London Daily

Focus on the big picture.
Saturday, Jul 12, 2025

Ukraine war: Designing oufits for Beyoncé and Smith Smith from Kyiv

Ukraine war: Designing oufits for Beyoncé and Smith Smith from Kyiv

For most designers, London Fashion Week was a chance to debut new collections.

But for Ukrainian designer Ivan Frolov, it was about so much more.

Ivan chose to wear a Ukrainian flag T-shirt for his show and saw it as an opportunity to "keep the conversation about war going".

"It's still going on and we need the attention we got at the beginning," he says.

Ivan, 29, founded his fashion brand in 2015


The 29-year-old chatted to BBC Newsbeat following his show, saying this past week has been a good one in a difficult year.

From corsets to bulletproof vests


Ivan recalls the morning war broke out. He gave his employees the opportunity to stop working.

But to his surprise, within two weeks they all text the designer saying they wanted to continue as normal.

Ivan works with a team of 35 at a studio in central Kyiv


In the early days of war, fashion was far from their minds - they donated sewing machines to make bulletproof vests and turned their skills elsewhere.

"We were sewing rocket carriers and making uniforms for guys who needed special sizes, like very tall guys for example," he says.

"Our sewing machines are suited for making corsets and evening gowns, but we did the best we could."

As you might imagine, Ivan says working from a war zone is anything but predictable.

He explains they still have daily air-raid sirens, adding "you never know what will happen next".

"When Russia started bombing power stations, we had a lot of problems with electricity and blackouts."

But Ivan and his team haven't only been helping the war effort, they also returned to designing clothes.

There was one occasion, when 'normal' business had resumed and Ivan was finishing an order of outfits for Sam Smith's music video.

"We had a very short deadline because we needed to send the outfits to Poland by train and suddenly there was a blackout."

Ivan's team were tasked with designing the outfits for Sam Smith's I'm Not Here to Make Friends video


Instead of cancelling the order, Ivan's team found a way to do it by hand.

"Our embroidery masters taped their phones to lamps and used the torch light to embroider with a thread and needle," he says.

"After that I understood there's no task that's impossible for Ukrainian people."

The war makes sending out clothes more difficult though - and it now takes garments over 17 hours to leave the country.

"Unlike before where we would fly clothes straight from Kyiv, each order now has to be taken by a team member by train to Poland, before flying elsewhere," Ivan says.


Fans in high places


Sam Smith isn't the only artist Ivan has designed for in the last year. If you're a fan of Doja Cat, Rita Ora or Dua Lipa you might have spotted his work.

Oh, and then there's Beyoncé.

In January, Ivan got the call up to design one of the outfits for the star's Dubai concert.

"It's always good when something like that happens, because nowadays we only have sad news.

"When something supportive happens it helps us believe continue everything will be better."

Ivan calls this Beyoncé dress 'The Firework'


Beyoncé's decision to wear a Ukrainian brand at such an "important performance" meant a lot to Ivan.

But, he reflects, it didn't mean as much as it would have done pre-war.

"It was always my dream to dress Beyoncé, but now those dreams have changed.

"Right now, I have only one dream and it's a victory of Ukraine."

Looking towards the future though Ivan still feels hopeful that one day his fashion show will return to Kyiv instead of London.

"I want it to be in beautiful Ukraine. independent and free as it was before."

And as for a front row of A-listers, including Beyoncé?

"Oh for sure," he laughs, "she will always get the invite."

Newsletter

Related Articles

0:00
0:00
Close
A 92-year-old woman, who felt she doesn't belong in a nursing home, escaped the death-camp by climbing a gate nearly 8 ft tall
French Journalist Acquitted in Controversial Case Involving Brigitte Macron
Elon Musk’s xAI Targets $200 Billion Valuation in New Fundraising Round
Kraft Heinz Considers Splitting Off Grocery Division Amid Strategic Review
Trump Proposes Supplying Arms to Ukraine Through NATO Allies
EU Proposes New Tax on Large Companies to Boost Budget
Trump Imposes 35% Tariffs on Canadian Imports Amid Trade Tensions
Junior Doctors in the UK Prepare for Five-Day Strike Over Pay Disputes
US Opens First Rare Earth Mine in Over 70 Years in Wyoming
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
Bitcoin Reaches New Milestone of $116,000
Biden’s Doctor Pleads the Fifth to Avoid Self-Incrimination on President’s Medical Fitness
Grok Chatbot Faces International Backlash for Antisemitic Content
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
Labour Expected to Withdraw Support for Special Needs Funding Model
Leaked Audio Reveals Tory Aide Defending DEI Record
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
London Stock Exchange Faces Historic Low in Initial Public Offerings
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
×