London Daily

Focus on the big picture.
Monday, Mar 09, 2026

Toledo Geller Orchestrates Design Makeovers for Three First Responders

Toledo Geller Orchestrates Design Makeovers for Three First Responders

Here's how an Instagram post ignited a chain of giving back.

As the coronavirus pandemic raged in early spring, Next Wave designers Virginia Toledo and Jessica Geller of Toledo Geller, like many of us, were left feeling helpless. And, with many of their design projects put on hold as shutdowns and travel bans were enacted, the duo found themselves with some extra time on their hands. So, they decided to put their talents to good use. "We were seeing all these first responders, and we wanted to do something to help," says Toledo. "And we thought, well, the only thing we're really good at is design. So how can we use that to give back?"

            

To start, Geller and Toledo took to a familiar platform: Instagram. On March 30, they posted a call for first responders deserving a home makeover. Within days the duo was flooded not only with suggestions for deserving recipients, but with other design teams and home retailers who wanted to help in some way. Ultimately, what the duo envisioned as one modest makeover became three projects-one by them and one each by fellow New Jersey design firms Decorated Interiors and JBT Designs-with over $10,000 worth of furniture donated by designer favorite source Ballard Designs, Stark providing rugs, and a slew of other vendors chipping in on furniture, fabric, and more.

"We realized very quickly that we weren't the only ones feeling like there was something to be done," says Geller.

While the team had originally planned to work with items from their inventory, the brand sponsorships allowed them (and the other two design teams) to spec some new furniture specifically for the spaces.

After selecting three recipients, the designers worked with them over the course of the summer to envision their dream spaces and what they needed from them-then oversaw installation this fall.

See the three projects below!

Toledo Geller


                                                                 

                                
Toledo Geller's own client was an ER doctor who had recently moved into a new apartment and-thanks to a demanding work schedule-hadn't really gotten around to decorating it. "It was almost a blank slate," says Junior Designer Janine Colicchio, who worked closely with the client on the project, outfitting her bedroom.

As they do with all clients, Toledo Geller began by sending a style assessment plan to determine the client's likes and dislikes, which laid the foundation for the design. These answers led the team to opt for a peaceful, neutral space.

First, they painted the room in Benjamin Moore's Iceberg, a cool white, then incorporated a bleached white headboard and added texture with a gray dresser and woven accent chair from Ballard.

The result was a bedroom that isn't only fully furnished (finally!) but fully reflects its resident. "In our industry we take this for granted, so when you're able to turn that around it's really incredible," says Toledo. "She was so emotional, just that she had this space and that it was done for her."

Decorated Interiors


                                                        

                                                    

"We wanted to create a space where she could just kick back, relax, and unwind after a long day," says Campbell Minister, founder of Decorated Interiors of the New York City living room she redesigned for an ER nurse.

The anchor of the room is a Ballard sectional covered in a Sunbrella Indigo fabric for a design that is both chic and super durable. "We wanted this to last for the family over time," explains the designer. Along the same lines, she also added a fabric protector to the neutral Stark carpet.

An ottoman provides useful storage space for the family, while a swivel chair covered in donated Stout fabric adds a bit of texture. For the final touch, Minister enlisted GCB Palmer to create a custom art piece that ties together the colors in the room.

"We are so honored to be a part of this and feel lucky we have people like this on the ground helping us get through this crisis," says the designer.

JBT Designs


                                            

                                

For the bedroom of a pediatric ICU doctor and mother of two, JBT Designs principal Jamie Toporovsky created a "peaceful and uplifting bedroom to offer a respite from her stressful workday."

In addition, the designer was tasked with incorporating a work-from-home space that felt more like a home and less like a cold office.

To achieve this, Toporovsky paired a Lulu and Georgia upholstered bed with campaign-style nightstands from Ballard that provide ample storage. A colorful Lulu and Georgia rug lightens up the space, as does the white Ballard desk—which also provides ample storage. A standing mirror and glass table lamps from Ballard finish off the space, which is now a favorite room for the doctor and her family.

"This was a way to show our utmost appreciation for her going above and beyond her call of duty," says Toporovsky of the project.

Newsletter

Related Articles

0:00
0:00
Close
Trump Declines UK Offer to Deploy Aircraft Carriers to Middle East Amid Iran Conflict
Prince Harry and Meghan Markle to Return to Australia After Seven Years for Philanthropic and Business Engagements
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
UK Experts Warn AI Chatbots Are Fueling Surge in Claims of Organised ‘Satanic’ Ritual Abuse
UK Political Parties Divided Over Strategy as Iran Conflict Reshapes Foreign Policy Debate
Britain Discloses Secret Military Repair Hubs Operating Inside Ukraine
Trump Says US No Longer Needs UK Carrier Support After Delayed Offer Amid Iran Conflict
Why Britain Has Become Involved in the US-Israel Military Campaign Against Iran
UK Gas Storage Falls to Under Two Days as Iran Conflict Jolts Global Energy Markets
UK Warned to Brace for Economic Shock as Iran War Drives Global Energy Price Surge
Starmer and Trump Hold First Call After Public Dispute Over Iran Conflict
UK Dentists Returned £1.3 Billion to Government as Shift Toward Private Care Accelerates
Expert Warns UK Must Build Emergency Food Stockpiles to Prepare for Climate Shocks or War
UK Plans Charter Flight to Evacuate British Nationals from Gulf as Regional Conflict Disrupts Air Travel
Families of Zimbabwe’s Liberation Fighters Call on Britain to Help Locate Skulls Taken During Colonial War
Iran’s Ambassador Warns Britain to ‘Be Very Careful’ Over Deeper Role in Expanding Middle East War
UK Military Leadership Defends Britain’s Defensive Role in Expanding Middle East Conflict
Four U.S. Strategic Bombers Arrive in Britain as Iran War Intensifies
Soham Murderer Ian Huntley Dies After Violent Attack in High-Security Prison
UK Lawmakers and Experts Condemn Scale of Overseas Human Remains Held in British Museums
Royal Navy Aircraft Carrier HMS Prince of Wales Placed on Standby for Potential Deployment
United Kingdom Confirms U.S. Military Using British Bases for Operations Targeting Iranian Missile Sites
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
First UK Evacuation Flight Departs Middle East After Lengthy Delay
United Kingdom Imposes New Visa Requirements on Travelers from St. Lucia and Nicaragua
Iran Conflict Strains U.S.–U.K. Alliance as Trump and Starmer Clash Over Military Strategy
UK Interest Rates Could Rise Above Four Percent Again if Energy Shock Continues, Think Tank Warns
Starmer Defends Britain’s Iran Strategy as Badenoch Urges Stronger Military Support
Labour MP Says She Saw No Sign Husband Broke Law After Arrest in China Espionage Investigation
UK Jobless Rate Overtakes Italy’s for First Time in Years as Labour Market Weakens
United Kingdom Suspends Student Visas for Four Countries in Unprecedented Immigration Move
Campaigners Warn UK Student Visa Ban Could Push Migrants Toward Dangerous Channel Crossings
First U.K. Charter Flight for Stranded Nationals Set to Depart Oman Amid Middle East Crisis
×