London Daily

Focus on the big picture.
Monday, Mar 16, 2026

The 'It' Bag Is Back

The 'It' Bag Is Back

The only piece you need to own for the fashion Renaissance.

What will we wear when we make our much-anticipated return to society? It’s a question that’s occupied our minds ever since we first began entertaining visions of a post-pandemic world. For the past year, our office blazers and party heels have given way to cozy-sometimes chic, and, er, sometimes not-sweatsuits and slip-on sandals.

And our handbags? The beloved carryalls that once saw us through days of business lunches and dinner dates have had no place in a world of virtual happy hours and dressed-up dinners at home. These steadfast companions have been relegated to the backs of our wardrobes for far too long. Of course, that’s all about to change: as vaccinations roll out and the light at the end of the tunnel shines a bit brighter, we have started to come out of our shelters, purses in tow.



If you have any doubts about which style to sling over your shoulder for your grand reemergence, look no further than Balmain’s soigné 1945 collection. Dreamt up by creative director Olivier Rousteing, the grouping of soft-leather and jacquard handbags was named after the joyous post-war year that the now legendary couturier Pierre Balmain opened his eponymous maison de mode in the heart of the City of Lights. The years after the Liberation of Paris are remembered as a period of new beginnings and a creative (and, bîen sur, sartorial) renaissance-not unlike what we’re experiencing today.



As for what makes a 1945 one bag-nay, the bag-to have and to hold as we flit around town (be it the Paname, Manhattan, or anywhere in between)? To begin, with a plethora of shapes and sizes to choose from, there’s a pitch-perfect option for everyone. Take your pick: detachable burnished gold chains for wearing over-the-shoulder, arrive in petit, moyen, and grand, as do magnetic closed-pouches. For those who prefer not to be weighed down, an elongated wallet made for life on the go comes complete with discrete interior card slots. The spacious tote-toss in your supplies for a picnic in the park, or even an overnight getaway-can be worn in not one but three ways.



The eye-catching jacquard pattern is sure to cause nothing short of love at first sight. First appearing on a number of ready-to-wear pieces and accessories back in the 1970s, the bold, maze-like motif’s abstract Ps and Bs (a nod to Pierre Balmain, as well as Paris itself) reflect the late designer’s passion for the labyrinthine gardens of France’s Renaissance estates-and is evidence that the pattern can stand the test of time.
Plus, the styling opportunities are seemingly limitless. “This bag is endlessly versatile,” says stylist and fashion director, Cassie Anderson, who paired the 1945 with Balmain’s Spring 2021 bold shouldered tops, striking monogrammed suiting, and sparkling midi-skirts, as seen here on model Izzy Wild. Adds Anderson, “It’s perfect for adding a little polish to an outfit for running errands or going out.” In other words, no matter how you wear it, with the 1945 by your side, life can once again be effortlessly elegant.

Newsletter

Related Articles

0:00
0:00
Close
Western Allies Urge Restraint as Israel Weighs Expanded Ground Operation in Lebanon
Trump Warns NATO Faces ‘Very Bad’ Future Without Stronger Allied Support in Iran Conflict
UK Minister Says Britain Not Bound to Support Every Demand From U.S. President
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
UK Set to Introduce Steel Tariffs of Up to 50 Percent in New Industrial Strategy
European Governments Decline Trump’s Call to Send Warships to Reopen Strait of Hormuz
Fears Over Iran Conflict Weigh on UK Consumer Confidence
Starmer Says UK Working With Allies on Hormuz Shipping Plan After Trump Raises Pressure
Iran War and Energy Shock Shake Britain’s Economy and Political Debate
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
King Charles and Queen Camilla Share Personal Tributes to Their Mothers on UK Mother’s Day
Prince William Honors Princess Diana with Mother’s Day Tribute
UK Economy Stalls in January as Households Cut Back on Eating Out
AI-Generated Singer Becomes Viral Voice for Iranians With New Anthem
London Private Club Founder Plans Exclusive Palm Beach Venue Near Trump’s Mar-a-Lago
Ed Davey Urges Britain to Build Fully Independent Nuclear Missile Capability
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
US Treasury Links British Polo Patrons to Alleged Venezuelan Oil Proceeds Laundering Scheme
Hundreds Gather in London Despite Ban on Annual Pro-Palestinian March
Two Dead and Multiple Students Seriously Ill After Invasive Meningitis Outbreak at UK University
UK Considers Deploying Ships and Mine-Hunting Drones to Reopen Strait of Hormuz
Starmer and Trump Discuss Urgent Need to Reopen Strait of Hormuz Amid Escalating Iran Conflict
Prince Harry and Meghan Markle’s Planned Australia Visit Draws Mixed Reaction From Local Communities
Trump Calls on France and UK to Help Safeguard Strait of Hormuz Shipping Route
Boris Johnson Labels Bitcoin a ‘Ponzi Scheme’, Sparking Debate in Crypto World
UK Considers Targeted Aid for Vulnerable Households as Energy Costs Rise
Stellantis Urges Immediate Review of UK Electric Vehicle Sales Targets
Home Office Reverses Course to Allow Some Dual Nationals to Enter UK Using EU Passports
Reform UK Proposes Replacing Top Civil Servants With Officials Aligned to Government Agenda
Netflix Adds Critically Acclaimed ‘Best Film of 2025’ With Perfect Rotten Tomatoes Score
‘The Sums Don’t Add Up’: UK Farmers Hit by Soaring Costs as Iran War Disrupts Global Supplies
Confidential UK Biobank Health Records Found Online After Researchers Accidentally Expose Data
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Middle East War Highlights Strategic Importance of Strong UK–Ireland Cooperation
Weak Growth Signals UK Economy Was Faltering Even Before Middle East Energy Shock
Marks & Spencer Tops UK Fashion Retail Rankings as Most Considered Brand
United States Launches Trade Investigation Into Allies Over Forced Labour Practices
United States Launches Trade Investigation Into Allies Over Forced Labour Practices
Russia Accuses Britain Over Storm Shadow Strike as London Reaffirms Ukraine’s Right to Self-Defence
Russia Accuses Britain Over Storm Shadow Strike as London Reaffirms Ukraine’s Right to Self-Defence
Royal Navy to Acquire Twenty Uncrewed Surface Vessels for Autonomous Warfare Testing
Russia Summons British and French Envoys After Ukrainian Storm Shadow Strike on Strategic Facility
Starmer Confirms Britain Will Maintain Sanctions on Russia Despite U.S. Policy Shift
UK Moves to Refine AI Definition in Investment Security Reform
UK Economy Stalls in January as Growth Unexpectedly Falls to Zero
Asian Energy Security Tested as Strait of Hormuz Disruption Threatens Oil Supplies
×