London Daily

Focus on the big picture.
Monday, Sep 21, 2026

The Most-Searched Brands of 2021 (So Far) Indicate a Return to High Fashion

The Most-Searched Brands of 2021 (So Far) Indicate a Return to High Fashion

See what everyone’s searching and shopping for this year.

If you’re wondering what brands are trending in 2021, the results gathered during the first three months of the year are finally in. Each quarter, Lyst, a shopping platform with 12,000 brands and stores, analyzes and combines purchases on its platform with Google’s search data and social media mentions to present us with the most-purchased, sought-after, and talked-about labels. While the big names on the list might not come as a surprise, it is very interesting to see the order in which they appear.

Once again, the Gucci gang held on to the number one spot, thanks to the fashion house’s buzzy collaborations with The North Face, but Nike made a colossal leap (9 positions, to be exact) and secured the number two spot after finishing in 11th place at the end of 2020. Dior made a graceful debut on the list, in third place, and that’s not the only French fashion house that earned a first-time appearance on the Lyst Index. Louis Vuitton made its inaugural appearance in 7th place on the Lyst index, which could very well be a nod to the “buy less, buy better” mentality many are adopting.

For more clues on 2021’s fashion trajectory, scroll through (and shop) the top-ten brands, according to Lyst, below.

1. Gucci




Maybe it was the obsession with Harry Styles’s feather boa from the 2021 Grammy Awards or the latest release of The North Face collaboration, but Gucci is still hanging on to the number one spot.

2. Nike


It’s not all runway designers on this list. Nike is literally making leaps and bounds, thanks to innovative adaptive sneakers and anything else it produces with that iconic swoosh.



3. Dior




Selecting Blackpink’s Kim Ji-soo, aka Jisoo, as brand ambassador was certainly a great idea. Plus, Snapchat users couldn’t seem to get enough of the Dior augmented reality sneaker try-on lens.

4. Balenciaga


At the end of the first quarter, Balenciaga gave fans a fun glow-in-the-dark collection of slides, socks, caps, and T-shirts.



5. Moncler




Luxury label Moncler used recycled materials to create the new Born To Protect jackets and continued to impress us with springy outerwear and so much more.

6. Prada


Raf Simons and Miuccia Prada continued to blow us away with their second Prada collection. I’m sure you’ve seen the popular items from its spring collection popping up everywhere, and the buzzy fall 2021 pieces are sure to be a hit, too.



7. Louis Vuitton




Earlier this year, Louis Vuitton delighted us with the news of Naomi Osaka being appointed as a brand ambassador. And Nicolas Ghesquière’s Coussin handbag is making appearances on nearly every celebrities’ arms as of late.

8. Bottega Veneta


It has become a norm to see models, celebrities, and influencers wearing head-to-toe Bottega Veneta. Even musical icon Missy Elliott seems to be a fan, who starred in the brand’s first digital quarterly journal.



9. Saint Laurent




Seeing Catherine Deneuve and Kate Moss in Saint Laurent’s spring 2021 ad campaigns made us all long to get dressed up again.

10. Off-White


And Virgil Abloh’s label Off-White rounded up the list, thanks to a powerful “I Support Black Women” campaign with activist Trinice McNally and the announcement of not one but seven sneaker collaborations with Nike.


Newsletter

Related Articles

0:00
0:00
Close
British Museum Faces Questions Over Peter Thiel’s Private Bayeux Tapestry Viewing
Earl Spencer Memoir Excerpts Renew Public Debate Over Diana’s Death
Liberal Democrats Gather in Brighton for Autumn Conference
Mothercare Shares Plunge as Middle East Store Closures Threaten Long-Term Solvency
Kent Police Treat Folkestone Hotel Fire as Suspicious
Caribbean Governments Advance Reparations Campaign Seeking Engagement With Britain
Scottish Labour Leader Backs Rosebank and Jackdaw North Sea Projects
FCA Urges Young Adults to Trace £1.5 Billion in Unclaimed Child Trust Funds
UK Competition Regulator Opens Inquiry Into McCormick-Unilever Foods Deal
Public Inquiry Into Tees, Esk and Wear Valleys Mental Health Failings Set to Begin
Nigel Farage Looks to US Immigration Enforcement Model for UK Border Policy
Chiltern Railways Moves Into Public Ownership
Security Review Raises Concerns Over Sensitive UK Police Data Stored on Microsoft Cloud
Burnham Government Warns of Difficult Autumn Budget as Fiscal Headroom Narrows
Bank of England Holds Rates at 3.75% as Inflation Rises to 3.1%
Ed Sheeran Tour Faces Backlash After Macklemore Is Removed Over Pro-Palestinian Remarks
Vandalism of Traffic Cameras Intensifies Across Parts of England
Nearly 300 Evacuated as Fire Hits Grand Burstin Hotel in Folkestone
King Charles Warns AI Executives About Risks From Uncontrolled Technology
Church of England Apologises for Role in Historical Forced Adoption Practices
UK Debate Over Online Speech Intensifies After Arrest Figures Draw Scrutiny
Oxfordshire Village Holds Symbolic Independence Vote Over Asylum Accommodation Plan
Nigel Farage and Richard Tice Sue National Crime Agency Over Alleged Banking Data Leaks
Apple Introduces Stricter Age Checks for UK Accounts
BBC Cash Reserves Fall 66% to £125 Million as Broadcaster Restructures
McLaren Announces £500 Million UK Investment and Plans 1,000 Jobs
Green Party Wins Historic Gorton and Denton By-Election as Labour Falls to Third
Burnham Government Prepares October Budget Under Growing Fiscal Pressure
UK Energy Suppliers Pull Fixed-Price Deals as Wholesale Markets Turn More Volatile
Bank of England Holds Rates at 3.75% as Middle East Energy Shock Raises Inflation Risks
Addison Lee Founder Loses £20 Million UK Tax Tribunal Case
BrewDog Creditors Face Losses on About £190 Million of Debt
Harrods Seeks to Recover Abuse Compensation Costs From Mohamed Al Fayed’s Estate
Ed Davey Targets Reform UK as Liberal Democrat Conference Opens
Great Britain Retail Sales Rise 0.5% in August
NHS England Approves Life-Extending Treatment for Incurable Breast Cancer
Proposals to Limit NHS ADHD Diagnoses Draw Criticism From Patient Groups
Resolution Foundation Warns of Housing Cost Crunch for Low-Income UK Families
BBC Cash Reserves Fall to Decade Low as Annual Deficit Reaches £121 Million
Millisecond Software Error Triggered Major UK Air Traffic Control Disruption
Twenty Women Underwent Unnecessary Mastectomies During NHS Cancer Care
Sensitive UK Police Data Found Vulnerable to Access by Foreign Actors
British Steel Faces Renewed Pressure for a Long-Term Financial Plan
MPs Urge Government to End Thames Water Restructuring Talks With U.S. Hedge Funds
Andy Burnham Warns of Difficult UK Budget Choices as Inflation Returns to 3.1%
England Tightens School Food Standards With Restrictions on Deep-Fried and High-Sugar Foods
Oxfordshire Village Votes Symbolically to Leave UK Over Proposed Asylum Centre
Michael Marra Elected Leader of Scottish Labour
BBC Cash Reserves Fall Sharply as Financial Pressures Mount
George Osborne Calls for UK to Rejoin EU Customs Union
×