London Daily

Focus on the big picture.
Friday, Feb 13, 2026

Gen Z is all about 'real moments' when traveling - and that means hotels are pushing to reinvent themselves fast

Gen Z is all about 'real moments' when traveling - and that means hotels are pushing to reinvent themselves fast

Young vacationers say they want a full experience when traveling, and that includes having a memorable place to stay.
Gen Z is on the move, and they're pretty particular about where they stay while on vacation.

As the generation born between 1997 and 2012 becomes the future of the travel industry, some hotels are catching on to their spending power and influence — and shifting to create the ideal Gen Z traveler experience.

Post-millennials are looking for more unique and memorable moments from hotel stays, according to a report from Skift. For them, it's about being real and relatable online rather than crafting an image, following a trend of viral content that speaks directly to viewers with fewer frills.

"When it comes to traveling, Gen Z prioritizes authenticity and living in the moment," said Sharon Silverstein, the head of US verticals at Snapchat parent company Snap. "They don't only share the most picture-perfect photos. They appreciate the funny, silly, real moments that make a trip truly memorable."

Hotels that offer more than just a late check-out and a complimentary breakfast are more likely to attract travelers that want to document memories made at the hotel.

Insider spoke to two young travelers who say they're willing to splurge for the right vibes.

Joshua Napier, a 25-year-old luxury retail client advisor, told Insider that his main concern is which amenities he can enjoy during his stay, but he's also interested to learn more about the history of the hotel and how it's changed over the years.

"I like to know the stories of the hotel. I want to know who stayed there, any past remodeling, and why they made certain design choices," Napier told Insider.

This, he told Insider is why he stays at Sixty LES when he's in Manhattan. He praised the establishment for its hands-on care.

"Hospitality is important for me. Sixty LES feels like a neighborhood as soon as you walk out the door, and the inside gives you the urge to leave your room and enjoy amenities like the pool, bar, and lounge area."

He added: "It has unique shared balconies for some rooms that helps me feel like being friendlier. Not to mention, a terrace in Manhattan is a luxury."

One Florida-based hospitality expert said hotels should consider Gen Z's connection to the digital world — for both work and pleasure — to better target young travelers.

"Hoteliers must learn to create an atmosphere that combines work and fun to appeal to this new mindset of travelers, with an emphasis on technology and social media moments," Daniel Berman, president and CEO of hospitality company AD1 Global wrote for Forbes.

Berman added: "Having a restaurant with a bar equipped with interactive TVs and phone chargers makes a very convenient stay for Gen-Zs. They can relax after their flight and invite their friends to spend virtual time together, having fun without needing to leave the hotel premises."

Publisher Morgan Lindsay, 23, echoed Napier's desire for amenities, but added that she doesn't want a hotel that feels like home. For her, vacation should feel more like a good dream than real life.

"I'm trying to vacation from my real life and my reality. I don't want to feel like I'm at home," Lindsay told Insider.

Seattle-based designer Andrea Dawson Sheehan told Skift that she takes design inspiration from her child, who is Gen Z; that generation wants "to personally be part of hotels' stories" when they stay.

"(Gen Z wants) to feel like they're doing something – that they're relevant — because they're living at home and can't afford to live otherwise. So Gen Z spends its money on experiences, but they want those experiences to be educational and have values that support their beliefs," Dawson Sheehan said.
Newsletter

Related Articles

0:00
0:00
Close
Peter Mandelson Asked to Testify Before US Congress Over Jeffrey Epstein Links
Walmart's Earnings and UK Economic Data Highlight Upcoming Financial Trends
UK Green Party Considering Proposal to Legalize Heroin for an Inclusive Society
SpaceX's New Vision: Lunar City Takes Precedence Over Mars Colonization
OpenAI and DeepCent Superintelligence Race: Artificial General Intelligence and AI Agents as a National Security Arms Race
Document Suggests Prince Andrew Shared UK Briefing on Afghan Investment Opportunities with Jeffrey Epstein
We will protect them from the digital Wild West.’ Another country will ban social media for under-16s
McDonald's Shortens Breakfast Hours in Australia Due to Egg Shortage
Heineken announces cut of 6,000 jobs due to declining beer demand
Beijing Brands UK Hong Kong Visa Expansion ‘Despicable and Reprehensible’ After Jimmy Lai Sentencing
Tesco Chief Warns UK Is ‘Sleepwalking’ Toward a Joblessness Crisis
Trump’s ‘Act of Great Stupidity’ Comment on UK Chagos Deal Reverberates Through Diplomacy and Strategy
New U.S. filings say Jeffrey Epstein repaid Les Wexner one hundred million dollars after theft allegation
Commerce Secretary Howard Lutnick acknowledges 2012 visit to Jeffrey Epstein’s private island as lawmakers scrutinise past ties
Helsing and Stark Defence loitering-munition drones and Germany’s race to industrialise battlefield autonomy
UK orders deletion of Courtsdesk court-data archive, reigniting the fight over who controls public justice records
UK Police Review Fresh Claims Involving Prince Andrew as Senior Royals Respond to Epstein Files
Keir Starmer’s Premiership Faces Unprecedented Strain as Epstein Fallout Deepens
Starmer Vows to Stay in Office as UK Government Faces Turmoil After Epstein Fallout
China and UK Signal Tentative Reset with Commitment to Steadier, Professionally Managed Relations
UK Confirms Imminent Increase in ETA Fee to £20 as Entry Rules Tighten
UK Signals Possible Seizure of Russia-Linked ‘Shadow Fleet’ Tanker in Escalation of Sanctions Enforcement
Epstein Scandal Piles Unprecedented Pressure on UK Prime Minister Keir Starmer’s Leadership
UK’s ‘Most Romantic Village’ Celebrates Valentine’s Day and Explores the Festival’s Rich History
The Implications of Expanding Voting Rights to Non-EU Foreign Residents in France
Ghislaine Maxwell to Testify Before US Congress on February 9
Al.com Acquired by Crypto.com Founder for $70 Million
Apple iPhone Lockdown Mode blocks FBI data access in journalist device seizure
Belgium: Man Charged with Rape After Faking Payment to Sex Worker
KPMG Urges Auditor to Relay AI Cost Savings
US and Iran to Begin Nuclear Talks in Oman
Winklevoss-Led Gemini to Slash a Quarter of Jobs and Exit European and Australian Markets
Canada Opens First Consulate in Greenland Amid Rising Geopolitical Tensions
China unveils plans for a 'Death Star' capable of launching missile strikes from space
NASA allows astronauts to take smartphones on upcoming missions to capture special moments.
Trump administration to launch TrumpRx.gov for direct drug purchases
Investigation Launched at Winter Olympics Over Ski Jumpers Injecting Hyaluronic Acid
U.S. State Department Issues Urgent Travel Warning for Citizens to Leave Iran Immediately
Wall Street Erases All Gains of 2026; Bitcoin Plummets 14% to $63,000
Epstein Case Documents Reignite Global Scrutiny of Political and Business Elites
Eighty-one-year-old man in the United States fatally shoots Uber driver after scam threat
UK Royal Family Faces Intensifying Strain as Epstein-Linked Revelations Rock the Institution
Political Censorship: French Prosecutors Raid Musk’s X Offices in Paris
AI Invented “Hot Springs” — Tourists Arrived and Were Shocked
Tech Mega-Donors Power Trump-Aligned Fundraising Surge to $429 Million Ahead of 2026 Midterms
UK Pharma Watchdog Rules Sanofi Breached Industry Code With RSV Vaccine Claims Against Pfizer
Melania Documentary Opens Modestly in UK with Mixed Global Box Office Performance
Starmer Arrives in Shanghai to Promote British Trade and Investment
Harry Styles, Anthony Joshua and Premier League Stars Among UK’s Top Taxpayers
New Epstein Files Include Images of Former Prince Andrew Kneeling Over Unidentified Woman
×