London Daily

Focus on the big picture.
Thursday, Sep 11, 2025

This Soho Loft is Designed for Entertaining and a Stylish New York Lifestyle

This Soho Loft is Designed for Entertaining and a Stylish New York Lifestyle

Large and open but artfully formed into distinct functional areas, a Soho loft in Manhattan reflects the diversity of the owners in a vibrant and welcoming way.

Designed by London-based firm Studiolav, the environment is inspired by the personality and eclectic style of owners who required that the space also be functional for entertaining. In fact, they needed it to accommodate 10 to 15 people for social events, dinners and cocktail parties. The resulting residence is a seamless loft that is ideal for such gatherings but also highly comfortable for everyday life.


While loft and open concept floor plans are very popular, they can pose design challenges when it comes to fitting in all the functions that are needed on a daily basis. This spacious home is laid out to facilitate entertaining but is composed of cozy seating areas and clusters based on practical needs.

All of this is achieved with a light and pleasing ambiance and just enough of an industrial touch to maintain the Soho vibe. One of the most interesting furnishings in the living space is the Caruso wooden sideboard with built-in speakers from Miniforms.

Designed by Paolo Cappello, the sideboard does more than just project sound: It puts the visual aspect of instruments into the design with a brass bell that protrudes from the front in a design that is both nostalgic and futuristic at the same time. The whimsical piece even has a smartphone app for controlling the music.


Possibly the most challenging part of an open plan is fitting in a casual workstation suitable for the times when the owners need to work from home. Here, the well-defined workspace is set off by an artful screen that divides the area but doesn’t cut off all of the natural light flooding the loft.

The artwork and furnishings help to merge the spaces visually, including the relaxing reading arrangement adjacent to the desk area. The welcoming armchair and ottoman are positioned atop a rug that is distinctly different from the others in the loft.

The vibrant patterned Malmaison rug designed by Christian Lacroix for Moooi is paired with a deeply hued velvet drape that also helps define the corner space.



This interior is largely successful because it creates a spacious contemporary living space that feels simultaneously luxurious, inviting and comfortable. The deft mix of edgy pieces with more refined elements, along with the industrial architecture of the structure come together in a dynamic home that still manages to reflect the personal characteristics of those who live there. The artwork in the home is large and particularly distinctive, adding a great deal of color and character to the loft.


One of the ways the designers did this was to create well-defined satellite spaces around the perimeter of the main seating area. Smaller pieces were carefully chosen to form smaller, cozy spaces where guests can sit to have a more private conversation or where homeowners can relax. Moreover, for larger gatherings, the flow between these spaces helps maintain the necessary flow.

The overall space is ideal for the New York City lifestyle. Anchoring the main seating area is the Lake Grey rug from Coltan, designed by Raw Edges. Part of the Lake collection, it is inspired by Persian rugs reimagined by Israeli artists who are hailed as having “revolutionized the world of optic perception in art.‎” Depending on the viewing angle, the colors can look vivid, or calming and serene.


The centerpiece lighting fixture in the residence is the Luceplan Mesh pendant lamp, which is an ideal element to tie together the varied design featur4es in the space. Designed by Francisco Gomez Paz, the LED polycarbonate and steel pendant lamp is essentially a web of flexible cables that are fixed with LED sources at each juncture. It’s a complex fixture with a light and airy vibe that can be dimmed or partially illuminated at will.




One of the satellite seating areas is focused on the Magis Proust Garden armchair, which has a style unlike any other in the room. Designed by Alessandro Mendini, the polyethylene armchair is suitable for outdoor use but is also a stunning interior piece. The combination of a traditional silhouette with an all-over speckled paint finish creates a unique vibe that reflects the very diverse cultures and backgrounds of the owners.


Another defining part of the design is the mix of pale, pastel colors and more vibrant jewel tones. The vivid blue sofa remains dominant, even with the presence of other colors, mainly because they are so light. It’s a wonderful example of how a room does not need to be completely neutral for a brightly colored sofa to be used successfully.


The dining space has a softer, more elegant feeling thanks to the furnishings as well as the pale-colored upholstery. Centered around the Otto glass table from Miniforms Lab, the contrast of the delicate hues and the exposed brick wall create a fantastic level of interest. Designed by Paolo Cappello, the table features an architectural base that is formed from asymmetric angles and lines. Architectures on a table that is now one of our icons.‎ Also in the dining area, the Palmiro wall-mounted mirror, also from Miniforms, is one of a pair in the collection. The tall, slim, mirror is embellished with copper elements, making it as much art as it is a functional mirror. On the table, the coppery shine is repeated in the LED Serena aluminum table lamp from FLOS. Created by renowned designer Patricia Urquiola, it is adjustable and emits both indirect and reflected light thanks to its unique diffuser. Urquiola was quoted saying that it is “inspired by the natural world, by leaves of different shape and color that become its playful diffusers.”



One of the areas that had to be renovated to complement the space as well as meet the needs of the residents was the kitchen. Storage space and seating were added to the existing kitchen island, and the whole kitchen was done in white tones to keep it from being too distracting in the large open plan. Ample built-ins provide storage and counter seating is ideal for everyday dining or casual seating for small-group entertaining.


Another distinctive piece in the living space that is design-forward and essential for stylish entertaining is the Chariot bar cart from Casamania & Horm. Created by GamFratesi Design, the trolley is formed from three basic elements: the wheels, two trays and the supporting structure.‎ The most prominent feature is the wheels, which are elevated from a functional element to a design focus thanks to their extreme size. The metal structure also acts as a handle, allowing it to be lifted and wheeled to a new location. The Chariot is available in painted MDF, natural solid oak or white, or black or sugar paper painted solid oak.‎


The bedrooms and internal hallways in the residence have a more relaxed and neutral color palette, defining them as a restful haven. Understated shades of gray dominate the space, while a pop of color comes from the deep teal-colored stool and the desk chair adds a hint of gentle, pastel green.

Newsletter

Related Articles

0:00
0:00
Close
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
Generations Born After 1939 Unlikely to Reach Age One Hundred, New Study Finds
End to a four-year manhunt in New Zealand: the father who abducted his children to the forests was killed, the three siblings were found
Germany Suspends Debt Rules, Funnels €500 Billion Toward Military and Proxy War Strategy
EU Prepares for War
BMW Eyes Growth in China with New All‑Electric Neue Klasse Lineup
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Florida Murder Case: The Adelson Family, the Killing of Dan Markel, and the Trial of Donna Adelson
×