London Daily

Focus on the big picture.
Monday, Sep 15, 2025

Makeup Artist Sam Visser Creates Red Hot Beauty With Rouge Dior

Makeup Artist Sam Visser Creates Red Hot Beauty With Rouge Dior

Dior Makeup's newest ambassador Sam Visser finds new meanings in the many shades of Rouge Dior.

Before becoming a master couturier, Christian Dior dreamt of many wondrous things: astrological projections, fresh-cut flowers-a fixture of his upbringing on the coast of Normandy-and, of course, feminine beauty. He deviated from just about every assumed standard in order to materialize his vision, from his opulent debut collection in 1947, which veered so drastically from the fabric-conserving styles of the time that it was dubbed the “New Look,” to his frequent use of red, a color once reserved for nobility. Dior employed the evocative hue to liven up his shows-a strategy he referred to as his coup de Trafalgar (“unexpected event”)-and his love for red inspired him to dress not only a woman’s body but also her smile. In 1953, Rouge Dior was born, a lipstick housed in an artful obelisk of gold and glass. The designer’s propensity to play with and set precedent has cemented Dior as a pillar of beauty for over half a century.



ROUGE DIOR #999 Matte.

For Sam Visser today, actualizing his inspiration into his artistry comes from the same intentions. “I always wanted to create a narrative within my creative space and makeup is tied into it,” the makeup artist explains. “I ask myself, Does this strike an emotion within me? Does this make me want to create and inspire?” Since becoming Kris Jenner’s makeup artist during his sophomore year of high school, the now-21-year-old’s work has been hard to miss-a well-referenced but one-of-a-kind beat seen on the likes of Bella Hadid and Kaia Gerber.

After lending his artistry to Dior Makeup in the past, Visser now joins the French house officially as its newest U.S. Makeup Artist Ambassador under the direction of Creative and Image Director Peter Philips. “It happened organically,” Visser says. “I love the Dior team; they’ve been supportive of the creativity that I’ve wanted to outlet, the images I’ve wanted to make, and the makeup I’ve wanted to do.”



ROUGE DIOR #999 Matte, ROUGE DIOR #964 Ambitious and #720 Icône, ROUGE DIOR #888 Strong Red, ROUGE DIOR #895 Avant-Garde, ROUGE DIOR #771 Radiant, ROUGE DIOR #634 Rouge Orange.

Visser’s appointment comes with the relaunch of Rouge Dior, an expansive project that serves as an ode to Dior’s original lipstick from 1953. According to legend, the designer could not find the perfect red for his models to wear, so he created two new shades himself. This time around, a sleek, black lipstick case replaces Dior’s original glass-cased bullet, but the memory of its founder is honored through a ring of his initials- “CD”-atop a silver trim. The lipstick is refillable, too, providing an authoritative push for sustainability.

Philips expanded Rouge Dior’s range to 75 shades, and included a series of nudes: day-ready colors from light beige to rosewood, adjusted to flatter every skin tone. “From the deep purple Heroine shades all the way to the lightest, pale milky colors, they inspire and make you want to put on makeup,” says Visser. “As a makeup artist, I love when there is a range of colors and different undertones. I can use them on any kind of look that I want to achieve. That’s the beauty of Dior Makeup, it really embodies that diversity.” As for his favorite shade, Visser is partial to #999-Dior’s historic crimson red.



ROUGE DIOR #634 Rouge Orange.



ROUGE DIOR #895 Avant-Garde.

Rouge Dior’s new launch arrives just as we approach the one-year mark since normal life was moved indoors, and the initial relief of switching out foundation for sheet masks is making way for the desire to go all out-even out of previous comfort zones-just for the sake of artistry and creative expression. “The pandemic has expanded the way I see beauty,” says Visser. “It’s helped me experiment more and become more in touch with what I find desirable.” Gentle on the lips, full of versatile choices for going subtly defined or strikingly bold, and surprisingly multipurpose, the new Rouge Dior line represents what the world of beauty will need post-pandemic.

Joining the new carefully crafted hues are also two new finishes (alongside the original matte and satin formulations), inspired by fabrics important to Dior’s history: an ultra-matte, plush velvet and a bright metallic. Visser is especially excited for the latter: “Metallic lips had a moment that faded out, but they’re coming back,” he says. “I love the nude metallic, the fuschia metallic, and the red metallic. It can really change your look, but also magnify what you want to bring out.” Recalling Dior’s love for botanicals and the house laboratories’ 50 years of utilizing floral science, Rouge Dior’s new formulation includes natural lip care that will have lips looking just as beautiful without product. Red peony and pomegranate blossom add radiance and longevity to the line’s vibrant shades, while the addition of shea butter ensures an even application. To round out the line, Philips also debuts 24 new shades of lip liner and a moisturizing satin balm.



ROUGE DIOR #792 Lady Dior and #775 Darling.



ROUGE DIOR #792 Lady Dior.

Like the legendary designer whom he follows, Visser is specific in his vision of beauty. When asked how to correctly achieve the perfect red lip with Rouge Dior, the makeup artist launches into fine details right away, his knowledge of and genuine passion for the craft abundantly apparent. “Layers are important for it to become really rich and have a lot of opacity,” he says. “It definitely helps to do a first base layer where you almost create a stain on your lips. Blot it off, do another layer, blot it off, and then do your final layer. Even different colors-you could do, say, your first layer of a really deep shade of red and then go over it with a brighter shade. It creates a rich, opaque lip that I find really beautiful and alluring.”

Newsletter

Related Articles

0:00
0:00
Close
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
×