London Daily

Focus on the big picture.
Monday, Oct 19, 2026

Gen Z is all about 'real moments' when traveling - and that means hotels are pushing to reinvent themselves fast

Gen Z is all about 'real moments' when traveling - and that means hotels are pushing to reinvent themselves fast

Young vacationers say they want a full experience when traveling, and that includes having a memorable place to stay.
Gen Z is on the move, and they're pretty particular about where they stay while on vacation.

As the generation born between 1997 and 2012 becomes the future of the travel industry, some hotels are catching on to their spending power and influence — and shifting to create the ideal Gen Z traveler experience.

Post-millennials are looking for more unique and memorable moments from hotel stays, according to a report from Skift. For them, it's about being real and relatable online rather than crafting an image, following a trend of viral content that speaks directly to viewers with fewer frills.

"When it comes to traveling, Gen Z prioritizes authenticity and living in the moment," said Sharon Silverstein, the head of US verticals at Snapchat parent company Snap. "They don't only share the most picture-perfect photos. They appreciate the funny, silly, real moments that make a trip truly memorable."

Hotels that offer more than just a late check-out and a complimentary breakfast are more likely to attract travelers that want to document memories made at the hotel.

Insider spoke to two young travelers who say they're willing to splurge for the right vibes.

Joshua Napier, a 25-year-old luxury retail client advisor, told Insider that his main concern is which amenities he can enjoy during his stay, but he's also interested to learn more about the history of the hotel and how it's changed over the years.

"I like to know the stories of the hotel. I want to know who stayed there, any past remodeling, and why they made certain design choices," Napier told Insider.

This, he told Insider is why he stays at Sixty LES when he's in Manhattan. He praised the establishment for its hands-on care.

"Hospitality is important for me. Sixty LES feels like a neighborhood as soon as you walk out the door, and the inside gives you the urge to leave your room and enjoy amenities like the pool, bar, and lounge area."

He added: "It has unique shared balconies for some rooms that helps me feel like being friendlier. Not to mention, a terrace in Manhattan is a luxury."

One Florida-based hospitality expert said hotels should consider Gen Z's connection to the digital world — for both work and pleasure — to better target young travelers.

"Hoteliers must learn to create an atmosphere that combines work and fun to appeal to this new mindset of travelers, with an emphasis on technology and social media moments," Daniel Berman, president and CEO of hospitality company AD1 Global wrote for Forbes.

Berman added: "Having a restaurant with a bar equipped with interactive TVs and phone chargers makes a very convenient stay for Gen-Zs. They can relax after their flight and invite their friends to spend virtual time together, having fun without needing to leave the hotel premises."

Publisher Morgan Lindsay, 23, echoed Napier's desire for amenities, but added that she doesn't want a hotel that feels like home. For her, vacation should feel more like a good dream than real life.

"I'm trying to vacation from my real life and my reality. I don't want to feel like I'm at home," Lindsay told Insider.

Seattle-based designer Andrea Dawson Sheehan told Skift that she takes design inspiration from her child, who is Gen Z; that generation wants "to personally be part of hotels' stories" when they stay.

"(Gen Z wants) to feel like they're doing something – that they're relevant — because they're living at home and can't afford to live otherwise. So Gen Z spends its money on experiences, but they want those experiences to be educational and have values that support their beliefs," Dawson Sheehan said.
Newsletter

Related Articles

0:00
0:00
Close
Northern Ireland Secures Favorable Agricultural Export Agreement with European Union
Scottish Government Approves Major Offshore Floating Wind Farm Near Aberdeenshire
High Speed Two Rail Project Faces Three Billion Pound Cost Escalation on Initial Phase
National Health Service Warns of Winter Capacity Crisis Across English Hospitals
Tata Steel Confirms Two Thousand Job Cuts at Port Talbot to Fund Green Transition
Global Microchip Developer Announces Three Billion Pound Semiconductor Plant in Cambridge
United Kingdom Artificial Intelligence Safety Institute Proposes Mandatory Licensing for Generative Models
United Kingdom Commits Additional Long-Range Weapons and Air Defenses to Ukraine
British Chancellor Overhauls Infrastructure Financing to Bypass Borrowing Constraints
Bank of England Holds Benchmark Interest Rate at Four Point Five Percent
First Minister Rhun ap Iorwerth Confirms Constitutional Discussions Over Welsh Independence During Initial Bilateral Call with Prime Minister
Labour Party Instructs Local Council Groups to Sever Power-Sharing Accords with Green Party Over New Controversial Policy Positions
Institute for Fiscal Studies Warns of Thirty-Five Billion Pound Fiscal Gap Ahead of Chancellor John Healey Upcoming Autumn Budget
House of Lords Backs Landmark Legislative Amendment to Decriminalize Abortion Across England and Wales
United Kingdom Defence Secretary Wes Streeting Travels to Pentagon for High-Level Strategic Talks Amid Escalating Tensions Over Ukraine and United States Policy Shifts
Bank of England and International Monetary Fund Officials Issue Urgent Warnings Regarding Potential Artificial Intelligence Financial Market Shocks
Reform UK Faces Severe Political Fallout and Scrutiny After Undercover Media Investigations Reveal Systemic Racism Among Candidates
Former Democratic Unionist Party Leader Jeffrey Donaldson Sentenced to Fifteen Years in Prison Following Landmark Child Sexual Abuse Trial
House of Lords Votes to Amend Schools Bill Implementing Comprehensive Social Media Ban for Children Under Sixteen Years of Age
International Monetary Fund Upgrades United Kingdom Growth Forecast for Two Thousand Twenty-Six While Warning of Energy-Driven Inflation Pressures
Competition and Markets Authority Launches Formal Inquiry Into Corporate Artificial Intelligence Partnerships
Automotive Industry Leaders Urge Westminster to Accelerate Electric Vehicle Charging Infrastructure Rollout
Home Office Expands Digital Border Security Framework With Mandatory Electronic Travel Authorizations Across United Kingdom
Northern Ireland Executive Reaches Final Consensus on Public Sector Pay Reform and Budget Allocations
Welsh First Minister Secures Additional Funding for Rural Agricultural Transition and Sustainable Farming Schemes
Scottish Government Unveils Accelerated Regional Infrastructure Strategy to Boost Clean Energy Manufacturing
National Health Service England Launches Emergency Recruitment Drive to Alleviate Severe Acute Care Winter Backlogs
Bank of England Monetary Policy Committee Signals Cautious Approach to Interest Rate Reductions Amid Persistent Wage Growth
British Government Finalizes Emergency Energy Support Package to Protect Households From Winter Price Surges
Russell Brand Trial Begins at Southwark Crown Court
UK Parliament to Debate Climate Risks and Council Tax Following Public Petitions
Department for Transport Demands Safety Audits Following Regional Rail Disruptions
House of Lords Scrutinizes Amendments to Armed Forces Bill
Devolved Administrations in Scotland and Wales Criticize Post-Brexit Funding Framework
Prime Minister Andy Burnham Defends Middle East Military Support Under Parliamentary Scrutiny
NHS Leaders Warn of Severe Pressure on Hospitals from Winter Virus Outbreaks
Retailers and Business Groups Lobby Chancellor for Relief from Rising Employment Taxes
City of London Taskforce Urges Radical Reform to Prevent UK From Becoming "Incubator Nation"
Bank of England Officials Signal Potential November Interest Rate Hike
Institute for Fiscal Studies Warns of £35 Billion Funding Gap in Upcoming Autumn Budget
IMF Upgrades UK Growth Forecast to 1.3% for 2026
Former UUP leader Jeffrey Donaldson sentenced to 15 years in prison for historical child sex offences
UK ministers adopt independent commission blueprint to fast-track AI in the NHS
Labour leadership orders local councillors to end power-sharing deals with Green Party
UK government considers regulatory intervention in proposed Sky and ITV merger
Environment Agency declares severe drought across six English regions as reservoirs hit critical lows
NHS England issues new guidance prohibiting transgender women from female-only wards
Norwegian teenager sentenced to 20 years for part of Iran-backed assassination plot in Britain
UK government threatens complete visa ban on Eritrea over refusal to accept deportees
UK Treasury lobbies UBS to move global headquarters to London amid banking sector tax threats
×