London Daily

Focus on the big picture.
Sunday, Aug 02, 2026

Shoppers stockpile alcohol amid pubs shutdown

Shoppers stockpile alcohol amid pubs shutdown

The coronavirus pandemic has meant that British people have been forced to stay in to try to contain its spread.

And many are buying more alcohol to drink at home as a result.

Alcohol sales in supermarkets and corner shops jumped by 22% in March, according to consumer analysts Kantar.

Total sales of wine, beer and spirits topped £1.1bn in the four weeks to 22 March. An extra £199m was added compared with the same period in 2019.

Growth in sales of alcoholic drinks outstripped that of food purchases, even as customers stockpiled goods such as pasta or rice in preparation for having to self-isolate.

Online retailer Naked Wines said that more people were also ordering drinks for delivery. On Thursday, the company said that it now expected sales in 2020 to top existing forecasts, exceeding £200m.

English winemaker Chapel Down also recently toasted a surge in sales, due to the coronavirus-related lockdown.

It said that an increase in off-trade and online sales should compensate for losses seen because of the closure of pubs, bars and restaurants.

Elaine Hindal, chief executive of the charity Drinkaware, said that the rise in sales "isn't surprising", but cited concerns when it came to drinking during lockdown.

"Having alcohol available in homes, for many people, can be a source of temptation and lead to drinking without thinking," she said.

She added: "Small things can quickly turn into habits, like opening a bottle of wine in the afternoon when you normally wouldn't.

"It's important to remember that the more you drink, the more you increase your tolerance for alcohol, and over time, this can lead to dependency."


Sobering reports

Other drinks businesses have said, however, that they expect sales to slide as pubs and bars remain shut.

Guinness and Smirnoff owner Diageo, for example, said on Thursday that containment measures were "having a significant impact" on its performance.

Meanwhile, the boss of pub chain Wetherspoons previously said that the company had "no money coming in through the tills" of its 850 UK pubs.

The hospitality sector, the third largest employer in the UK, faces a huge challenge as potential customers stay away.

In a bid to help those affected, Chancellor Rishi Sunak announced a year-long business rates "holiday" for all retail, leisure and hospitality firms.


Shifting consumer mindset

Although online and off-trade sales might make up for some losses, some analysts have questioned whether that trend will continue.

Market research firm Mintel told the BBC that in its latest consumer survey, 20% of adults said they expected to spend less on alcohol over the next month.

Kiti Soininen, one of the firm's research directors, said: "While there was an early increase in retail sales of alcoholic drinks, this consumer mindset suggests that overall, the lockdown will hit the alcoholic drinks market."

She added: "A lot of that volume will just be completely lost from the market... [It] makes sense because food is a necessity, while alcohol is discretionary."

As disruption continues, some firms may be forced to shift their focus.

The Scottish craft brewer BrewDog, for example, started producing hand sanitiser last month amid shortages of the alcohol-based cleaner.

Its founder, James Watt, said that it had distributed 100,000 bottles made in its Aberdeenshire distillery to various charities.

Newsletter

Related Articles

0:00
0:00
Close
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Sainsbury Agrees to Sell Argos in £120 Million Deal to Private Consortium
High Court Clears Way for Construction of Chinese Embassy at Royal Mint Court
UK Fuel Prices Climb to Multi-Month Highs as Strait of Hormuz Tensions Disrupt Oil Supplies
Severe Summer Drought and Record Heat Put UK Harvests at Risk
Prime Minister Andy Burnham Faces Labour Backbench Opposition Over Potential Support for New North Sea Oil and Gas Drilling
Bank of England Warns Inflation Will Stay Above 3% as Middle East Energy Shock Prolongs Cost-of-Living Pressures
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Charities Allege French Police Used Tear Gas Against Channel Migrants
Norwegian Teenager Convicted Over Iran-Linked Murder Plot in Britain
Christian Organisations File Charity Complaints Against Amnesty International UK
Ofgem Tightens Grid Connection Rules for New Data Centres
FTSE 100 Reaches Record High Despite Global Technology Sell-Off
Millions of UK Households Urged to Check Eligibility for Winter Energy Discount
Labour Restores Parliamentary Whips to Diane Abbott and Joani Reid
UK Supreme Court to Hear Challenge Over Palestine Action Ban
UK Commits More Than £8.4 Billion to Dreadnought Nuclear Submarine Programme
England Declares Severe Drought as Wildfire Burns Near Sizewell Nuclear Site
Bank of England Holds Interest Rates at 3.75% as Middle East Tensions Fuel Inflation Risks
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
UK Business Confidence Climbs to Four-Month High
Greater Manchester Gains Expanded Powers Under Regional Funding Reforms
UK Supreme Court to Hear Appeal Over Palestine Action Terror Ban
Shell's Quarterly Profit Doubles to Nearly $10 Billion on Higher Energy Prices
UK Government Removes VAT From Household Electricity Bills
Exceptional Drought Grips Half of England as Wildfire Threatens Sizewell
Bank of England Holds Interest Rates at 3.75% as Inflation Risks Persist
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
UK Employment Holds Steady as Wage Growth Remains Moderate
England to Introduce Artificial Intelligence into Secondary School Curriculum
Wales Launches £1.2 Billion Industrial Regeneration Programme
High Court Upholds UK Digital Surveillance Framework
Northern Ireland Reaches Budget Agreement on Infrastructure and Public Sector Pay
Home Office Expands Digital Border Checks Nationwide
UK Approves Major North Sea Wind and Carbon Capture Project
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
Scotland Approves Major Renewable Energy Expansion
UK and United States Sign AI and Semiconductor Cooperation Pact
UK Treasury Tightens Fiscal Controls After Gilt Market Volatility
Bank of England Holds Interest Rates at 4.5%
UK Unveils £10 Billion NHS Funding Overhaul and Workforce Reform
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
×