London Daily

Focus on the big picture.
Monday, Jul 20, 2026

The Britney Era Turned a Pop Star Into a Fashion Icon

The Britney Era Turned a Pop Star Into a Fashion Icon

With her 2001 album, Britney Spears transformed into a polarizing fashion plate. Cue the infamous denim gown.

“I’m not a girl, not yet a woman,” Britney Spears sang these now-iconic lyrics on track four of her 2001 album, Britney. Though the line directly spoke to her phase of life, it was also indicative of the pop icon’s evolving personal style. Having just skyrocketed to fame with her first two studio albums, “… Baby One More Time” and “Oops!… I Did It Again,” the then-20 year old shed her innocent schoolgirl look in favor of sexier outfits and a more provocative sound overall for her third. (Britney opens with “I’m a Slave 4 U,” in which she proclaims, “I need to do, what I feel like doin’-so let me go, and just listen.”) In honor of the game-changing album’s 20th anniversary this week, Vogue is looking back at some of the singer’s best looks from the era (cue the infamous denim gown she wore to the AMAs).

Having cultivated a more wholesome (but still theatrical) pop-star look with “…Baby One More Time” and “Oops!,” Spears experimented with her newfound confidence as a young adult during the Britney era, showing a little more skin in the process. Famously, the media relentlessly criticized her for it, saying her new image was overtly-sexualized-but looking back, there was nothing perverse about her style. In fact, it was quite refined, especially on the red carpet. Spears often wore glitzy evening gowns and minimal, ethereal slip dresses-two garments that hardly make her a “bad example for kids.” Consider her dress for a Cannes press conference in 2001, when she wore a sweet Matthew Williamson v-neck mini from his spring 2002 collection, covered in embroidered butterflies.



Spears also experimented with kitschier looks for events, which were often styled by the duo Kurt and Bart. Take the patchwork denim gown that the pair designed for her at the 2001 AMAs (her boyfriend at the time, Justin Timberlake, also wore a matching denim suit.) At the VMAs the same year, Spears wore a Dolce & Gabbana black lace dress that had everyone talking, thanks to its exposed black bra and underwear worn underneath it. But again, nobody would bat an eyelash if it were on the red carpet now. Perhaps people were mad because it was, quite simply, unapologetically hot.

In her stage performances and music videos, Spears further leaned into that racier vibe. Her 2001 VMAs “Slave” performance ensemble-the one with a real python on her shoulders-continues to be talked about today. But she often wore shredded or cropped tops made custom for her by Alina Campbell, who designed her off-the-shoulder top for the Britney album cover, during this era, too. For the “Slave 4 U” video, Campbell made a cropped top for Spears that was trimmed with gold lace and flower appliqués, and then completed with a matching arm cuff and low-rise jeans. Go figure, bicep cuffs and low-rise denim are both coming back today. Spears was simply ahead of the curve.


Newsletter

Related Articles

0:00
0:00
Close
London’s Housing Starts Collapse as Planning and Building Costs Stall Development
Charlie Sheen’s Daughter: "My Dad Didn’t Buy Me a House, My Breasts Bought It"
Vivienne Westwood Casts Cicciolina, 74, in Its New Autumn Campaign
Dejavu: Germany’s Military Expansion Reshapes Europe’s Strategic Balance With France
Jingye Demands Full Compensation After Britain illegally Nationalized British Steel
Just Another Liar or a Robin Hood? Andy Burnham Pledges Cost-of-Living Help in First Speech as UK Prime Minister
Morgan Stanley Builds a Wall Street Lead in AI Infrastructure Finance
High Prices Push Coffee Drinkers Toward Whole Beans and Home Brewing
Trump Draws Boos and Podium Scrutiny at Spain’s World Cup Triumph
Brilliant move: Péter Magyar Moves to Nominate Chess Grandmaster Judit Polgár as Hungary’s President
Spain Defeats Argentina in Extra Time to Win Second World Cup
Police Block Cockroach Janta Party’s March to Parliament as Education Protests Intensify
Current AI Seeks to Build an Open Global AI Infrastructure Outside Big Tech Control
Turkey Explores S-400 Transfer to UAE in Bid to Rejoin F-35 Program
Josh Kerr Breaks Twenty-Seven-Year World Mile Record at London Diamond League
Thames Water Crisis Deepens as South East Water Outages Hit Thousands in Kent
EU Ban on Destroying Unsold Clothing Forces British Fashion Brands to Change Operations
UK Government Confirms Existing North Sea Oil and Gas Licences Will Be Honoured
UK Covid Inquiry Finds Nearly Ten Billion Pounds Lost in Pandemic Protective Equipment Procurement
Thames Water Moves Toward Possible Temporary Nationalisation Amid Rescue Plan Dispute
Andy Burnham Cancels One Point Eight Billion Pound Digital ID Programme After Taking Office
UK Government Takes British Steel Into Full Public Ownership to Protect Jobs and Supply Chains
Andy Burnham Becomes UK Prime Minister and Pledges Focus on Living Costs and Public Services
Germany’s Economic Malaise Reopens the Sunday Shopping Debate
Singapore Considers Lower Taxes for Fund Managers as Hong Kong Intensifies Talent Contest
US Retaliates Against Iran After Two American Troops Killed in Jordan
Bank of Asia BVI Enters Court-Supervised Liquidation After Regulators Find It Insolvent
Proposed U.S.-Saudi Nuclear Pact Could Permit Limited Uranium Enrichment Under International Safeguards
Netherlands Declares Water Shortage Emergency After Drought Pushes Rivers to Historic Lows
Why Kentucky Fried Chicken Became KFC—and Why the False Explanations Persist
Iran Claims It Destroyed Bahrain’s Main Artificial Intelligence Center in Missile and Drone Strike
Ukrainian Drones Strike Wildberries Warehouses Deep Inside Russia
Brothers Andrew and Tristan Tate Who Turned "Toxic Masculinity" Into a Brand Arrested in Miami as Britain Seeks Their Extradition
Reported CIA Mission Helped Clear the UAE’s Path to Advanced US AI Chips
Artificial Intelligence Capital Fuels Markets While Governments and Regulators Face Mounting Strategic Tests
China’s Moonshot’s Kimi K3 Narrows the Gap With Anthropic Through Scale, Openness and Lower Cost
Gold and Cash Seizure Puts Indonesia’s Senior Anti-Corruption Prosecutor Under Investigation
The Ledger Will Not Trust on Faith
Bank of England Warns Climate Shocks Could Trigger Sudden Asset Repricing
UK Treasury Places Microsoft, Google, AWS and Oracle Under New Financial Resilience Rules
Scottish Government Faces Pressure Over Delays in Vulnerable Group Background Checks
Crown Prosecution Service Authorises Additional Charges Against Andrew and Tristan Tate
NHS Approves At-Home Cancer Treatments for Rare Blood Disorders
Bank of England Gains Oversight of Major Cloud Providers Supporting UK Financial System
UK Government Plans Major Overhaul of English Local Councils Through New Unitary Authorities
British Steel Nationalisation Dispute Escalates as Chinese Owner Jingye Seeks Compensation
Bank of England Signals Interest Rates Will Stay High as It Warns of Financial Risks From Climate and AI
Trump Administration Pressures Banks to Restrict Financial Access for Undocumented Immigrants
Passenger Bound for Germany Refused to Sit Beside a Woman on a Plane — Then Slapped a Flight Attendant
Ukraine’s Leadership Rift Spills Into the Streets as Protesters Target Army Chief
×