London Daily

Focus on the big picture.
Saturday, Oct 24, 2026

Volkswagen and Audi are starting to challenge Tesla

Volkswagen and Audi are starting to challenge Tesla

The world's largest carmaker is starting to gain ground on Tesla.

Volkswagen (VLKAF) sold 231,600 battery electric vehicles in 2020, according to figures published by the company on Wednesday. While that's still less than half the number of sales Tesla (TSLA) made, it represents an increase of 214% on the previous year and shows Germany's huge auto industry is beginning to mount a challenge to the leader in electric cars.

"We are well on track to achieve our aim of becoming the market leader in battery electric vehicles," Ralf Brandstätter, CEO of Volkswagen Passenger Cars, said in a statement on Tuesday.

Volkswagen's most popular battery electric vehicle was the new ID.3, which sold 56,500 units. Sales of the compact e-Golf and even smaller e-up! were 41,300 and 22,200, respectively. Audi, the group's luxury brand, sold 47,300 e-tron SUV and sportback models, while customers purchased 20,000 electric Porsche Taycans.

Sales of hybrid vehicles, which are powered by electricity and conventional fuels, also increased. Volkswagen sold 190,500 plug-in hybrids last year, a jump of 175% over 2019.

"2020 was a turning point for Volkswagen and marked a breakthrough in electric mobility," Brandstätter said.

Tesla still poses a formidable challenge, however. The company led by Elon Musk hit its goal of building 500,000 cars in 2020, it reported earlier this month.

Production and deliveries rose by more than a third from 2019 levels, an impressive gain, especially considering that the company's factory in Fremont, California, was shut for nearly two months due to the pandemic. It's building a plant in Germany after opening another in China in 2019.

Investors have rewarded Tesla by making it one of the world's most valuable companies. At $805 billion, Tesla's market value is more than eight times that of Volkswagen even though the German company makes roughly 19 times as many vehicles.

Volkswagen has said it plans to invest €35 billion ($43 billion) in electric vehicles by 2025, and the sales figures for 2020 suggest that customers are beginning to respond. The manufacturing giant intends to launch roughly 70 pure electric models by 2030 as it races to catch up with Tesla.

Other German carmakers are joining the race. BMW (BMWYY) sold 44,530 battery electric vehicles in 2020, a 13% increase over the previous year, and over 148,000 plug-in hybrids. Daimler's (DMLRY) Mercedes-Benz sold more than 160,000 plug-in hybrids and pure electric vehicles last year.

The electric boom came even as the pandemic pushed overall industry sales into reverse. Volkswagen Group sold 9.3 million cars in 2020, a 15% decline over the previous year, but it said that deliveries were down just 3.2% in December as demand rebounded.

Volkswagen is trying to prove that a carmaker that just a few years back was cheating regulators to sell polluting diesels can produce electric vehicles people want to buy and policymakers will embrace as they tackle the climate crisis.

It's making significant inroads in some markets. In Norway, where financial incentives make most electric vehicle models cheaper to buy than similar petrol models, the Audi e-tron was the 2020 sales leader, surpassing Tesla's Model 3.

Newsletter

Related Articles

0:00
0:00
Close
Northern Ireland Executive Ministers Reach Consensus on Shared Economic Development Priorities to Stimulate Regional Growth in Belfast
Department for Business and Trade Finalizes Conditional Support Package for Advanced Semiconductor Fabrication Facilities in Newport
Welsh Government Unveils Regional Industrial Development Strategy to Attract Green Energy Investment to South Wales Manufacturing Hubs
Foreign Secretary David Lammy Concludes Diplomatic Mission to European Capital Cities to Strengthen Post-Brexit Defense Cooperation
Department for Environment, Food and Rural Affairs Implements Stricter Regulatory Compliance Standards for Water Utilities Across England
Office for National Statistics Reports Moderate Wage Growth Stabilization and Resilient Employment Figures Across the United Kingdom
Scottish Government and Trade Union Representatives Reach Tentative Pay Agreement for Public Sector Transport Workers in Edinburgh
National Health Service England Announces Emergency Capital Funding Allocation to Reduce Winter Emergency Department Bottlenecks
Bank of England Monetary Policy Committee Signals Cautious Approach to Interest Rate Reductions Amid Persistent Inflation Pressures
British Prime Minister Keir Starmer and Treasury Officials Finalize Urgent Fiscal Adjustments Ahead of Upcoming National Budget
Tour de France Organizers Confirm Historic Grand Depart Featuring Edinburgh and Yorkshire Stages
National Cyber Security Centre Issues Urgent Alerts Following Global Security Vulnerability in Core Programming Software
Independent Energy Analysts Warn Great Britain Faces Highest Winter Power Tariffs in Europe
Major British Defense Contractors Commit to Delivering Forty Thousand New Apprenticeships and Training Placements
New Bradford Railway Station Infrastructure Project Approved to Transform Regional Transit Connectivity Across Northern England
Welsh Infrastructure Stakeholders Press Government for Accelerated Local Sourcing in Military and Uniform Manufacturing
Scottish Council Governance Crisis Triggers High-Court Legal Challenge Over Leadership Ouster Bid
High Street Bakery Chain Greggs Announces Major Factory Closures and Seven Hundred Job Cuts
Automotive Manufacturer Jaguar Land Rover Advances Advanced Defense Technology Partnership with European Allies
Treasury and Bank of England Officials Signal Persistent Concern Over Inflation-Driven Interest Rate Path
International Monetary Fund Upgrades United Kingdom Growth Forecast While Issuing Inflation Warnings
National Health Service Leaders Warn of Severe Capacity Pressures as Early Winter Respiratory Infections Surge
Government Issues Emergency Resilience Guidance Advising All British Citizens to Stockpile Essential Supplies
United Kingdom Private Sector Growth Beats Expectations in October Driven by Resilient Services and Manufacturing
Barclays to Cut Five Thousand Jobs in Major Artificial Intelligence Adoption and Cost-Cutting Overhaul
Piper Tomahawk Aircraft Crash Near Drymen in Stirling Claims Two Lives as Investigators Deploy
North Sea Transition Authority Approves Jackdaw Gas Field Production After Ministerial Authorization
Government Injects One Hundred and Forty Million Pounds to Expand Urgent Care Ahead of Winter Crisis
Department of Health Warns Further Pay Rises Will Derail National Health Service Waiting List Targets
Major Environmental Emergency Declared in South Wales Following Aerospace Kerosene Spill
Tank Barrel Production Returns to Britain as Defence Contractors Accelerate Domestic Rearmament
Government Approves Controversial Jackdaw Gasfield Development in the North Sea
National Health Service Maternity Safety Review Condemned Over Flawed Artificial Intelligence Integration
Dozens of United Kingdom Government Services Taken Offline Amid Critical Software Vulnerability
Barclays Announces Five Thousand Job Cuts Citing Artificial Intelligence Productivity Gains
Treasury Relaxes Post-Financial Crisis Accountability Rules for City of London Executives
United Kingdom Government Issues Unprecedented Guidance Urging Citizens to Stockpile Essential Supplies
United Kingdom Consumer Inflation Accelerates to Eleven-Month High Driven by Transport Costs
United Kingdom Public Sector Net Debt Breaches Three Trillion Pounds Ahead of Autumn Budget
Department for Science, Innovation and Technology Commits Fifty Million Pounds to Establish Regional Artificial Intelligence Innovation Clusters
Ofgem Directs Major Energy Suppliers to Expand Vulnerable Household Support Funds Ahead of Winter Heating Season
Home Office and National Police Chiefs Council Unveil New Intelligence-Led Strategy to Tackle Organised Immigration Crime Networks
First Minister John Swinney Secures Scottish Parliament Approval for Comprehensive Climate and Green Energy Infrastructure Strategy
National Health Service England and Trades Union Congress Finalize Agreement on Emergency Winter Staffing and Pay Frameworks
HM Treasury and Department for Business and Trade Announce Multi-Billion-Pound Sovereign Investment Pact to Spur Regional Advanced Manufacturing
Bank of England Governor Andrew Bailey Signals Potential for Faster Interest Rate Cuts as Domestic Inflation Pressures Ease Below Forecasts
Parliamentary Inquiry Highlights Urgent Need to Address Housing Shortage as Scottish Completions Hit Eleven-Year Low
United Kingdom and Singapore Sign Comprehensive Financial Agreement to Deepen Digital and Sustainable Market Ties
Greggs Announces Plan to Close Four Manufacturing Facilities and Cut Seven Hundred and Forty Jobs
International Monetary Fund Raises United Kingdom Economic Growth Forecast While Warning of Inflationary Pressures
×