London Daily

Focus on the big picture.
Sunday, Jul 05, 2026

Twitter boss announces blue tick shake-up

Twitter boss announces blue tick shake-up

Twitter boss Elon Musk has announced a shake-up of the social media platform's paid Twitter Blue feature.
From 15 April only verified subscribers will have posts recommended to other users and be allowed to vote in polls.

Under the policy, posts from non-paying accounts will not be included in the "For you" stream of recommended tweets.

Last week, the firm said it would remove the verified status of some "legacy" accounts, which date from before Musk bought the firm.

Users currently pay $7 (£5.70) a month for blue-tick verification, which also allows access to additional features.

Musk said the changes were "the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle."

"Voting in polls will require verification for same reason," he added.

In an earlier post, Musk said paid verification significantly increases the cost of using bots and makes it easier to identify them.

However, the move has been criticized by some social media users.

A former worker on Twitter's verification team who asked to remain anonymous told the BBC: "Our number one goal for my team was to protect users from real world harm and this screams the complete opposite to me."

"Verified users will use their power and their presence on the platform to influence anything from misinformation to actual harm for users all around the world. It's a silent threat that no one is seeing," they added.

Twitter Blue had a chaotic initial launch in November, as people started impersonating big brands and celebrities and paying for the blue tick badge in order to make them look authentic. Many pretended to be Musk himself.

This forced Twitter to pause the feature after less than a week, before it was relaunched the following month.

Twitter Blue has since been used by controversial groups, including Taliban officials and their prominent supporters in Afghanistan.

Verified users have their tweets amplified above other accounts. Subscribers also have access to additional features including an edit button, among other perks.

Previously, the blue tick was used to indicated that high-profile accounts were authentic. It was given out by Twitter without a subscription fee - but only the firm itself decided who got one.

Last week, Twitter said it would also start phasing out its "legacy verified program" and remove some "legacy verified checkmarks" from 1 April.

The firm added that users needed to pay to "keep your blue checkmark on Twitter".

Bots on social media platforms can hurt their ability to grow advertising revenue or paid-for subscriptions.

Musk has often expressed concerns about how many fake or spam accounts are on Twitter. At one point he put his $44bn plan to buy the social media platform on hold as he queried the number of bots disclosed by the firm's previous management team.
Newsletter

Related Articles

0:00
0:00
Close
Morocco and France Advance as 2026 FIFA World Cup Enters Quarterfinals.
Historic 2026 Tour de France Opens in Barcelona With Revamped Team Time Trial.
Global Mergers and Acquisitions Approach $4 Trillion Defying Geopolitical Tumult.
Negotiators Advance 20-Point Framework for Gaza Ceasefire and Demilitarization.
OECD Warns Middle East Conflict Will Depress Global Economic Growth.
Ukrainian Drones Strike Major Oil Terminal in St. Petersburg.
World Meteorological Organization Issues Urgent Alert Over Rapidly Intensifying El Niño.
United States Commemorates 250th Anniversary With Diplomatic Summits and Global Flotilla.
Iran Begins Days-Long Funeral for Supreme Leader Khamenei Amid Strait of Hormuz Standoff.
Technology giant reports surging carbon emissions driven by artificial intelligence infrastructure demands.
Artificial intelligence adoption accelerates workforce reductions across the technology and financial sectors.
Global technology and financial conglomerates collaborate to launch a new stablecoin standard.
United States regulators lift export restrictions on a major frontier artificial intelligence model.
Royal Society Exhibition Highlights Growing Focus on Public Trust in Science
Energy Costs and Supply Chain Risks Continue to Shape UK Business Strategy
Rapid Rise in Artificial Intelligence Adoption Reshapes UK Corporate Operations, ONS Says
UK Businesses Turn Defensive as Economic Outlook Weakens, Institute of Directors Data Shows
UK Government Faces Criticism Over Late Extension of Pub Hours for England Match
Inquest Continues Into Death of Noah Donohoe as Jury Deliberates Findings
Calls for Stronger Wildlife Attraction Safety Rules After Crocodile Enclosure Injury
City Fire Under Control After Major Blaze Sends Smoke Across Urban Area
Police Investigation Continues After Officer Killed During Road Closure Duties
Blackpool Hotel Fined £120,000 After Electric Shock Incident Involving Child
Whistleblowers Allege Delays in UK Special Educational Needs Support Services
Calls Grow for Improved Support for UK Armed Forces Personnel Facing Health Conditions
Rising UK Energy Price Cap Increase Prompts Wider Concerns Over Household Pressures
UK Businesses Remain Concerned Over Global Conflict Risks to Supply Chains, ONS Finds
Office for National Statistics Reports Rising Adoption of Artificial Intelligence Across UK Businesses
Institute of Directors Reports Deepening Pessimism in UK Business Confidence Index
England Prepare for World Cup Round of 16 Match Against Mexico in Mexico City
Royal Society Summer Science Exhibition Concludes in London After Week-Long Showcase of Research
Silverstone Hosts British Grand Prix as Lando Norris and Lewis Hamilton Lead Home Crowd Expectations
Cornwall Van Dwellers Face Homelessness Risk as Council Tightens Enforcement
Police Investigate Stabbing of Iranian Journalist in London
Rare Copy of US Declaration of Independence Discovered in UK Archive
Department for Education Data Shows Persistent Literacy Gap Among Disadvantaged White Pupils
London Casino Faces Legal Action Over Alleged Tip Distribution Practices
England Records Hottest June on Record as Heatwave Disrupts Services Nationwide
UK Foreign Office Ends Overseas Education Programme for Women and Girls After Shortfall
UK Lawmakers Call for Urgent Action to Preserve Historic Outdoor Lidos
Police Criticise Extended Pub Opening Hours for England World Cup Fixture in Mexico
UK Safety Authorities Warn Parents Over AI-Generated Child Abuse Imagery Risks
Reform UK-Led Council Struggles to Attract Sponsors for Union Flag Promotion Scheme
OpenAI UK Investment Uncertainty Grows After Reported Setback on Stargate Data Centre Site
British Medical Association Warns of Severe Financial Crisis and Possible Staff Cuts
UK Devolution Debate Intensifies as Celtic Nations Prepare Breakup Contingency Plans
Starmer Signals Labour Transition as Burnham Emerges as Potential Successor
UK Government Consults International Partners on Maritime Trade Security and Energy Market Stability
Rare Revolutionary-Era Documents Discovered by UK Archives and Undergoing Authentication
UK Consumer Confidence Remains Deep in Negative Territory as Household Spending Stays Cautious
×