London Daily

Focus on the big picture.
Monday, Sep 28, 2026

The Most-Searched Brands of 2021 (So Far) Indicate a Return to High Fashion

The Most-Searched Brands of 2021 (So Far) Indicate a Return to High Fashion

See what everyone’s searching and shopping for this year.

If you’re wondering what brands are trending in 2021, the results gathered during the first three months of the year are finally in. Each quarter, Lyst, a shopping platform with 12,000 brands and stores, analyzes and combines purchases on its platform with Google’s search data and social media mentions to present us with the most-purchased, sought-after, and talked-about labels. While the big names on the list might not come as a surprise, it is very interesting to see the order in which they appear.

Once again, the Gucci gang held on to the number one spot, thanks to the fashion house’s buzzy collaborations with The North Face, but Nike made a colossal leap (9 positions, to be exact) and secured the number two spot after finishing in 11th place at the end of 2020. Dior made a graceful debut on the list, in third place, and that’s not the only French fashion house that earned a first-time appearance on the Lyst Index. Louis Vuitton made its inaugural appearance in 7th place on the Lyst index, which could very well be a nod to the “buy less, buy better” mentality many are adopting.

For more clues on 2021’s fashion trajectory, scroll through (and shop) the top-ten brands, according to Lyst, below.

1. Gucci




Maybe it was the obsession with Harry Styles’s feather boa from the 2021 Grammy Awards or the latest release of The North Face collaboration, but Gucci is still hanging on to the number one spot.

2. Nike


It’s not all runway designers on this list. Nike is literally making leaps and bounds, thanks to innovative adaptive sneakers and anything else it produces with that iconic swoosh.



3. Dior




Selecting Blackpink’s Kim Ji-soo, aka Jisoo, as brand ambassador was certainly a great idea. Plus, Snapchat users couldn’t seem to get enough of the Dior augmented reality sneaker try-on lens.

4. Balenciaga


At the end of the first quarter, Balenciaga gave fans a fun glow-in-the-dark collection of slides, socks, caps, and T-shirts.



5. Moncler




Luxury label Moncler used recycled materials to create the new Born To Protect jackets and continued to impress us with springy outerwear and so much more.

6. Prada


Raf Simons and Miuccia Prada continued to blow us away with their second Prada collection. I’m sure you’ve seen the popular items from its spring collection popping up everywhere, and the buzzy fall 2021 pieces are sure to be a hit, too.



7. Louis Vuitton




Earlier this year, Louis Vuitton delighted us with the news of Naomi Osaka being appointed as a brand ambassador. And Nicolas Ghesquière’s Coussin handbag is making appearances on nearly every celebrities’ arms as of late.

8. Bottega Veneta


It has become a norm to see models, celebrities, and influencers wearing head-to-toe Bottega Veneta. Even musical icon Missy Elliott seems to be a fan, who starred in the brand’s first digital quarterly journal.



9. Saint Laurent




Seeing Catherine Deneuve and Kate Moss in Saint Laurent’s spring 2021 ad campaigns made us all long to get dressed up again.

10. Off-White


And Virgil Abloh’s label Off-White rounded up the list, thanks to a powerful “I Support Black Women” campaign with activist Trinice McNally and the announcement of not one but seven sneaker collaborations with Nike.


Newsletter

Related Articles

0:00
0:00
Close
RNLI Chief Executive Condemns Misinformation and Abuse Targeting Volunteer Crews
Metropolitan Police Charge Swindon Man with Assisting Foreign Intelligence Services
British Intelligence Report Warns Environmental Collapse Threatens Global Defense Infrastructure
Conservative Party Rejects New Taxes to Fund UK Social Care Reforms
Labour Government Signals Intent to Ease Residency Restrictions for Foreign Care Workers
Prime Minister Andy Burnham and Norwegian Prime Minister Jonas Støre Meet to Strengthen North Atlantic Defense
UK Government Plans to Revive Equity Loan Scheme to Assist First-Time Home Buyers
Prime Minister Andy Burnham Pledges Radical Reform for UK Utilities and Social Care
UK Treasury Prepares Difficult Autumn Budget Amid High Debt and Energy Volatility
Civil Aviation Authority Launches Review of Air Traffic Systems Following Digital Failure
X Reports First Increase in UK Revenues Following Advertiser Boycott
Shetland Islands Council Approves £400 Million Inter-Island Tunnel Project
Foreign Secretary Ed Miliband Warns Iran Against Hostile Activities on British Soil
UK Ministers Concede Chagos Islands Sovereignty Agreement Terminated After US Opposition
More in Common Poll Projects Hung Parliament with Labour Leading and Reform UK Gains
Prime Minister Andy Burnham Defends Economic Strategy as Public Finances Face Headwinds
Tony Blair Urges Government to Set Long-Term Goal of Rejoining the European Union
Prime Minister Andy Burnham Pledges Universal Free Social Care Funded Through General Taxation
UK Diesel and Petrol Prices Surge Near All-Time Highs Amid Middle East Energy Volatility
Analysis of Reform UK conference highlights deep political divisions over welfare and immigration
Bangladesh garment exports to the United Kingdom reach $915 million in early fiscal year
Royal Navy begins sea trials for new HMS Agamemnon hunter-killer submarine
New report suggests UK data centre expansion will create far fewer jobs than predicted
Major weekend closures announced for London Underground Piccadilly and Central lines
NHS leaders call for emergency winter funding to combat staffing shortages and rising illness
Far-right activist Daniel Thomas charged following alleged slashing of migrant dinghy
Home Secretary orders urgent review of border security following rise in small boat crossings
Prime Minister Andy Burnham to address Labour Party conference amid calls for long-term infrastructure plan
UK Treasury and Bank of England warn of rising inflation risks amid Middle East tensions
Royal Navy Diving Squadron Honoured for Global Bomb Disposal Efforts
UK State Pension Set to Approach £13,000 Per Year Under Triple-Lock
Rolls-Royce Wins Multi-Million-Pound Engine Contract with Philippine Airlines
TfL Questions Future of Heathrow Express Amid Proposed £33 Billion Expansion
Ed Miliband Warns Iran Against Hostile Operations on British Soil
S&P Global Manufacturing Index Signals Stabilization Amid Rising Fuel Costs
Prime Minister Andy Burnham Launches National Centre for Information Defence
UK Food and Drink Trade Deficit Surges to £21.1 Billion
OECD Upgrades United Kingdom Economic Growth Forecast to 1.1 Percent
Bank of England Faces Policy Challenges as Energy Prices Push Inflation Projections Higher
IMF Urges UK and Major Economies to Reduce Public Borrowing and Debt
UK Government Concedes Chagos Islands Sovereignty Deal is Dead Following Trump Opposition
Prosecutors Seek More Than 10 Years in Prison for Former DUP Leader Jeffrey Donaldson
UK Provided £66 Million in Emergency Security Funding for Mosques After Southport Disorder
Manston Inquiry Examines Role of Government Decisions in 2022 Overcrowding Crisis
Justice System Capacity Pressures Raise Concerns Over Release of Sex Offenders
UK Food and Drink Trade Deficit Widens to Record £21.1 Billion
UK Releases Climate Security Findings Previously Withheld Under Starmer
TalkTalk Races to Sell Consumer and Broadband Businesses as Administration Threat Looms
NHS Bodies Impose Minimum Two-Year Waits for ADHD and Autism Assessments
Andy Burnham Pledges £210 Million to Revive Boarded-Up High Streets
×