London Daily

Focus on the big picture.
Saturday, Feb 22, 2025

20,000 iOS games could be removed in China, report says

An AppInChina report says a third of China’s paid games on the iOS App Store won’t have a license before a key deadline

This article originally appeared on ABACUS

Apple’s new rules for game developers in China could see tens of thousands of games removed from the iOS App Store, according to a new report.

Apple recently started requiring game developers to submit game licenses for titles in the App Store in China, where games have to be approved by a state authority. With the June 30 deadline only three months away, app intelligence firm AppInChina expects more than one third of paid games to be removed.

Citing government data, AppInChina said that China has issued a total of 43,104 game licenses. Even if all of these licenses were issued to mobile games, that would leave more than 21,500 App Store titles without a license, as data compiled by Qimai Data shows that there were 64,667 paid games on the App Store in China as of March 6.

While Chinese iOS users could lose access to thousands of games, the biggest titles like local versions of Tencent hits Arena of Valor and PUBG Mobile are already covered.

“Most of those high-grossing games already have a game license, so are unlikely to be affected by this change,” AppInChina CEO Rich Bishop told us.

Bishop said the gaming industry is top-heavy, meaning that a large share of the revenue is being generated by a relatively small number of blockbuster games. But he stressed that the license check could be a death sentence for certain medium- and small-scale mobile games, many of which generate revenue in China without a local partner.

Mobile games in China have technically required a license since 2016, which has been enforced by China’s various Android app stores since the law was passed. Apple seems to have been able to avoid strictly enforcing the rule until last month. At the end of February, Apple told developers of paid games or those using in-app purchases that they must submit their licenses by the end of June to remain in the Chinese App Store.

AppInChina expects the change to be a blow to revenue for both game developers and Apple, even though the most lucrative games will remain. Apple takes a 30 per cent cut of all app sales and in-app purchases on iOS. And according to data by App Annie, gross revenue from the Chinese iOS App Store reached US$8.8 billion in 2019.

Apple declined to comment for this story.

Apple’s new rules mean that indie games like the viral hit Plague, Inc. won’t be able to sell directly to consumers in China if they can’t get a license. Plague, Inc. recently saw a surge in popularity in China because of the coronavirus epidemic, briefly becoming the top paid app in China’s App Store. The game was later pulled from the App Store in China and then from Steam because it contained “content illegal in China”.

Even if small game developers are willing to share revenue with a local partner, though, it will still be difficult to secure a license by June, Bishop said. China has recently been limiting the number of game licenses it grants, going as far as freezing licenses for nine months in 2018.

“It takes four to eight months to get a game license, and [the government] issued a total of just 1,572 game licenses in 2019,” Bishop said. “This means that the vast majority of the 21,563 paid games or games with in-app purchases on the Apple App Store [in] China won’t be able to get a game license for several years, let alone by June 30th, 2020.”

Newsletter

Related Articles

0:00
0:00
Close
Good News: Senate Confirms Kash Patel as FBI Director
Officials from the U.S. and Hungary Engage in Talks on Economic Collaboration and Sanctions Strategy
James Bond Franchise Transitions to Amazon MGM Studios
Technology Giants Ramp Up Lobbying Initiatives Against Strict EU Regulations
Alibaba Exceeds Quarterly Projections Fueled by Growth in Cloud and AI
Tequila Sector Faces Surplus Crisis as Agave Prices Dive Sharply
Residents of Flintshire Mobile Home Park Grapple with Maintenance Issues and Uncertain Future
Ronan Keating Criticizes Irish Justice System Following Fatal Crash Involving His Brother
Gordon Ramsay's Lucky Cat Restaurant Faces Unprecedented Theft
Israeli Family Mourns Loss of Peace Advocate Oded Lifschitz as Body Returned from Gaza
Former UK Defense Chief Calls for Enhanced European Support for Ukraine
Pope Francis Admitted to Hospital in Rome Amid Rising Succession Speculation
Senate Republican Leader Mitch McConnell, at the age of 83, Declares His Retirement.
Whistleblower Reveals Whitehall’s Focus on Kabul Animal Airlift Amid Crisis
Politicians Who Deliberately Lie Could Face Removal from Office in Wales
Scottish Labour Faces Challenges Ahead of 2026 Holyrood Elections
Leftwing Activists Less Likely to Work with Political Rivals, Study Finds
Boris Johnson to Host 'An Evening with Boris Johnson' at Edinburgh's Usher Hall
Planned Change in British Citizenship Rules Faces First Legal Challenge
Northumberland Postal Worker Sentenced for Sexual Assaults During Deliveries
British Journalist Missing in Brazil for 11 Days
Tesco Fixes Website Glitch That Disrupted Online Grocery Orders
Amnesty International Critiques UK's Predictive Policing Practices
Burglar Jailed After Falling into Home-Made Trap in Blyth
Sellafield Nuclear Site Exits Special Measures for Physical Security Amid Ongoing Cybersecurity Concerns
Avian Influenza Impact on Seals in Norfolk: Four Deaths Confirmed
First Arrest Under Scotland's Abortion Clinic Buffer Zone Law Amidst International Controversy
Meghan Markle Rebrands Lifestyle Venture as 'As Ever' Ahead of Netflix Series Launch
Inter-Island Ferry Services Between Guernsey and Jersey Set to Expand
Significant Proportion of Cancer Patients in England and Wales Not Receiving Recommended Treatments
Final Consultation Launched for Vyrnwy Frankton Power Line Project
Drug Misuse Deaths in Scotland Rise by 12% in 2023
Failed £100 Million Cocaine Smuggling Operation in the Scottish Highlands
Central Cee Equals MOBO Awards Record; Bashy and Ayra Starr Among Top Honorees
EastEnders: Four Decades of Challenging Social Norms
Jonathan Bailey Channels 'Succession' in Bold Richard II Performance
Northern Ireland's First Astronaut Engages in Rigorous Spacewalk Training
Former Postman Sentenced for Series of Sexual Offences in Northumberland
Record Surge in Anti-Muslim Hate Crimes Across the UK in 2024
Omagh Bombing Inquiry Concludes Commemorative Hearings with Survivor Testimonies
UK Government Introduces 'Ronan's Law' to Combat Online Knife Sales to Minors
Metal Detectorists Unearth 15th-Century Coin Hoard in Scottish Borders
Woman Charged in 1978 Death of Five-Year-Old Girl in South London
Expanding Sinkhole in Godstone, Surrey, Forces Evacuations and Road Closures
Bangor University Announces Plans to Cut 200 Jobs Amid £15 Million Savings Target
British Journalist Charlotte Peet Reported Missing in Brazil
UK Inflation Rises to 3% in January Amid Higher Food Prices and School Fees
Starmer Defends Zelensky Amidst Trump's 'Dictator' Allegation
Zelensky Calls on World Leaders to Back Peace Efforts in Light of Strains with Trump
UK Prime minister, Mr. Keir Starmer, has stated that any peace agreement aimed at ending the conflict in Ukraine "MUST" include a US security guarantee to deter Russian aggression
×