London Daily

Focus on the big picture.
Friday, Jul 03, 2026

The 6 Essential Eye Makeup Tips for Women Over 40

The 6 Essential Eye Makeup Tips for Women Over 40

Because shimmer looks good at any age.

Despite what you might have heard or previously read, there are no hard and fast rules for what makeup you "should" and "shouldn't" wear at any given age.

Makeup is a form of self-expression and can be used to enhance your already gorgeous natural features. That being said, as you move further into your forties and beyond, if the shimmery eyeshadow or cat-eye you've always worn in your twenties and thirties doesn't look quite the same, that doesn't mean you have to shelf them. Simply make a few tweaks to how you apply your eye makeup.

"A great thing to do is sit down with a makeup artist and learn what looks best on yourself," says Jamie Greenberg, celebrity makeup artist and founder of the Blighlighter.

In the meantime, we tapped Greenberg for her tips on how to approach eye makeup when you're over 40.

Keep reading for her advice on how to do a smoky eye, cat eye, and more.

Shimmery Eyeshadow




"One of the biggest mistakes I see is when women tend to blend shimmery eyeshadow too high above their crease," Greenberg shares. "The shimmery eyeshadow can accent any textured skin, so I tend to place it in areas that you don't have much texture." She recommends applying shimmer to the lid as an accent for extra pop, or use it as a light eyeliner.

Inner Corner Highlight




Yep, you can highlight your inner eyes like you would your cheekbones. Greenberg says she likes to add a bit of shimmer to this area of the eye, too. Take Gwyneth Paltrow's shimmery champagne eyeshadow she tapped on the inner corner of her eyes, for example.

The Colorful Smoky Eye




While a charcoal or pewter smoky eye is what instantly comes to mind when you think of the classic eye makeup look, dark colors aren't the only options. "Just because it's a 'smoky' eye doesn't mean you have to go super black or super dark," Greenberg explains. "Smoky ideally can be any color, just have darkest shades at the root." Just look at J.Lo's lavender smoky eye.

The makeup artist likes filling in the lash line with a black liner or shadow for subtle depth.



If you have textured skin, Greenberg recommends keeping dark colors from your smoky eye below the crease, as seen on Victoria Beckham. "Don't bring the darker colors above the crease unless you have untextured dry skin. That will also draw attention to textured skin," she says.

Cat Eye Eyeliner




"I am in my 40s and as I've gotten older I've just had to change the area I put the cat eye," Greenberg says of the timeless eyeliner style. She recommends making the length of the wing a bit shorter. This will also prevent drawing attention to any texture or line lines around the eyes.

While a cat eye make look simple, it takes some practice to get clean, even wings and lines. That's why Greenberg suggests creating the shape with eyeshadow first. "I recommend using eyeshadow first to draw the line, and then going over it with the liquid liner," she says. "Like when you were younger and you make a poster with pencil and go over it with a marker."

Keep It Balanced




"Less can be more on the eyes, and the key is to balance the eye look with the rest of the face," says Greenberg. In addition to adding a few individual lashes, she recommends accentuating the cheeks with a creamy, blendable blush like her Blightlighter. Greenberg is also a fan of a bold lip - in any shade.

Just look to Cameron Diaz's slightly copper shimmery eyes, rosy cheeks, and matching lip for inspiration.

Newsletter

Related Articles

0:00
0:00
Close
UK Government Consults International Partners on Maritime Trade Security and Energy Market Stability
Rare Revolutionary-Era Documents Discovered by UK Archives and Undergoing Authentication
UK Consumer Confidence Remains Deep in Negative Territory as Household Spending Stays Cautious
Transport for London Warns of Severe Disruption as Major Events Converge in Central London
NHS and Social Care Sectors Face Ongoing Recruitment Shortages Amid Persistent Workforce Gaps
Rising Energy Costs Drive Price Pressures Across UK Retail and Service Sectors
Competition and Markets Authority Expands Review of Artificial Intelligence Impact on UK Media Markets
UK Parliamentary Committees Intensify Scrutiny of National Security and Industrial Policy Legislation
Bank of England Faces Persistent Inflation Pressure as Rate Cut Expectations Fade
UK Public Finances Under Pressure as Borrowing Exceeds Forecast and Debt Nears 95% of GDP
Major Police Deployment Across Central London as Mass Demonstrations and Pride Parade Converge
Large-Scale Police Dispersal Powers Activated in Liverpool Ahead of Anti-Immigration Protests and Counter-Demonstrations
Luxury bags take over the World Cup: style, status symbol, or just showing off?
National Productivity Institute Highlights Weak Business Investment Outside Southern England
UK High Court Orders Reassessment of Environmental Impact in Major Highway Project
UK Cyber Security Centre Warns of Rising Threat From State-Sponsored Digital Espionage
UK Education Secretary Launches National Reform of Apprenticeships and Vocational Training
Financial Conduct Authority Tightens Climate Risk Disclosure Requirements for Listed Firms
Rail Union Suspends Planned Strike Action to Enter Formal Negotiations With Operators
Northern Ireland Businesses Seek Clarity Over Post-Brexit Trade Rules
Welsh Government Launches Regional Growth Plan Targeting Transport and Digital Infrastructure
North Sea Wind Sector Attracts £5 Billion Investment Amid Expansion of Offshore Capacity
Scotland and UK Governments Establish New Framework for Coordinated Investment in Energy and Infrastructure
UK Government Launches Major Immigration and Border Policy Overhaul Review
Bank of England Signals Interest Rates to Remain Elevated Despite Easing Inflation Pressures
National Health Service Warns of Severe Winter Capacity Strain Across Hospital Trusts
Chancellor Orders Urgent Treasury Review Amid Concerns Over Structural Public Finance Gap
Prime Minister Unveils Sweeping Legislative Programme Focused on Housing, Health Service Reform and State Energy Plan
UK Parliamentary Committee Launches Inquiry Into Falling Primary School Rolls and Public Service Impact
UK House of Lords Debates Electoral Commission Powers and Political Finance Reform
UK Parliament Considers Expanding Carbon Rules to International Aviation and Shipping Emissions
UK Traffic Commissioner Revokes Hampshire Haulage Operator Licence Over Regulatory Failures
UK Parliament Examines Risks in Public Contracts Awarded to Technology Firm Palantir
UK Competition Watchdog Moves Toward More Flexible Merger Rules to Support Efficiency and Growth
UK Government Seeks Approval for £1.15 Trillion Public Spending Plan Amid Scrutiny Over Department Budgets
UK Parliament Debates Sweeping National Security and Steel Industry Nationalisation Bills
UK Government Issues Formal Apology for Historic Forced Adoption Practices and Announces £4 Million Support Scheme
UK DEFENCE AND TECHNOLOGY STRATEGY TILTS TOWARD SOVEREIGN CAPABILITY AND INDUSTRIAL INVESTMENT
UK ECONOMIC POLICY OUTLOOK SHAPED BY LEADERSHIP TRANSITION AND FISCAL SIGNALS
STERLING STRENGTHENS AMID SHIFTING MONETARY OUTLOOK AND GLOBAL LABOUR MARKET SIGNALS
UK HPV VACCINATION PROGRAM NEARLY ELIMINATES CERVICAL CANCER DEATH RISK IN YOUNG WOMEN
UK EXPANDS PRISON SAFETY REVIEW AS GOVERNMENT SEEKS WIDER SYSTEM REFORM
UK DRIVES DIGITAL ASSETS STRATEGY WITH NEW STABLECOIN REGULATORY MODEL
UK TO EXPAND AI INFRASTRUCTURE THROUGH NEW EUROPEAN TECHNOLOGY PARTNERSHIP
UK LAUNCHES £15 BILLION DEFENCE TECH SHIFT TOWARD ADVANCED MILITARY SYSTEMS
CIVIL SERVICE FACES SHIFT IN POWER STRUCTURE AS REGIONAL GOVERNANCE PLANS EXPAND
WHITEHALL CONSIDERS MAJOR DECENTRALISATION PLAN WITH SECOND GOVERNMENT HUB IN MANCHESTER
UK TARGETS SERVICES EXPORT GROWTH IN TRADE TALKS WITH CHINA AMID GEOPOLITICAL TENSIONS
POLICE WATCHDOG PROBES OFFICERS OVER HANDCUFFING OF DYING TEENAGER IN HAMPSHIRE CASE
UK REGULATORS UNVEIL DUAL OVERSIGHT FRAMEWORK FOR STABLECOINS AND DIGITAL ASSETS
×