Instagram Posts by Litty Liquor Featuring Rapper ArrDee Banned by Advertising Standards Authority
The Advertising Standards Authority (ASA) banned two Instagram posts by Litty Liquor featuring the rapper ArrDee.
The posts encouraged excessive and irresponsible drinking and featured ArrDee in a distillery and a nightclub surrounded by bottles of spiced rum, mixing liquids, and enjoying the nightlife.
The ASA received one complaint that the ads breached rules because they featured someone under 25 and encouraged excessive drinking.
Litty Liquor apologized for the advertisements and said it intended to promote its products responsibly.
The ASA considered the phrase "#GETLIT" to relate to the consumption of alcohol and encouraged excessive drinking, and thus concluded that the ad was irresponsible and breached the code.
The ASA received one complaint that the ads breached rules because they featured someone under 25 and encouraged excessive drinking.
Litty Liquor apologized for the advertisements and said it intended to promote its products responsibly.
The ASA considered the phrase "#GETLIT" to relate to the consumption of alcohol and encouraged excessive drinking, and thus concluded that the ad was irresponsible and breached the code.
