London Daily

Focus on the big picture.
Tuesday, Aug 18, 2026

Lord Sugar issues Airbnb scam warning after a family show at his home

Lord Sugar issues Airbnb scam warning after a family show at his home

The 72-year-old Apprentice star took to Twitter to warn followers about an American family who had been scammed into paying $600 to rent one of his London homes through Airbnb.
Lord Sugar has revealed a family were scammed on Airbnb into renting his home

Took to twitter saying American tourists turned up at his home after booking three-night stay online
Airbnb were 'disappointed' to hear about the incident and are investigating

The multimillionaire has previously been a victim of a burglary at his Chigwell home

Lord Alan Sugar put out a warning of scammers using Airbnb to lure unsuspecting visitors into paying for non-existent rentals.

The Apprentice star, 72, revealed one of his London homes had fallen foul of the trick when an American family of six turned up expecting to stay there.

He claimed they had already paid $600 for three nights at the property.

'WARNING AIRBNB SCAM: Yesterday a American family of 6 turned up at one of my proprieties in London,' Lord Sugar said to followers on twitter.

'They had been scammed to think they could rent it for 3 days. The scammers took a photo from an estate agents web site and stole over $600 from these poor people. B******S.'

It is not known if Lord Sugar has alerted the police to the incident.

A spokeswoman for Airbnb told the Standard: 'We were disappointed to hear about this experience and are looking into the matter.

'More than 2 million people check-in to Airbnb listings each night and while bad experiences are incredibly rare, we work hard to make things right when they do occur.'

According to Airbnb’s policy, if a listing is 'misrepresented' on its website or app, a user may be eligible for a full refund.

A representative for Lord Sugar declined to comment further.

The property magnate - whose business Amsprop has dozens of commercial venues across London - was twice been burgled at his mansion in Chigwell, east London.

David Buisson, 49, was said to have carefully planned the break-ins and been on safe-cracking courses in the lead up to his six-month 'orgy' of burglaries, which involved Lord Sugar and West Ham boss David Sullivan.

Bussion, an ex-helicopter pilot, was said to have used Facebook to make a list of the 192 wealthiest people in Essex, with seven of the people on the searches later being burgled by him.

Bussion used a ladder to get inside Sir Sugar's home on June 5 last year and took watches and jewellery worth £184,000. He then returned the following night to try and open a safe with a drill.

Judge Ian Graham said it was difficult to understand the reasons behind Buisson's 'orgy of burglaries'.

He pleaded guilty to 10 burglaries at Basildon Crown Court and was jailed for eight years.

Multimillionaire businessman Lord Sugar is currently starring in the 15th series of BBC hit-show The Apprentice.
Newsletter

Related Articles

0:00
0:00
Close
China’s Lifelike AI Humans Move From Livestreams Into Real-World Service Roles
UK Government Rolls Out £5.8 Billion Regional Investment Programme to Revive High Streets
AstraZeneca Ends Late-Stage Lung Cancer Trial After Data Shows No Survival Benefit
London Stocks Fall for Sixth Day as Bond Yields and Middle East Tensions Weigh on Markets
UK Government Rewrites Planning Rules to Accelerate Housing Near Transport Hubs
UK Wildfires Spread Across Southern England as Met Office Issues Severe Heat Warnings
British Doctors Warn Cancer Care Is at Risk as Hospitals Reject More Than a Quarter of Urgent Referrals
UK Hospitals Suspend Critical Care as Extreme Heat Exposes Infrastructure Failures
Sarah Ferguson Reportedly Retreats to Late Ex-Boyfriend's Swiss Chalet
Cristiano Ronaldo and Georgina Rodríguez Sign Prenup Protecting Their Separate Fortunes
Thieves Steal Antonello da Messina Renaissance Masterpieces From Sicilian Museum
Better.com Founder Who Fired 900 Employees on Zoom Is Ousted as CEO
Italian Speed Camera Issues Nearly 32,000 Fines in 10 Weeks, Worth More Than €3 Million
AI Manager at San Francisco Store Recommends Firing Human Employee
Google Launches Pixel 11 With Gemini AI at the Center of Its Hardware Strategy
Campaigners Press Government to Strengthen Rights for Four Million Gig Workers
Government Considers Higher Private Rents to Spread Asylum Accommodation Across UK
UK Moves to Protect Historic Pubs From Conversion Into Housing and Offices
Nigel Farage Wins Clacton By-Election to Return to House of Commons
British Manufacturers Report Rising Cybersecurity Threats Across Industrial Supply Chains
Royal Navy Increases Monitoring of Russian Ships in UK Waters by 25 Percent
England Adds More Than 350 Medical Training Posts to Strengthen NHS Capacity
NHS Waiting Lists Over 52 Weeks Rise by More Than 11,000 Patients
Brent Crude Near $88 Raises Fresh UK Energy Cost Concerns
UK Treasury Warns Prolonged Strait of Hormuz Disruption Could Cut 2027 Growth to 0.3 Percent
UK Economy Grows 0.4 Percent in Second Quarter as Energy and Inflation Risks Persist
UK Heatwave Triggers Emergency Alert as Government Unveils £65 Million Farm Support Package
Reform UK Unveils Plan to Cut Welfare Spending by More Than £50 Billion a Year
Prime Minister Andy Burnham Praised Extinction Rebellion for Doing a 'Great Service'
UK Wildfire Phone Alert Triggers Backlash as Users Switch Off Emergency Warnings
Heathrow Roads Reopen After Burst Water Main Floods Access to Terminals 2 and 3
Former NBA Players Enes Kanter Freedom and Royce White Say They Will Enter 2027 WNBA Draft
Former Cambridge Professor Jason Arday Found Dead Days After Resigning Amid Plagiarism Row
US Appeals Court Rules AI Agent's Website Actions Are Legally Attributed to the User
France's Constitutional Council Blocks Social Media Ban for Children Under 15
Liechtenstein Changes Royal Succession Rules to Allow Women to Inherit the Throne
Women Allege Rape and Sexual Abuse at British Army College for Teenage Recruits
Minnesota: Two independent investigators posed as Muslims (one wearing a burqa) and showed how they could vote in elections without identification.
UK Prime Minister Andy Burnham Takes Regional Tour to Highlight Local Infrastructure and Environmental Problems
Nigel Farage Wins Clacton By-Election to Return to the House of Commons
Bank of England Warns Rising Inflation Could Squeeze UK Household Incomes
UK Government Announces £65 Million Aid Package for Farmers Hit by Severe Drought
UK Economy Grows 0.4% in Second Quarter Despite Energy Market Pressures
UK Issues Emergency Alert as Severe Wildfires Spread Across England and Wales
UK and Finland Discuss European Defence and Continued Support for Ukraine
Nigel Farage Wins Clacton By-Election to Return to the House of Commons
UK Government Deploys Military to Help Fight Wildfires and Bans Disposable Barbecues
UK Records Hottest Day of the Year as Fifth Summer Heatwave Peaks in Southern England
UK Condemns Houthi Actions and Warns of Red Sea Threat to Global Trade
UK and Solomon Islands Open Wildlife Photography Exhibition in Honiara
×