sourcing Practices
Jaguar Land Rover Shifts Toward Hybrid Vehicle Production for US Export Strategy
UK Police Arrest Liberal Democrat MP Cameron Thomas on Suspicion of Assault
Health Concerns Grow Over Elevated Kidney Cancer Rates Near Lancashire PFAS Factory
Royal Navy F-35 Jets Conduct First NATO Air Warfare Exercise from Finnish Airspace
UK NHS Issues Price Concessions for Medicines Amid Severe Drug Shortages
Heathrow Third Runway Project Faces Sharp Downward Revision in Expected Economic Benefits
Amber Heat Warning Issued Across Parts of England and Wales as Temperatures Rise
Train Collision Near Bedford Disrupts UK Rail Network and Leaves Multiple Injured
Bank of England Data Suggests Brexit Has Reduced UK Economic Output by Around Six Percent
UK Borrowing Costs Hold Near 4.8 Percent as Political Uncertainty Fuels Market Pressure
Andy Burnham Emerges as Front-Runner to Succeed Keir Starmer After Landslide Makerfield Victory
Prime Minister Keir Starmer Faces Mounting Pressure to Resign After Labour By-Election Defeat in Makerfield
Payment Fraud Losses Reach £1.28 Billion and Raise National Security Concerns
Lending to Small Businesses Climbs to Highest Level Since Late 2024
Middle East Conflict Clouds UK Economic Recovery Despite Strong First-Quarter Growth
Bank of England Moves to Simplify Capital Rules for Smaller Lenders
UK Government Fast-Tracks National Security and Cyber Resilience Legislation
Ofcom Investigates Telegram Over Alleged Role in Organising Arson Attacks
MPs Press Fujitsu to Speed Compensation for Post Office Horizon Victims
Bank of England Delays Final Basel III Implementation Changes to Support UK Banking Competitiveness
Pound Falls as Political Uncertainty and Bank of England Signals Weigh on Markets
0Andy Burnham Wins Makerfield By-Election and Emerges as Main Challenger to Keir Starmer
Dorset Council Tests AI Tools to Streamline Local Planning Applications
UK Researchers at Kew Gardens Use AI to Speed Up Identification of Threatened Plant Species
UK Gilt Yields Ease Toward 4.8% as Inflation and Labour Market Data Weigh on Bonds
Bank of England Data Shows Resilient SME Lending Despite Economic Slowdown
UK Finance Reports Weakening Services Activity as Business Confidence Softens
UK Introduces Mandatory Internal Complaints Process Under Data Use and Access Act
Bank of England Governor Andrew Bailey Flags Geopolitical Uncertainty as Key Risk to Inflation Outlook
Bank of England Holds Interest Rates at 3.75% as Policymakers Signal Cautious Stance on Inflation Risks
Cornwall Clergy Raise £40,000 for Church Repairs Through Everest-Themed Charity Challenge
UK Business and Social Landscape Reflects Strain From Geopolitical and Domestic Pressures
Tensions Grow in UK Over Sikh Kirpan and Religious Symbolism in Public Debate
Energy Price Cap Increase Set to Lift UK Household Bills by 13 Percent
University of Reading Ranked 196th in QS World University Rankings
UK Maritime Archaeologists Identify 17th-Century Dutch Shipwreck Off Devon Coast
Oxford Union Islam Debate Sparks Protest From Faith Leaders in UK
UK Social Cohesion Debate Intensifies After Religious Prejudice Survey Findings
UK SME Lending Rises Despite Geopolitical Uncertainty and Cautious Outlook
Foreign Demand for UK Gilts Remains Sensitive to Global Inflation Trends
Labour Party Faces Leadership Pressure After Weak Local Election Results in UK
Transport Costs Drive Inflation Pressure as Petrol Prices Push Up UK CPI
British Chambers of Commerce Cuts Growth Forecast as Middle East Conflict Weighs on Investment
UK Economy Grows 0.6 Percent in First Quarter but Outlook Remains Weak
Bank of England Holds Interest Rates at 3.75 Percent as Inflation Risks Persist
Energy Price Cap Rise Expected to Keep UK Inflation Above Target Through 2026
×