London Daily

Focus on the big picture.
Friday, Nov 14, 2025

The 'It' Bag Is Back

The 'It' Bag Is Back

The only piece you need to own for the fashion Renaissance.

What will we wear when we make our much-anticipated return to society? It’s a question that’s occupied our minds ever since we first began entertaining visions of a post-pandemic world. For the past year, our office blazers and party heels have given way to cozy-sometimes chic, and, er, sometimes not-sweatsuits and slip-on sandals.

And our handbags? The beloved carryalls that once saw us through days of business lunches and dinner dates have had no place in a world of virtual happy hours and dressed-up dinners at home. These steadfast companions have been relegated to the backs of our wardrobes for far too long. Of course, that’s all about to change: as vaccinations roll out and the light at the end of the tunnel shines a bit brighter, we have started to come out of our shelters, purses in tow.



If you have any doubts about which style to sling over your shoulder for your grand reemergence, look no further than Balmain’s soigné 1945 collection. Dreamt up by creative director Olivier Rousteing, the grouping of soft-leather and jacquard handbags was named after the joyous post-war year that the now legendary couturier Pierre Balmain opened his eponymous maison de mode in the heart of the City of Lights. The years after the Liberation of Paris are remembered as a period of new beginnings and a creative (and, bîen sur, sartorial) renaissance-not unlike what we’re experiencing today.



As for what makes a 1945 one bag-nay, the bag-to have and to hold as we flit around town (be it the Paname, Manhattan, or anywhere in between)? To begin, with a plethora of shapes and sizes to choose from, there’s a pitch-perfect option for everyone. Take your pick: detachable burnished gold chains for wearing over-the-shoulder, arrive in petit, moyen, and grand, as do magnetic closed-pouches. For those who prefer not to be weighed down, an elongated wallet made for life on the go comes complete with discrete interior card slots. The spacious tote-toss in your supplies for a picnic in the park, or even an overnight getaway-can be worn in not one but three ways.



The eye-catching jacquard pattern is sure to cause nothing short of love at first sight. First appearing on a number of ready-to-wear pieces and accessories back in the 1970s, the bold, maze-like motif’s abstract Ps and Bs (a nod to Pierre Balmain, as well as Paris itself) reflect the late designer’s passion for the labyrinthine gardens of France’s Renaissance estates-and is evidence that the pattern can stand the test of time.
Plus, the styling opportunities are seemingly limitless. “This bag is endlessly versatile,” says stylist and fashion director, Cassie Anderson, who paired the 1945 with Balmain’s Spring 2021 bold shouldered tops, striking monogrammed suiting, and sparkling midi-skirts, as seen here on model Izzy Wild. Adds Anderson, “It’s perfect for adding a little polish to an outfit for running errands or going out.” In other words, no matter how you wear it, with the 1945 by your side, life can once again be effortlessly elegant.

Newsletter

Related Articles

0:00
0:00
Close
UK Upholds Firm Rules on Stablecoins to Shield Financial System
Brussels Divided as UK-EU Reset Stalls Over Budget Access
Prince Harry’s Remembrance Day Essay Expresses Strong Regret at Leaving Britain
UK Unemployment Hits 5% as Wage Growth Slows, Paving Way for Bank of England Rate Cut
Starmer Warns of Resurgent Racism in UK Politics as He Vows Child-Poverty Reforms
UK Grocery Inflation Slows to 4.7% as Supermarkets Launch Pre-Christmas Promotions
UK Government Backs the BBC amid Editing Scandal and Trump Threat of Legal Action
UK Assessment Mis-Estimated Fallout From Palestine Action Ban, Records Reveal
UK Halts Intelligence Sharing with US Amid Lethal Boat-Strike Concerns
King Charles III Leads Britain in Remembrance Sunday Tribute to War Dead
UK Retail Sales Growth Slows as Households Hold Back Ahead of Black Friday and Budget
Shell Pulls Out of Two UK Floating Wind Projects Amid Renewables Retreat
Viagogo Hit With £15 Million Tax Bill After HMRC Transfer-Pricing Inquiry
Jaguar Land Rover Cyberattack Pinches UK GDP, Bank of England Says
UK and Germany Sound Alarm on Russian-Satellite Threat to Critical Infrastructure
Former Prince Andrew Faces U.S. Congressional Request for Testimony Amid Brexit of Royal Title
BBC Director-General Tim Davie and News CEO Deborah Turness Resign Amid Editing Controversy
Tom Cruise Arrives by Helicopter at UK Scientology Fundraiser Amid Local Protests
Prince Andrew and Sarah Ferguson Face Fresh UK Probes Amid Royal Fallout
Mothers Link Teen Suicides to AI Chatbots in Growing Legal Battle
UK Government to Mirror Denmark’s Tough Immigration Framework in Major Policy Shift
UK Government Turns to Denmark-Style Immigration Reforms to Overhaul Border Rules
UK Chancellor Warned Against Cutting Insulation Funding as Budget Looms
UK Tenant Complaints Hit Record Levels as Rental Sector Faces Mounting Pressure
Apple to Pay Google About One Billion Dollars Annually for Gemini AI to Power Next-Generation Siri
UK Signals Major Shift as Nuclear Arms Race Looms
BBC’s « Celebrity Traitors UK » Finale Breaks Records with 11.1 Million Viewers
UK Spy Case Collapse Highlights Implications for UK-Taiwan Strategic Alignment
On the Road to the Oscars? Meghan Markle to Star in a New Film
A Vote Worth a Trillion Dollars: Elon Musk’s Defining Day
AI Researchers Claim Human-Level General Intelligence Is Already Here
President Donald Trump Challenges Nigeria with Military Options Over Alleged Christian Killings
Nancy Pelosi Finally Announces She Will Not Seek Re-Election, Signalling End of Long Congressional Career
UK Pre-Budget Blues and Rate-Cut Concerns Pile Pressure on Pound
ITV Warns of Nine-Per-Cent Drop in Q4 Advertising Revenue Amid Budget Uncertainty
National Grid Posts Slightly Stronger-Than-Expected Half-Year Profit as Regulatory Investments Drive Growth
UK Business Lobby Urges Reeves to Break Tax Pledges and Build Fiscal Headroom
UK to Launch Consultation on Stablecoin Regulation on November 10
UK Savers Rush to Withdraw Pension Cash Ahead of Budget Amid Tax-Change Fears
Massive Spoilers Emerge from MAFS UK 2025: Couple Swaps, Dating App Leaks and Reunion Bombshells
Kurdish-led Crime Network Operates UK Mini-Marts to Exploit Migrants and Sell Illicit Goods
UK Income Tax Hike Could Trigger £1 Billion Cut to Scotland’s Budget, Warns Finance Secretary
Tommy Robinson Acquitted of Terror-related Charge After Phone PIN Dispute
Boris Johnson Condemns Western Support for Hamas at Jewish Community Conference
HII Welcomes UK’s Westley Group to Strengthen AUKUS Submarine Supply Chain
Tragedy in Serbia: Coach Mladen Žižović Collapses During Match and Dies at 44
Diplo Says He Dated Katy Perry — and Justin Trudeau
Dick Cheney, Former U.S. Vice President, Dies at 84
Trump Calls Title Removal of Andrew ‘Tragic Situation’ Amid Royal Fallout
UK Bonds Rally as Chancellor Reeves Briefs Markets Ahead of November Budget
×