London Daily

Focus on the big picture.
Saturday, Feb 21, 2026

The Most-Searched Brands of 2021 (So Far) Indicate a Return to High Fashion

The Most-Searched Brands of 2021 (So Far) Indicate a Return to High Fashion

See what everyone’s searching and shopping for this year.

If you’re wondering what brands are trending in 2021, the results gathered during the first three months of the year are finally in. Each quarter, Lyst, a shopping platform with 12,000 brands and stores, analyzes and combines purchases on its platform with Google’s search data and social media mentions to present us with the most-purchased, sought-after, and talked-about labels. While the big names on the list might not come as a surprise, it is very interesting to see the order in which they appear.

Once again, the Gucci gang held on to the number one spot, thanks to the fashion house’s buzzy collaborations with The North Face, but Nike made a colossal leap (9 positions, to be exact) and secured the number two spot after finishing in 11th place at the end of 2020. Dior made a graceful debut on the list, in third place, and that’s not the only French fashion house that earned a first-time appearance on the Lyst Index. Louis Vuitton made its inaugural appearance in 7th place on the Lyst index, which could very well be a nod to the “buy less, buy better” mentality many are adopting.

For more clues on 2021’s fashion trajectory, scroll through (and shop) the top-ten brands, according to Lyst, below.

1. Gucci




Maybe it was the obsession with Harry Styles’s feather boa from the 2021 Grammy Awards or the latest release of The North Face collaboration, but Gucci is still hanging on to the number one spot.

2. Nike


It’s not all runway designers on this list. Nike is literally making leaps and bounds, thanks to innovative adaptive sneakers and anything else it produces with that iconic swoosh.



3. Dior




Selecting Blackpink’s Kim Ji-soo, aka Jisoo, as brand ambassador was certainly a great idea. Plus, Snapchat users couldn’t seem to get enough of the Dior augmented reality sneaker try-on lens.

4. Balenciaga


At the end of the first quarter, Balenciaga gave fans a fun glow-in-the-dark collection of slides, socks, caps, and T-shirts.



5. Moncler




Luxury label Moncler used recycled materials to create the new Born To Protect jackets and continued to impress us with springy outerwear and so much more.

6. Prada


Raf Simons and Miuccia Prada continued to blow us away with their second Prada collection. I’m sure you’ve seen the popular items from its spring collection popping up everywhere, and the buzzy fall 2021 pieces are sure to be a hit, too.



7. Louis Vuitton




Earlier this year, Louis Vuitton delighted us with the news of Naomi Osaka being appointed as a brand ambassador. And Nicolas Ghesquière’s Coussin handbag is making appearances on nearly every celebrities’ arms as of late.

8. Bottega Veneta


It has become a norm to see models, celebrities, and influencers wearing head-to-toe Bottega Veneta. Even musical icon Missy Elliott seems to be a fan, who starred in the brand’s first digital quarterly journal.



9. Saint Laurent




Seeing Catherine Deneuve and Kate Moss in Saint Laurent’s spring 2021 ad campaigns made us all long to get dressed up again.

10. Off-White


And Virgil Abloh’s label Off-White rounded up the list, thanks to a powerful “I Support Black Women” campaign with activist Trinice McNally and the announcement of not one but seven sneaker collaborations with Nike.


Newsletter

Related Articles

0:00
0:00
Close
UK Government Weighs Removing Prince Andrew from Line of Succession After Arrest
Prince Andrew’s Arrest in UK Rekindles Scrutiny Over US Handling of Epstein Records
Trump’s Strategic Warning to UK Over Chagos Islands Deal Sparks Diplomatic Whiplash
Starmer Government Postpones Local Elections Affecting 4.5 Million Voters
UK Economy Remains Fragile Despite Recent Upturn in Headline Indicators
UK Businesses Face Fresh Uncertainty Following US Tariff Ruling
Reform UK’s Senior Figures Face Scrutiny Over Remarks on Women and Family Policy
UK Electric Vehicle Drive Threatened by Shortage of 44,000 Qualified Technicians
University of Kentucky Trustees Advance Academic Reforms and Approve Coliseum Plaza Purchase
Boris Johnson Calls for Immediate Deployment of UK Troops to Support Ukraine
OpenAI CEO Sam Altman praises the rapid progress of Chinese tech companies.
North Korea's capital experiences a significant construction boom with the development of a new city district dubbed 'Pyonghattan'.
New electric vehicle charging service eliminates waiting times
Vox Populi confronts Justin Trudeau at Davos over vaccination policies
Poland's President Karol Nawrocki ENDS support for Ukrainian citizens:
The mayor of Rotherham in Britain
One day after ex-Prince Andrew's arrest, British police are searching his former home, while U.K. lawmakers will consider introducing legislation to remove him from the line of royal succession
Vandana Shiva reminding the world that Bill Gates did not invent anything.
Italy's PM Giorgia Meloni highlights record employment and economic growth
UK Confirms Preferential U.S. Trading Terms Will Continue After Supreme Court Tariff Ruling
U.S. and U.K. to Hold Talks on Diego Garcia as Iran Objects to Potential Military Use
UK Officials Weigh Possible Changes to Prince Andrew’s Position in Line of Succession Amid Ongoing Scrutiny
British Police Probe Epstein’s UK Airport Links and Expand High-Profile Inquiries
The Impact of U.S. Sanctions on Cuba's Humanitarian Crisis: A Tightening Noose
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
British Co-founder of ASOS falls to his death from Pattaya apartment
Early 2026 Data Suggests Tentative Recovery for UK Businesses and Households
UK Introduces Digital-First Passport Rules for Dual Citizens in Border Control Overhaul
Unable to Access Live Financial Data for January UK Surplus Report
UK Government Considers Law to Remove Prince Andrew from Royal Line of Succession
UK ‘Working Closely with US’ to Assess Impact of Supreme Court Tariff Ruling
Trump Criticises UK Decision to Restrict Use of Bases in Potential Iran Strike Scenario
UK Foreign Secretary and U.S. State Chief Hold Strategic Talks as Tensions Rise Over Joint Air Base
Two teens arrested in France for alleged terror plot.
Nordic Fracture: How Criminal Scandals and Toxic Ties are Dismantling the Norwegian Crown
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
King Charles III Opens London Fashion Week as Royal Family Faces Fresh Scrutiny
Trump’s Evolving Stance on UK Chagos Islands Deal Draws Renewed Scrutiny
House Democrat Says Former UK Ambassador Unable to Testify in Congressional Epstein Inquiry
No Record of Prince Andrew Arrest in UK as Claims Circulate Online
UK Has Not Granted US Approval to Launch Iran Strikes from RAF Bases, Government Confirms
AI Pricing Pressure Mounts as Chinese Models Undercut US Rivals and Margin Risks Grow
Global Counsel, Advisory Firm Co-Founded by Lord Mandelson, Enters Administration After Client Exodus
London High Court dispute over Ricardo Salinas’s $400mn Elektra share-backed bitcoin loan
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Former Student Files Civil Claim Against UK Authorities After Rape Charges Against Peers Are Dropped
Archer Aviation Chooses Bristol for New UK Engineering Hub to Drive Electric Air Taxi Expansion
UK Sees Surge in Medical Device Testing as Government Pushes Global Competitiveness
×