London Daily

Focus on the big picture.
Saturday, Mar 07, 2026

The Evolution of Jet Set Style

The Evolution of Jet Set Style

From futuristic 60s frocks to modern athleisure, see the fashionable shift of jet set style throughout the years.

The advent of widespread air travel in the 1950s and '60s created the perfect conditions for fashionable styles that came to define the original jet set look. Because air travel was initially reserved for the elite class due to its hefty price tag, jetsetters would often sport a bevy of fashion's most exclusive designers while making their way to their favorite locales-Andre Courrèges, Pierre Cardin, Pierre Balmain, Chanel, and many others.

Also popularized during this era were luxury and private full-service resorts where memorable socialites would frequent lush spas, pools, and restaurants. The phenomena of the paparazzi would also prove to be a major development during this era with dozens of photographers following society women from the airport tarmac to their exclusive resorts. Favorite cities of society's travelling elite during the advent of jet set style were Rome, Cannes, Vienna, Mykonos, and dozens more.



El Venerol in Marbella, Spain, 1967.



Sardinia, Italy, 1967.

Early style icons of this glamourous period included Audrey Hepburn, Rita Hayworth, Ava Gardner, and countless others. For these beauties, walking the platforms of their private jets was a fashionable runway. For the 1950s especially, Christian Dior's New Look proved to have a major influence on the jet set styles of fashionable travelers. Though the exaggerated silhouette may seem impractical to the modern eye, a full skirt and a chic handbag was the go-to favorite for a chic jet set moment. Whether it be sprawling Dior-inspired peacoats or chic linen separates, jet set styles of the '50s and early '60s prioritized a certain level of chicness rather than focusing on comfort.



Ava Gardner in Los Angeles, California, 1954.



Rita Hayworth in London, 1956.

As air travel became a hot-button focus in the mid-1960s due to the Space Race, jet set travel became increasingly futuristic and angular in silhouette. With designers like Paco Rabanne and Pierre Cardin crafting forward-thinking ready-to-wear, women began to opt for more synthetic fibers and shapes that abandoned the unabashed glamour of prior decades. Accessories-wise, women began to spot knee-high boots, angular carry ons, and circular sunglasses to shield the blinding paparazzi flashes.



Brigitte Bardot in France, 1967.



Catherine Deneuve in London, 1965.

Moving into the '70s, the age of glamourous jet set began to decrease due to an international oil crisis that widely reduced air travel. Despite a slight decrease in travel, the era's stars-Bianca Jagger, Farrah Fawcett, Jane Birkin-opted for freeing, printed styles that became synonymous with the light-hearted decade.

With an industry-wide push for more wearable and casual styles from the likes of Calvin Klein and Donna Karan in the 1980s and '90s, travel styles became more relaxed, too. The days of elaborate gowns and opera gloves were long gone and were instead replaced with more attainable outfits. Two-piece sets became a favorite of travelers of all statuses as they allowed for an unrivaled sense of ease throughout trips. Despite this shift to more casual ready-to-wear, there was still an emphasis on luxury and vibrant accessories-lots of Louis Vuitton luggage and statement designer sunglasses.



Farrah Fawcett in Los Angeles, 1977.



Naomi Campbell in Paris, 1994.

Modern jet set styles have mostly continued with the casual separates seen throughout the prior two decades. Though the pandemic widely halted international travel, and thus sartorial moments, celebrity outfits have been back in the forefront of social media feeds and throughout international travel hubs as of late. With society's undying emphasis on comfort and maneuverability, expect lots of stretchy knits and matching sets. For those looking to spruce up their casual outfits, oversized blazers and jackets have been a recent go-to, affording wearers the option to dress up and down their styles. Here, see the best recent jet set looks from some of fashion's biggest celebrities.


Newsletter

Related Articles

0:00
0:00
Close
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
First UK Evacuation Flight Departs Middle East After Lengthy Delay
United Kingdom Imposes New Visa Requirements on Travelers from St. Lucia and Nicaragua
Iran Conflict Strains U.S.–U.K. Alliance as Trump and Starmer Clash Over Military Strategy
UK Interest Rates Could Rise Above Four Percent Again if Energy Shock Continues, Think Tank Warns
Starmer Defends Britain’s Iran Strategy as Badenoch Urges Stronger Military Support
Labour MP Says She Saw No Sign Husband Broke Law After Arrest in China Espionage Investigation
UK Jobless Rate Overtakes Italy’s for First Time in Years as Labour Market Weakens
United Kingdom Suspends Student Visas for Four Countries in Unprecedented Immigration Move
Campaigners Warn UK Student Visa Ban Could Push Migrants Toward Dangerous Channel Crossings
First U.K. Charter Flight for Stranded Nationals Set to Depart Oman Amid Middle East Crisis
France and United Kingdom Deploy Warships to Eastern Mediterranean as Middle East Conflict Escalates
U.K. Arrests Three Men Including Lawmaker’s Partner in Suspected China Espionage Investigation
Trump Says UK–US ‘Special Relationship’ Is Diminished Amid Middle East Dispute
UK Economic Forecasts Face Fresh Strain from Middle East Conflict and Rising Energy Costs
UK Reaffirms Close US Ties After Trump’s Public Criticism
Reeves Stresses Stability and Fiscal Discipline in UK Budget Update as Growth Outlook Shifts
UK Deploys Royal Navy Destroyer HMS Dragon to Cyprus After Drone Strike on RAF Base
Green Party Surges Past Labour in New UK Poll as Traditional Party Support Crumbles
Majority of Britons Oppose U.S. Use of UK Military Bases in Iran Conflict
UK Intensifies Evacuation Efforts from Oman, Working with Airlines to Boost Flight Capacity
Trump Condemns UK and Spain in Unusually Sharp Rift Over Iran Military Action
Trump Repeats UK Claims That Diverge from Verified Facts Amid Diplomatic Strain
UK Arrests Prominent Figures Linked to Epstein Network as Questions Mount Over US Action
Trump Says UK ‘Took Far Too Long’ to Approve Use of Airbases for Iran Strikes
Scope of Britain’s Role in the Expanding Middle East Conflict Comes Under Scrutiny
Trump Says He Is ‘Very Disappointed’ in Starmer Over Iran Comments
U.S. Embassy in Riyadh Struck by Drones Amid Escalating Iran Conflict
Starmer Confronts Strategic Test After Drone Strike Near British Base in Cyprus
Rolls-Royce Chief Signals Openness to Germany Joining UK-Led Fighter Jet Programme
UK Stocks Slip as Escalating Iran Conflict Triggers Global Market Selloff
UK Overhauls Asylum System to Make Refugee Status Temporary
Starmer Warns of ‘Reckless’ Iranian Strikes Amid Escalating Regional Tensions
×