London Daily

Focus on the big picture.
Monday, Jul 27, 2026

Lord Sugar issues Airbnb scam warning after a family show at his home

Lord Sugar issues Airbnb scam warning after a family show at his home

The 72-year-old Apprentice star took to Twitter to warn followers about an American family who had been scammed into paying $600 to rent one of his London homes through Airbnb.
Lord Sugar has revealed a family were scammed on Airbnb into renting his home

Took to twitter saying American tourists turned up at his home after booking three-night stay online
Airbnb were 'disappointed' to hear about the incident and are investigating

The multimillionaire has previously been a victim of a burglary at his Chigwell home

Lord Alan Sugar put out a warning of scammers using Airbnb to lure unsuspecting visitors into paying for non-existent rentals.

The Apprentice star, 72, revealed one of his London homes had fallen foul of the trick when an American family of six turned up expecting to stay there.

He claimed they had already paid $600 for three nights at the property.

'WARNING AIRBNB SCAM: Yesterday a American family of 6 turned up at one of my proprieties in London,' Lord Sugar said to followers on twitter.

'They had been scammed to think they could rent it for 3 days. The scammers took a photo from an estate agents web site and stole over $600 from these poor people. B******S.'

It is not known if Lord Sugar has alerted the police to the incident.

A spokeswoman for Airbnb told the Standard: 'We were disappointed to hear about this experience and are looking into the matter.

'More than 2 million people check-in to Airbnb listings each night and while bad experiences are incredibly rare, we work hard to make things right when they do occur.'

According to Airbnb’s policy, if a listing is 'misrepresented' on its website or app, a user may be eligible for a full refund.

A representative for Lord Sugar declined to comment further.

The property magnate - whose business Amsprop has dozens of commercial venues across London - was twice been burgled at his mansion in Chigwell, east London.

David Buisson, 49, was said to have carefully planned the break-ins and been on safe-cracking courses in the lead up to his six-month 'orgy' of burglaries, which involved Lord Sugar and West Ham boss David Sullivan.

Bussion, an ex-helicopter pilot, was said to have used Facebook to make a list of the 192 wealthiest people in Essex, with seven of the people on the searches later being burgled by him.

Bussion used a ladder to get inside Sir Sugar's home on June 5 last year and took watches and jewellery worth £184,000. He then returned the following night to try and open a safe with a drill.

Judge Ian Graham said it was difficult to understand the reasons behind Buisson's 'orgy of burglaries'.

He pleaded guilty to 10 burglaries at Basildon Crown Court and was jailed for eight years.

Multimillionaire businessman Lord Sugar is currently starring in the 15th series of BBC hit-show The Apprentice.
Newsletter

Related Articles

0:00
0:00
Close
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
Autopsy Finds No Violence in Death of Epstein-Linked Model Scout
Indian Education Minister Resigns After Cockroach Youth Protests
California Desert Data-Centre Plan Stalls as Water and Power Disputes Mount
Northern Ireland Border Security Tightened After Military-Grade Explosive Interception
British Hospitality Sector Targets Summer Visitors Through Regional Promotions
England River Access Debate Intensifies After New Data Shows Limited Public Access
Royal Navy Strengthens Maritime Vigilance Amid Rising Security Concerns
UK Education Department Expands Mental Health Support for Young People Entering Work
UK Tourism Industry Launches Summer Campaigns to Boost Domestic Travel
North England Transport Plans Advance to Support Industrial Growth
Financial Markets Watch New Government’s Economic Strategy as Investors Assess Fiscal Risks
Royal Navy Continues Monitoring Russian Naval Activity Near UK Waters
UK Care Workers May Receive Immigration Exemptions Under Proposed Visa Changes
Health Secretary Yvette Cooper Begins Emergency Talks to Address NHS Staffing Shortages
UK Banks Launch High-Interest Savings Offers to Attract Household Deposits
North Sea Oil Drilling Projects Face Delays After Offshore Equipment Accident
Cairngorms Wildfire Highlights Growing Pressure on UK Emergency Services
UK Government Borrowing Plans Put Pressure on Ten-Year Gilt Markets
Royal Navy Aircraft Carrier HMS Prince of Wales Returns After NATO Northern Flank Mission
Metropolitan Police Opens Criminal Investigation Into Reform UK Political Donations
Scottish Government Requests Military Support as Cairngorms Wildfire Forces Emergency Response
Andy Burnham Takes Office as UK Prime Minister and Unveils New Cabinet Team
War, Youth Revolt and the Global Struggle for Control
War, Power and the Rising Price of Political Decisions
High Street Sales Suffer Sharpest Summer Decline in Five Years
Wales Approves Higher Taxes on Second Homes and Long-Term Empty Properties
Environment Agency Imposes Record £150 Million Penalty on Water Companies
UK Competition Watchdog Blocks U.S. Takeover of Cambridge Chip Designer
Scotland Unveils Land Reform Bill to Expand Renewable Energy Projects
Northern Ireland Secures £500 Million Technology Investment for Belfast Cybersecurity Hub
NHS Rolls Out AI Triage System Across Major Hospitals in England
UK Strengthens North Sea Naval Cooperation With European Allies
UK Chancellor Commits £7 Billion to Accelerate Manchester-Leeds Rail Link
Bank of England Signals Interest Rate Cuts After Inflation Falls Below Target
Badenoch Rejects Grant Shapps' Bid to Return as Conservative Candidate
BAE Chief Warns Britain Has Underestimated the Risk of War
Burnham Rules Out New Scottish Independence Referendum in First Talks With Swinney
UK Government Strengthens Northern Economic Agenda Through Manchester Headquarters and Regional Partnerships
United Kingdom Opens New Furness Peninsula Coastal Route Under King Charles the Third England Coast Path
England Reduces Business Costs for Hospitality Sector Through New Relief Package
United Kingdom Allocates Seven Point Three Million Pounds for Zero-Emission Aviation Research
United Kingdom Begins Restoration Works on Portishead Railway Line After Six Decades Without Passenger Services
United States Tariff Measures Create New Trade Challenges for United Kingdom and European Union Businesses
Prime Minister Andy Burnham Meets Scottish and Welsh Leaders to Promote Regional Growth Cooperation
United Kingdom Government Announces Twenty Percent Business Rates Cut for Pubs, Clubs, and Music Venues
Prime Minister Andy Burnham Opens Manchester Government Headquarters to Shift Decision-Making Away From Westminster
United Kingdom Defence Ministry Says Armed Forces Ready After Iran Accuses London Over US Military Strikes
United Kingdom Inflation Falls to Two Point Six Percent as Prime Minister Andy Burnham Gains Economic Breathing Room
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
×