London Daily

Focus on the big picture.
Thursday, Jun 18, 2026

Lord Sugar issues Airbnb scam warning after a family show at his home

Lord Sugar issues Airbnb scam warning after a family show at his home

The 72-year-old Apprentice star took to Twitter to warn followers about an American family who had been scammed into paying $600 to rent one of his London homes through Airbnb.
Lord Sugar has revealed a family were scammed on Airbnb into renting his home

Took to twitter saying American tourists turned up at his home after booking three-night stay online
Airbnb were 'disappointed' to hear about the incident and are investigating

The multimillionaire has previously been a victim of a burglary at his Chigwell home

Lord Alan Sugar put out a warning of scammers using Airbnb to lure unsuspecting visitors into paying for non-existent rentals.

The Apprentice star, 72, revealed one of his London homes had fallen foul of the trick when an American family of six turned up expecting to stay there.

He claimed they had already paid $600 for three nights at the property.

'WARNING AIRBNB SCAM: Yesterday a American family of 6 turned up at one of my proprieties in London,' Lord Sugar said to followers on twitter.

'They had been scammed to think they could rent it for 3 days. The scammers took a photo from an estate agents web site and stole over $600 from these poor people. B******S.'

It is not known if Lord Sugar has alerted the police to the incident.

A spokeswoman for Airbnb told the Standard: 'We were disappointed to hear about this experience and are looking into the matter.

'More than 2 million people check-in to Airbnb listings each night and while bad experiences are incredibly rare, we work hard to make things right when they do occur.'

According to Airbnb’s policy, if a listing is 'misrepresented' on its website or app, a user may be eligible for a full refund.

A representative for Lord Sugar declined to comment further.

The property magnate - whose business Amsprop has dozens of commercial venues across London - was twice been burgled at his mansion in Chigwell, east London.

David Buisson, 49, was said to have carefully planned the break-ins and been on safe-cracking courses in the lead up to his six-month 'orgy' of burglaries, which involved Lord Sugar and West Ham boss David Sullivan.

Bussion, an ex-helicopter pilot, was said to have used Facebook to make a list of the 192 wealthiest people in Essex, with seven of the people on the searches later being burgled by him.

Bussion used a ladder to get inside Sir Sugar's home on June 5 last year and took watches and jewellery worth £184,000. He then returned the following night to try and open a safe with a drill.

Judge Ian Graham said it was difficult to understand the reasons behind Buisson's 'orgy of burglaries'.

He pleaded guilty to 10 burglaries at Basildon Crown Court and was jailed for eight years.

Multimillionaire businessman Lord Sugar is currently starring in the 15th series of BBC hit-show The Apprentice.
Newsletter

Related Articles

0:00
0:00
Close
Health Authorities Warn of Rising Cases of Seasonal Respiratory Illnesses
BAE Systems and Rolls-Royce Advance Multi-Nation Fighter Aircraft Programme
National Archives Publish Declassified Documents on Cold War Energy Security Planning
British Retail Spending Rises Despite Continuing Cost-of-Living Pressures
Wales Launches Social Housing Pilot to Address Affordability Pressures
British Energy Companies Commit £5 Billion to Geothermal and Hydrogen Projects
Northern Ireland Debates Cross-Border Healthcare Partnership With the Republic of Ireland
UK Establishes National Artificial Intelligence Safety Centre With Leading Universities
UK Reports Decline in Small Boat Crossings After Expanding Intelligence Cooperation With France
Scottish Parliament Launches Inquiry Into Delays to Renewable Energy Projects
National Crime Agency Dismantles Alleged Multi-Million-Pound Money Laundering Network in London
Transport Strikes Disrupt Rail and Bus Services Across Northern England
United Kingdom and European Union Open New Security Dialogue on Defense and Border Cooperation
Bank of England Holds Interest Rates at 5% as Services Inflation Remains Elevated
UK Government Unveils Major National Health Service Reform Focused on Decentralization and Performance Funding
Government Advances New Airport Slot Rules to Ease Airline Operating Constraints
BBC Opens Flagship Science-Fiction Franchise to Competitive Production Bids
Chancellor Meets City Leaders Amid Concerns Over Gilt Market Liquidity
Rathbones Shares Fall Seventeen Percent After Regulatory Review Reveals Compliance Failings
United Kingdom Joins Group of Seven Initiative Using Artificial Intelligence and Quantum Computing for Cancer Research
Parliament Debates Doubling Tax Allowance for Pensioners After Major Public Petition
Measles Cases Exceed Seven Hundred in London and the West Midlands
British Military Leadership Faces Parliamentary Scrutiny After Defence Secretary's Sudden Resignation
House of Lords Begins Debate on Steel Industry Nationalisation Legislation
Parliament Advances Bill to Abolish NHS England and Create Single Patient Records
Parliament Fast-Tracks National Security Bill to Expand Powers Against Foreign Threats
United Kingdom and European Union Set July Summit to Deepen Post-Brexit Cooperation
United Kingdom Imposes Seventy New Sanctions on Russia and Expands Support for Ukraine's Nuclear Sector
United Kingdom Announces Social Media Ban for Children Under Sixteen
0British Government Investigates Reports of Russian Warship Firing Warning Shots Near Isle of Wight
UK Supreme Court Revises Legal Definition of Deprivation of Liberty
King’s Birthday Honours Recognise Contributions Across Science, Culture and Public Service
UK Ministry of Defence Reports Interdiction of Russian Shadow Fleet Vessel
UK and US Launch Joint Regulatory Programme for Medicines and Healthcare Products
Solicitor General Refers Murder Sentence to Court of Appeal Under Unduly Lenient Scheme
UK Launches £1.6 Million Mobile Museum Initiative to Expand Cultural Access
Judicial Pay Structure Undergoes Government Review Following Senior Recommendations
Government Confirms Nearly 180 New Youth Hubs Across the United Kingdom
UK Government Expands Careers Support Through Partnership with LinkedIn
Digital News Report Highlights Growing Global Concern Over AI and Information Overload
UK Chancellor Reaffirms Fiscal Discipline and Borrowing Reduction Strategy
UK Government Invests £219 Million in Sustainable Aviation Fuel Development
Rolls-Royce Small Modular Reactors Secures Major Swedish Export Contract
Government Confirms Locations for Nearly 180 Youth Hubs Across Great Britain
UK Government Partners with LinkedIn to Expand Employment Support Services
Reuters Institute Report Flags Rising Public Anxiety Over News and Information Overload
UK Government Commits £219 Million to Expand Sustainable Aviation Fuel Industry
Chancellor Convenes Market Engagement Group to Assess UK Economic Outlook and Productivity Risks
Rolls-Royce Wins Multibillion-Pound Swedish Contract for Small Modular Nuclear Reactors
Government to Ban Social Media Access for Under-Sixteens Across the United Kingdom
×