The new EVs could herald a "product supercycle" for the EV startup, a Wall Street firm said.

"We remain confident Nio is embarking on the most important product cycle in the company's history," Deutsche Bank analyst Edison Yu wrote in a June 14 note.

Nio's EV sales have suffered vs. peers due to a stale product lineup and operational bottlenecks. As headwinds ease, Yu believes "deliveries are on track to increase from 7,000 per month in May to 25,000 exiting the year, which will shift the narrative away from supply constraints to robust product supercycle."

This quarter, China's stringent lockdown measures against Covid-19 led to factory and production shutdowns, which are slowly easing. Meanwhile, local governments, including top Nio market Shanghai, have announced new EV subsidies. The national government reportedly is mulling an extension of EV subsidies past year-end.

Nio originally planned to launch the ES7 in May.

Nio EV Delivery Forecast

Founded in November 2014, Nio targets the premium EV market and is poised to double its product lineup. Besides the ES7 SUV, the ET5 and ET7 electric sedans are new in 2022. They join three existing electric SUVs — the ES8, ES6 and EC6.

Notably, the ES7, ET5 and ET7 use Nio's second-generation technology platform, which offers lidar-based highly autonomous driving.

Yu forecasts that Nio will deliver 160,000 EVs in 2022, on the back of new EVs. He expects EV deliveries to double in 2023, as chip and other supply shortfalls ease.

Preorders for the ES7 began Wednesday, with deliveries set to start in August. Nio's ES7 has been compared to Tesla's Model Y, though Yu named the BMW X5 SUV as a competitor.

Nio started ET7 deliveries in March and will begin ET5 deliveries in September. The ET7 competes with the Tesla Model S while the ET5 will be a Model 3 rival.

Deutsche Bank's Yu maintained a buy rating and 45 price target on Nio stock. But he warned on margins given elevated costs for battery raw materials.

Nio Stock Extends Rally

Shares of Nio popped 7.8% to 20.11 on the stock market today. Nio stock extended Tuesday's nearly 17% rally, which saw it regain a falling 50-day moving average ahead of the ES7 launch. Tesla gained 5.5% Wednesday. BMY climbed 3.6%.

All are far from buy points.

Nio Rivals Also Plan New EVs

Nio's Chinese rivals, including BYD, Li Auto and Xpeng, are also bringing key new EVs to market in the coming weeks. Li is expected to unveil the L9, a new SUV hybrid and its second model, next week.

Earlier in June, General Motors launched the Cadillac Lyriq all-electric SUV in China.

Nio and its startup peers aspire to shake Tesla's dominance in the Chinese market for premium electric cars. They are also challenging homegrown EV and battery giant BYD in the world's largest car market.