London Daily

Focus on the big picture.
Tuesday, Oct 27, 2026

Lockdown boredom drives UK video games market to £7bn record high

Lockdown boredom drives UK video games market to £7bn record high

Gaming fans joined by million of newbies in 2020 resulting in £1.6bn more spent compared with 2019
The UK video games market hit a record £7bn last year as lockdown fuelled an unprecedented boom in the popularity of mobile games, consoles and virtual reality headsets.

The gaming industry has proved to be a coronavirus winner, with tens of millions of consumers looking for relief from indoor boredom. Gaming fans were joined by millions of newbies seeking out home entertainment, resulting in £1.6bn more being spent on games compared with 2019, an unprecedented 30% year-on-year increase.

“The figures confirm just how valuable games proved to people across the country during one of the toughest years of our lives,” said Dr Jo Twist, the chief executive of UK games industry body Ukie, which puts out the annual figures. “We all know how important entertainment, technology and creativity have been over the last year.”

The biggest year in UK gaming history was sparked by the serendipitous timing of the launch of Nintendo’s family-friendly phenomenon Animal Crossing: New Horizons on 20 March, as Boris Johnson informed the public that the nation was going into its first lockdown the following week.

The top seller during the first lockdown, outpacing hardcore gamer favourites such as Call of Duty, Animal Crossing helped fuel a 24% increase in digital game sales for consoles to £1.7bn last year. Total digital sales, including those for mobiles and PCs, climbed 21% to £3.9bn. Overall sales of games software, including “boxed” games, climbed to £4.55bn.

“During the initial Covid lockdown period, when many stores were closed and other entertainment sectors were affected, software sales for Nintendo Switch were up 215% year-on-year,” said Dorian Bloch, senior client director at GfK Entertainment.

Animal Crossing also underpinned a record 75% increase in spending on new consoles to £853m, as the public scrambled to get their hands on the latest home entertainment gaming systems. Last year, overall sales of Nintendo’s Switch outpaced those of the eagerly awaited new PlayStation and Xbox consoles, which hit the market in November.

In addition, the report said that the shift to home working fuelled a 70% increase in sales of PC games hardware to £823m, as consumers out of the eye of bosses sought to “purchase dedicated games computers to ensure home working set-ups could double as entertainment systems”. Total spend on all games hardware rose 61% to £2.26bn.

The lockdown also prompted consumers to experiment with newer technologies with sales of virtual reality hardware, such as headsets, climbing 29% to an all-time high of £129m.

However, it was not all good news for the video games sector as the coronavirus affected parts of the industry that rely on physical engagement.

Income from events plummeted 97% to just £249,000, and book and magazine revenue fell by more than a quarter to £10.5m. With cinemas shut for large parts of last year, revenue generated from game-related films and soundtracks fell by 22% to £23m.

The UK video games industry is the biggest in Europe, and the fifth biggest in the world, behind the gaming juggernauts Japan, South Korea, China and the US.
Newsletter

Related Articles

0:00
0:00
Close
Education or Indoctrination? The Growing Debate Over Religious Participation in British Schools
Germany's Vanishing Shopfronts: The Silent Collapse of the Businesses That Built Its Cities
Transport for London Unveils Expanded Zero-Emission Bus Fleet to Meet Capital Air Quality Targets
Higher Education Institutions Face Deepening Financial Strain Amid Declining International Student Enrolment
Automotive Industry Leaders Criticize Government Tax Policies and Urge Action on Retail Consumer Confidence
Environment Agency Issues Flood Alerts Across Scottish and English Waterways Following Heavy Rainfall
Independent Audit Highlights Persistent Security Vulnerabilities Across Legacy Government Digital Portals
Northern Ireland Political Leaders Clash Over Westminster Funding Allocations Ahead of Autumn Budget
Ethnic Minorities in England Face Significant Disparities in Routine Breast Cancer Diagnosis Rates
National Police Chiefs Report Alarming Surge in Domestic Abuse Cases Fuelled by Expanding Illegal Cocaine Market
Government Announces Two Hundred and Twenty Million Pound Pothole Funding Boost for Local Highway Authorities
China Issues Formal Warning Over Potential United Kingdom Restrictions on Chinese Electric Vehicles
British Defence Ministers Sign E5 Pact to Enhance European Military Capabilities and Industrial Cooperation Within NATO
United Kingdom Business Activity Expands at Fastest Pace in Eight Months According to S&P Global Flash Survey
Chancellor John Healey Prepares Major Devolution Package and Bank Profit Surcharge Ahead of Upcoming Autumn Budget
National Health Service Consultants in England Announce Two-Day Strike Action Scheduled for November
Major Clean-Up Under Way Across Britain Following Destruction Caused by Consecutive Storms Austen and Boelo
KEY TRENDS TO WATCH
Declassified Intelligence Files Reveal British Security Services Monitored National Health Service Founder
British Government Launches Sweeping Regulatory Crackdown on High-Risk Cosmetic Procedures
Scottish National Party Demands Ban on Using Scottish Revenues to Fund English Nuclear Energy Projects
Mayor of London Initiates Landmark Pedestrianisation of Oxford Street to Revitalise Global Retail Hub
British Judges Granted Expanded Legal Powers to Punish Convicted Killers Who Refuse to Attend Sentencing
United Kingdom Poised to Miss Reduced International Aid Spending Targets Ahead of Fiscal Review
Surging Cocaine Consumption Drives Record Drug Fatalities and Rising Crime Rates Across Britain
Department of Health and Social Care Announces One Hundred and Forty Million Pound Boost for Urgent Care
British Services Sector Records Strongest Growth in Eight Months Despite Broader Economic Uncertainty
United Kingdom Retail Sales Suffer Unexpected Decline as Consumer Confidence Plummets
Greater Manchester Mayor Andy Burnham Urges National Debate on Restoring European Union Free Movement
Deep Cabinet Divisions Emerge Over Controversial Approval of North Sea Fossil Fuel Projects
United Kingdom Government Urges Citizens to Stockpile Essential Supplies in National Resilience Pivot
Storm Boelo Kills Two People and Cuts Power to Tens of Thousands Across Great Britain
Critical Software Flaw Forces Dozens of United Kingdom Government Services Offline Amid Mass Security Warnings
UK Consumer Confidence Tumbles Amid Rising Energy Costs and Global Commodity Price Pressures
North Sea Transition Authority Approves Production from Jackdaw Gas Field to Bolster Domestic Energy Security
Storm Boelo Leaves Tens of Thousands of Households Without Power Across Scotland and Northern Ireland
UK Government Launches National Be Ready Campaign Urging Households to Prepare Three Days of Emergency Supplies
Department for Environment Food and Rural Affairs Implements Stricter Water Quality Regulations for British Rivers
Welsh Government Launches Major Renewable Energy Initiative to Expand Offshore Wind Capacity Along the Coast
Northern Ireland Executive Reaches Final Agreement on Comprehensive Regional Infrastructure Modernization Plan
Office for National Statistics Reports Moderate Increase in British Retail Sales Driven by Autumn Discounts
Scottish First Minister Announces Emergency Housing Strategy to Tackle Severe Homelessness Across Urban Centers
Automotive Industry Leaders in the United Kingdom Urge Government Support for Electric Vehicle Manufacturing Transition
United Kingdom and European Union Initiate High-Level Negotiations on Post-Brexit Defense and Security Pact
National Health Service England Introduces Sweeping Digital Reforms to Reduce Hospital Waiting Lists Nationwide
Chancellor of the Exchequer Outlines Emergency Fiscal Measures to Address Local Government Funding Crises Across England
Bank of England Governor Warns of Persistent Inflation Pressures Impacting Interest Rate Decisions in the United Kingdom
UK Conservative Party Suspends Former Electoral Candidate Following Undercover Investigation
Actors and Writers Condemn British Anti Terror Legislation Targeting Activist Groups and Free Speech
Central Bank and Treasury Monitor Inflation Risks as International Monetary Fund Upgrades United Kingdom Growth Forecast
×