London Daily

Focus on the big picture.
Sunday, Feb 08, 2026

Toledo Geller Orchestrates Design Makeovers for Three First Responders

Toledo Geller Orchestrates Design Makeovers for Three First Responders

Here's how an Instagram post ignited a chain of giving back.

As the coronavirus pandemic raged in early spring, Next Wave designers Virginia Toledo and Jessica Geller of Toledo Geller, like many of us, were left feeling helpless. And, with many of their design projects put on hold as shutdowns and travel bans were enacted, the duo found themselves with some extra time on their hands. So, they decided to put their talents to good use. "We were seeing all these first responders, and we wanted to do something to help," says Toledo. "And we thought, well, the only thing we're really good at is design. So how can we use that to give back?"

            

To start, Geller and Toledo took to a familiar platform: Instagram. On March 30, they posted a call for first responders deserving a home makeover. Within days the duo was flooded not only with suggestions for deserving recipients, but with other design teams and home retailers who wanted to help in some way. Ultimately, what the duo envisioned as one modest makeover became three projects-one by them and one each by fellow New Jersey design firms Decorated Interiors and JBT Designs-with over $10,000 worth of furniture donated by designer favorite source Ballard Designs, Stark providing rugs, and a slew of other vendors chipping in on furniture, fabric, and more.

"We realized very quickly that we weren't the only ones feeling like there was something to be done," says Geller.

While the team had originally planned to work with items from their inventory, the brand sponsorships allowed them (and the other two design teams) to spec some new furniture specifically for the spaces.

After selecting three recipients, the designers worked with them over the course of the summer to envision their dream spaces and what they needed from them-then oversaw installation this fall.

See the three projects below!

Toledo Geller


                                                                 

                                
Toledo Geller's own client was an ER doctor who had recently moved into a new apartment and-thanks to a demanding work schedule-hadn't really gotten around to decorating it. "It was almost a blank slate," says Junior Designer Janine Colicchio, who worked closely with the client on the project, outfitting her bedroom.

As they do with all clients, Toledo Geller began by sending a style assessment plan to determine the client's likes and dislikes, which laid the foundation for the design. These answers led the team to opt for a peaceful, neutral space.

First, they painted the room in Benjamin Moore's Iceberg, a cool white, then incorporated a bleached white headboard and added texture with a gray dresser and woven accent chair from Ballard.

The result was a bedroom that isn't only fully furnished (finally!) but fully reflects its resident. "In our industry we take this for granted, so when you're able to turn that around it's really incredible," says Toledo. "She was so emotional, just that she had this space and that it was done for her."

Decorated Interiors


                                                        

                                                    

"We wanted to create a space where she could just kick back, relax, and unwind after a long day," says Campbell Minister, founder of Decorated Interiors of the New York City living room she redesigned for an ER nurse.

The anchor of the room is a Ballard sectional covered in a Sunbrella Indigo fabric for a design that is both chic and super durable. "We wanted this to last for the family over time," explains the designer. Along the same lines, she also added a fabric protector to the neutral Stark carpet.

An ottoman provides useful storage space for the family, while a swivel chair covered in donated Stout fabric adds a bit of texture. For the final touch, Minister enlisted GCB Palmer to create a custom art piece that ties together the colors in the room.

"We are so honored to be a part of this and feel lucky we have people like this on the ground helping us get through this crisis," says the designer.

JBT Designs


                                            

                                

For the bedroom of a pediatric ICU doctor and mother of two, JBT Designs principal Jamie Toporovsky created a "peaceful and uplifting bedroom to offer a respite from her stressful workday."

In addition, the designer was tasked with incorporating a work-from-home space that felt more like a home and less like a cold office.

To achieve this, Toporovsky paired a Lulu and Georgia upholstered bed with campaign-style nightstands from Ballard that provide ample storage. A colorful Lulu and Georgia rug lightens up the space, as does the white Ballard desk—which also provides ample storage. A standing mirror and glass table lamps from Ballard finish off the space, which is now a favorite room for the doctor and her family.

"This was a way to show our utmost appreciation for her going above and beyond her call of duty," says Toporovsky of the project.

Newsletter

Related Articles

0:00
0:00
Close
UK Confirms Imminent Increase in ETA Fee to £20 as Entry Rules Tighten
UK Signals Possible Seizure of Russia-Linked ‘Shadow Fleet’ Tanker in Escalation of Sanctions Enforcement
Epstein Scandal Piles Unprecedented Pressure on UK Prime Minister Keir Starmer’s Leadership
UK’s ‘Most Romantic Village’ Celebrates Valentine’s Day and Explores the Festival’s Rich History
The Implications of Expanding Voting Rights to Non-EU Foreign Residents in France
Ghislaine Maxwell to Testify Before US Congress on February 9
Al.com Acquired by Crypto.com Founder for $70 Million
Apple iPhone Lockdown Mode blocks FBI data access in journalist device seizure
Belgium: Man Charged with Rape After Faking Payment to Sex Worker
KPMG Urges Auditor to Relay AI Cost Savings
US and Iran to Begin Nuclear Talks in Oman
Winklevoss-Led Gemini to Slash a Quarter of Jobs and Exit European and Australian Markets
Canada Opens First Consulate in Greenland Amid Rising Geopolitical Tensions
China unveils plans for a 'Death Star' capable of launching missile strikes from space
NASA allows astronauts to take smartphones on upcoming missions to capture special moments.
Trump administration to launch TrumpRx.gov for direct drug purchases
Investigation Launched at Winter Olympics Over Ski Jumpers Injecting Hyaluronic Acid
U.S. State Department Issues Urgent Travel Warning for Citizens to Leave Iran Immediately
Wall Street Erases All Gains of 2026; Bitcoin Plummets 14% to $63,000
Epstein Case Documents Reignite Global Scrutiny of Political and Business Elites
Eighty-one-year-old man in the United States fatally shoots Uber driver after scam threat
UK Royal Family Faces Intensifying Strain as Epstein-Linked Revelations Rock the Institution
Political Censorship: French Prosecutors Raid Musk’s X Offices in Paris
AI Invented “Hot Springs” — Tourists Arrived and Were Shocked
Tech Mega-Donors Power Trump-Aligned Fundraising Surge to $429 Million Ahead of 2026 Midterms
UK Pharma Watchdog Rules Sanofi Breached Industry Code With RSV Vaccine Claims Against Pfizer
Melania Documentary Opens Modestly in UK with Mixed Global Box Office Performance
Starmer Arrives in Shanghai to Promote British Trade and Investment
Harry Styles, Anthony Joshua and Premier League Stars Among UK’s Top Taxpayers
New Epstein Files Include Images of Former Prince Andrew Kneeling Over Unidentified Woman
Starmer Urges Former Prince Andrew to Testify Before US Congress About Epstein Ties
Starmer Extends Invitation to Japan’s Prime Minister After Strategic Tokyo Talks
Skupski and Harrison Clinch Australian Open Men’s Doubles Title in Melbourne
DOJ Unveils Millions of Epstein Files, Fueling Global Scrutiny of Elite Networks
France Begins Phasing Out Zoom and Microsoft Teams to Advance Digital Sovereignty
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
×