London Daily

Focus on the big picture.
Wednesday, Oct 29, 2025

The Most-Searched Brands of 2021 (So Far) Indicate a Return to High Fashion

The Most-Searched Brands of 2021 (So Far) Indicate a Return to High Fashion

See what everyone’s searching and shopping for this year.

If you’re wondering what brands are trending in 2021, the results gathered during the first three months of the year are finally in. Each quarter, Lyst, a shopping platform with 12,000 brands and stores, analyzes and combines purchases on its platform with Google’s search data and social media mentions to present us with the most-purchased, sought-after, and talked-about labels. While the big names on the list might not come as a surprise, it is very interesting to see the order in which they appear.

Once again, the Gucci gang held on to the number one spot, thanks to the fashion house’s buzzy collaborations with The North Face, but Nike made a colossal leap (9 positions, to be exact) and secured the number two spot after finishing in 11th place at the end of 2020. Dior made a graceful debut on the list, in third place, and that’s not the only French fashion house that earned a first-time appearance on the Lyst Index. Louis Vuitton made its inaugural appearance in 7th place on the Lyst index, which could very well be a nod to the “buy less, buy better” mentality many are adopting.

For more clues on 2021’s fashion trajectory, scroll through (and shop) the top-ten brands, according to Lyst, below.

1. Gucci




Maybe it was the obsession with Harry Styles’s feather boa from the 2021 Grammy Awards or the latest release of The North Face collaboration, but Gucci is still hanging on to the number one spot.

2. Nike


It’s not all runway designers on this list. Nike is literally making leaps and bounds, thanks to innovative adaptive sneakers and anything else it produces with that iconic swoosh.



3. Dior




Selecting Blackpink’s Kim Ji-soo, aka Jisoo, as brand ambassador was certainly a great idea. Plus, Snapchat users couldn’t seem to get enough of the Dior augmented reality sneaker try-on lens.

4. Balenciaga


At the end of the first quarter, Balenciaga gave fans a fun glow-in-the-dark collection of slides, socks, caps, and T-shirts.



5. Moncler




Luxury label Moncler used recycled materials to create the new Born To Protect jackets and continued to impress us with springy outerwear and so much more.

6. Prada


Raf Simons and Miuccia Prada continued to blow us away with their second Prada collection. I’m sure you’ve seen the popular items from its spring collection popping up everywhere, and the buzzy fall 2021 pieces are sure to be a hit, too.



7. Louis Vuitton




Earlier this year, Louis Vuitton delighted us with the news of Naomi Osaka being appointed as a brand ambassador. And Nicolas Ghesquière’s Coussin handbag is making appearances on nearly every celebrities’ arms as of late.

8. Bottega Veneta


It has become a norm to see models, celebrities, and influencers wearing head-to-toe Bottega Veneta. Even musical icon Missy Elliott seems to be a fan, who starred in the brand’s first digital quarterly journal.



9. Saint Laurent




Seeing Catherine Deneuve and Kate Moss in Saint Laurent’s spring 2021 ad campaigns made us all long to get dressed up again.

10. Off-White


And Virgil Abloh’s label Off-White rounded up the list, thanks to a powerful “I Support Black Women” campaign with activist Trinice McNally and the announcement of not one but seven sneaker collaborations with Nike.


Newsletter

Related Articles

0:00
0:00
Close
Bill Gates at 70: “I Have a Real Fear of Artificial Intelligence – and Also Regret”
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Amazon Announces 14 000 Corporate Job Cuts as AI Investment Accelerates
UK Shop Prices Fall for First Time Since March, Food Leads the Decline
London Stock Exchange Group ADR (LNSTY) Earns Zacks Rank #1 Upgrade on Rising Earnings Outlook
Soap legend Tony Adams, long-time star of Crossroads, dies at 84
Rachel Reeves Signals Tax Increases Ahead of November Budget Amid £20-50 Billion Fiscal Gap
NatWest Past Gains of 314% Spotlight Opportunity — But Some Key Risks Remain
UK Launches ‘Golden Age’ of Nuclear with £38 Billion Sizewell C Approval
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
UK Struggles to Balance China as Both Strategic Threat and Valued Trading Partner
Argentina’s Markets Surge as Milei’s Party Secures Major Win
British Journalist Sami Hamdi Detained by U.S. Authorities After Visa Revocation Amid Israel-Gaza Commentary
King Charles Unveils UK’s First LGBT+ Armed Forces Memorial at National Memorial Arboretum
At ninety-two and re-elected: Paul Biya secures eighth term in Cameroon amid unrest
Racist Incidents Against UK Nurses Surge by 55%
UK Chancellor Rachel Reeves Cites Shared Concerns With Trump Administration as Foundation for Early US-UK Trade Deal
Essentra plc: A Closer Look at a UK ‘Penny Stock’ Opportunity Amid Market Weakness
U.S. and China Near Deal to Avert Rare-Earth Export Controls Ahead of Trump-Xi Summit
Justin time: Justin Herbert Shields Madison Beer with Impressive Reflex at Lakers Game
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
Giuffre’s Memoir Alleges Maxwell Claimed Sexual Act with Clooney
House Republicans Move to Strip NYC Mayoral Front-Runner Zohran Mamdani of U.S. Citizenship
Record-High Spoiled Ballots Signal Voter Discontent in Ireland’s 2025 Presidential Election
Philippines’ Taal Volcano Erupts Overnight with 2.4 km Ash Plume
Albania’s Virtual AI 'Minister' Diella Set to 'Birth' Eighty-Three Digital Assistants for MPs
Tesla Unveils Vision for Optimus V3 as ‘Biggest Product of All Time’, Including Surgical Capabilities
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
Convicted Sex Offender Mistakenly Freed by UK Prison Service Arrested in London
United States and China Begin Constructive Trade Negotiations Ahead of Trump–Xi Summit
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
Miss USA Crowns Nebraska’s Audrey Eckert Amid Leadership Overhaul
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
NBA Faces Integrity Crisis After Mass Arrests in Gambling Scandal
Swift Heist at the Louvre Sees Eight French Crown Jewels Stolen in Under Seven Minutes
U.S. Halts Trade Talks with Canada After Ontario Ad Using Reagan Voice Triggers Diplomatic Fallout
Microsoft AI CEO: ‘We’re making an AI that you can trust your kids to use’ — but can Microsoft rebuild its own trust before fixing the industry’s?
China and Russia Deploy Seductive Espionage Networks to Infiltrate U.S. Tech Sector
Apple’s ‘iPhone Air’ Collapses After One Month — Another Major Misstep for the Tech Giant
Graham Potter Begins New Chapter as Sweden Head Coach on Short-Term Deal
Ecuadorian President Daniel Noboa Alleges Poison Plot via Chocolate and Jam
Lakestar to Halt External Fundraising as Investor in Revolut and Spotify
U.S. Innovation Ranking Under Scrutiny as China Leads Output Outputs but Ranks 10th
Three Men Arrested in London on Suspicion of Spying for Russia
Porsche Reverses EV Strategy as New CEO Bets on Petrol and Hybrids
Singapore’s Prime Minister Warns of ‘Messy’ Transition to Post-American Global Order
Andreessen Horowitz Sets Sights on Ten-Billion-Dollar Fund for Tech Surge
US Administration Under President Donald Trump Reportedly Lifts Ban on Ukraine’s Use of Storm Shadow Missiles Against Russia
×