London Daily

Focus on the big picture.
Tuesday, Feb 10, 2026

Measles Vaccine Campaign Aims to Reach Millions of Unprotected Individuals

The NHS in England is proactively reaching out to millions of parents to vaccinate their children against measles amidst a national rise in cases. Over 3.4 million children under 16 are not vaccinated and are susceptible to the disease.
The initial focus is on regions with low MMR vaccine rates like the West Midlands and London.

Last year's campaign increased vaccinations by 10%, but with a recent outbreak in the West Midlands and lower than needed rates of vaccination, health authorities are concerned about the potential for rapid spread.

Dame Jenny Harries has urged for nationwide vigilance, as Birmingham hospitals report increasing cases among children.

The MMR vaccine, administered in two doses at around one year and again at three years and four months, is highly effective. However, only 85% of UK children starting school have received both doses, which is below the 95% target necessary to prevent the disease's spread. In some cities, full vaccination rates for five-year-olds are as low as 75%.

The current initiative aims to inform over four million parents, carers, and young adults about missed vaccine doses through texts, emails, or letters.

This includes over a million children between the ages of six and eleven, 330,000 youths from eleven to sixteen, and nearly a million young adults between sixteen and twenty-six in targeted areas. A past debunked study linking the vaccine to autism still affects vaccination rates today.

Steve Russell from NHS England emphasizes prompt action to control measles' spread, mentioning available catch-up MMR vaccination opportunities. One in five children in Birmingham affected by measles require hospital treatment.

Vulnerable groups include very young babies, pregnant women, and those with weakened immune systems. Measles during pregnancy can cause severe complications.

Declines in vaccine uptake are not solely due to anti-vaccine sentiment; access to healthcare and appointment scheduling issues also play a role. To address this, schools are partnering with the NHS to offer in-school vaccinations.

Dr David Elliman and Prof Helen Bedford stress the importance of addressing parental concerns and combating complacency or misinformation regarding measles risks.

Despite disproven claims about the MMR vaccine causing autism, the myth persists in some communities, affecting vaccination rates, especially among young adults.
Newsletter

Related Articles

0:00
0:00
Close
UK Police Review Fresh Claims Involving Prince Andrew as Senior Royals Respond to Epstein Files
Keir Starmer’s Premiership Faces Unprecedented Strain as Epstein Fallout Deepens
Starmer Vows to Stay in Office as UK Government Faces Turmoil After Epstein Fallout
China and UK Signal Tentative Reset with Commitment to Steadier, Professionally Managed Relations
UK Confirms Imminent Increase in ETA Fee to £20 as Entry Rules Tighten
UK Signals Possible Seizure of Russia-Linked ‘Shadow Fleet’ Tanker in Escalation of Sanctions Enforcement
Epstein Scandal Piles Unprecedented Pressure on UK Prime Minister Keir Starmer’s Leadership
UK’s ‘Most Romantic Village’ Celebrates Valentine’s Day and Explores the Festival’s Rich History
The Implications of Expanding Voting Rights to Non-EU Foreign Residents in France
Ghislaine Maxwell to Testify Before US Congress on February 9
Al.com Acquired by Crypto.com Founder for $70 Million
Apple iPhone Lockdown Mode blocks FBI data access in journalist device seizure
Belgium: Man Charged with Rape After Faking Payment to Sex Worker
KPMG Urges Auditor to Relay AI Cost Savings
US and Iran to Begin Nuclear Talks in Oman
Winklevoss-Led Gemini to Slash a Quarter of Jobs and Exit European and Australian Markets
Canada Opens First Consulate in Greenland Amid Rising Geopolitical Tensions
China unveils plans for a 'Death Star' capable of launching missile strikes from space
NASA allows astronauts to take smartphones on upcoming missions to capture special moments.
Trump administration to launch TrumpRx.gov for direct drug purchases
Investigation Launched at Winter Olympics Over Ski Jumpers Injecting Hyaluronic Acid
U.S. State Department Issues Urgent Travel Warning for Citizens to Leave Iran Immediately
Wall Street Erases All Gains of 2026; Bitcoin Plummets 14% to $63,000
Epstein Case Documents Reignite Global Scrutiny of Political and Business Elites
Eighty-one-year-old man in the United States fatally shoots Uber driver after scam threat
UK Royal Family Faces Intensifying Strain as Epstein-Linked Revelations Rock the Institution
Political Censorship: French Prosecutors Raid Musk’s X Offices in Paris
AI Invented “Hot Springs” — Tourists Arrived and Were Shocked
Tech Mega-Donors Power Trump-Aligned Fundraising Surge to $429 Million Ahead of 2026 Midterms
UK Pharma Watchdog Rules Sanofi Breached Industry Code With RSV Vaccine Claims Against Pfizer
Melania Documentary Opens Modestly in UK with Mixed Global Box Office Performance
Starmer Arrives in Shanghai to Promote British Trade and Investment
Harry Styles, Anthony Joshua and Premier League Stars Among UK’s Top Taxpayers
New Epstein Files Include Images of Former Prince Andrew Kneeling Over Unidentified Woman
Starmer Urges Former Prince Andrew to Testify Before US Congress About Epstein Ties
Starmer Extends Invitation to Japan’s Prime Minister After Strategic Tokyo Talks
Skupski and Harrison Clinch Australian Open Men’s Doubles Title in Melbourne
DOJ Unveils Millions of Epstein Files, Fueling Global Scrutiny of Elite Networks
France Begins Phasing Out Zoom and Microsoft Teams to Advance Digital Sovereignty
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
×