London Daily

Focus on the big picture.
Friday, Jan 30, 2026

The Foundation Mistake a Lot of Us Make and What to Do About It

The Foundation Mistake a Lot of Us Make and What to Do About It

Choosing a foundation can be so tricky. When you're shopping for a new one, it can feel like you're Goldilocks searching for the product that is just right. And when you get your hands on the holy-grail foundation for you? Well, you hold on to it for dear life.

There are a lot of things to keep in mind when on the hunt for a foundation: Your skin tone and undertones, how much coverage you need, etc. There's one shopping "mistake" I just learned about that I wish I knew a lot earlier: I wasn't thinking about how my coloring is different throughout my face and neck. "We have different colors on our face," says celebrity makeup artist Andreea Ali, whose clients include Natalia Vodianova and Izabel Goulart. "The forehead would usually be darker, and the neck is usually lighter. So try to find a balance that works between forehead, chin, neck, and chest. Apply foundation in the center of the face and make sure you spread it on the jawline as well. The foundation should disappear somewhere between the jawline and neck so it does not have that mark we're all familiar with."

                                                        

With that in mind, when you're searching for a new foundation, Ali has some tips for both online and in-store experiences. Online is a bit trickier than in-store, but you most likely only have that option right now. "It is really a guessing game when it comes to choosing the right shade," Ali says. "Usually, foundations are categorized by tone and undertone. Tone is fair, light, deep, rich, etc., and the undertone is the hidden color of your skin, which could be warm, warm olive, peach, yellow, red, etc. If you know which one is your tone and which one is your undertone, then you might actually win the game."

If you're able to shop in-store right now, you might not be able to test the products. Ali says that you can make it work by bringing a foundation with you that's already a perfect match. "Apply that on the back of your hand, and then go check out some new foundations, and see which one resembles the one you already have," she suggests.

                                                        

While you're at it, opt for a hard-working formula, for instance, one that has anti-aging properties that can protect your skin. "It's multitasking at its best!" says board-certified dermatologist Michelle Henry, MD, FAAD. "You can protect your skin from sun damage, environmental stressors, and give it an extra boost of antioxidants, all while looking polished and ready for the day." And you can start using one as early as your mid- to late-20s, Henry adds, noting that "an ounce of prevention is worth a pound of cure."

Anti-aging formulas are sometimes more expensive than their regular counterparts, so make sure you do research into which products have high-quality active ingredients. "An anti-aging foundation should include SPF for protection; hyaluronic acid or glycerin for moisturized and plump skin; antioxidants (like vitamins B, C, and E) to protect from free radicals and environmental stressors; and peptides, which boost collagen production," Henry explains. "You can also choose a foundation with retinol to reduce fine lines, and wrinkles or caffeine to reduce puffiness."

                                                        

And last but not least, don't forget to consider your skin type. "If you have mature skin, your complexion will likely be drier, as we lose our ability to create and hold moisture with age," Henry says. "You'll want to choose a lightweight, creamy formula that locks in hydration (look for ingredients like hyaluronic acid) and won't settle into fine lines and creases. Stay away from heavy coverage and powdered/matte finishes." For oily skin, Henry recommends lightweight, mattifying formulas that control shine and even foundations with retinol to reduce oiliness.


Foundation Application Tips


                                                        

Once you have the perfect foundation for you, there are a few application tips to keep in mind:

1. Use a Larger Mirror: "Apply your foundation in front of a window if possible, and make sure you can see yourself in a decent-size mirror, not just a powder mirror," Ali says. "You might miss some spots when using small mirrors."

2. Moisturize First: "Applying your foundation to dry, dehydrated skin won’t do you any favors," Henry explains. "Make sure to use your moisturizers and serums before applying foundation for beautiful coverage."

                                        

3. Use a Clean Brush: "There are really no rules when applying makeup other than making sure your brush is clean! If you get a synthetic brush, you can literally wash it and dry it with a towel every single day," Ali says.

4. Choose Your Brush Wisely: This will help you get the coverage you want. "Beautyblenders are literally packing the product on to your skin, so that is if you're looking for heavy-duty coverage," she explains. "Brushes will give you medium coverage, and fingers will give you the most natural coverage, and they're probably the most hygienic."

5. Pay Attention to Your Jawline: "Common mistakes people make are not blending the foundation on the jawline, and using the same brush for foundation, blush, and bronzer. That will never work," she adds.

The Best Anti-Aging Foundations


                                        

"This foundation contains SPF 27, vitamin E, caffeine, and iris extract to nourish and protect. It is quite hydrating so it does not emphasize fine lines and wrinkles," Henry says.

                                        
        
This popular drugstore foundation is formulated with goji berry and collagen to improve firmness and elasticity. It also has SPF 18.

                                            

Both full-coverage and lightweight, Charlotte Tilbury's Magic Foundation has anti-aging benefits. It contains mushroom extract to tighten pores and moisturize; hyaluronic acid to retexture skin; and vitamin C for a glowy effect.

                                        

Formulated as a serum, this foundation contains both anti-aging ingredients and SPF 25 to protect your skin. It leaves a glowy, smooth, and even finish.

                                        

A good brush can make your makeup routine so much easier. This one is designed to give you an airbrushed look.

                                        

Henry recommends this one because it's formulated "with SPF 20 and retinol to reduce the appearance of fine lines and wrinkles. And at only $14, it's pretty affordable too!"

                                        

This is another foundation that acts as a serum too. It has ingredients such as neuropeptides to minimize the appearance of wrinkles; daisy flower extract to even skin tone; and bisabolol to brighten.

                                    

This foundation is unique because it has a lightweight gel consistency, so you won't experience any caked-on discomfort. It has nourishing ingredients like aloe, chamomile, arnica, rosemary, green tea, and rice bran.

                                        

This full-coverage foundation will protect against sun damage with broad-spectrum SPF 20. The formula locks in moisture and smoothes wrinkles.

                                        

Sun protection is key in this foundation. It's got SPF 50+. The full-coverage product is infused with good-for-skin ingredients such as hydrolyzed collagen, hyaluronic acid, niacin, peptides, and antioxidants to firm, smooth, and plump.

                                    

This is both a foundation and a wrinkle-reducing serum. The liquid formula leaves your skin firm, smooth, and radiant-all with a matte finish.

                                    

This anti-aging foundation is super hydrating thanks to vitamin C and hyaluronic acid. It will blur any blemishes and dark circles.

                                            

"If you are choosing an anti-aging foundation mostly for prevention, prioritize SPF since this is the most important ingredient for preventing skin damage," Henry says. This CC cream from Supergoop! is our pick because it also minimizes the look of pores, fine lines, and wrinkles.

                                        

One of the pricier options on the list, Sisley Paris's anti-aging foundation leaves skin glowing, firm, and plump. It has long-wear coverage for up to eight hours.

                                        

This handcrafted nylon brush is designed with precision in mind. It has a short handle that helps you get close to the skin.

                                        

s drugstore pick is a three-in-one: Moisturizer, primer, and serum. It's also formulated with SPF so your skin is protected against sun damage and premature aging.

                                        

The cushion foundation has amazing anti-aging ingredients and technology that minimizes pores, evens skin tone, restores skin, and protects against environmental damage. It's also got broad-spectrum SPF 25 to shield from UVA and UVB rays.

                                

With a clean formula, this serum skin tint leaves light coverage and a dewy finish. It has ingredients such as squalane, zinc oxide, hyaluronic acid, and niacinamide.

                                        

Another affordable option, this foundation targets the five signs of aging, leaving your skin smooth, firm, bright, and even. In a test, 68% of users saw a reduction in wrinkles.

                                        

Tarte's medium-coverage foundation is hypoallergenic and vegan. Marine plant extract reduces the appearance of fine line and wrinkles, while vitamin E and water work to moisturize and nourish.

Newsletter

Related Articles

0:00
0:00
Close
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
Kim Kardashian Admits Faking Paparazzi Visit to Britney Spears for Fame in Early 2000s
UPS to Cut 30,000 More Jobs by 2026 Amid Shift to High-Margin Deliveries
France Plans to Replace Teams and Zoom Across Government With Homegrown Visio by 2027
Trump Removes Minneapolis Deportation Operation Commander After Fatal Shooting of Protester
Iran’s Elite Wealth Abroad and Sanctions Leakage: How Offshore Luxury Sustains Regime Resilience
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Four Arrested in Andhra Pradesh Over Alleged HIV-Contaminated Injection Attack on Doctor
Hot Drinks, Hidden Particles: How Disposable Cups Quietly Increase Microplastic Exposure
UK Banks Pledge £11 Billion Lending Package to Help Firms Expand Overseas
Suella Braverman Defects to Reform UK, Accusing Conservatives of Betrayal on Core Policies
Melania Trump Documentary Sees Limited Box Office Traction in UK Cinemas
Meta and EssilorLuxottica Ray-Ban Smart Glasses and the Non-Consensual Public Recording Economy
WhatsApp Develops New Meta AI Features to Enhance User Control
Germany Considers Gold Reserves Amidst Rising Tensions with the U.S.
Michael Schumacher Shows Significant Improvement in Health Status
Greenland’s NATO Stress Test: Coercion, Credibility, and the New Arctic Bargaining Game
Diego Garcia and the Chagos Dispute: When Decolonization Collides With Alliance Power
Trump Claims “Total” U.S. Access to Greenland as NATO Weighs Arctic Basing Rights and Deterrence
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
U.S. winter storm triggers 13,000-plus flight cancellations and 160,000 power outages
Poland delays euro adoption as Domański cites $1tn economy and zloty advantage
White House: Trump warns Canada of 100% tariff if Carney finalizes China trade deal
PLA opens CMC probe of Zhang Youxia, Liu Zhenli over Xi authority and discipline violations
ICE and DHS immigration raids in Minneapolis: the use-of-force accountability crisis in mass deportation enforcement
UK’s Starmer and Trump Agree on Urgent Need to Bolster Arctic Security
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
Prince Harry Says Sacrifices of NATO Forces in Afghanistan Deserve ‘Respect’ After Trump Remarks
Barron Trump Emerges as Key Remote Witness in UK Assault and Rape Trial
×