London Daily

Focus on the big picture.
Thursday, Oct 22, 2026

Here's why publishers, lawmakers, and tech execs are all monitoring Facebook's Australian blockade

Here's why publishers, lawmakers, and tech execs are all monitoring Facebook's Australian blockade

The eyes of the news industry are trained on Australia right now. What's happening in the country, regarding proposed regulation to force Big Tech to pay news publishers, will have ramifications all around the world.

I spoke with execs on both sides of this issue on Wednesday, and they are all in agreement about that: In the words of one source, regulators in other countries "all want to cut and paste" Australia's proposed News Media Bargaining Code.

"We are expecting a big push in the US in the new Congress," David Chavern, the head of a trade group for newspapers, tweeted Wednesday.

So what is this all about? If you haven't been following along, here's the story in a few sentences: Large publishers, led by Rupert Murdoch's News Corp, have been pushing to get paid by Google and Facebook, since the tech platforms profit by running ads alongside links to news content. The tech companies have been objecting, saying this payment plan would break how the web works, but they've come up with alternatives to compensate some news producers.

Some of their allies have likened it to a shakedown. The NYT's Damien Cave has a recap from Sydney here. Now to Wednesday's developments:

"This post can't be shared"


Kerry Flynn writes: "What is Facebook without news? People and publishers in Australia are now finding out. What was once Facebook leadership's suggested outcome in response to Australia's bargaining code became a reality on Wednesday. When users in Australia tried to post news article, a message popped up that reads, "This post can't be shared." The same went for people all around the world when they tried to post news from Australian publishers.

And all news publisher pages in Australia are now empty. So are other news-adjacent pages that seem to have been swept up in this action by mistake.

In a thread on Twitter -- a platform still permissible for sharing news in Australia and elsewhere -- Facebook exec Campbell Brown wrote, "Our goal was to find resolution that strengthened collaboration with publishers, but the legislation fails to recognize fundamental relationship between us & news organizations."

This legislation is not yet law. But FB is taking action on its own terms. Its argument is that publishers choose to post news and make money from doing so.

In a blog post, FB's William Easton suggested that "the value exchange between Facebook and publishers runs in favor of the publishers." Even so, Facebook had been starting to pay some publishers for their content through Facebook News. Brown and Easton said in their separate blog posts that Facebook had been planning to launch that product in Australia. But now they're focused on other countries.

>> According to the Australian Financial Review, "Nine and News Corp were both on the cusp of inking agreements with the Silicon Valley giant, according to industry sources. But in this game of global brinkmanship between a sovereign government and gigantic corporation, Facebook is desperate to avoid setting a precedent for other countries to plunder its rich revenues..."

Google, on the other hand...


Facebook's drastic action was in stark contrast to an earlier announcement on Wednesday from Google. Instead of following through on its threat to shut down search in the country, Google has been cozying up with Australian publishers, including Murdoch. News Corp and Google announced a three-year deal in which the tech giant will pay to license content from Murdoch's brands in Australia and other countries. This means that News Corp is participating in Google's News Showcase, a new product where publishers curate content, and partnering on developing a subscription platform, sharing ad revenue and investing in audio and video journalism. This way, Google technically isn't paying for links, it's paying for something separate.

>> Earlier this week, Australia's Seven West Media and Nine Entertainment signed licensing deals with Google for News Showcase...

>> Note what News Corp chief Robert Thomson said earlier this month: "New terms of trade will be introduced" in Australia "but that debate now extends across the globe. There is not a single serious digital regulator anywhere in the world who is not examining the opacity of algorithms, the integrity of personal data, the social value of professional journalism, and the dysfunctional digital ad market..."

Will the FB blockade be temporary?


-- ABC Managing Editor David Anderson's statement: "We will continue our discussions with Facebook today following this development..."

-- Casey Newton tweeted: "I expect this will be temporary. In the meantime, though, there are worse things than Australians getting their news from somewhere other than Facebook." In his newsletter, he argued that the Google/News Corp deal is bad for journalism...

-- Emily Bell tweeted: Facebook is "not a consistently pro-democratic company, and it is not an accountability platform. It also does not fundamentally care about or respect journalism. It is an advertising company..."

-- Mike Isaac wrote: "I am fascinated to see what sort of information — misinformation? — fills the void in countries that will no longer allow news publisher link sharing..."

A profound reminder of FB's power


Donie O'Sullivan writes: "Specifics of this case aside.... this is a reminder of the huge role Facebook plays in our lives and in our discourse. From staying in touch with friends, to where we get news, to where the seeds of an insurrection can be sowed. Given its size, influence, and importance, we are going to see the company at the center of more and more existential and fundamental debates about how we communicate and how we are informed and misinformed in the 21st century..."

Newsletter

Related Articles

0:00
0:00
Close
Department for Science, Innovation and Technology Commits Fifty Million Pounds to Establish Regional Artificial Intelligence Innovation Clusters
Ofgem Directs Major Energy Suppliers to Expand Vulnerable Household Support Funds Ahead of Winter Heating Season
Home Office and National Police Chiefs Council Unveil New Intelligence-Led Strategy to Tackle Organised Immigration Crime Networks
First Minister John Swinney Secures Scottish Parliament Approval for Comprehensive Climate and Green Energy Infrastructure Strategy
National Health Service England and Trades Union Congress Finalize Agreement on Emergency Winter Staffing and Pay Frameworks
HM Treasury and Department for Business and Trade Announce Multi-Billion-Pound Sovereign Investment Pact to Spur Regional Advanced Manufacturing
Bank of England Governor Andrew Bailey Signals Potential for Faster Interest Rate Cuts as Domestic Inflation Pressures Ease Below Forecasts
Parliamentary Inquiry Highlights Urgent Need to Address Housing Shortage as Scottish Completions Hit Eleven-Year Low
United Kingdom and Singapore Sign Comprehensive Financial Agreement to Deepen Digital and Sustainable Market Ties
Greggs Announces Plan to Close Four Manufacturing Facilities and Cut Seven Hundred and Forty Jobs
International Monetary Fund Raises United Kingdom Economic Growth Forecast While Warning of Inflationary Pressures
Energy Security and Net Zero Committee Urges Government to Shift Policy Costs Onto Gas to Lower Household Bills
Housebuilding Across Scotland Plummets to Eleven-Year Low Despite Government Pledges to Tackle National Housing Emergency
Greggs Announces Factory Closures Across Northern England and Scotland Affecting Seven Hundred Forty Jobs
United Kingdom and Singapore Conclude Eleventh Financial Dialogue in Singapore to Deepen Cooperation on Digital Finance and Capital Markets
Energy Security and Net Zero Committee Urges Government to Shift Policy Costs to Gas Bills and Tap Windfall Profits to Lower Consumer Prices
British Broadcasting Corporation Announces Major Cost-Cutting Overhaul to Close Linear Broadcast Services for Television Channels BBC Three and BBC Scotland Alongside Digital Radio Station BBC Radio Four Extra
London Capital Markets Face Renewed Scrutiny After High-Profile Offerings Underperform Post-Listing
Green Party Wins Historic First Westminster Parliamentary By-Election in Gorton and Denton
Environment Secretary Emma Reynolds Unveils Sweeping Regulatory Overhaul for English Water Industry
United Kingdom Health Security Agency Confirms Thirty-Four Cases in Kent Meningitis Outbreak
Ministry of Defence Prepares Heat Pump Subsidy Cuts to Fund Urgent Military Modernization
British and European Union Officials Schedule Long-Awaited Bilateral Leaders Summit for November Twentieth
Bank of England Governor Andrew Bailey Urges Strict Fiscal Credibility to Protect British Bond Markets
United Kingdom Inflation Rises to Three Point One Percent Driven by Escalating Fuel Costs
Profit Warnings Among London-Listed Companies Reach Two-Year High Amid Global Energy Shocks
Chancellor John Healey Signals Targeted Tax Changes on Banks and London Corporate Offices Ahead of Budget
British Government Reallocates Twenty-Five Per Cent of International Climate Finance to Global Biodiversity Projects
Initial British Carbon Border Taxes Set to Undercut Parallel European Union Tariffs on Industrial Imports
Whitehall Prepares National Zero-Interest Loan Initiative to Accelerate Domestic Heat Pump and Solar Adoption
European Union Offers British Automakers Access to Hybrid Vehicle Trade Protections Subject to Strict Regulatory Alignment
British Probation Officers Threaten Widespread Industrial Action After Rejecting Five Per Cent Government Pay Offer
Microsoft Abandons Major British Artificial Intelligence Data Centre Citing Severe National Grid Power Constraints
United Kingdom Inflation Accelerates to Three Point Four Per Cent Ahead of Chancellor John Healey's Inaugural Autumn Budget
Surging Cloned Number Plates Severely Complicate Traffic Enforcement and Police Investigations
Mounting Opposition Challenges Planned Rollout of Autonomous Taxis Across London
Influential Think Tank Urges Rejoining European Union to Navigate Geopolitical Crises
Government Review Recommends Slashing Benefits to Fund Youth Employment Initiatives
Senior Minister Shabana Mahmood Seeks New Law Enforcement Pact With European Union
Airbus Executive Warns Britain Risks Losing Crucial Role in European Space Industry
Exorbitant Electricity Costs Push British Steelmakers to Worst Competitive Position in Three Years
British Food and Beverage Exports to European Union Collapse by Over a Third Since Brexit
Up to Twenty English Maternity Units Face Impending Closure Due to Safety and Staffing Crises
Government Declares Severe Drought Across Southern England Following Record Dry Spell
Corporate Profit Warnings Reach Two-Year High Amid Middle East Conflict and Rising Costs
International Monetary Fund Warns Chancellor John Healey Against Proposed Bank Tax Raid
Northern Ireland Secures Favorable Agricultural Export Agreement with European Union
Scottish Government Approves Major Offshore Floating Wind Farm Near Aberdeenshire
High Speed Two Rail Project Faces Three Billion Pound Cost Escalation on Initial Phase
National Health Service Warns of Winter Capacity Crisis Across English Hospitals
×