London Daily

Focus on the big picture.
Thursday, Jul 02, 2026

Twitter boss announces blue tick shake-up

Twitter boss announces blue tick shake-up

Twitter boss Elon Musk has announced a shake-up of the social media platform's paid Twitter Blue feature.
From 15 April only verified subscribers will have posts recommended to other users and be allowed to vote in polls.

Under the policy, posts from non-paying accounts will not be included in the "For you" stream of recommended tweets.

Last week, the firm said it would remove the verified status of some "legacy" accounts, which date from before Musk bought the firm.

Users currently pay $7 (£5.70) a month for blue-tick verification, which also allows access to additional features.

Musk said the changes were "the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle."

"Voting in polls will require verification for same reason," he added.

In an earlier post, Musk said paid verification significantly increases the cost of using bots and makes it easier to identify them.

However, the move has been criticized by some social media users.

A former worker on Twitter's verification team who asked to remain anonymous told the BBC: "Our number one goal for my team was to protect users from real world harm and this screams the complete opposite to me."

"Verified users will use their power and their presence on the platform to influence anything from misinformation to actual harm for users all around the world. It's a silent threat that no one is seeing," they added.

Twitter Blue had a chaotic initial launch in November, as people started impersonating big brands and celebrities and paying for the blue tick badge in order to make them look authentic. Many pretended to be Musk himself.

This forced Twitter to pause the feature after less than a week, before it was relaunched the following month.

Twitter Blue has since been used by controversial groups, including Taliban officials and their prominent supporters in Afghanistan.

Verified users have their tweets amplified above other accounts. Subscribers also have access to additional features including an edit button, among other perks.

Previously, the blue tick was used to indicated that high-profile accounts were authentic. It was given out by Twitter without a subscription fee - but only the firm itself decided who got one.

Last week, Twitter said it would also start phasing out its "legacy verified program" and remove some "legacy verified checkmarks" from 1 April.

The firm added that users needed to pay to "keep your blue checkmark on Twitter".

Bots on social media platforms can hurt their ability to grow advertising revenue or paid-for subscriptions.

Musk has often expressed concerns about how many fake or spam accounts are on Twitter. At one point he put his $44bn plan to buy the social media platform on hold as he queried the number of bots disclosed by the firm's previous management team.
Newsletter

Related Articles

0:00
0:00
Close
UK Government Confirms Rejected Asylum Seekers to Remain Amid Enforcement Challenges
UK-China Economic Talks Focus on Services Trade and High-Value Sectors
Buckingham Palace Revamp Plans Unveiled to Modernise Royal and Public Facilities
Two Dead After Light Aircraft Crash in Essex Field, Investigation Underway
Princess Diana Marked at 65 With UK Tributes Reflecting on Her Public Legacy
England Teachers Face New Pay Cap Rules for Academy School Leaders Under Education Reform
Dublin Security Alert Escalates After Stabbing and Reports of Transport Disruption
UK Government Faces Scrutiny Over £10,000 Asylum Living Cost Contribution Requirement
England Prepares World Cup Knockout Match Against Democratic Republic of Congo
Northern Rail Project Warned of HS2-Style Cost Risks by UK Parliamentary Committee
UK Tightens Asylum Rules as Most Rejected Applicants Expected to Remain in Country
UK Heat Health Alert Issued as Temperatures Expected to Exceed 30°C Across England
Halifax Brand to Disappear From UK High Streets in Lloyds Banking Group Restructuring
England Teachers Receive 6.6 Percent Pay Rise Over Two Years as Schools Warn of Budget Strain
UK Defence Spending Plan Sparks Budget Clash as Regional Infrastructure Projects Face Pressure
Inquest Continues in Northern Ireland into Death of Noah Donohoe in Belfast
UK Travel Industry Calls for Suspension of New EU Border System During Peak Holiday Season
Telegraph Media Group Acquired by German Media Firm in £575 Million Deal Completion
House of Commons Warns Northern Rail Upgrade Risks Repeating High-Speed 2 Cost Overruns
UK Transport Unions Warn of Summer Strike Action Over Pay Disputes
UK Health Secretary Calls Maternity Care Review a “Watershed Moment” for NHS Reform
Nigel Farage Faces Questions Over £270,000 Payment Linked to Gold Marketing Firm
Labour Government Faces Internal Division Over North Sea Oil and Gas Policy Direction
National Screening Committee Invites New Proposals for UK Health Screening Programmes
UK and China Hold Industrial Strategy Talks on Trade and Export Growth Opportunities
UK Defence Funding Gap Widens as £4.7 Billion Shortfall Puts Pressure on Spending Priorities
United Kingdom Faces Historic Demographic Shift as Deaths Forecast to Exceed Births in England and Wales
United Kingdom Introduces Major Motability Scheme Reforms Targeting £1 Billion in Long-Term Savings
Global Billionaire Numbers Rise 13 Percent Amid Artificial Intelligence Stock Boom
Body of Fifteen-Year-Old Boy Recovered from Manchester Reservoir
Major Rail Disruption in UK After Cows Stray Onto Intercity Tracks
UK Launches National Campaign to Reduce Water Consumption After Heatwave
Foreign Secretary David Lammy Raises Case of UK Woman Death with US Authorities
Shetland Islands Council Approves Subsea Tunnel Plans Linking Major Islands
Telegraph Media Group Takeover by German-Led Consortium Completed
Resident Doctors in England Accept Government Pay and Conditions Deal
Andy Burnham Sets Out Ten-Year Economic Vision Amid Labour Leadership Debate
Asylum Seekers in UK Face £10,000 Contribution Requirement Under New Law
UK Government Moves to Break Apple and Google App Store Dominance
New UK Steel Tariffs and Import Quotas Aim to Shield Domestic Industry
Damning Report Exposes Failures in Maternity and Neonatal Care Across England
Government Data Reveals Five Billion Pound Shortfall in UK Defence Budget
Prime Minister Keir Starmer Unveils Three Hundred Billion Pound Defence Investment Plan
UK Crime and Policing Act 2026 Comes into Force with New Justice System Reforms
UK Prime Minister Hosts NATO Secretary General Mark Rutte for Security Talks at Downing Street
UK Tightens Oversight of Emissions Trading Scheme Through New Ministerial Directions
UK Issues Statement at UN Security Council on Violence in the West Bank
UK Environment Agency Clears Illegal Waste Site in West Yorkshire After Court Action
UK Resident Sentenced for Fraudulently Claiming £30,000 in Covid Business Loans
UK Launches Taskforce to Help Young People Claim Dormant Child Trust Fund Savings
×