London Daily

Focus on the big picture.
Tuesday, Oct 27, 2026

How to wear brown: the year's most popular colour trend

How to wear brown: the year's most popular colour trend

Chocolate brown is undoubtedly the year's most popular colour trend. Here's how to wear the trending hue and the pieces to shop.

There's no denying the enduring appeal of a classic, black ensemble. The timeless colour-way needs no introduction, featuring in each of our wardrobes in multiple capacities. While I will never be able to truly part from the wardrobe staple, recently my eyes have been wandering towards a more unexpected variation and I have a strong feeling it's about to take over as the year's dominate colour trend. It's about time we become well acquainted with the colour brown, or as I prefer, cocoa. Thankfully, mastering how to wear this up-and-coming hue has never been simpler.

The rich cocoa hue taking over our sartorial roster has been doing the rounds for quite some time. After too many years of ignoring the potential of a well-curated chocolate brown outfit, trailblazing fashion house Bottega Veneta reminded us of the colour-ways true staying power and before long, the warm-hued staple was making its presence known all over our Instagram feeds. Although 2020 didn't afford us much opportunity to give brown a test run, the shade managed to stick around in the form of comfy loungewear and activewear – this year, proving it means business taking form in covetable accessories, outerwear and wardrobe basics.

Below, three foolproof suggestions for how you can wear the chic nutty brown hue for the year to come.

Start small

Like with any new colour inclusion into your wardrobe, it's always best to start small. In this case, accessories – any variant from footwear, to handbags and cashmere bras – are your best way forward. By incorporating simple touches along the way, you'll slowly become more comfortable with the colour brown and how you prefer to wear it.

Monochrome is best

If you're uncertain on how to wear or style brown as part of your broader outfit, the safest approach is to stick with monochrome. The tonal hues will naturally compliment each other and you can easily add depth and elevate your ensemble by experimenting with contrasting textures or details.

Build your collection from the ground up

The beauty of chocolate brown is that it pairs perfectly with other neutrals, as well as forming a base colour to compliment more vibrant shades, such as electric blue and lime green. Once you start treating it as a staple colour rather than a statement hue, styling the shade becomes much simpler. This is why personally, I'm investing in well tailored trousers, ever-lasting tanks and trend-defying outerwear as my starting point.

Newsletter

Related Articles

0:00
0:00
Close
United Kingdom Finance Monthly Review Highlights Rising Long-Term Borrowing Costs and Persistent Energy Price Pressures Across British Markets
Royal Marines Pioneer Rapid Autonomous Drone Operations During Major High North Exercise Involving NATO Allies
House of Commons Justice Committee Urges Chancellor to Align Prison and Courts Reform Ambitions With Concrete Budgetary Resources
Government Investigates Rapid Artificial Intelligence Datacentre Expansion Strategy Following Scrutiny Over Power Grid Demands and Planning Backlogs
His Majesty's Inspectorate of Constabulary Warns Third-Party Supplier Breaches Threaten United Kingdom Police and Fire Service Data
Number of British Businesses in Financial Distress Reaches Highest Level in Two Decades Ahead of Fiscal Announcement
Chancellor John Healey Prepares Autumn Budget Amid Intense Market Scrutiny Over Fiscal Headroom and Spending Pressures
Education or Indoctrination? The Growing Debate Over Religious Participation in British Schools
Germany's Vanishing Shopfronts: The Silent Collapse of the Businesses That Built Its Cities
Northern Ireland Executive Reaches Agreement on Public Transport Modernization and Cross-Border Rail Infrastructure Funding
Department for Energy Security and Net Zero Approves New North Sea Carbon Capture and Storage Industrial Clusters
Office for National Statistics Reports Stabilization in Private Rental Growth Across Major English and Welsh Regional Cities
United Kingdom Automotive Manufacturing Output Rises Moderately as Electric Vehicle Assembly Lines Expand in the Midlands
Competition and Markets Authority Launches Formal Inquiry Into Cloud Computing Infrastructure and Artificial Intelligence Partnerships
Scottish Government Finalizes Emergency Budget Adjustments Following Multi-Year Public Sector Funding Shortfalls
National Health Service England Announces Major Emergency Care Overhaul to Alleviate Severe Winter Capacity Pressures
Chancellor Rachel Reeves Prepares Autumn Budget Amid Intensifying Scrutiny Over Public Spending and Fiscal Rules
Bank of England Signals Cautious Approach to Further Interest Rate Cuts as Persistent Wage Growth and Inflation Pressures Remain
Transport for London Unveils Expanded Zero-Emission Bus Fleet to Meet Capital Air Quality Targets
Higher Education Institutions Face Deepening Financial Strain Amid Declining International Student Enrolment
Automotive Industry Leaders Criticize Government Tax Policies and Urge Action on Retail Consumer Confidence
Environment Agency Issues Flood Alerts Across Scottish and English Waterways Following Heavy Rainfall
Independent Audit Highlights Persistent Security Vulnerabilities Across Legacy Government Digital Portals
Northern Ireland Political Leaders Clash Over Westminster Funding Allocations Ahead of Autumn Budget
Ethnic Minorities in England Face Significant Disparities in Routine Breast Cancer Diagnosis Rates
National Police Chiefs Report Alarming Surge in Domestic Abuse Cases Fuelled by Expanding Illegal Cocaine Market
Government Announces Two Hundred and Twenty Million Pound Pothole Funding Boost for Local Highway Authorities
China Issues Formal Warning Over Potential United Kingdom Restrictions on Chinese Electric Vehicles
British Defence Ministers Sign E5 Pact to Enhance European Military Capabilities and Industrial Cooperation Within NATO
United Kingdom Business Activity Expands at Fastest Pace in Eight Months According to S&P Global Flash Survey
Chancellor John Healey Prepares Major Devolution Package and Bank Profit Surcharge Ahead of Upcoming Autumn Budget
National Health Service Consultants in England Announce Two-Day Strike Action Scheduled for November
Major Clean-Up Under Way Across Britain Following Destruction Caused by Consecutive Storms Austen and Boelo
KEY TRENDS TO WATCH
Declassified Intelligence Files Reveal British Security Services Monitored National Health Service Founder
British Government Launches Sweeping Regulatory Crackdown on High-Risk Cosmetic Procedures
Scottish National Party Demands Ban on Using Scottish Revenues to Fund English Nuclear Energy Projects
Mayor of London Initiates Landmark Pedestrianisation of Oxford Street to Revitalise Global Retail Hub
British Judges Granted Expanded Legal Powers to Punish Convicted Killers Who Refuse to Attend Sentencing
United Kingdom Poised to Miss Reduced International Aid Spending Targets Ahead of Fiscal Review
Surging Cocaine Consumption Drives Record Drug Fatalities and Rising Crime Rates Across Britain
Department of Health and Social Care Announces One Hundred and Forty Million Pound Boost for Urgent Care
British Services Sector Records Strongest Growth in Eight Months Despite Broader Economic Uncertainty
United Kingdom Retail Sales Suffer Unexpected Decline as Consumer Confidence Plummets
Greater Manchester Mayor Andy Burnham Urges National Debate on Restoring European Union Free Movement
Deep Cabinet Divisions Emerge Over Controversial Approval of North Sea Fossil Fuel Projects
United Kingdom Government Urges Citizens to Stockpile Essential Supplies in National Resilience Pivot
Storm Boelo Kills Two People and Cuts Power to Tens of Thousands Across Great Britain
Critical Software Flaw Forces Dozens of United Kingdom Government Services Offline Amid Mass Security Warnings
UK Consumer Confidence Tumbles Amid Rising Energy Costs and Global Commodity Price Pressures
×