London Daily

Focus on the big picture.
Thursday, Oct 30, 2025

The Queen’s statement was a PR masterclass

The Queen’s statement was a PR masterclass

Meghan is fond of referring to the Royal Family as “the Firm”. She appears to regard it as something of an insult. That’s a mistake, one of many she has made lately, critics say. If the institution is House of Windsor Ltd and the Queen is its chief executive, the monarch is as good as any boss of a FTSE 100 company, as the last 48 hours have shown.
The Queen will have been deluged with (mostly bad) advice from PR “experts” on how to respond to the criticism of the firm made by Meghan and Prince Harry in their interview with Oprah Winfrey on Sunday. Say nothing. Let the already“dead in the water” Prince Andrew carry the can for the alleged racist remarks about the colour of Archie’s skin. Say the palace will investigate any formal complaints of racism, safe in the knowledge that Harry is unlikely to name and shame.

In the end, her statement was a masterclass in how to defuse a very tense situation and get back to business as usual. First, don’t rush it. Going too fast risks errors. Also, a period of radio silence suggests that you do not regard the issue as urgent and, therefore, not too serious. Her statement is very short. If you are trying to take the heat out of a situation, the fewer words you say, the less ammunition you give “the other side” to respond to. It took two hours for Meghan to make her case. The Queen opted for three sentences.

She began, as she should, by acknowledging the couple’s suffering. “The whole family is saddened to learn the full extent of how challenging the last few years have been for Harry and Meghan.” The expression of regret is genuine and warm. Note no formal titles: just “Harry” and “Meghan”.

But the addition of the phrase “full extent” raises the question of whether the couple really told the family how bad things had got. The use of the word “challenging” also implies that Harry and Meghan might have been partly responsible for their woes since they were not up to the challenge of royal life.

The question of what was or was not said to Harry, and by whom, about Archie’s skin colour could not go unaddressed or unacknowledged. “The issues raised, particularly that of race, are concerning (and) they are taken very seriously,” the Queen said solemnly.

But she seized on the couple’s refusal to name the alleged perpetrator, nor reveal the exact words he or she said, as an opportunity to assert that the issue would be “addressed by the family privately”. She also uses Meghan and Harry’s failure to explain the tone of the alleged remark — blatant racism or dumb question? — to, again, inject a hint of doubt into the claim by noting “some recollections may vary”. The Queen knows the truth will never come out. All she has to do to protect the firm is muddy the waters a bit.

Her Majesty saves the best until last. “Harry, Meghan and Archie will always be much loved family members.” What a fantastic sentence. On its face it seems simple and supportive. But there’s a subtle hidden meaning. The use of the world “always”, rather than, say, “will continue to be”, seems to suggest that nothing Harry and Meghan will ever do will bother the Royal Family enough for them to criticise or cast aside Harry and Meghan in the way that the couple have just criticised and cast aside the House of Windsor. Play the victims if you like, the Queen is saying, but don’t expect us to join in.
Newsletter

Related Articles

0:00
0:00
Close
UK and Vietnam Sign Landmark Migration Deal to Fast-Track Returns of Irregular Arrivals
UK Drug-Pricing Overhaul Essential for Life-Sciences Ambition, Says GSK Chief
Princesses Beatrice and Eugenie Temporarily Leave the UK Amid Their Parents’ Royal Fallout
UK Weighs Early End to Oil and Gas Windfall Tax as Reeves Seeks Investment Commitments
UK Retail Inflation Slows as Shop Prices Fall for First Time Since Spring
Next Raises Full-Year Profit Guidance After Strong Third-Quarter Performance
Reform UK’s Lee Anderson Admits to 'Gaming' Benefits System While Advocating Crackdown
United States and South Korea Conclude Major Trade Accord Worth $350 Billion
Hurricane Melissa Strikes Cuba After Devastating Jamaica With Record Winds
Vice President Vance to Headline Turning Point USA Campus Event at Ole Miss
U.S. Targets Maritime Narco-Routes While Border Pressure to Mexico Remains Limited
Bill Gates at 70: “I Have a Real Fear of Artificial Intelligence – and Also Regret”
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Amazon Announces 14 000 Corporate Job Cuts as AI Investment Accelerates
UK Shop Prices Fall for First Time Since March, Food Leads the Decline
London Stock Exchange Group ADR (LNSTY) Earns Zacks Rank #1 Upgrade on Rising Earnings Outlook
Soap legend Tony Adams, long-time star of Crossroads, dies at 84
Rachel Reeves Signals Tax Increases Ahead of November Budget Amid £20-50 Billion Fiscal Gap
NatWest Past Gains of 314% Spotlight Opportunity — But Some Key Risks Remain
UK Launches ‘Golden Age’ of Nuclear with £38 Billion Sizewell C Approval
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
UK Struggles to Balance China as Both Strategic Threat and Valued Trading Partner
Argentina’s Markets Surge as Milei’s Party Secures Major Win
British Journalist Sami Hamdi Detained by U.S. Authorities After Visa Revocation Amid Israel-Gaza Commentary
King Charles Unveils UK’s First LGBT+ Armed Forces Memorial at National Memorial Arboretum
At ninety-two and re-elected: Paul Biya secures eighth term in Cameroon amid unrest
Racist Incidents Against UK Nurses Surge by 55%
UK Chancellor Rachel Reeves Cites Shared Concerns With Trump Administration as Foundation for Early US-UK Trade Deal
Essentra plc: A Closer Look at a UK ‘Penny Stock’ Opportunity Amid Market Weakness
U.S. and China Near Deal to Avert Rare-Earth Export Controls Ahead of Trump-Xi Summit
Justin time: Justin Herbert Shields Madison Beer with Impressive Reflex at Lakers Game
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
Giuffre’s Memoir Alleges Maxwell Claimed Sexual Act with Clooney
House Republicans Move to Strip NYC Mayoral Front-Runner Zohran Mamdani of U.S. Citizenship
Record-High Spoiled Ballots Signal Voter Discontent in Ireland’s 2025 Presidential Election
Philippines’ Taal Volcano Erupts Overnight with 2.4 km Ash Plume
Albania’s Virtual AI 'Minister' Diella Set to 'Birth' Eighty-Three Digital Assistants for MPs
Tesla Unveils Vision for Optimus V3 as ‘Biggest Product of All Time’, Including Surgical Capabilities
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
Convicted Sex Offender Mistakenly Freed by UK Prison Service Arrested in London
United States and China Begin Constructive Trade Negotiations Ahead of Trump–Xi Summit
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
Miss USA Crowns Nebraska’s Audrey Eckert Amid Leadership Overhaul
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
NBA Faces Integrity Crisis After Mass Arrests in Gambling Scandal
Swift Heist at the Louvre Sees Eight French Crown Jewels Stolen in Under Seven Minutes
U.S. Halts Trade Talks with Canada After Ontario Ad Using Reagan Voice Triggers Diplomatic Fallout
Microsoft AI CEO: ‘We’re making an AI that you can trust your kids to use’ — but can Microsoft rebuild its own trust before fixing the industry’s?
×