London Daily

Focus on the big picture.
Thursday, Jul 31, 2025

Coronavirus bed advert is banned for being racist

Coronavirus bed advert is banned for being racist

A coronavirus-themed cartoon advert which boasted about having ‘no nasty imports’ broke advertising rules for being racist.

The Advertising Standards Agency (ASA) ruled that a Vic Smith Beds poster should be banned after two members of the public complained about it. It showed an image of an upright mattress, which had a union jack on the front, wearing a green surgical mask.

The text read: ‘British build [sic] beds proudly made in the UK. No nasty imports.’ The ASA agreed that the ad, which ran in a north London newspaper, was likely to cause serious and widespread offence by linking concern about the ongoing coronavirus health emergency to nationality and race.



Vic Smith Beds, a family-run bed and mattress company covering north London, said it had not been its intention to cause offence and that the ad had been run past its ‘multi-cultural workforce, without any issues being raised’.

The company said: ‘It was never [our] intention to be offensive or racist and [we] did not think they had been.’ The spokesperson added that the ad – in the Enfield and Haringey Independent newspaper, on Wednesday, February 12 – was intended to advertise the fact their beds were British-made, rather than sitting in a ‘damp container sent from China’. An ASA spokesperson said the poster was ‘seen in the context of… a developing major outbreak of novel coronavirus’, and added: ‘News outlets had also reported some groups being physically and verbally targeted because of their nationality and/or race in relation to fears about coronavirus.

‘The ASA understood that, in particular, a number of Asian people had reported receiving abuse as a result of wearing face masks.’ Last week, two teenage boys were arrested following an incident involving a Singaporean student, who claims a group shouted ‘coronavirus’ at him, before launching a physical attack.

The spokesperson said its code requires marketing groups to ensure ads do not contain anything ‘likely to cause serious or widespread offence, with particular care to be taken to avoid causing offence on various grounds of protected characteristics, including race’.

They continued: ‘We noted the reference to “BRITISH BUILD” [sic] beds, and the image of the Union Jack, and we understood that the advertiser’s intention was to draw attention to the fact that their beds were made in the UK.



Newsletter

Related Articles

0:00
0:00
Close
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Procter & Gamble to Raise U.S. Prices to Offset One‑Billion‑Dollar Tariff Cost
House Republicans Move to Defund OECD Over Global Tax Dispute
Botswana Seeks Controlling Stake in De Beers as Anglo American Prepares Exit
Trump Administration Proposes Repeal of Obama‑Era Endangerment Finding, Dismantling Regulatory Basis for CO₂ Emissions Limits
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
A family has been arrested in the UK for displaying the British flag
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
The British propaganda channel BBC News lies again.
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Controversial March in Switzerland Features Men Dressed in Nazi Uniforms
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
Thai Civilian Death Toll Rises to 12 in Cambodian Cross-Border Attacks
TSUNAMI: Trump Just Crossed the Rubicon—And There’s No Turning Back
Over 120 Criminal Cases Dismissed in Boston Amid Public Defender Shortage
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
×