London Daily

Focus on the big picture.
Sunday, Nov 01, 2026

20,000 iOS games could be removed in China, report says

An AppInChina report says a third of China’s paid games on the iOS App Store won’t have a license before a key deadline

This article originally appeared on ABACUS

Apple’s new rules for game developers in China could see tens of thousands of games removed from the iOS App Store, according to a new report.

Apple recently started requiring game developers to submit game licenses for titles in the App Store in China, where games have to be approved by a state authority. With the June 30 deadline only three months away, app intelligence firm AppInChina expects more than one third of paid games to be removed.

Citing government data, AppInChina said that China has issued a total of 43,104 game licenses. Even if all of these licenses were issued to mobile games, that would leave more than 21,500 App Store titles without a license, as data compiled by Qimai Data shows that there were 64,667 paid games on the App Store in China as of March 6.

While Chinese iOS users could lose access to thousands of games, the biggest titles like local versions of Tencent hits Arena of Valor and PUBG Mobile are already covered.

“Most of those high-grossing games already have a game license, so are unlikely to be affected by this change,” AppInChina CEO Rich Bishop told us.

Bishop said the gaming industry is top-heavy, meaning that a large share of the revenue is being generated by a relatively small number of blockbuster games. But he stressed that the license check could be a death sentence for certain medium- and small-scale mobile games, many of which generate revenue in China without a local partner.

Mobile games in China have technically required a license since 2016, which has been enforced by China’s various Android app stores since the law was passed. Apple seems to have been able to avoid strictly enforcing the rule until last month. At the end of February, Apple told developers of paid games or those using in-app purchases that they must submit their licenses by the end of June to remain in the Chinese App Store.

AppInChina expects the change to be a blow to revenue for both game developers and Apple, even though the most lucrative games will remain. Apple takes a 30 per cent cut of all app sales and in-app purchases on iOS. And according to data by App Annie, gross revenue from the Chinese iOS App Store reached US$8.8 billion in 2019.

Apple declined to comment for this story.

Apple’s new rules mean that indie games like the viral hit Plague, Inc. won’t be able to sell directly to consumers in China if they can’t get a license. Plague, Inc. recently saw a surge in popularity in China because of the coronavirus epidemic, briefly becoming the top paid app in China’s App Store. The game was later pulled from the App Store in China and then from Steam because it contained “content illegal in China”.

Even if small game developers are willing to share revenue with a local partner, though, it will still be difficult to secure a license by June, Bishop said. China has recently been limiting the number of game licenses it grants, going as far as freezing licenses for nine months in 2018.

“It takes four to eight months to get a game license, and [the government] issued a total of just 1,572 game licenses in 2019,” Bishop said. “This means that the vast majority of the 21,563 paid games or games with in-app purchases on the Apple App Store [in] China won’t be able to get a game license for several years, let alone by June 30th, 2020.”

Newsletter

Related Articles

0:00
0:00
Close
Home Office Expands Border Security Operations and Intelligence Sharing With European Partners
Office for National Statistics Reports Modest Retail Sales Growth Ahead of Crucial Christmas Trading Season
Welsh Government Unveils Strategic Plan to Boost Regional Technology Innovation and Digital Skills Training
Department for Environment Food and Rural Affairs Implements New Agricultural Subsidies Framework for English Farmers
Scottish First Minister John Swinney Announces Major Regional Infrastructure and Green Energy Investment Strategy
National Health Service Leaders Warn of Severe Winter Pressures and Mounting Accident and Emergency Backlogs
Bank of England Monetary Policy Committee Signals Cautious Interest Rate Path Amid Persistent Services Inflation
Chancellor of the Exchequer Rachel Reeves Finalizes Autumn Budget Framework Aiming to Close Public Sector Fiscal Gap
Department for Science, Innovation and Technology Prepares Enhanced Artificial Intelligence Safety and Cyber Defense Frameworks
United Kingdom Government Expands International Sanctions Framework Against Russian Shadow Fleet and Financial Enablers
Institute of Directors Reports Sharp Post-Budget Drop in Business Confidence Despite Long-Term Investment Intention Shifts
Chancellor John Healey Defends Sweeping Fiscal Adjustments and Household Support Packages Following Autumn Budget
Parliamentary Petitions Committee Schedules Major Legislative Debates on Special Educational Needs and Non-Stun Meat Labelling
Regional Devolution and Good Growth Fund Frameworks Reshape Local Government Funding Across English Regions
Loughborough University Economic Analysts Highlight Substantial Uncertainty Surrounding Public Sector Efficiency Savings
British Legal Sector Drives Sixty Billion Pounds in Annual Economic Output While Employing Over Half a Million Professionals
Law Society Welcomes New Better Regulation Executive While Pressing for Long-Term Legal Aid Funding Reform
Metropolitan Police and Security Services Heighten Operations Across London Ahead of Large-Scale Public Demonstrations
Bank of England Economists Scrutinize Corporate Tax Adjustments and Public Sector Borrowing Pressures
Chancellor John Healey Defends Autumn Budget Tax and Spending Allocations Following Intense Parliamentary Scrutiny
Department for Environment, Food and Rural Affairs Implements Strict Water Quality Monitoring Rules Following Severe Rainfall and Flooding
Welsh Government Unveils Comprehensive Regional Housing Strategy to Address Rural Affordability and Homelessness Pressures in Cardiff
Office for National Statistics Reports Slowing Consumer Price Inflation and Steady Retail Performance Across United Kingdom Markets
Northern Ireland First Minister Michelle O'Neill and Deputy First Minister Emma Little-Pengelly Advance Cross-Border Infrastructure Agreement in Belfast
Competition and Markets Authority Launches Formal Investigation Into Artificial Intelligence Partnerships Involving Major Technology Corporations
Scottish First Minister John Swinney Secures Cross-Party Support for Devolved Budget Framework and Renewable Energy Expansion
High Court Rules in Favor of Environmental Campaigners Over Department for Energy Security and Net Zero Licensing Procedures
National Health Service England Announces Major Digital Modernization and Artificial Intelligence Diagnostic Rollout Across Regional Trusts
Bank of England Monetary Policy Committee Signals Cautious Approach to Interest Rate Cuts Amid Persistent Wage Growth and Inflation Pressures
British Prime Minister Keir Starmer and Chancellor Rachel Reeves Outline Strategic Infrastructure Plans to Boost Regional Growth and Private Investment
Water pollution remains high despite £5bn investment
Regional Economic Divergence and Industrial Transformation
Technological Sovereignty and Regulatory Scrutiny
Fiscal Consolidation and Public Service Pressures
Automotive Industry Leadership Warns of Imminent Supply Chain Disruptions Following Recent European Trade Negotiations
High Court Delivers Landmark Ruling Affirming Strict Legal Protections for Corporate Data Privacy Against State Surveillance
Welsh First Minister Eluned Morgan Secures Additional Funding for Regional Transport Infrastructure and Rail Modernization
Scottish First Minister John Swinney Announces Major Green Energy Infrastructure Investment Package for Aberdeen
Department for Work and Pensions Proposes Sweeping Welfare Reforms to Incentivize Long-Term Unemployed Back into Work
Competition and Markets Authority Launches Formal Investigation into Artificial Intelligence Partnerships Involving Major Tech Giants
United Kingdom Foreign Secretary David Lammy Concludes High-Level Strategic Talks in Washington on Middle East Security
National Health Service England Unveils Emergency Winter Resilience Plan to Combat Projected Surge in Emergency Admissions
Bank of England Governor Andrew Bailey Signals Cautious Approach to Interest Rate Cuts Amid Persistent Inflation
British Chancellor Rachel Reeves Finalizes Corporate Tax Overhaul Ahead of Autumn Budget to Fund Public Services
Automotive Manufacturers Urge Government Action as High Energy Costs and Global Supply Chain Disruptions Threaten Production
Metropolitan Police Issue Formal Apology Following Inadvertent Release of Confidential Information During High-Profile Investigation
Scottish Finance Secretary Shona Robison Unveils Devolved Budget Highlighting Housing and Public Service Adjustments
Energy Regulator Office of Gas and Electricity Markets Prepares to Remove Household Gas Standing Charges Following Treasury Mandate
Treasury Confirms Reversal of Planned Cash Individual Savings Account Allowance Reduction Protecting Twenty Thousand Pound Limit
Office for Budget Responsibility Revisions Predict Moderate United Kingdom Economic Growth with Elevated Inflation Pressures
×