London Daily

Focus on the big picture.
Wednesday, Nov 12, 2025

Two wheels good … Bike sales soar as UK takes to cycling

Two wheels good … Bike sales soar as UK takes to cycling

Stores sell out of bikes as soon as delivered with repair shops also booming

There are few high street businesses reporting bumper trade in the coronavirus lockdown, but bicycle shops are selling out as soon as new stock is delivered and are swamped with demand to overhaul old bikes.

Big chains and independent cycle shops, which have been allowed to keep their doors open as an essential service while the rest of the high street is shut, admit they have been taken by surprise.

“It’s been the busiest period of trading I’ve had in 27 years,” said Andy Rackstraw, owner of Saddle Safari in south Buckinghamshire.

Rackstraw’s team has been working three shifts – including through the night – to cope with demand for new bike builds and maintenance jobs while ensuring physical distancing to keep staff safe. He has a waiting list of 300 repair jobs, and bike sales tripled in April compared with the same time last year.

“I’ve never experienced it like this,” said Steve Pettitt of Steve’s Cycles in Hull. “My repair jobs have doubled at least. People have been bringing bikes in that have been behind the garage for years.”

He said sales of kit such as helmets and saddles were also going well as parents took children out on the road. “You are actually seeing families out together,” he said.

A combination of quieter roads, more free time, good weather and, for many, the realisation that a cycle is their best option for getting to work in the coming months, prompted a surge of more than 50% in bike sales in April, according to early indications from a survey by the Bicycle Association trade body. It said seven out of 10 buyers are new or returning cyclists, a complete reversal to recent trends.

New bike sales on eBay tripled last month, and sales of secondhand machines were up 23% on the same time last year.

In the past month, shares in Halfords, the UK’s biggest cycle retailer, have shot up nearly 80%after the retail group said sales of bikes were double normal levels.

Wiggle, the online cycling and running retailer that has become a big player in the UK market, said its bikes sales in the UK had increased by 192% since the start of lockdown.

One independent retailer said his wholesale supplier had cleared its entire annual stock in four weeks.

Graham Stapleton, the chief executive of Halfords, said the buyers were not the usual “mamils” – middle-aged men in lycra. “We’ve seen a big growth in the number of female customers,” he said, “and younger, under-35s buying bikes.”

For years most of the growth in the market has come from expensive road bikes favoured by those “mamils”, while sales of commuter and family bikes have been pedestrian.

But in the past few weeks family and commuter-friendly hybrid bikes costing less than £1,000 have been racing out of stores. Halfords’ sales of hybrid bikes have doubled and demand for bikes via the government’s Cycle to Work discount scheme has soared. Electric bike sales have also accelerated as older people look for an alternative to public transport or a car.

Stapleton said Halfords still had bikes available and stocks were improving, but as a result of “unprecedented demand, which has been difficult to forecast” the chain had sold out of some under-£1,000 adult models, which meant “there is going to be short-term challenge with availability”.

He said Halfords had considered bringing in bikes by air, but this had proved too expensive, and the company was bringing in new stock from Turkey and Europe that could arrive faster than from its usual south-east Asian sources.

Several cycle retailers said stocks of cheaper adult bikes from key brands, including Trek, Specialized and Raleigh, had virtually run out across the country.

Kirsty Woodcock, head of UK marketing at Specialized, said there was no shortage of bikes, just delivery delaysas a result of the increased demand, and the company was working extra shifts at its UK warehouse to get more bikes out on the road.

There are also concerns about supplies of some cycle parts as a result of the demand to repair older bikes.

“There is most definitely a problem facing the trade at the moment and that’s supply issues,” said Paul Walker, owner of cycle parts and accessories distributor Hykeham Wholesale based in Lincoln.

Walker said he was struggling to source enough inner tubes after sales of some types soared 600% last month, while sales of bike helmets were up more than fivefold and cycle repair kits up 400% as families prepared to get out on the road.

“It’s gone absolutely crazy. I have done three months of sales in a month. It was really unexpected. It looks like this month will be similar – or it would be if I still had stocks to sell,” said Walker.

Weldtite, the Lincolnshire-based maker of cycle repair kits, is taking on 30% more staff and has set up temporary buildings to expand production as it struggles to cope with global demand. Cycling is being promoted worldwide as a way to get around with less risk of catching coronavirus.

But cycle retailers are unsure if the frenzy of interest will be a blip that could be wiped out as supplies of bikes dwindle over the summer and drivers return to their cars.

Hopes for lasting change in the UK got a boost when the transport secretary, Grant Shapps, unveiled a £2bn package “to put cycling and walking at the heart of our transport policy”. Transport for London has also unveiled plans for cycle-only roads and bridges in the capital to help Londoners avoid public transport.

The government has also said it will issue vouchers for hundreds of thousands of cycle repairs to help get an estimated 7m unused bicycles in the UK out of the shed. The Bicycle Association is hoping the UK will follow France’s example with vouchers worth £50 per person launching next month.

Stapleton said he thought the cycle boom would not trickle away: “I think some of this will continue. People need bikes to get to work because there isn’t any other option.”


Cycle to work schemes

Bike-to-work schemes are a popular way to buy a new bike, helmet and other accessories because they offer a saving of between 25% and 39%, with the cost simply deducted from an employee’s monthly pay.

Most companies of any size now offer this as a staff benefit. Employees who sign up are given a voucher which they take down to their local bike shop and use it to buy their chosen bicycle, plus other items such as lights or clothing.

The savings come through the fact that staff do not pay income tax or national insurance on the purchase price. In reality, your employer actually buys a bike for you, and you “hire” it back making a monthly payments from your gross (pre-tax) salary – typically over four years. Basic rate taxpayers – earning less than £50,000 a year – save a quarter on the bike and accessories’ cost. Higher rate taxpayers save even more.

Someone opting to buy a £500 commuting bike, a lock, a helmet and a waterproof jacket – spending £600 in total, would see their wages fall by around £34 a month for a year. That assumes they earn £30,000 a year. In total, they would save £150 over a normal purchase. A higher rate taxpayer would save £210 over the upfront £600 purchase.

Originally, there was a £1,000 limit on bike-scheme purchases, but this was scrapped to allow users to buy more expensive models.

Newsletter

Related Articles

0:00
0:00
Close
UK Upholds Firm Rules on Stablecoins to Shield Financial System
Brussels Divided as UK-EU Reset Stalls Over Budget Access
Prince Harry’s Remembrance Day Essay Expresses Strong Regret at Leaving Britain
UK Unemployment Hits 5% as Wage Growth Slows, Paving Way for Bank of England Rate Cut
Starmer Warns of Resurgent Racism in UK Politics as He Vows Child-Poverty Reforms
UK Grocery Inflation Slows to 4.7% as Supermarkets Launch Pre-Christmas Promotions
UK Government Backs the BBC amid Editing Scandal and Trump Threat of Legal Action
UK Assessment Mis-Estimated Fallout From Palestine Action Ban, Records Reveal
UK Halts Intelligence Sharing with US Amid Lethal Boat-Strike Concerns
King Charles III Leads Britain in Remembrance Sunday Tribute to War Dead
UK Retail Sales Growth Slows as Households Hold Back Ahead of Black Friday and Budget
Shell Pulls Out of Two UK Floating Wind Projects Amid Renewables Retreat
Viagogo Hit With £15 Million Tax Bill After HMRC Transfer-Pricing Inquiry
Jaguar Land Rover Cyberattack Pinches UK GDP, Bank of England Says
UK and Germany Sound Alarm on Russian-Satellite Threat to Critical Infrastructure
Former Prince Andrew Faces U.S. Congressional Request for Testimony Amid Brexit of Royal Title
BBC Director-General Tim Davie and News CEO Deborah Turness Resign Amid Editing Controversy
Tom Cruise Arrives by Helicopter at UK Scientology Fundraiser Amid Local Protests
Prince Andrew and Sarah Ferguson Face Fresh UK Probes Amid Royal Fallout
Mothers Link Teen Suicides to AI Chatbots in Growing Legal Battle
UK Government to Mirror Denmark’s Tough Immigration Framework in Major Policy Shift
UK Government Turns to Denmark-Style Immigration Reforms to Overhaul Border Rules
UK Chancellor Warned Against Cutting Insulation Funding as Budget Looms
UK Tenant Complaints Hit Record Levels as Rental Sector Faces Mounting Pressure
Apple to Pay Google About One Billion Dollars Annually for Gemini AI to Power Next-Generation Siri
UK Signals Major Shift as Nuclear Arms Race Looms
BBC’s « Celebrity Traitors UK » Finale Breaks Records with 11.1 Million Viewers
UK Spy Case Collapse Highlights Implications for UK-Taiwan Strategic Alignment
On the Road to the Oscars? Meghan Markle to Star in a New Film
A Vote Worth a Trillion Dollars: Elon Musk’s Defining Day
AI Researchers Claim Human-Level General Intelligence Is Already Here
President Donald Trump Challenges Nigeria with Military Options Over Alleged Christian Killings
Nancy Pelosi Finally Announces She Will Not Seek Re-Election, Signalling End of Long Congressional Career
UK Pre-Budget Blues and Rate-Cut Concerns Pile Pressure on Pound
ITV Warns of Nine-Per-Cent Drop in Q4 Advertising Revenue Amid Budget Uncertainty
National Grid Posts Slightly Stronger-Than-Expected Half-Year Profit as Regulatory Investments Drive Growth
UK Business Lobby Urges Reeves to Break Tax Pledges and Build Fiscal Headroom
UK to Launch Consultation on Stablecoin Regulation on November 10
UK Savers Rush to Withdraw Pension Cash Ahead of Budget Amid Tax-Change Fears
Massive Spoilers Emerge from MAFS UK 2025: Couple Swaps, Dating App Leaks and Reunion Bombshells
Kurdish-led Crime Network Operates UK Mini-Marts to Exploit Migrants and Sell Illicit Goods
UK Income Tax Hike Could Trigger £1 Billion Cut to Scotland’s Budget, Warns Finance Secretary
Tommy Robinson Acquitted of Terror-related Charge After Phone PIN Dispute
Boris Johnson Condemns Western Support for Hamas at Jewish Community Conference
HII Welcomes UK’s Westley Group to Strengthen AUKUS Submarine Supply Chain
Tragedy in Serbia: Coach Mladen Žižović Collapses During Match and Dies at 44
Diplo Says He Dated Katy Perry — and Justin Trudeau
Dick Cheney, Former U.S. Vice President, Dies at 84
Trump Calls Title Removal of Andrew ‘Tragic Situation’ Amid Royal Fallout
UK Bonds Rally as Chancellor Reeves Briefs Markets Ahead of November Budget
×