London Daily

Focus on the big picture.
Monday, Mar 09, 2026

The 'It' Bag Is Back

The 'It' Bag Is Back

The only piece you need to own for the fashion Renaissance.

What will we wear when we make our much-anticipated return to society? It’s a question that’s occupied our minds ever since we first began entertaining visions of a post-pandemic world. For the past year, our office blazers and party heels have given way to cozy-sometimes chic, and, er, sometimes not-sweatsuits and slip-on sandals.

And our handbags? The beloved carryalls that once saw us through days of business lunches and dinner dates have had no place in a world of virtual happy hours and dressed-up dinners at home. These steadfast companions have been relegated to the backs of our wardrobes for far too long. Of course, that’s all about to change: as vaccinations roll out and the light at the end of the tunnel shines a bit brighter, we have started to come out of our shelters, purses in tow.



If you have any doubts about which style to sling over your shoulder for your grand reemergence, look no further than Balmain’s soigné 1945 collection. Dreamt up by creative director Olivier Rousteing, the grouping of soft-leather and jacquard handbags was named after the joyous post-war year that the now legendary couturier Pierre Balmain opened his eponymous maison de mode in the heart of the City of Lights. The years after the Liberation of Paris are remembered as a period of new beginnings and a creative (and, bîen sur, sartorial) renaissance-not unlike what we’re experiencing today.



As for what makes a 1945 one bag-nay, the bag-to have and to hold as we flit around town (be it the Paname, Manhattan, or anywhere in between)? To begin, with a plethora of shapes and sizes to choose from, there’s a pitch-perfect option for everyone. Take your pick: detachable burnished gold chains for wearing over-the-shoulder, arrive in petit, moyen, and grand, as do magnetic closed-pouches. For those who prefer not to be weighed down, an elongated wallet made for life on the go comes complete with discrete interior card slots. The spacious tote-toss in your supplies for a picnic in the park, or even an overnight getaway-can be worn in not one but three ways.



The eye-catching jacquard pattern is sure to cause nothing short of love at first sight. First appearing on a number of ready-to-wear pieces and accessories back in the 1970s, the bold, maze-like motif’s abstract Ps and Bs (a nod to Pierre Balmain, as well as Paris itself) reflect the late designer’s passion for the labyrinthine gardens of France’s Renaissance estates-and is evidence that the pattern can stand the test of time.
Plus, the styling opportunities are seemingly limitless. “This bag is endlessly versatile,” says stylist and fashion director, Cassie Anderson, who paired the 1945 with Balmain’s Spring 2021 bold shouldered tops, striking monogrammed suiting, and sparkling midi-skirts, as seen here on model Izzy Wild. Adds Anderson, “It’s perfect for adding a little polish to an outfit for running errands or going out.” In other words, no matter how you wear it, with the 1945 by your side, life can once again be effortlessly elegant.

Newsletter

Related Articles

0:00
0:00
Close
Trump Declines UK Offer to Deploy Aircraft Carriers to Middle East Amid Iran Conflict
Prince Harry and Meghan Markle to Return to Australia After Seven Years for Philanthropic and Business Engagements
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
UK Experts Warn AI Chatbots Are Fueling Surge in Claims of Organised ‘Satanic’ Ritual Abuse
UK Political Parties Divided Over Strategy as Iran Conflict Reshapes Foreign Policy Debate
Britain Discloses Secret Military Repair Hubs Operating Inside Ukraine
Trump Says US No Longer Needs UK Carrier Support After Delayed Offer Amid Iran Conflict
Why Britain Has Become Involved in the US-Israel Military Campaign Against Iran
UK Gas Storage Falls to Under Two Days as Iran Conflict Jolts Global Energy Markets
UK Warned to Brace for Economic Shock as Iran War Drives Global Energy Price Surge
Starmer and Trump Hold First Call After Public Dispute Over Iran Conflict
UK Dentists Returned £1.3 Billion to Government as Shift Toward Private Care Accelerates
Expert Warns UK Must Build Emergency Food Stockpiles to Prepare for Climate Shocks or War
UK Plans Charter Flight to Evacuate British Nationals from Gulf as Regional Conflict Disrupts Air Travel
Families of Zimbabwe’s Liberation Fighters Call on Britain to Help Locate Skulls Taken During Colonial War
Iran’s Ambassador Warns Britain to ‘Be Very Careful’ Over Deeper Role in Expanding Middle East War
UK Military Leadership Defends Britain’s Defensive Role in Expanding Middle East Conflict
Four U.S. Strategic Bombers Arrive in Britain as Iran War Intensifies
Soham Murderer Ian Huntley Dies After Violent Attack in High-Security Prison
UK Lawmakers and Experts Condemn Scale of Overseas Human Remains Held in British Museums
Royal Navy Aircraft Carrier HMS Prince of Wales Placed on Standby for Potential Deployment
United Kingdom Confirms U.S. Military Using British Bases for Operations Targeting Iranian Missile Sites
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
First UK Evacuation Flight Departs Middle East After Lengthy Delay
United Kingdom Imposes New Visa Requirements on Travelers from St. Lucia and Nicaragua
Iran Conflict Strains U.S.–U.K. Alliance as Trump and Starmer Clash Over Military Strategy
UK Interest Rates Could Rise Above Four Percent Again if Energy Shock Continues, Think Tank Warns
Starmer Defends Britain’s Iran Strategy as Badenoch Urges Stronger Military Support
Labour MP Says She Saw No Sign Husband Broke Law After Arrest in China Espionage Investigation
UK Jobless Rate Overtakes Italy’s for First Time in Years as Labour Market Weakens
United Kingdom Suspends Student Visas for Four Countries in Unprecedented Immigration Move
Campaigners Warn UK Student Visa Ban Could Push Migrants Toward Dangerous Channel Crossings
First U.K. Charter Flight for Stranded Nationals Set to Depart Oman Amid Middle East Crisis
×