London Daily

Focus on the big picture.
Friday, Aug 22, 2025

Inside the elite UK tech event attended by the rich and famous

Inside the elite UK tech event attended by the rich and famous

Hundreds of the biggest names in European tech rubbed shoulders with politicians and wealthy investors on the lawns of the Soho Farmhouse private members club in rural England at what was one of the first major tech events to happen in over a year.

Attendees of the annual Founders Forum event on Thursday included the former U.K. Prime Minister David Cameron (who lives just up the road), ex-Finance Minister George Osborne, and the past and present U.K. tech ministers: Ed Vaizey and Oliver Dowden, respectively.

Google’s Matt Brittin and Salesforce’s Zahra Bahrololoumi, the European bosses of the Silicon Valley heavyweights, showed up, as did the general manager for TikTok in Europe, Rich Waterworth, who previously ran marketing for YouTube on the continent.

Ex-Google CEO Eric Schmidt, LinkedIn co-founder Reid Hoffman and Zoom co-founder Eric Yuan beamed themselves in from the U.S. for video interviews, while DeepMind co-founder Mustafa Suleyman resurfaced after he exited the company in controversial circumstances to join Google. Mike Lynch, who is fighting extradition to the U.S. on fraud claims after selling his software start-up Autonomy to HP for over $11 billion, was also in attendance. Palantir co-founder and CEO Alex Karp was due to attend but had to drop out after the U.K. pushed back the date for its full lockdown easing.

“Everyone I want to meet in Europe is here,” reads a quote from Schmidt on the event’s website. “Founders Forum has emerged as the go-to destination for tech in Europe.”

The founders and CEOs of apps like Monzo, Wise (formerly TransferWise), Citymapper, and many more also turned up to network and listen to talks on everything from existential risks that threaten to wipe humanity off the face of the Earth to hiring top talent in artificial intelligence.

Elsewhere, venture capitalists from firms with billions of dollars at their disposal — such as Sequoia, Index Ventures, Atomico and Balderton — were also present, as were some of the U.K.’s most active angel investors.

For many, it was the first in-person tech event they’ve been able to attend in over a year as a result of the coronavirus pandemic.

Throughout the day, people kept saying how “weird” it was to be there as they fist-bumped and elbow-bumped one another. Everyone had to record themselves taking a Covid-19 test and getting a negative result in an app developed by Wise co-founder Taavet Hinrikus before they were allowed to attend.

The ‘Davos of tech’
Lastminute.com co-founder Brent Hoberman.


Branded as “something like the Davos of tech” by The Guardian newspaper, Founders Forum is put on by serial entrepreneur and investor Brent Hoberman.

The former Eton and Oxford student, who co-founded Lastminute.com and the recently listed Made.com, is well-known for having one of the most impressive networks in the European tech scene. Many of his friends and investors are invited to Founders Forum each year.

The organizers describe it as a private network of the world’s top-tier entrepreneurs, CEOs and investors from technology, media and digital.

Previous guests have included Snap CEO Evan Spiegel, former Apple design boss Jony Ive, broadcaster David Attenborough, and former Yahoo CEO Marissa Mayer. Prince William, a member of the British royal family, has also attended.

Normally held at the five-star Grove Hotel, this year marks the first time Founders Forum has been held at Soho Farmhouse. Aston Martins, Maseratis, Range Rovers and Teslas could all be spotted in the car park on the day of the event.

“To have an event there is crazy money,” a member of Soho House, which owns Soho Farmhouse, told CNBC, asking to remain anonymous due to the sensitive nature of the discussion.

For some, one of the highlights of the day was witnessing British jet suit inventor Richard Browning flying around a few feet above the ground.


After being fed throughout the day, guests were treated to grilled lobster and strawberries and cream in the evening. On their way home, they were given goodie bags containing products from the likes of Cowshed and Charlotte Tilbury.

Timothy Armoo, CEO of Fanbytes, a company that helps brands advertise through social video, told CNBC he enjoyed the event.

“The quality of the conversations remained very high which was quite pleasing,” he said.

“With this being the first major event that people have been to in a while, there is the danger that it becomes more of a ‘catch up’ session for friends, but that wasn’t the case at all. Meaningful connections were fostered, and that’s what you’re looking for when you go to these events. I also really admired how they handled social-distancing rules. People were respectful, and the pre-process of taking tests was quite comforting.”

Newsletter

Related Articles

0:00
0:00
Close
After 200,000 Orders in 2 Minutes: Xiaomi Accelerates Marketing in Europe
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
Trump Called Viktor Orbán: "Why Are You Using the Veto"
Horror in the Skies: Plane Engine Exploded, Passengers Sent Farewell Messages
MSNBC Rebrands as MS NOW Amid Comcast’s Cable Spin-Off
AI in Policing: Draft One Helps Speed Up Reports but Raises Legal and Ethical Concerns
Shame in Norway: Crown Princess’s Son Accused of Four Rapes
Apple Begins Simultaneous iPhone 17 Production in India and China
A Robot to Give Birth: The Chinese Announcement That Shakes the World
Finnish MP Dies by Suicide in Parliament Building
Outrage in the Tennis World After Jannik Sinner’s Withdrawal Storm
William and Kate Are Moving House – and the New Neighbors Were Evicted
Class Action Lawsuit Against Volkswagen: Steering Wheel Switches Cause Accidents
Taylor Swift on the Way to the Super Bowl? All the Clues Stirring Up Fans
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Apple Expands Social Media Presence in China With RedNote Account Ahead of iPhone 17 Launch
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Cambridge Dictionary Adds 'Skibidi,' 'Delulu,' and 'Tradwife' Amid Surge of Online Slang
Bill Barr Testifies No Evidence Implicated Trump in Epstein Case; DOJ Set to Release Records
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
The CEO Who Replaced 80% of Employees for the AI Revolution: "I Would Do It Again"
Emails Worth Billions: How Airlines Generate Huge Profits
Character.ai Bets on Future of AI Companionship
China Ramps Up Tax Crackdown on Overseas Investments
Japanese Office Furniture Maker Expands into Bomb Shelter Market
Intel Shares Surge on Possible U.S. Government Investment
Hurricane Erin Threatens U.S. East Coast with Dangerous Surf
EU Blocks Trade Statement Over Digital Rule Dispute
EU Sends Record Aid as Spain Battles Wildfires
JPMorgan Plans New Canary Wharf Tower
Zelenskyy and his allies say they will press Trump on security guarantees
Beijing is moving into gold and other assets, diversifying away from the dollar
Escalating Clashes in Serbia as Anti-Government Protests Spread Nationwide
The Drought in Britain and the Strange Request from the Government to Delete Old Emails
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
"No, Thanks": The Mathematical Genius Who Turned Down 1.5 Billion Dollars from Zuckerberg
The surprising hero, the ugly incident, and the criticism despite victory: "Liverpool’s defense exposed in full"
Digital Humans Move Beyond Sci-Fi: From Virtual DJs to AI Customer Agents
YouTube will start using AI to guess your age. If it’s wrong, you’ll have to prove it
×