London Daily

Focus on the big picture.
Friday, Jul 31, 2026

The 'It' Bag Is Back

The 'It' Bag Is Back

The only piece you need to own for the fashion Renaissance.

What will we wear when we make our much-anticipated return to society? It’s a question that’s occupied our minds ever since we first began entertaining visions of a post-pandemic world. For the past year, our office blazers and party heels have given way to cozy-sometimes chic, and, er, sometimes not-sweatsuits and slip-on sandals.

And our handbags? The beloved carryalls that once saw us through days of business lunches and dinner dates have had no place in a world of virtual happy hours and dressed-up dinners at home. These steadfast companions have been relegated to the backs of our wardrobes for far too long. Of course, that’s all about to change: as vaccinations roll out and the light at the end of the tunnel shines a bit brighter, we have started to come out of our shelters, purses in tow.



If you have any doubts about which style to sling over your shoulder for your grand reemergence, look no further than Balmain’s soigné 1945 collection. Dreamt up by creative director Olivier Rousteing, the grouping of soft-leather and jacquard handbags was named after the joyous post-war year that the now legendary couturier Pierre Balmain opened his eponymous maison de mode in the heart of the City of Lights. The years after the Liberation of Paris are remembered as a period of new beginnings and a creative (and, bîen sur, sartorial) renaissance-not unlike what we’re experiencing today.



As for what makes a 1945 one bag-nay, the bag-to have and to hold as we flit around town (be it the Paname, Manhattan, or anywhere in between)? To begin, with a plethora of shapes and sizes to choose from, there’s a pitch-perfect option for everyone. Take your pick: detachable burnished gold chains for wearing over-the-shoulder, arrive in petit, moyen, and grand, as do magnetic closed-pouches. For those who prefer not to be weighed down, an elongated wallet made for life on the go comes complete with discrete interior card slots. The spacious tote-toss in your supplies for a picnic in the park, or even an overnight getaway-can be worn in not one but three ways.



The eye-catching jacquard pattern is sure to cause nothing short of love at first sight. First appearing on a number of ready-to-wear pieces and accessories back in the 1970s, the bold, maze-like motif’s abstract Ps and Bs (a nod to Pierre Balmain, as well as Paris itself) reflect the late designer’s passion for the labyrinthine gardens of France’s Renaissance estates-and is evidence that the pattern can stand the test of time.
Plus, the styling opportunities are seemingly limitless. “This bag is endlessly versatile,” says stylist and fashion director, Cassie Anderson, who paired the 1945 with Balmain’s Spring 2021 bold shouldered tops, striking monogrammed suiting, and sparkling midi-skirts, as seen here on model Izzy Wild. Adds Anderson, “It’s perfect for adding a little polish to an outfit for running errands or going out.” In other words, no matter how you wear it, with the 1945 by your side, life can once again be effortlessly elegant.

Newsletter

Related Articles

0:00
0:00
Close
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
UK Business Confidence Climbs to Four-Month High
Greater Manchester Gains Expanded Powers Under Regional Funding Reforms
UK Supreme Court to Hear Appeal Over Palestine Action Terror Ban
Shell's Quarterly Profit Doubles to Nearly $10 Billion on Higher Energy Prices
UK Government Removes VAT From Household Electricity Bills
Exceptional Drought Grips Half of England as Wildfire Threatens Sizewell
Bank of England Holds Interest Rates at 3.75% as Inflation Risks Persist
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
UK Employment Holds Steady as Wage Growth Remains Moderate
England to Introduce Artificial Intelligence into Secondary School Curriculum
Wales Launches £1.2 Billion Industrial Regeneration Programme
High Court Upholds UK Digital Surveillance Framework
Northern Ireland Reaches Budget Agreement on Infrastructure and Public Sector Pay
Home Office Expands Digital Border Checks Nationwide
UK Approves Major North Sea Wind and Carbon Capture Project
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
Scotland Approves Major Renewable Energy Expansion
UK and United States Sign AI and Semiconductor Cooperation Pact
UK Treasury Tightens Fiscal Controls After Gilt Market Volatility
Bank of England Holds Interest Rates at 4.5%
UK Unveils £10 Billion NHS Funding Overhaul and Workforce Reform
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Prince Harry Faces Significant Legal Costs After Insurance Shortfall
FirstGroup Sells Rail Software Business to Tracsis for £48 Million
Victoria and Albert Museum Staff Vote for Strike Action
Norwegian Teenager Convicted Over Contract Killing Plot in Britain
Royal Mail Raises Bulk Mailing Prices by 30%
Immigration Remains Britain's Top Public Concern, Ipsos Survey Finds
Prime Minister Says Social Care Reform Must Precede Assisted Dying Legislation
Ofgem Proposes Steep Grid Connection Charges for New Data Centers
Major Cyberattack Compromises UK Education and Police Data
Government Reviews Jurisdiction Over Crimes Involving US Military Personnel
England Declares Widespread Drought After Record Dry July
UK Commits £8.4 Billion to Dreadnought Nuclear Submarine Program
Zuckerberg Opposes US Ban on Chinese AI Models and Warns of Regulatory Capture
Massive Wildfires Ravage Southern Europe: Fatalities in Greece and Evacuations Across France, Spain, and Turkey
NHS Leaders Warn Royal Mail Tariff Increases Will Raise Administrative Costs
Immigration Remains the Public's Top Concern in Britain, Ipsos Poll Finds
Britain Approves 16 New Grid Storage Projects to Strengthen Electricity Network
London-Listed Merger Activity Climbs Even as IPO Market Remains Weak
×