London Daily

Focus on the big picture.
Sunday, Mar 29, 2026

The Britney Era Turned a Pop Star Into a Fashion Icon

The Britney Era Turned a Pop Star Into a Fashion Icon

With her 2001 album, Britney Spears transformed into a polarizing fashion plate. Cue the infamous denim gown.

“I’m not a girl, not yet a woman,” Britney Spears sang these now-iconic lyrics on track four of her 2001 album, Britney. Though the line directly spoke to her phase of life, it was also indicative of the pop icon’s evolving personal style. Having just skyrocketed to fame with her first two studio albums, “… Baby One More Time” and “Oops!… I Did It Again,” the then-20 year old shed her innocent schoolgirl look in favor of sexier outfits and a more provocative sound overall for her third. (Britney opens with “I’m a Slave 4 U,” in which she proclaims, “I need to do, what I feel like doin’-so let me go, and just listen.”) In honor of the game-changing album’s 20th anniversary this week, Vogue is looking back at some of the singer’s best looks from the era (cue the infamous denim gown she wore to the AMAs).

Having cultivated a more wholesome (but still theatrical) pop-star look with “…Baby One More Time” and “Oops!,” Spears experimented with her newfound confidence as a young adult during the Britney era, showing a little more skin in the process. Famously, the media relentlessly criticized her for it, saying her new image was overtly-sexualized-but looking back, there was nothing perverse about her style. In fact, it was quite refined, especially on the red carpet. Spears often wore glitzy evening gowns and minimal, ethereal slip dresses-two garments that hardly make her a “bad example for kids.” Consider her dress for a Cannes press conference in 2001, when she wore a sweet Matthew Williamson v-neck mini from his spring 2002 collection, covered in embroidered butterflies.



Spears also experimented with kitschier looks for events, which were often styled by the duo Kurt and Bart. Take the patchwork denim gown that the pair designed for her at the 2001 AMAs (her boyfriend at the time, Justin Timberlake, also wore a matching denim suit.) At the VMAs the same year, Spears wore a Dolce & Gabbana black lace dress that had everyone talking, thanks to its exposed black bra and underwear worn underneath it. But again, nobody would bat an eyelash if it were on the red carpet now. Perhaps people were mad because it was, quite simply, unapologetically hot.

In her stage performances and music videos, Spears further leaned into that racier vibe. Her 2001 VMAs “Slave” performance ensemble-the one with a real python on her shoulders-continues to be talked about today. But she often wore shredded or cropped tops made custom for her by Alina Campbell, who designed her off-the-shoulder top for the Britney album cover, during this era, too. For the “Slave 4 U” video, Campbell made a cropped top for Spears that was trimmed with gold lace and flower appliqués, and then completed with a matching arm cuff and low-rise jeans. Go figure, bicep cuffs and low-rise denim are both coming back today. Spears was simply ahead of the curve.


Newsletter

Related Articles

0:00
0:00
Close
Thousands Rally in London to Oppose Rise of Far-Right Movements
Hong Kong Official Rejects Allegations of Surveillance Orders Targeting UK-Based Dissidents
PayPal Expands Cryptocurrency Services to Allow UK Users to Buy and Sell Bitcoin
UK Minister Challenges Reform Party’s ‘Pro-Family’ Agenda as Debate Intensifies
Concerns Grow Over Meningitis Risk Among UK Students Amid Warning Signs of New Outbreaks
Japanese Grand Prix 2026: Schedule, UK Start Times and Full Broadcast Details
Electric Vehicles Seen as Strategic Solution to UK Fuel Reserve Concerns
Rise of Lone-Actor Threats and Online Radicalisation Drives New Wave of Antisemitic Attacks in the UK
Canada Advances Plan to Ban Cryptocurrency Donations in Election Campaigns
UK Faces Looming Medicine Shortages as Iran Conflict Threatens Supply Chains
Deadly Meningitis Outbreak in the U.K. Highlights Urgent Need for Vaccination
Fresh Claims Emerge Over Harry and Meghan’s Australia Visit as Insider Speaks Out
NATO Assessment Indicates UK Defence Spending Has Fallen Below Alliance Average
FTSE 100 Slips as Middle East Tensions Weigh on Investor Sentiment
UK Economy Begins to Feel Early Impact of Iran Conflict as Policy Challenges Intensify
Russian National Jailed in UK After Assault Case Linked to Barron Trump’s Alert
Energy Price Surge Accelerates Shift Away from Fossil Fuels in UK Homes
UK Museums House More Than 260,000 Human Remains, New Report Reveals
Surging UK Gilt Yields Reflect Inflation Pressures and Fiscal Uncertainty
UK Issues Updated Guidance on Children’s Screen Time with Focus on Balance and Wellbeing
UK Migration Figures Show Shifting Trends Across Asylum, Visas and Channel Crossings
UK Watchdog Launches Probe into Five Firms Over Alleged Fake Reviews and Ratings
Jaguar Land Rover Halts Production at UK Plant Amid Supplier Disruption
UK Police Reverse Position, Confirm Arrests Will Resume for Palestine Action Protests
UK Small Businesses Face Europe’s Steepest Cost Pressures, New Survey Reveals
US Envoy Urges UK to Proceed with King’s Visit Amid Diplomatic Sensitivities
FTSE 100 Drops Over One Percent as Middle East Tensions Weigh on Markets
UK CO2 Plant Set to Reopen as Authorities Move to Safeguard Supplies Amid Middle East Tensions
Trump Urges Stronger Defence Investment as He Questions Allied Naval Capabilities
New COVID Variant Detected in UK Raises Concerns Over Vaccine Effectiveness
FTSE Russell Moves to Standardise Free-Float Rules for UK and International Listings
HBO Max Launches in UK and Ireland, Marking Major Step in Global Streaming Expansion
UK Signals Readiness to Seize Russian ‘Shadow Fleet’ Vessels in Escalation of Sanctions Enforcement
Escalating Middle East Conflict Seen as Major Threat to UK Economic Stability
Early Challenges Mark Prince Harry and Meghan’s Australia Visit
UK Government Rejects Cover-Up Claims After Theft of Former PM Aide’s Phone
Cyprus Opens Strategic Talks with UK Over Sovereign Base Areas
UK Faces Risk of Sharp Inflation Surge Despite Stable Pre-Crisis Figures
UK Police Arrest Two Over Suspected Antisemitic Arson as Iran Link Investigated
UK Inflation Holds at Three Percent Ahead of Oil Price Shock from Iran Conflict
UK Fuel Prices Face Upward Pressure as Global Oil Trends Raise Cost Outlook
Girlguiding UK Sets September Deadline for Membership Policy Change Affecting Trans Participants
Germany and UK Accelerate Wind Power Expansion to Strengthen Energy Security
UK Moves to Ban Cryptocurrency Donations to Political Parties Over Foreign Influence Concerns
UK and Turkey Finalise Major Air Defence Agreement Worth Billions
Apple Introduces Mandatory Age Verification for iPhone Users in the UK
Diverging Views Emerge Over Meghan Markle’s Planned Australia Appearance
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
×