London Daily

Focus on the big picture.
Friday, Aug 22, 2025

X Factor's Alexandra Burke reveals music industry racism

Singer Alexandra Burke has spoken out about her experiences of racism in the music industry, revealing she was asked to bleach her skin "to look whiter".

After winning X Factor, Burke said she was told she would "have to work 10 times harder than a white artist, because of the colour of your skin".

In a 15-minute Instagram video, she recalls being told: "You can't have braids, you can't have an afro.

"You have to have hair... that appeals to white people."

The 31-year-old star, who won the TV talent show in 2008 at the age of 19, described the experiences as "heartbreaking".

Burke, who refused to bleach her skin, said she was inspired to tell her story by fellow X Factor contestant Misha B, who recently spoke out about "being devalued" at the hands of the music industry.

Misha B claimed the X Factor projected "this angry black girl narrative", using words such as "feisty" and "bully" to describe her after one a live performance on the show. The 2011 contestant said it left her feeling suicidal.


'Hurtful'

"I could have spoken up much earlier, but was too scared to," said Burke, whose Instagram post has attracted a lot of attention, and sympathy, on social media.

The music star revealed the micro-aggressions she experienced at the hands of record labels, being told regularly that she "comes across aggressive".

She said she was told: "You can't release this kind of music, because white people don't understand that", and added: "I am so upset with myself that I allowed that."

Burke, whose hit singles Hallelujah, Bad Boys and All Night Long were all nominated for Brit Awards, also played the lead in the critically acclaimed West End musical The Bodyguard.

The singer said was told: "Because you're a black girl, you won't make it that far in the industry... if you were white, you would be bigger than what you are now, you could sell more records, you'd be a Brit Award-winner".

"It's hurtful," she added.

She was raised in north London by her mother, Soul II Soul singer Melissa Bell, who died in August 2017 - just before Burke was due to take part in Strictly Come Dancing.

She recalled how one journalist accused her of "being a diva" when she asked not to do any publicity on the show's red carpet, which happened to be taking place on the same day as her mother died.


'Be kind'

"That was the image they had of me, because of the papers." she said. "I was so scared on that show. So many trolls, telling me all kinds of stuff.

"I have no idea how I got through it. I don't even like thinking about that experience. It's simply because of me being a black, strong woman.

"I can speak up for myself because that's how I've been taught. But I would never do it in a way that offends people or hurts anyone."

She said the Black Lives Matter movement had persuaded her to share her experiences because "the truth is all we've got".

"I just feel like people need to not see colour," said Burke. "My mum always raised me to never see colour. I will continue that way because that's what makes me happy.

"People are people. We are all human, we all have feelings. So be kind."

Newsletter

Related Articles

0:00
0:00
Close
After 200,000 Orders in 2 Minutes: Xiaomi Accelerates Marketing in Europe
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
Trump Called Viktor Orbán: "Why Are You Using the Veto"
Horror in the Skies: Plane Engine Exploded, Passengers Sent Farewell Messages
MSNBC Rebrands as MS NOW Amid Comcast’s Cable Spin-Off
AI in Policing: Draft One Helps Speed Up Reports but Raises Legal and Ethical Concerns
Shame in Norway: Crown Princess’s Son Accused of Four Rapes
Apple Begins Simultaneous iPhone 17 Production in India and China
A Robot to Give Birth: The Chinese Announcement That Shakes the World
Finnish MP Dies by Suicide in Parliament Building
Outrage in the Tennis World After Jannik Sinner’s Withdrawal Storm
William and Kate Are Moving House – and the New Neighbors Were Evicted
Class Action Lawsuit Against Volkswagen: Steering Wheel Switches Cause Accidents
Taylor Swift on the Way to the Super Bowl? All the Clues Stirring Up Fans
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Apple Expands Social Media Presence in China With RedNote Account Ahead of iPhone 17 Launch
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Cambridge Dictionary Adds 'Skibidi,' 'Delulu,' and 'Tradwife' Amid Surge of Online Slang
Bill Barr Testifies No Evidence Implicated Trump in Epstein Case; DOJ Set to Release Records
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
The CEO Who Replaced 80% of Employees for the AI Revolution: "I Would Do It Again"
Emails Worth Billions: How Airlines Generate Huge Profits
Character.ai Bets on Future of AI Companionship
China Ramps Up Tax Crackdown on Overseas Investments
Japanese Office Furniture Maker Expands into Bomb Shelter Market
Intel Shares Surge on Possible U.S. Government Investment
Hurricane Erin Threatens U.S. East Coast with Dangerous Surf
EU Blocks Trade Statement Over Digital Rule Dispute
EU Sends Record Aid as Spain Battles Wildfires
JPMorgan Plans New Canary Wharf Tower
Zelenskyy and his allies say they will press Trump on security guarantees
Beijing is moving into gold and other assets, diversifying away from the dollar
Escalating Clashes in Serbia as Anti-Government Protests Spread Nationwide
The Drought in Britain and the Strange Request from the Government to Delete Old Emails
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
"No, Thanks": The Mathematical Genius Who Turned Down 1.5 Billion Dollars from Zuckerberg
The surprising hero, the ugly incident, and the criticism despite victory: "Liverpool’s defense exposed in full"
Digital Humans Move Beyond Sci-Fi: From Virtual DJs to AI Customer Agents
YouTube will start using AI to guess your age. If it’s wrong, you’ll have to prove it
×