London Daily

Focus on the big picture.
Tuesday, Sep 01, 2026

The Britney Era Turned a Pop Star Into a Fashion Icon

The Britney Era Turned a Pop Star Into a Fashion Icon

With her 2001 album, Britney Spears transformed into a polarizing fashion plate. Cue the infamous denim gown.

“I’m not a girl, not yet a woman,” Britney Spears sang these now-iconic lyrics on track four of her 2001 album, Britney. Though the line directly spoke to her phase of life, it was also indicative of the pop icon’s evolving personal style. Having just skyrocketed to fame with her first two studio albums, “… Baby One More Time” and “Oops!… I Did It Again,” the then-20 year old shed her innocent schoolgirl look in favor of sexier outfits and a more provocative sound overall for her third. (Britney opens with “I’m a Slave 4 U,” in which she proclaims, “I need to do, what I feel like doin’-so let me go, and just listen.”) In honor of the game-changing album’s 20th anniversary this week, Vogue is looking back at some of the singer’s best looks from the era (cue the infamous denim gown she wore to the AMAs).

Having cultivated a more wholesome (but still theatrical) pop-star look with “…Baby One More Time” and “Oops!,” Spears experimented with her newfound confidence as a young adult during the Britney era, showing a little more skin in the process. Famously, the media relentlessly criticized her for it, saying her new image was overtly-sexualized-but looking back, there was nothing perverse about her style. In fact, it was quite refined, especially on the red carpet. Spears often wore glitzy evening gowns and minimal, ethereal slip dresses-two garments that hardly make her a “bad example for kids.” Consider her dress for a Cannes press conference in 2001, when she wore a sweet Matthew Williamson v-neck mini from his spring 2002 collection, covered in embroidered butterflies.



Spears also experimented with kitschier looks for events, which were often styled by the duo Kurt and Bart. Take the patchwork denim gown that the pair designed for her at the 2001 AMAs (her boyfriend at the time, Justin Timberlake, also wore a matching denim suit.) At the VMAs the same year, Spears wore a Dolce & Gabbana black lace dress that had everyone talking, thanks to its exposed black bra and underwear worn underneath it. But again, nobody would bat an eyelash if it were on the red carpet now. Perhaps people were mad because it was, quite simply, unapologetically hot.

In her stage performances and music videos, Spears further leaned into that racier vibe. Her 2001 VMAs “Slave” performance ensemble-the one with a real python on her shoulders-continues to be talked about today. But she often wore shredded or cropped tops made custom for her by Alina Campbell, who designed her off-the-shoulder top for the Britney album cover, during this era, too. For the “Slave 4 U” video, Campbell made a cropped top for Spears that was trimmed with gold lace and flower appliqués, and then completed with a matching arm cuff and low-rise jeans. Go figure, bicep cuffs and low-rise denim are both coming back today. Spears was simply ahead of the curve.


Newsletter

Related Articles

0:00
0:00
Close
Royal Mail Keeps First-Class Stamps at £1.80 and Second-Class at 91p
Church of England Prepares Formal Apology Over Historical Forced Adoptions
UK Competition Regulator Caps Veterinary Prescription Fees at £21
UK Aviation Authorities Roll Out Airspace Changes to Reduce Flight Delays
England Makes School Allergy Policies Mandatory Under Benedict’s Law
England and Wales Tighten Child Safeguarding Checks by Removing Supervision Exemption
Cornwall Geothermal Plant Begins Commercial Power and Lithium Operations
UK Inflation Holds Near 2.9% as Energy Costs Remain a Risk
UK Productivity Growth Averages 1.1% Over Two Years, Resolution Foundation Says
England Introduces Nationwide School Smartphone Ban and Uniform Limits
UK Gives Border Officers New Powers to Seize Migrants’ Mobile Phones
Green Party Wins First Westminster By-Election in Gorton and Denton
UK and EU Advance Gibraltar Border Deal Allowing Spanish Guards to Conduct Arrival Checks
Robert Jenrick Joins Reform UK After Losing Conservative Whip
Andy Burnham Faces First Prime Minister’s Questions After Labour Cabinet Overhaul
ScottishPower Recycles Nearly All Materials From Historic Hagshaw Hill Wind Farm
Millions Travel Across England, Wales and Northern Ireland for Summer Bank Holiday
Met Office Issues Yellow Thunderstorm Warnings Across Southern England
Four Arrested After Bank Holiday Stabbing Violence in Kettering
Scottish Chamber of Commerce Warns Tax and Business Costs Risk Holding Back Scotland
UK Government Launches Youth Employment Drive With Major Retailers
UK and Ukraine Advance AI and Defence Technology Partnership
Prime Minister Andy Burnham Moves to Exclude Serious Offenders From Early Release
Twelve Arrested After A66 Crash Kills Seven, Including Two Police Officers
Bank of England Governor Warns AI Investment Boom Could Trigger Global Market Correction
London Science Museum Ends Long-Running BP Sponsorship
Scottish Homeowners Prepare Valuation Challenges Over Proposed Mansion Tax
UK Prosecutors Consider Charges Against Undercover Police in Spycops Scandal
James Cleverly Leaves Shadow Cabinet to Run for London Mayor
Avanti West Coast Drivers Agree 3.6% Pay Rise, Averting Strike Action
Allianz Explores £5 Billion Takeover of British Roadside Assistance Group AA
UK Government Retreats From Plan to Unfreeze Personal Income Tax Threshold
Northern Ireland Leaders Press UK Government for Sustainable Funding Settlement
UK Health Agency Warns Nationwide Salmonella Outbreak Could Worsen
NHS Warns Autism and ADHD Assessment Costs Have Become Unsustainable
UK Rejects Moratorium on AI Data Centres Despite Energy and Water Concerns
Thames Water Creditors Offer Government Golden Share in £10 Billion Rescue Plan
UK Warns Defence Executives of Russian Assassination and Sabotage Threats
Bank of England Holds Interest Rate at 3.75% Amid Inflation Risks
UK Restricts Early Prison Release for Serious Offenders as Jails Near Capacity
Genetic Study Finds Medieval Britain’s ‘Conquest Man’ Had Scandinavian Origins
Kemi Badenoch Plans Conservative Frontbench Reshuffle After Cleverly Departure
Nissan Sunderland Plant Highlighted as Key Economic Anchor for North East England
UK Arts Report Finds Women Face Persistent Barriers to Career Progression
Private Equity Consolidation of UK Veterinary Practices Raises Consumer Cost Concerns
South West Water Ranked Worst in England for Environmental Performance
British Train Drivers Secure 3.6% Pay Rise, Averting Strike Threat
UK Prosecutors Consider Charges Against Officers in Undercover Policing Scandal
James Cleverly Leaves Conservative Shadow Cabinet to Run for London Mayor
Allianz Explores £5 Billion Takeover of British Roadside Assistance Group AA
×