London Daily

Focus on the big picture.
Monday, Jun 01, 2026

Lord Sugar issues Airbnb scam warning after a family show at his home

Lord Sugar issues Airbnb scam warning after a family show at his home

The 72-year-old Apprentice star took to Twitter to warn followers about an American family who had been scammed into paying $600 to rent one of his London homes through Airbnb.
Lord Sugar has revealed a family were scammed on Airbnb into renting his home

Took to twitter saying American tourists turned up at his home after booking three-night stay online
Airbnb were 'disappointed' to hear about the incident and are investigating

The multimillionaire has previously been a victim of a burglary at his Chigwell home

Lord Alan Sugar put out a warning of scammers using Airbnb to lure unsuspecting visitors into paying for non-existent rentals.

The Apprentice star, 72, revealed one of his London homes had fallen foul of the trick when an American family of six turned up expecting to stay there.

He claimed they had already paid $600 for three nights at the property.

'WARNING AIRBNB SCAM: Yesterday a American family of 6 turned up at one of my proprieties in London,' Lord Sugar said to followers on twitter.

'They had been scammed to think they could rent it for 3 days. The scammers took a photo from an estate agents web site and stole over $600 from these poor people. B******S.'

It is not known if Lord Sugar has alerted the police to the incident.

A spokeswoman for Airbnb told the Standard: 'We were disappointed to hear about this experience and are looking into the matter.

'More than 2 million people check-in to Airbnb listings each night and while bad experiences are incredibly rare, we work hard to make things right when they do occur.'

According to Airbnb’s policy, if a listing is 'misrepresented' on its website or app, a user may be eligible for a full refund.

A representative for Lord Sugar declined to comment further.

The property magnate - whose business Amsprop has dozens of commercial venues across London - was twice been burgled at his mansion in Chigwell, east London.

David Buisson, 49, was said to have carefully planned the break-ins and been on safe-cracking courses in the lead up to his six-month 'orgy' of burglaries, which involved Lord Sugar and West Ham boss David Sullivan.

Bussion, an ex-helicopter pilot, was said to have used Facebook to make a list of the 192 wealthiest people in Essex, with seven of the people on the searches later being burgled by him.

Bussion used a ladder to get inside Sir Sugar's home on June 5 last year and took watches and jewellery worth £184,000. He then returned the following night to try and open a safe with a drill.

Judge Ian Graham said it was difficult to understand the reasons behind Buisson's 'orgy of burglaries'.

He pleaded guilty to 10 burglaries at Basildon Crown Court and was jailed for eight years.

Multimillionaire businessman Lord Sugar is currently starring in the 15th series of BBC hit-show The Apprentice.
Newsletter

Related Articles

0:00
0:00
Close
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
Global Critical Mineral Alliances Expand as Western Nations Move to Counter Chinese Supply Dominance
United States Imposes Fifty Percent Tariffs on Mexican Steel and Aluminum Ahead of Trade Pact Review
European Union and China Head Toward Major Trade Conflict Over Clean Technology Exports
United States Economic Growth Severely Downgraded to One Point Six Percent as Stagflation Fears Mount
World Health Organization Warns Central African Ebola Epidemic is Outpacing Containment Efforts
United States Treasury Department Conditions Sanctions Relief on Reopening of the Strait of Hormuz
Iranian Air Defenses Intercept and Destroy United States Military Drone Over Bushehr Province
Iranian Armed Forces Launch Ballistic Missiles Toward Unspecified Targets Prompting Regional Condemnation
United Nations Secretary-General Warns Global Order Facing Highest Level of Conflict Since 1945
Israel Issues Sweeping Evacuation Orders in Southern Lebanon Amid Intensified Hezbollah Conflict
Russia Announces Systemic Military Strikes Targeting Ukrainian Defense and Energy Infrastructure
United States and Iranian Negotiators Reach Draft Agreement to Extend Ceasefire and Resume Nuclear Talks
United Nations Security Council Deeply Divided Over United States Capture of Venezuelan President
US and Iran Exchange Direct Military Strikes Amid Fragile Gulf Ceasefire
World Health Organization Warns of Catastrophic Ebola Outbreak in DR Congo
Russia Threatens New Wave of Strikes on Ukrainian Infrastructure and Embassies
Scientists Warn Atlantic Ocean Currents Could Collapse Faster Than Projected
Anthropic Reaches $900 Billion Valuation in Historic AI Funding Round
Washington Imposes Crippling Sanctions on Iranian Maritime Authority
Japan and the Philippines Initiate Strategic Intelligence-Sharing Pact
Microsoft Deploys Autonomous Computer-Using AI Agents to Global Markets
Anthropic Secures $45 Billion Compute Infrastructure Agreement With SpaceX
U.S. Director of National Intelligence Resigns Amid Administration Shakeup
Micron Technology Crosses Trillion-Dollar Valuation Amid Unprecedented Hardware Demand
Canada and Germany Finalize Historic Long-Term LNG Export Agreement
China Expands International Travel Restrictions on Domestic AI Researchers
Japan Approves Sweeping Overhaul of National Intelligence Apparatus
Global Airlines Scramble Logistics as Middle East Airspace Remains Fractured
Japan's Naphtha Imports Plunge 47 Percent Amid Strait of Hormuz Closure
Global Crude Prices Retreat Below $96 as Gulf Tensions Momentarily Ease
Generative AI Outperforms Human Baselines in Landmark Global Creativity Study
NASA Partners With Private Aerospace to Unveil Permanent Lunar Base Architecture
South Korean Equity Markets Surge on Next-Generation Memory Chip Frenzy
×