London Daily

Focus on the big picture.
Sunday, Sep 13, 2026

Twitter boss announces blue tick shake-up

Twitter boss announces blue tick shake-up

Twitter boss Elon Musk has announced a shake-up of the social media platform's paid Twitter Blue feature.
From 15 April only verified subscribers will have posts recommended to other users and be allowed to vote in polls.

Under the policy, posts from non-paying accounts will not be included in the "For you" stream of recommended tweets.

Last week, the firm said it would remove the verified status of some "legacy" accounts, which date from before Musk bought the firm.

Users currently pay $7 (£5.70) a month for blue-tick verification, which also allows access to additional features.

Musk said the changes were "the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle."

"Voting in polls will require verification for same reason," he added.

In an earlier post, Musk said paid verification significantly increases the cost of using bots and makes it easier to identify them.

However, the move has been criticized by some social media users.

A former worker on Twitter's verification team who asked to remain anonymous told the BBC: "Our number one goal for my team was to protect users from real world harm and this screams the complete opposite to me."

"Verified users will use their power and their presence on the platform to influence anything from misinformation to actual harm for users all around the world. It's a silent threat that no one is seeing," they added.

Twitter Blue had a chaotic initial launch in November, as people started impersonating big brands and celebrities and paying for the blue tick badge in order to make them look authentic. Many pretended to be Musk himself.

This forced Twitter to pause the feature after less than a week, before it was relaunched the following month.

Twitter Blue has since been used by controversial groups, including Taliban officials and their prominent supporters in Afghanistan.

Verified users have their tweets amplified above other accounts. Subscribers also have access to additional features including an edit button, among other perks.

Previously, the blue tick was used to indicated that high-profile accounts were authentic. It was given out by Twitter without a subscription fee - but only the firm itself decided who got one.

Last week, Twitter said it would also start phasing out its "legacy verified program" and remove some "legacy verified checkmarks" from 1 April.

The firm added that users needed to pay to "keep your blue checkmark on Twitter".

Bots on social media platforms can hurt their ability to grow advertising revenue or paid-for subscriptions.

Musk has often expressed concerns about how many fake or spam accounts are on Twitter. At one point he put his $44bn plan to buy the social media platform on hold as he queried the number of bots disclosed by the firm's previous management team.
Newsletter

Related Articles

0:00
0:00
Close
Chinese Crypto Entrepreneur Leon Li Identified as Seller of £190 Million London Mansion
Trades Union Congress Proposes Social Energy Tariff Funded by Higher Bank Surcharge
British Chambers of Commerce Calls for State Pension Triple Lock to Be Scrapped
Anthropic Says Claude Helped Disrupt Biological Weapons and Cyber Espionage Threats
UK Imposes Sanctions Over Israeli Settlements and West Bank Violence
UK Reimposes Sectoral Sanctions on Iran’s Aviation, Shipping and Energy Networks
UK Economy Grows 0.4% in July as AI and Programming Services Lift Activity
UK House of Commons Rejects Assisted Dying Bill by 286 Votes to 270
UK Reviews Nationwide Emergency Alert Tests After Systems Meet Reliability Targets
UK Seeks Faster Rail Links Across Northern Industrial Corridors
British Business Bank Allocates £150 Million for High-Growth Companies in Northern England
BBC Warns Staff Strikes Are Possible Amid Pay Dispute and £500 Million Savings Drive
UK Backs Short Extension of UN Sudan Sanctions Regime
Prime Minister Andy Burnham Defends Early Prison Release Reforms and Growth Strategy
Reform UK Faces Scrutiny Over Alleged Effort to Circumvent Foreign Donation Rules
UK Analysts Warn Tax Rises or Spending Cuts May Be Needed to Preserve Fiscal Headroom
Jaguar Land Rover Plans Up to 4,000 Job Cuts in £1.7 Billion Cost-Saving Drive
UK Chancellor Warns of Difficult October Budget as Borrowing Costs Rise
UK Declares Israeli Occupation of West Bank Unlawful and Expands Sanctions
UK House of Commons Rejects Assisted Dying Bill for England and Wales
English Councils to Gain Power to Introduce Tourist Taxes by 2028
Kemi Badenoch Reshuffles Conservative Shadow Cabinet
Firefighters Make Progress Containing Major Wildfires in South Wales
John Lewis Partnership Reports £124 Million Loss
Study Says UK AI Data Centres Will Create Only a Quarter of Forecast Jobs
UK Government Considers Higher Industrial Water Prices Amid Supply Pressures
Andy Burnham Holds First Call With Donald Trump as UK Prime Minister
NHS Records Busiest Summer on Record as Heatwaves Drive Hospital Admissions
Home Secretary Orders Police Crackdown on Far-Right Anti-Migrant Vigilantes
UK Supreme Court Rules Northern Ireland Religious Education Curriculum Breaches Human Rights Standards
Markets Price in Four Bank of England Rate Rises by Next Summer
House of Commons Prepares Free Vote on Assisted Dying Bill
UK Government Bans Trade With Israeli Settlements in Occupied Territories
UK Economy Grows 0.4% in July as Artificial Intelligence Investment Supports Expansion
Andy Burnham Becomes UK Prime Minister After Keir Starmer Resigns
John Lewis Partnership Loss Widens to £124 Million
UK Government to Put White Working-Class Social Mobility at Centre of Equality Policy
McLaren Plans £450 Million Technology Investment Creating 1,000 UK Jobs
UK Chancellor Faces Calls for Wealth Taxes and Public Ownership in Autumn Budget
English Mayors to Gain Powers to Impose Uncapped Overnight Tourist Taxes
JPMorgan’s Jamie Dimon Warns UK Government Against Bank Windfall Taxes
UK Air Traffic Control Outage Cancels More Than 2,000 Flights
UK Imposes Trade Ban on Israeli Settlements in the West Bank
UK Borrowing Costs Surge as Middle East Tensions Push Long-Term Gilt Yields to Highest Since 1998
Buckingham Palace Says Prince Harry and Meghan Will Not Resume Official Royal Duties
UK Treasury Faces Calls to Scrap £100,000 Childcare Support Threshold
Trades Union Congress Urges Labour Government to Rewrite Migration Policy
Riot Police Deployed After Anti-Migrant Protests Turn Violent in Portsmouth
UK Considers Replacing Some Disability Cash Payments With Direct Services
JPMorgan’s Jamie Dimon Warns UK Chancellor Against Higher Banking Taxes
×