London Daily

Focus on the big picture.
Friday, Jun 20, 2025

Inside the elite UK tech event attended by the rich and famous

Inside the elite UK tech event attended by the rich and famous

Hundreds of the biggest names in European tech rubbed shoulders with politicians and wealthy investors on the lawns of the Soho Farmhouse private members club in rural England at what was one of the first major tech events to happen in over a year.

Attendees of the annual Founders Forum event on Thursday included the former U.K. Prime Minister David Cameron (who lives just up the road), ex-Finance Minister George Osborne, and the past and present U.K. tech ministers: Ed Vaizey and Oliver Dowden, respectively.

Google’s Matt Brittin and Salesforce’s Zahra Bahrololoumi, the European bosses of the Silicon Valley heavyweights, showed up, as did the general manager for TikTok in Europe, Rich Waterworth, who previously ran marketing for YouTube on the continent.

Ex-Google CEO Eric Schmidt, LinkedIn co-founder Reid Hoffman and Zoom co-founder Eric Yuan beamed themselves in from the U.S. for video interviews, while DeepMind co-founder Mustafa Suleyman resurfaced after he exited the company in controversial circumstances to join Google. Mike Lynch, who is fighting extradition to the U.S. on fraud claims after selling his software start-up Autonomy to HP for over $11 billion, was also in attendance. Palantir co-founder and CEO Alex Karp was due to attend but had to drop out after the U.K. pushed back the date for its full lockdown easing.

“Everyone I want to meet in Europe is here,” reads a quote from Schmidt on the event’s website. “Founders Forum has emerged as the go-to destination for tech in Europe.”

The founders and CEOs of apps like Monzo, Wise (formerly TransferWise), Citymapper, and many more also turned up to network and listen to talks on everything from existential risks that threaten to wipe humanity off the face of the Earth to hiring top talent in artificial intelligence.

Elsewhere, venture capitalists from firms with billions of dollars at their disposal — such as Sequoia, Index Ventures, Atomico and Balderton — were also present, as were some of the U.K.’s most active angel investors.

For many, it was the first in-person tech event they’ve been able to attend in over a year as a result of the coronavirus pandemic.

Throughout the day, people kept saying how “weird” it was to be there as they fist-bumped and elbow-bumped one another. Everyone had to record themselves taking a Covid-19 test and getting a negative result in an app developed by Wise co-founder Taavet Hinrikus before they were allowed to attend.

The ‘Davos of tech’
Lastminute.com co-founder Brent Hoberman.


Branded as “something like the Davos of tech” by The Guardian newspaper, Founders Forum is put on by serial entrepreneur and investor Brent Hoberman.

The former Eton and Oxford student, who co-founded Lastminute.com and the recently listed Made.com, is well-known for having one of the most impressive networks in the European tech scene. Many of his friends and investors are invited to Founders Forum each year.

The organizers describe it as a private network of the world’s top-tier entrepreneurs, CEOs and investors from technology, media and digital.

Previous guests have included Snap CEO Evan Spiegel, former Apple design boss Jony Ive, broadcaster David Attenborough, and former Yahoo CEO Marissa Mayer. Prince William, a member of the British royal family, has also attended.

Normally held at the five-star Grove Hotel, this year marks the first time Founders Forum has been held at Soho Farmhouse. Aston Martins, Maseratis, Range Rovers and Teslas could all be spotted in the car park on the day of the event.

“To have an event there is crazy money,” a member of Soho House, which owns Soho Farmhouse, told CNBC, asking to remain anonymous due to the sensitive nature of the discussion.

For some, one of the highlights of the day was witnessing British jet suit inventor Richard Browning flying around a few feet above the ground.


After being fed throughout the day, guests were treated to grilled lobster and strawberries and cream in the evening. On their way home, they were given goodie bags containing products from the likes of Cowshed and Charlotte Tilbury.

Timothy Armoo, CEO of Fanbytes, a company that helps brands advertise through social video, told CNBC he enjoyed the event.

“The quality of the conversations remained very high which was quite pleasing,” he said.

“With this being the first major event that people have been to in a while, there is the danger that it becomes more of a ‘catch up’ session for friends, but that wasn’t the case at all. Meaningful connections were fostered, and that’s what you’re looking for when you go to these events. I also really admired how they handled social-distancing rules. People were respectful, and the pre-process of taking tests was quite comforting.”

Newsletter

Related Articles

0:00
0:00
Close
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
UK Home Secretary Apologizes Over Child Grooming Failures
Trump Organization Launches 5G Mobile Network and Golden Handset
Towcester Hosts 2025 English Greyhound Derby Amid Industry Scrutiny
Gary Oldman and David Beckham Knighted in King's Birthday Honours
Over 30,000 Lightning Strikes Recorded Across UK During Overnight Storms
Princess of Wales Returns to Public Duties at Trooping the Colour
Red Arrows Use Sustainable Fuel in Historic Trooping the Colour Flypast
Former Welsh First Minister Addresses Unionist Concerns Over Irish Language
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
France Bars Israeli Arms Companies from Paris Defense Expo
King Charles Leads Tribute to Air India Crash Victims at Trooping the Colour
Jack Pitchford Embarks on 200-Mile Walk to Support Stem Cell Charity
Surrey Hikers Take on Challenge of Climbing 11 Peaks in a Single Day
UK Deploys RAF Jets to Middle East Amid Israel-Iran Tensions
Two Skydivers Die in 'Tragic Accident' at Devon Airfield
Sainsbury's and Morrisons Accused of Displaying Prohibited Tobacco Ads
UK Launches National Inquiry into Grooming Gangs
Families Seek Closure After Air India Crash
Gold Emerges as Global Safe Haven Amid Uncertainty
Trump Reports $57 Million Earnings from Crypto Venture
Trump's Military Parade Sparks Concerns Over Authoritarianism
Nationwide 'No Kings' Protests Challenge Trump's Leadership
UK Deploys Jets to Middle East Amid Rising Tensions
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
Germany Holds First Veterans Celebration Since WWII
U.S. Health Secretary Dismisses CDC Vaccine Advisory Committee
Minnesota Lawmaker Melissa Hortman and Husband Killed in Targeted Attack; Senator John Hoffman and Wife Injured
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
×