London Daily

Focus on the big picture.
Tuesday, Jul 28, 2026

Britain to enjoy 'summer of sex' as 'vaxxed and waxed' singles leave lockdown

Britain to enjoy 'summer of sex' as 'vaxxed and waxed' singles leave lockdown

Singles the world over are decorating their Tinder profiles with 'syringe' emojis to indicate to potential dates that they're vaccinated and ready – and safe – to mingle

After over a year of lockdown, singles in the UK and elsewhere are gearing up for a new hedonistic ‘roaring twenties’.

The phrase “vaxxed and waxed” is gaining popularity as frustrated singletons around the world look forward to a “hot vax summer”, many decorating their Tinder profiles with a syringe emoji to indicate that they’ve had both Covid vaccinations.

Advertising, too, is picking up on the this new pandemic of desire.

US menswear brand Suitsupply’s new ad shows a young couple getting very intimate in a totally non Covid-safe way, and becoming a massive social media hit in the process.

Suitsupply boss Fokke de Jong says “post-pandemic life is on the horizon," adding that the company’s racy ads are “simply a positive outlook on our future where people can get back to gathering and getting close.”

Other advertisers, such as Diesel and Urban Outfitters, are also picking up on the new, frankly horny, mood.

According to artificial intelligence ad company Pattern89, ads featuring sexually suggestive images have become increasingly effective in the first four months of 2021, with their effectiveness growing by 165%.


But alongside the expected sexual explosion, some experts predict an epidemic of STIs to follow the coronavirus pandemic.

Ina Park, an associate professor at the University of California San Francisco School of Medicine, said that while many people will be wanting to “make up for lost time” and she expects “a period of unfettered sexual expression,” there will be a downside too.

“In the STI field,” she told Buzzfeed, “I think we’re going to be overwhelmed with the amount of infections we’re going to see in 2021.”

Not everyone is suddenly going to plunge into risky behaviour, as some of us are taking sensible precautions.

Activity on dating sites is heating up as the summer approaches


In the US, condom sales surged 23% in April, compared to the same period in 2020.

But it's undeniable the sudden spike in the death rate has left many people especially eager to embrace life.

Ashley Thompson, an associate professor of psychology at the University of Minnesota who has a specialist interest in the psychology of sex, told the BBC: “When we're faced with our own mortality, we have a tendency to be riskier… we want to make the most of our lives.”

She adds that the world’s recent brush with death could lead to “more casual sexual behaviour, to sort of combat those negative feelings of one’s own mortality.”

More than 35 million people in the UK have been vaccinated with at least one dose of coronavirus vaccine.


Alongside the raw animal desire, many of us will just be happy to just spend time with people again says Justin Garcia, executive director of the world’s leading sex research organisation – Indiana University's Kinsey Institute.

“I think people are looking for someone to hang out with on a porch for a few hours,” he says.

“The human animal is craving human emotional connection. And I think that doesn't necessarily mean just sex.”

Newsletter

Related Articles

0:00
0:00
Close
Badenoch Offers Tory Votes to Keep Serious Offenders in Prison
Why Americans Queue for $15 Ice Cream and a $100 Caviar Pint
Another AI Genius Left the United States — and Silicon Valley Is Starting to Worry
Shein Reports $99mn Loss as Trade Barriers Test Low-Cost Model
CXMT Gains 466% in China’s Biggest IPO Since 2010
Amazon Seeks Approval for 5,105-Satellite Mobile Network
Burnham Puts School-to-Work Reform at Centre of Welfare Strategy
Johnson & Johnson Agrees to $5.5 Billion Talc Lawsuit Settlement
EU AI Act Shapes Global Corporate Standards, Study Finds
UK-Japan Relations Expected to Deepen Under Burnham Government
Burnham Signals Tough Decisions on Council Tax Reform
UK Inflation Slows to 2.6% in June
Bank of England Holds Interest Rates at 3.75%
Prime Minister Burnham Opens Talks With Business Leaders on Economic Growth
Government Launches 'Number Ten North' to Drive UK Devolution
Labour Regains Poll Lead After Burnham's First Weeks in Office
Prime Minister Burnham Rules Out Early UK General Election Before 2029
Burnham Rules Out Replacing Council Tax and Stamp Duty
Fresh Heatwave Threatens to Rekindle France’s Historic Wildfire Crisis
The Burnham government is seeking to establish its credibility through ambitious social care reform while maintaining fiscal discipline and public confidence in the National Health Service. Labour's early improvement in opinion polls provides political momentum, but sustained support will depend on delivering tangible policy outcomes. Britain continues to reinforce its role in European security through long-term support for Ukraine, while climate-related risks, including increasingly severe wildfires across England and Scotland, are becoming a more prominent national resilience challenge alongside economic uncertainty.
United Kingdom Economy Remains Exposed to Global Energy Risks
Prime Minister Dismisses Calls for an Early General Election
Scottish Wildfires Continue to Stretch Emergency Services
United Kingdom Faces Rising Wildfire Risk as Heatwave Continues
Lower Oil Prices Ease Inflation Concerns and Support Financial Markets
Financial Conduct Authority Launches Consumer Campaign on Car Finance Compensation
Government Prioritises Employment Over Benefit Cuts in Welfare Reform Plans
Prime Minister Rules Out Sweeping Property Tax Changes Before Autumn Budget
AstraZeneca Beats Expectations as Cancer Medicines Drive Strong Profit Growth
Labour Regains Narrow Polling Lead After Burnham's First Week in Office
United Kingdom Reaffirms Long-Term Commitment to Ukraine Under Burnham Government
Prime Minister Andy Burnham Makes Social Care Reform the First Major Test of His Government
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
Autopsy Finds No Violence in Death of Epstein-Linked Model Scout
Indian Education Minister Resigns After Cockroach Youth Protests
California Desert Data-Centre Plan Stalls as Water and Power Disputes Mount
Northern Ireland Border Security Tightened After Military-Grade Explosive Interception
British Hospitality Sector Targets Summer Visitors Through Regional Promotions
England River Access Debate Intensifies After New Data Shows Limited Public Access
Royal Navy Strengthens Maritime Vigilance Amid Rising Security Concerns
UK Education Department Expands Mental Health Support for Young People Entering Work
UK Tourism Industry Launches Summer Campaigns to Boost Domestic Travel
North England Transport Plans Advance to Support Industrial Growth
Financial Markets Watch New Government’s Economic Strategy as Investors Assess Fiscal Risks
Royal Navy Continues Monitoring Russian Naval Activity Near UK Waters
UK Care Workers May Receive Immigration Exemptions Under Proposed Visa Changes
Health Secretary Yvette Cooper Begins Emergency Talks to Address NHS Staffing Shortages
UK Banks Launch High-Interest Savings Offers to Attract Household Deposits
North Sea Oil Drilling Projects Face Delays After Offshore Equipment Accident
Cairngorms Wildfire Highlights Growing Pressure on UK Emergency Services
×