London Daily

Focus on the big picture.
Friday, Jul 03, 2026

The 'It' Bag Is Back

The 'It' Bag Is Back

The only piece you need to own for the fashion Renaissance.

What will we wear when we make our much-anticipated return to society? It’s a question that’s occupied our minds ever since we first began entertaining visions of a post-pandemic world. For the past year, our office blazers and party heels have given way to cozy-sometimes chic, and, er, sometimes not-sweatsuits and slip-on sandals.

And our handbags? The beloved carryalls that once saw us through days of business lunches and dinner dates have had no place in a world of virtual happy hours and dressed-up dinners at home. These steadfast companions have been relegated to the backs of our wardrobes for far too long. Of course, that’s all about to change: as vaccinations roll out and the light at the end of the tunnel shines a bit brighter, we have started to come out of our shelters, purses in tow.



If you have any doubts about which style to sling over your shoulder for your grand reemergence, look no further than Balmain’s soigné 1945 collection. Dreamt up by creative director Olivier Rousteing, the grouping of soft-leather and jacquard handbags was named after the joyous post-war year that the now legendary couturier Pierre Balmain opened his eponymous maison de mode in the heart of the City of Lights. The years after the Liberation of Paris are remembered as a period of new beginnings and a creative (and, bîen sur, sartorial) renaissance-not unlike what we’re experiencing today.



As for what makes a 1945 one bag-nay, the bag-to have and to hold as we flit around town (be it the Paname, Manhattan, or anywhere in between)? To begin, with a plethora of shapes and sizes to choose from, there’s a pitch-perfect option for everyone. Take your pick: detachable burnished gold chains for wearing over-the-shoulder, arrive in petit, moyen, and grand, as do magnetic closed-pouches. For those who prefer not to be weighed down, an elongated wallet made for life on the go comes complete with discrete interior card slots. The spacious tote-toss in your supplies for a picnic in the park, or even an overnight getaway-can be worn in not one but three ways.



The eye-catching jacquard pattern is sure to cause nothing short of love at first sight. First appearing on a number of ready-to-wear pieces and accessories back in the 1970s, the bold, maze-like motif’s abstract Ps and Bs (a nod to Pierre Balmain, as well as Paris itself) reflect the late designer’s passion for the labyrinthine gardens of France’s Renaissance estates-and is evidence that the pattern can stand the test of time.
Plus, the styling opportunities are seemingly limitless. “This bag is endlessly versatile,” says stylist and fashion director, Cassie Anderson, who paired the 1945 with Balmain’s Spring 2021 bold shouldered tops, striking monogrammed suiting, and sparkling midi-skirts, as seen here on model Izzy Wild. Adds Anderson, “It’s perfect for adding a little polish to an outfit for running errands or going out.” In other words, no matter how you wear it, with the 1945 by your side, life can once again be effortlessly elegant.

Newsletter

Related Articles

0:00
0:00
Close
Luxury bags take over the World Cup: style, status symbol, or just showing off?
National Productivity Institute Highlights Weak Business Investment Outside Southern England
UK High Court Orders Reassessment of Environmental Impact in Major Highway Project
UK Cyber Security Centre Warns of Rising Threat From State-Sponsored Digital Espionage
UK Education Secretary Launches National Reform of Apprenticeships and Vocational Training
Financial Conduct Authority Tightens Climate Risk Disclosure Requirements for Listed Firms
Rail Union Suspends Planned Strike Action to Enter Formal Negotiations With Operators
Northern Ireland Businesses Seek Clarity Over Post-Brexit Trade Rules
Welsh Government Launches Regional Growth Plan Targeting Transport and Digital Infrastructure
North Sea Wind Sector Attracts £5 Billion Investment Amid Expansion of Offshore Capacity
Scotland and UK Governments Establish New Framework for Coordinated Investment in Energy and Infrastructure
UK Government Launches Major Immigration and Border Policy Overhaul Review
Bank of England Signals Interest Rates to Remain Elevated Despite Easing Inflation Pressures
National Health Service Warns of Severe Winter Capacity Strain Across Hospital Trusts
Chancellor Orders Urgent Treasury Review Amid Concerns Over Structural Public Finance Gap
Prime Minister Unveils Sweeping Legislative Programme Focused on Housing, Health Service Reform and State Energy Plan
UK Parliamentary Committee Launches Inquiry Into Falling Primary School Rolls and Public Service Impact
UK House of Lords Debates Electoral Commission Powers and Political Finance Reform
UK Parliament Considers Expanding Carbon Rules to International Aviation and Shipping Emissions
UK Traffic Commissioner Revokes Hampshire Haulage Operator Licence Over Regulatory Failures
UK Parliament Examines Risks in Public Contracts Awarded to Technology Firm Palantir
UK Competition Watchdog Moves Toward More Flexible Merger Rules to Support Efficiency and Growth
UK Government Seeks Approval for £1.15 Trillion Public Spending Plan Amid Scrutiny Over Department Budgets
UK Parliament Debates Sweeping National Security and Steel Industry Nationalisation Bills
UK Government Issues Formal Apology for Historic Forced Adoption Practices and Announces £4 Million Support Scheme
UK DEFENCE AND TECHNOLOGY STRATEGY TILTS TOWARD SOVEREIGN CAPABILITY AND INDUSTRIAL INVESTMENT
UK ECONOMIC POLICY OUTLOOK SHAPED BY LEADERSHIP TRANSITION AND FISCAL SIGNALS
STERLING STRENGTHENS AMID SHIFTING MONETARY OUTLOOK AND GLOBAL LABOUR MARKET SIGNALS
UK HPV VACCINATION PROGRAM NEARLY ELIMINATES CERVICAL CANCER DEATH RISK IN YOUNG WOMEN
UK EXPANDS PRISON SAFETY REVIEW AS GOVERNMENT SEEKS WIDER SYSTEM REFORM
UK DRIVES DIGITAL ASSETS STRATEGY WITH NEW STABLECOIN REGULATORY MODEL
UK TO EXPAND AI INFRASTRUCTURE THROUGH NEW EUROPEAN TECHNOLOGY PARTNERSHIP
UK LAUNCHES £15 BILLION DEFENCE TECH SHIFT TOWARD ADVANCED MILITARY SYSTEMS
CIVIL SERVICE FACES SHIFT IN POWER STRUCTURE AS REGIONAL GOVERNANCE PLANS EXPAND
WHITEHALL CONSIDERS MAJOR DECENTRALISATION PLAN WITH SECOND GOVERNMENT HUB IN MANCHESTER
UK TARGETS SERVICES EXPORT GROWTH IN TRADE TALKS WITH CHINA AMID GEOPOLITICAL TENSIONS
POLICE WATCHDOG PROBES OFFICERS OVER HANDCUFFING OF DYING TEENAGER IN HAMPSHIRE CASE
UK REGULATORS UNVEIL DUAL OVERSIGHT FRAMEWORK FOR STABLECOINS AND DIGITAL ASSETS
KEIR STARMER ANNOUNCES £15 BILLION DEFENCE TECHNOLOGY BOOST IN FINAL MAJOR POLICY MOVE
ANDY BURNHAM SIGNALS STRICT FISCAL RULES AS LABOUR LEADERSHIP RACE SHAPES MARKET OUTLOOK
POUND STERLING HITS ONE-YEAR HIGH AS BANK OF ENGLAND SIGNALS NO IMMINENT RATE CUTS
UK Government Confirms Rejected Asylum Seekers to Remain Amid Enforcement Challenges
UK-China Economic Talks Focus on Services Trade and High-Value Sectors
Buckingham Palace Revamp Plans Unveiled to Modernise Royal and Public Facilities
Two Dead After Light Aircraft Crash in Essex Field, Investigation Underway
Princess Diana Marked at 65 With UK Tributes Reflecting on Her Public Legacy
England Teachers Face New Pay Cap Rules for Academy School Leaders Under Education Reform
Dublin Security Alert Escalates After Stabbing and Reports of Transport Disruption
UK Government Faces Scrutiny Over £10,000 Asylum Living Cost Contribution Requirement
England Prepares World Cup Knockout Match Against Democratic Republic of Congo
×