London Daily

Focus on the big picture.
Thursday, Dec 25, 2025

The Evolution of Jet Set Style

The Evolution of Jet Set Style

From futuristic 60s frocks to modern athleisure, see the fashionable shift of jet set style throughout the years.

The advent of widespread air travel in the 1950s and '60s created the perfect conditions for fashionable styles that came to define the original jet set look. Because air travel was initially reserved for the elite class due to its hefty price tag, jetsetters would often sport a bevy of fashion's most exclusive designers while making their way to their favorite locales-Andre Courrèges, Pierre Cardin, Pierre Balmain, Chanel, and many others.

Also popularized during this era were luxury and private full-service resorts where memorable socialites would frequent lush spas, pools, and restaurants. The phenomena of the paparazzi would also prove to be a major development during this era with dozens of photographers following society women from the airport tarmac to their exclusive resorts. Favorite cities of society's travelling elite during the advent of jet set style were Rome, Cannes, Vienna, Mykonos, and dozens more.



El Venerol in Marbella, Spain, 1967.



Sardinia, Italy, 1967.

Early style icons of this glamourous period included Audrey Hepburn, Rita Hayworth, Ava Gardner, and countless others. For these beauties, walking the platforms of their private jets was a fashionable runway. For the 1950s especially, Christian Dior's New Look proved to have a major influence on the jet set styles of fashionable travelers. Though the exaggerated silhouette may seem impractical to the modern eye, a full skirt and a chic handbag was the go-to favorite for a chic jet set moment. Whether it be sprawling Dior-inspired peacoats or chic linen separates, jet set styles of the '50s and early '60s prioritized a certain level of chicness rather than focusing on comfort.



Ava Gardner in Los Angeles, California, 1954.



Rita Hayworth in London, 1956.

As air travel became a hot-button focus in the mid-1960s due to the Space Race, jet set travel became increasingly futuristic and angular in silhouette. With designers like Paco Rabanne and Pierre Cardin crafting forward-thinking ready-to-wear, women began to opt for more synthetic fibers and shapes that abandoned the unabashed glamour of prior decades. Accessories-wise, women began to spot knee-high boots, angular carry ons, and circular sunglasses to shield the blinding paparazzi flashes.



Brigitte Bardot in France, 1967.



Catherine Deneuve in London, 1965.

Moving into the '70s, the age of glamourous jet set began to decrease due to an international oil crisis that widely reduced air travel. Despite a slight decrease in travel, the era's stars-Bianca Jagger, Farrah Fawcett, Jane Birkin-opted for freeing, printed styles that became synonymous with the light-hearted decade.

With an industry-wide push for more wearable and casual styles from the likes of Calvin Klein and Donna Karan in the 1980s and '90s, travel styles became more relaxed, too. The days of elaborate gowns and opera gloves were long gone and were instead replaced with more attainable outfits. Two-piece sets became a favorite of travelers of all statuses as they allowed for an unrivaled sense of ease throughout trips. Despite this shift to more casual ready-to-wear, there was still an emphasis on luxury and vibrant accessories-lots of Louis Vuitton luggage and statement designer sunglasses.



Farrah Fawcett in Los Angeles, 1977.



Naomi Campbell in Paris, 1994.

Modern jet set styles have mostly continued with the casual separates seen throughout the prior two decades. Though the pandemic widely halted international travel, and thus sartorial moments, celebrity outfits have been back in the forefront of social media feeds and throughout international travel hubs as of late. With society's undying emphasis on comfort and maneuverability, expect lots of stretchy knits and matching sets. For those looking to spruce up their casual outfits, oversized blazers and jackets have been a recent go-to, affording wearers the option to dress up and down their styles. Here, see the best recent jet set looks from some of fashion's biggest celebrities.


Newsletter

Related Articles

0:00
0:00
Close
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
Starmer and Trump Coordinate on Ukraine Peace Efforts in Latest Diplomatic Call
The Pilot Barricaded Himself in the Cockpit and Refused to Take Off: "We Are Not Leaving Until I Receive My Salary"
UK Fashion Label LK Bennett Pursues Accelerated Sale Amid Financial Struggles
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
Women in Partial Nudity — and Bill Clinton in a Dress and Heels: The Images Revealed in the “Epstein Files”
US Envoy Witkoff to Convene Security Advisers from Ukraine, UK, France and Germany in Miami as Peace Efforts Intensify
UK Retailers Report Sharp Pre-Christmas Sales Decline and Weak Outlook, CBI Survey Shows
UK Government Rejects Use of Frozen Russian Assets to Fund Aid for Ukraine
UK Financial Conduct Authority Opens Formal Investigation into WH Smith After Accounting Errors
UK Issues Final Ultimatum to Roman Abramovich Over £2.5bn Chelsea Sale Funds for Ukraine
Rare Pink Fog Sweeps Across Parts of the UK as Met Office Warns of Poor Visibility
UK Police Pledge ‘More Assertive’ Enforcement to Tackle Antisemitism at Protests
UK Police Warn They Will Arrest Protesters Chanting ‘Globalise the Intifada’
Trump Files $10 Billion Defamation Lawsuit Against BBC as Broadcaster Pledges Legal Defence
UK Says U.S. Tech Deal Talks Still Active Despite Washington’s Suspension of Prosperity Pact
UK Mortgage Rules to Give Greater Flexibility to Borrowers With Irregular Incomes
UK Treasury Moves to Position Britain as Leading Global Hub for Crypto Firms
U.S. Freezes £31 Billion Tech Prosperity Deal With Britain Amid Trade Dispute
Prince Harry and Meghan’s Potential UK Return Gains New Momentum Amid Security Review and Royal Dialogue
Zelensky Opens High-Stakes Peace Talks in Berlin with Trump Envoy and European Leaders
Historical Reflections on Press Freedom Emerge Amid Debate Over Trump’s Media Policies
UK Boosts Protection for Jewish Communities After Sydney Hanukkah Attack
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
×