London Daily

Focus on the big picture.
Saturday, Aug 08, 2026

Lord Sugar issues Airbnb scam warning after a family show at his home

Lord Sugar issues Airbnb scam warning after a family show at his home

The 72-year-old Apprentice star took to Twitter to warn followers about an American family who had been scammed into paying $600 to rent one of his London homes through Airbnb.
Lord Sugar has revealed a family were scammed on Airbnb into renting his home

Took to twitter saying American tourists turned up at his home after booking three-night stay online
Airbnb were 'disappointed' to hear about the incident and are investigating

The multimillionaire has previously been a victim of a burglary at his Chigwell home

Lord Alan Sugar put out a warning of scammers using Airbnb to lure unsuspecting visitors into paying for non-existent rentals.

The Apprentice star, 72, revealed one of his London homes had fallen foul of the trick when an American family of six turned up expecting to stay there.

He claimed they had already paid $600 for three nights at the property.

'WARNING AIRBNB SCAM: Yesterday a American family of 6 turned up at one of my proprieties in London,' Lord Sugar said to followers on twitter.

'They had been scammed to think they could rent it for 3 days. The scammers took a photo from an estate agents web site and stole over $600 from these poor people. B******S.'

It is not known if Lord Sugar has alerted the police to the incident.

A spokeswoman for Airbnb told the Standard: 'We were disappointed to hear about this experience and are looking into the matter.

'More than 2 million people check-in to Airbnb listings each night and while bad experiences are incredibly rare, we work hard to make things right when they do occur.'

According to Airbnb’s policy, if a listing is 'misrepresented' on its website or app, a user may be eligible for a full refund.

A representative for Lord Sugar declined to comment further.

The property magnate - whose business Amsprop has dozens of commercial venues across London - was twice been burgled at his mansion in Chigwell, east London.

David Buisson, 49, was said to have carefully planned the break-ins and been on safe-cracking courses in the lead up to his six-month 'orgy' of burglaries, which involved Lord Sugar and West Ham boss David Sullivan.

Bussion, an ex-helicopter pilot, was said to have used Facebook to make a list of the 192 wealthiest people in Essex, with seven of the people on the searches later being burgled by him.

Bussion used a ladder to get inside Sir Sugar's home on June 5 last year and took watches and jewellery worth £184,000. He then returned the following night to try and open a safe with a drill.

Judge Ian Graham said it was difficult to understand the reasons behind Buisson's 'orgy of burglaries'.

He pleaded guilty to 10 burglaries at Basildon Crown Court and was jailed for eight years.

Multimillionaire businessman Lord Sugar is currently starring in the 15th series of BBC hit-show The Apprentice.
Newsletter

Related Articles

0:00
0:00
Close
Australian Crew Evacuates Seriously Ill American From Antarctica in Midwinter Darkness
Trump’s Top General Seeks an Exit Strategy From Iran War, Report Says
Brock Lesnar Retires From Wrestling, Closing a Career of Rare Athletic Range and Lasting Controversy
Welsh First Minister Raises Independence With UK Prime Minister in First High-Level Call
UK Maintains Severe Terror Threat Level as Prevent Report Highlights Online Radicalization
YouGov Poll Shows Labour Favourability Improves as Reform UK and Greens Lose Ground
Brexit Campaigner Arron Banks Admits Hiring Private Investigator to Examine Journalist
Robert Jenrick Leaves Conservatives for Reform UK in Major Parliamentary Defection
July 2026 Was England and Wales’ Driest Month on Record, Met Office Says
UK Government Considers Public Inquiry Into Jeffrey Epstein’s UK Connections
Trump-Era Policy Shifts Test the Boundaries of U.S. Institutions
UK Drought Cuts Harvests and Raises Food-Security Fears
UFO: Pentagon Releases Video of Unidentified Object Tracked Over Middle East
US Health Secretary: “I’m Not Afraid of Germs — I Used to Snort Cocaine Off Toilet Seats”
Ukraine Tells Senate Republicans Its Drone War Offers a Blueprint for America
Weight-Loss Drug Boom Tests the Limits of Prescription Advertising Rules
Trump Keeps Hegseth at Pentagon While Leaving Door Open for DeSantis
UK Clears Paramount’s Warner Bros. Discovery Deal, but US Trial Looms
UK Prosecutors Add 38 Charges Against Andrew and Tristan Tate
Taiwan’s President Joins Wartime Command Drill as China Pressure Grows
Saudi Arabia, Turkey and Pakistan Sign Mutual-Defence Pact
Government Orders Review of Prison Release Rules After Concerns Over Grooming Gang Offenders
Rail Disruption Continues Across North-West England Amid Infrastructure Problems and Engineering Closures
UK Tax Authority Proposes Broad Changes to Rules Governing Company Distributions
UK Government Moves to Protect Standing Areas Outside Pubs From Local Restrictions
Extreme Right-Wing Referrals Under UK Prevent Programme Rise 42 Percent
EU Citizens in UK Warned That Some Residency Rights May Have Been Granted in Error
Every Monitored Body of Water in England Fails Chemical Purity Standards, Government Data Shows
UK Scientists Create First Artificial Intelligence-Designed Viruses
England Orders Primary Schools to Identify Children at Risk of Becoming Disengaged From Education or Work
Government Moves to Close Prison Release Loophole Amid Concern Over Grooming Gang Offenders
UK Economy Shows Modest Growth Despite Energy Volatility and Global Supply Pressures
Police and Prosecutors Failed to Stop Sex Offender Who Later Murdered Two Women, Review Finds
Millions in England Face Longer Mental Health Waiting Times as NHS Providers Cut Spending
Met Office Warns of Heatwave as Temperatures Across England and Wales Could Reach 36 Degrees Celsius
HMRC’s 2029 Tax Shift Could Overlap Old and New Self-Assessment Bills
Thetford Disorder Prompts Expanded Police Powers Amid Asylum-Housing Protests
Cambridge Faces Calls for Independent Review of Jason Arday Appointment
Scotland’s ‘Cock of the North’ Woodland Is Being Felled After Wind Damage
Reform UK and Greens Unite Against Vast Solar Plans for Kent Marshland
New Zealand Draws Wealthy Americans With Revamped Investor Visa
Senate Panel Votes to Hold Anthony Fauci in Contempt After Fifth Amendment Testimony
Cambridge Professor Jason Arday Resigns as University Opens Inquiry Into His Credentials
Manchester Power Failure Disrupts Trains Across North West Into Friday
UK Fashion and Tourism Sectors Prepare for Strong Summer and Autumn Activity
London Residents Seek Appeal Against Approval for Chinese Super-Embassy Development
UK Environment Officials Issue Biosecurity Alert Over Rising Bluetongue Cases in Livestock
UK Charity Regulator Opens Investigations Into Donations Linked to Israeli Settlements
Gatwick Expansion and Chinese Embassy Plans Highlight Growing UK Infrastructure Disputes
UK Agriculture Authorities Warn of Rising Bluetongue Virus Cases Among Sheep Farms
×