London Daily

Focus on the big picture.
Sunday, Mar 29, 2026

Britain to enjoy 'summer of sex' as 'vaxxed and waxed' singles leave lockdown

Britain to enjoy 'summer of sex' as 'vaxxed and waxed' singles leave lockdown

Singles the world over are decorating their Tinder profiles with 'syringe' emojis to indicate to potential dates that they're vaccinated and ready – and safe – to mingle

After over a year of lockdown, singles in the UK and elsewhere are gearing up for a new hedonistic ‘roaring twenties’.

The phrase “vaxxed and waxed” is gaining popularity as frustrated singletons around the world look forward to a “hot vax summer”, many decorating their Tinder profiles with a syringe emoji to indicate that they’ve had both Covid vaccinations.

Advertising, too, is picking up on the this new pandemic of desire.

US menswear brand Suitsupply’s new ad shows a young couple getting very intimate in a totally non Covid-safe way, and becoming a massive social media hit in the process.

Suitsupply boss Fokke de Jong says “post-pandemic life is on the horizon," adding that the company’s racy ads are “simply a positive outlook on our future where people can get back to gathering and getting close.”

Other advertisers, such as Diesel and Urban Outfitters, are also picking up on the new, frankly horny, mood.

According to artificial intelligence ad company Pattern89, ads featuring sexually suggestive images have become increasingly effective in the first four months of 2021, with their effectiveness growing by 165%.


But alongside the expected sexual explosion, some experts predict an epidemic of STIs to follow the coronavirus pandemic.

Ina Park, an associate professor at the University of California San Francisco School of Medicine, said that while many people will be wanting to “make up for lost time” and she expects “a period of unfettered sexual expression,” there will be a downside too.

“In the STI field,” she told Buzzfeed, “I think we’re going to be overwhelmed with the amount of infections we’re going to see in 2021.”

Not everyone is suddenly going to plunge into risky behaviour, as some of us are taking sensible precautions.

Activity on dating sites is heating up as the summer approaches


In the US, condom sales surged 23% in April, compared to the same period in 2020.

But it's undeniable the sudden spike in the death rate has left many people especially eager to embrace life.

Ashley Thompson, an associate professor of psychology at the University of Minnesota who has a specialist interest in the psychology of sex, told the BBC: “When we're faced with our own mortality, we have a tendency to be riskier… we want to make the most of our lives.”

She adds that the world’s recent brush with death could lead to “more casual sexual behaviour, to sort of combat those negative feelings of one’s own mortality.”

More than 35 million people in the UK have been vaccinated with at least one dose of coronavirus vaccine.


Alongside the raw animal desire, many of us will just be happy to just spend time with people again says Justin Garcia, executive director of the world’s leading sex research organisation – Indiana University's Kinsey Institute.

“I think people are looking for someone to hang out with on a porch for a few hours,” he says.

“The human animal is craving human emotional connection. And I think that doesn't necessarily mean just sex.”

Newsletter

Related Articles

0:00
0:00
Close
Thousands Rally in London to Oppose Rise of Far-Right Movements
Hong Kong Official Rejects Allegations of Surveillance Orders Targeting UK-Based Dissidents
PayPal Expands Cryptocurrency Services to Allow UK Users to Buy and Sell Bitcoin
UK Minister Challenges Reform Party’s ‘Pro-Family’ Agenda as Debate Intensifies
Concerns Grow Over Meningitis Risk Among UK Students Amid Warning Signs of New Outbreaks
Japanese Grand Prix 2026: Schedule, UK Start Times and Full Broadcast Details
Electric Vehicles Seen as Strategic Solution to UK Fuel Reserve Concerns
Rise of Lone-Actor Threats and Online Radicalisation Drives New Wave of Antisemitic Attacks in the UK
Canada Advances Plan to Ban Cryptocurrency Donations in Election Campaigns
UK Faces Looming Medicine Shortages as Iran Conflict Threatens Supply Chains
Deadly Meningitis Outbreak in the U.K. Highlights Urgent Need for Vaccination
Fresh Claims Emerge Over Harry and Meghan’s Australia Visit as Insider Speaks Out
NATO Assessment Indicates UK Defence Spending Has Fallen Below Alliance Average
FTSE 100 Slips as Middle East Tensions Weigh on Investor Sentiment
UK Economy Begins to Feel Early Impact of Iran Conflict as Policy Challenges Intensify
Russian National Jailed in UK After Assault Case Linked to Barron Trump’s Alert
Energy Price Surge Accelerates Shift Away from Fossil Fuels in UK Homes
UK Museums House More Than 260,000 Human Remains, New Report Reveals
Surging UK Gilt Yields Reflect Inflation Pressures and Fiscal Uncertainty
UK Issues Updated Guidance on Children’s Screen Time with Focus on Balance and Wellbeing
UK Migration Figures Show Shifting Trends Across Asylum, Visas and Channel Crossings
UK Watchdog Launches Probe into Five Firms Over Alleged Fake Reviews and Ratings
Jaguar Land Rover Halts Production at UK Plant Amid Supplier Disruption
UK Police Reverse Position, Confirm Arrests Will Resume for Palestine Action Protests
UK Small Businesses Face Europe’s Steepest Cost Pressures, New Survey Reveals
US Envoy Urges UK to Proceed with King’s Visit Amid Diplomatic Sensitivities
FTSE 100 Drops Over One Percent as Middle East Tensions Weigh on Markets
UK CO2 Plant Set to Reopen as Authorities Move to Safeguard Supplies Amid Middle East Tensions
Trump Urges Stronger Defence Investment as He Questions Allied Naval Capabilities
New COVID Variant Detected in UK Raises Concerns Over Vaccine Effectiveness
FTSE Russell Moves to Standardise Free-Float Rules for UK and International Listings
HBO Max Launches in UK and Ireland, Marking Major Step in Global Streaming Expansion
UK Signals Readiness to Seize Russian ‘Shadow Fleet’ Vessels in Escalation of Sanctions Enforcement
Escalating Middle East Conflict Seen as Major Threat to UK Economic Stability
Early Challenges Mark Prince Harry and Meghan’s Australia Visit
UK Government Rejects Cover-Up Claims After Theft of Former PM Aide’s Phone
Cyprus Opens Strategic Talks with UK Over Sovereign Base Areas
UK Faces Risk of Sharp Inflation Surge Despite Stable Pre-Crisis Figures
UK Police Arrest Two Over Suspected Antisemitic Arson as Iran Link Investigated
UK Inflation Holds at Three Percent Ahead of Oil Price Shock from Iran Conflict
UK Fuel Prices Face Upward Pressure as Global Oil Trends Raise Cost Outlook
Girlguiding UK Sets September Deadline for Membership Policy Change Affecting Trans Participants
Germany and UK Accelerate Wind Power Expansion to Strengthen Energy Security
UK Moves to Ban Cryptocurrency Donations to Political Parties Over Foreign Influence Concerns
UK and Turkey Finalise Major Air Defence Agreement Worth Billions
Apple Introduces Mandatory Age Verification for iPhone Users in the UK
Diverging Views Emerge Over Meghan Markle’s Planned Australia Appearance
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
×