Sweet tooth scents: food-inspired perfumes surge as weight-loss drugs suppress appetites

Brands roll out gourmand fragrances with dessert notes amid Ozempic boom, capturing Gen Z's craving for food scents.

The Guardian reports that launches of gourmand, food‑scented perfumes have risen 24 % as appetite‑suppressant drugs such as GLP‑1 medications encourage consumers to seek olfactory indulgence:contentReference[oaicite:28]{index=28}.

Market research company Mintel says dessert‑themed fragrances, including notes of popcorn and coffee, are booming, with Gen Z driving demand:contentReference[oaicite:29]{index=29}.

Brands like Sabrina Carpenter’s “Me Espresso” and Ellis Brooklyn’s “Apple Love” are examples of the trend.

Analysts believe the fragrances allow users to vicariously enjoy sweet treats without consuming calories:contentReference[oaicite:30]{index=30}.