As live runway shows are on pause, Paris Haute Couture Fashion Week has a new look as it goes entirely virtual. Dior lured its viewers into a dream-like fantasy filled with magical creatures and bewitching designs by Maria Grazia Chiuri as the brand showcased its Autumn Winter 2020-2021 Haute Couture collection via a short film titled "Le Mythe Dior". This is the first time the luxury French couture house has taken a digital-only form, stemming as a result of COVID-19.
Directed by Italian filmmaker Matteo Garrone, Dior's collection allures the forest's magical creatures to its chateau dollhouse that displays the miniature mannequins dressed in the collection's designs. The miniature mannequins celebrate the beauty of the creative work and geniuses of Dior's savoir-faire tailoring.
Creative Director Maria Grazia Chiuri revisits Christian Dior's value toward a spirit of freedom and renewal as exemplified in the signature "New Look" era from his first collection in 1947. Chiuri uses surrealist art to fully visualize the ideas of freedom and renewal in a dream-like creative style. “Surrealist images manage to make visible what is in itself invisible. I’m interested in mystery and magic, which are also a way of exorcising uncertainty about the future,” says Maria Grazia Chiuri.
The 37 piece collection took inspiration from the works of the five surrealist artists Lee Miller, Dora Maar, Dorothea Tanning, Leonora Carrington and Jacqueline Lamba. The captivating collection reimagines feminity as being attuned to nature and transformation. Dior's fantasy universe magically creates this transformation of a female silhouette from miniature creations to custom-sized pieces for the magical creatures like nymphs.
Additionally, the strapless tulle gown embroidered with sequins is inspired by the multi-colored coral reefs swaying underneath the ocean. Throughout the collection, the colors of Leonora Carrington Dorothea Tanning's paintings are preserved in the pieces' dazzling hues and dreamlike designs. Whether it's the gray and golden yellow tones to select items' draping feature, Dior's Autumn-Winter 2020-2021 collection vividly conjures an otherworldly beauty. It mesmerizes through its intricate and enchanting details that redefines the female silhouette in relation to nature.
The way to get started is to quit talking and begin doing.