London Daily

Focus on the big picture.
Wednesday, Jul 15, 2026

X Factor's Alexandra Burke reveals music industry racism

Singer Alexandra Burke has spoken out about her experiences of racism in the music industry, revealing she was asked to bleach her skin "to look whiter".

After winning X Factor, Burke said she was told she would "have to work 10 times harder than a white artist, because of the colour of your skin".

In a 15-minute Instagram video, she recalls being told: "You can't have braids, you can't have an afro.

"You have to have hair... that appeals to white people."

The 31-year-old star, who won the TV talent show in 2008 at the age of 19, described the experiences as "heartbreaking".

Burke, who refused to bleach her skin, said she was inspired to tell her story by fellow X Factor contestant Misha B, who recently spoke out about "being devalued" at the hands of the music industry.

Misha B claimed the X Factor projected "this angry black girl narrative", using words such as "feisty" and "bully" to describe her after one a live performance on the show. The 2011 contestant said it left her feeling suicidal.


'Hurtful'

"I could have spoken up much earlier, but was too scared to," said Burke, whose Instagram post has attracted a lot of attention, and sympathy, on social media.

The music star revealed the micro-aggressions she experienced at the hands of record labels, being told regularly that she "comes across aggressive".

She said she was told: "You can't release this kind of music, because white people don't understand that", and added: "I am so upset with myself that I allowed that."

Burke, whose hit singles Hallelujah, Bad Boys and All Night Long were all nominated for Brit Awards, also played the lead in the critically acclaimed West End musical The Bodyguard.

The singer said was told: "Because you're a black girl, you won't make it that far in the industry... if you were white, you would be bigger than what you are now, you could sell more records, you'd be a Brit Award-winner".

"It's hurtful," she added.

She was raised in north London by her mother, Soul II Soul singer Melissa Bell, who died in August 2017 - just before Burke was due to take part in Strictly Come Dancing.

She recalled how one journalist accused her of "being a diva" when she asked not to do any publicity on the show's red carpet, which happened to be taking place on the same day as her mother died.


'Be kind'

"That was the image they had of me, because of the papers." she said. "I was so scared on that show. So many trolls, telling me all kinds of stuff.

"I have no idea how I got through it. I don't even like thinking about that experience. It's simply because of me being a black, strong woman.

"I can speak up for myself because that's how I've been taught. But I would never do it in a way that offends people or hurts anyone."

She said the Black Lives Matter movement had persuaded her to share her experiences because "the truth is all we've got".

"I just feel like people need to not see colour," said Burke. "My mum always raised me to never see colour. I will continue that way because that's what makes me happy.

"People are people. We are all human, we all have feelings. So be kind."

Newsletter

Related Articles

0:00
0:00
Close
Forget Tinder: The Surprising Platform Where People Find Love
Harvard Astrophysicist to Lead U.S. Scientific Advisory on Unidentified Aerial Phenomena
On the Island That Did Not Yield to Trump, There Is No Electricity, and 10 Million Live in Darkness
Emergency Sirens Activated Across Bahrain as Interior Ministry Issues Shelter Directives
Key Trends to Watch
United Nations Expert Calls for Full Implementation of Supreme Court Ruling on Legal Definition of Sex
Industry Coalition Urges Labour Lawmakers to Back Continued North Sea Oil and Gas Production
Parliamentary Committee Calls for Tougher Restrictions on Unhealthy Food Advertising
Government Expands Awaab's Law to Cover Heat and Additional Housing Hazards
Energy Regulator Opens Independent Investigation Into National Grid Operator
United Kingdom and European Union Sign Landmark Gibraltar Border Agreement
Chancellor Unveils Financial Services Reform and Artificial Intelligence Strategy at Mansion House
Counterterrorism Police Take Over Investigation Into Killing of Former Minister Ann Widdecombe
Beer Industry Warns UK Rules Could Limit Growth of Alcohol-Free Market
Home Office Faces Legal Challenges Over Asylum Seeker Accommodation Closures
UK Heatwaves Linked to More Than Two Thousand Seven Hundred Deaths as Climate Debate Intensifies
Home Secretary Faces Pressure Over Political Security After Ann Widdecombe Murder Investigation
United Kingdom Opens Trade Consultation With Indonesia, Philippines, United Arab Emirates and Uruguay
Robert Jenrick Joins Reform UK After Leaving Conservative Party Leadership Role
Counter-Terrorism Police Take Over Investigation into Murder of Former MP Ann Widdecombe
Andy Burnham Secures Strong Labour Backing in Race to Succeed Keir Starmer
Global Markets Slide as Middle East Conflict Escalation Sends Oil Prices Higher
UK Prime Minister Keir Starmer Offers Condolences Following Death of Qatar’s Father Amir
UK Regional Innovation Policy Focuses on Research Clusters Across Scotland, Wales, and Northern England
UK Corporate Transparency Rules Set to Become More Strict Under Modern Slavery Reform Plans
UK Civil Service Estate Strategy Shifts Government Activity Away From London
UK Strengthens National Security Powers Through New Threat Designations
Greater Manchester Police Conduct Drink and Drug Driving Operations After Football Events
UK Government Advances Darlington Economic Campus With Construction Milestone
UK Authorities Increase Football-Related Security Operations After Tournament Fixtures
UK Invests Fifty-One Million Pounds in National Cryogenics Facility and Regional Innovation Hubs
UK Moves Toward Tougher Modern Slavery Reporting Rules With Corporate Penalties
UK Government Reports Forty-Three Million Pounds in Savings From Office Estate Reform
UK Government Expands Civil Service Regional Strategy With Manchester and Darlington Campus Projects
UK Designates Iran’s Islamic Revolutionary Guard Corps as National Security Threat
United Kingdom Financial Markets Monitor Business Response to Economic Policy Changes
Scottish Renewable Energy Expansion Highlights Need for Faster Grid Development
Wales and Regions Strengthen Focus on Economic Development Through Tourism and Investment
Retail Industry Warns High Street Businesses Remain Under Pressure
Police Chiefs Highlight Growing Challenges Managing Protests and Public Order
Agriculture Leaders Seek Clarity on Post-Brexit Farming Support and Environmental Rules
Transport Unions Warn of Further Industrial Action Over Pay and Working Conditions
Welsh Tourism Sector Reports Strong Growth Driven by Domestic and International Visitors
National Infrastructure Review Gains Support as Leaders Seek Faster Project Delivery
Financial Markets Assess Impact of United Kingdom Corporate Tax Policy Changes
Northern Ireland Assembly Debates Cross-Border Trade and Infrastructure Cooperation Plans
Government Opens Consultations on Housing Reform and Planning System Changes
Scottish Government Faces Pressure to Accelerate Offshore Wind and Grid Expansion
National Energy System Operator Warns Grid Investment Is Needed for Future Electricity Demand Growth
United Kingdom Research Council Invests in Artificial Intelligence and Biotechnology Innovation Hubs
×