London Daily

Focus on the big picture.
Wednesday, Sep 30, 2026

The 6 Essential Eye Makeup Tips for Women Over 40

The 6 Essential Eye Makeup Tips for Women Over 40

Because shimmer looks good at any age.

Despite what you might have heard or previously read, there are no hard and fast rules for what makeup you "should" and "shouldn't" wear at any given age.

Makeup is a form of self-expression and can be used to enhance your already gorgeous natural features. That being said, as you move further into your forties and beyond, if the shimmery eyeshadow or cat-eye you've always worn in your twenties and thirties doesn't look quite the same, that doesn't mean you have to shelf them. Simply make a few tweaks to how you apply your eye makeup.

"A great thing to do is sit down with a makeup artist and learn what looks best on yourself," says Jamie Greenberg, celebrity makeup artist and founder of the Blighlighter.

In the meantime, we tapped Greenberg for her tips on how to approach eye makeup when you're over 40.

Keep reading for her advice on how to do a smoky eye, cat eye, and more.

Shimmery Eyeshadow




"One of the biggest mistakes I see is when women tend to blend shimmery eyeshadow too high above their crease," Greenberg shares. "The shimmery eyeshadow can accent any textured skin, so I tend to place it in areas that you don't have much texture." She recommends applying shimmer to the lid as an accent for extra pop, or use it as a light eyeliner.

Inner Corner Highlight




Yep, you can highlight your inner eyes like you would your cheekbones. Greenberg says she likes to add a bit of shimmer to this area of the eye, too. Take Gwyneth Paltrow's shimmery champagne eyeshadow she tapped on the inner corner of her eyes, for example.

The Colorful Smoky Eye




While a charcoal or pewter smoky eye is what instantly comes to mind when you think of the classic eye makeup look, dark colors aren't the only options. "Just because it's a 'smoky' eye doesn't mean you have to go super black or super dark," Greenberg explains. "Smoky ideally can be any color, just have darkest shades at the root." Just look at J.Lo's lavender smoky eye.

The makeup artist likes filling in the lash line with a black liner or shadow for subtle depth.



If you have textured skin, Greenberg recommends keeping dark colors from your smoky eye below the crease, as seen on Victoria Beckham. "Don't bring the darker colors above the crease unless you have untextured dry skin. That will also draw attention to textured skin," she says.

Cat Eye Eyeliner




"I am in my 40s and as I've gotten older I've just had to change the area I put the cat eye," Greenberg says of the timeless eyeliner style. She recommends making the length of the wing a bit shorter. This will also prevent drawing attention to any texture or line lines around the eyes.

While a cat eye make look simple, it takes some practice to get clean, even wings and lines. That's why Greenberg suggests creating the shape with eyeshadow first. "I recommend using eyeshadow first to draw the line, and then going over it with the liquid liner," she says. "Like when you were younger and you make a poster with pencil and go over it with a marker."

Keep It Balanced




"Less can be more on the eyes, and the key is to balance the eye look with the rest of the face," says Greenberg. In addition to adding a few individual lashes, she recommends accentuating the cheeks with a creamy, blendable blush like her Blightlighter. Greenberg is also a fan of a bold lip - in any shade.

Just look to Cameron Diaz's slightly copper shimmery eyes, rosy cheeks, and matching lip for inspiration.

Newsletter

Related Articles

0:00
0:00
Close
Equity Calls for UK Personality Rights to Protect Performers From AI Replication
OpenAI Pauses Advanced Model Training Following Safety Concerns
Scottish Government Proposes Replacing 32 Councils With Larger Regional Authorities
Ofgem Raises UK Household Energy Price Cap by 4% From October
UK Counter-Terrorism Police Continue Investigation After Five Arrests Near RAF Fairford
OECD Cuts UK 2027 Growth Forecast to 1%
Labour Says State Pension Triple Lock Remains Protected Through Current Parliament
Andy Burnham Pledges National Care Service With Free Social Care in England
Six Flags Permanently Shuts Landmark X2 Roller Coaster Following Safety Scandals
Metropolitan Police Rule Out Terrorism in Golders Green Stabbing Investigation
Lithium-Ion Battery Identified as Cause of Fatal Merseyside House Fire
UK Department Rejects New Sea Use Framework Due to Stakeholder Fatigue
Major Thames Water Pipe Burst Causes School Closures in London
Aldi Commits £900 Million to Expand UK Supermarket Network
Scottish Affairs Committee Warns Skills Shortages Threaten Defence Sector Expansion
Parliamentary Committee Warns Northern Ireland Budget Deadlock is Stalling Economic Growth
NHS Hospitals in England Face Severe Shortages of Essential Medications
Home Secretary Signals Major Overhaul of UK Immigration and Leave to Remain Policies
Chancellor Promises New Job Schemes Alongside Strict Fiscal Discipline
Energy Secretary Proposes Taxpayer-Funded Green Transition and National Electricity Grid
UK Government to Renationalise Avanti West Coast Railway Franchise in March
Prime Minister Andy Burnham Pledges Major Social Care and Infrastructure Reforms
Five Suspects Released on Bail Following Alleged Bomb Plot Near RAF Fairford
UK Diesel Prices Hit Record High of 199p Per Litre
Transport for Wales and Network Rail Complete Electrification of South Wales Metro
Defra Expands Incentives for Sustainable Farming and Biodiversity in England
Northern Ireland Executive Approves Funding Package to Resolve Public Sector Pay Disputes
Universities UK Warns of Financial Insolvency Risks for Higher Education Institutions
UK Prisons Activate Emergency Protocols to Manage Capacity Pressures
UK Government Establishes New Safety Standards for Frontier AI Models
Home Office Tightens Skilled Worker Visa Requirements and Dependent Rules
Ministry of Defence Restructures Royal Navy Frigate Procurement to Prevent Overruns
UK Government Mandates New Housing Targets to Address National Shortage
UK and Scottish Governments Reach Agreement on North Sea Energy Transition
NHS Launches Digital Overhaul to Reduce Surgical Backlogs in England
Bank of England Holds Interest Rates as Service Sector Inflation Persists
UK Chancellor Announces Fiscal Consolidation Measures to Stabilize National Debt
RNLI Chief Executive Condemns Misinformation and Abuse Targeting Volunteer Crews
Metropolitan Police Charge Swindon Man with Assisting Foreign Intelligence Services
British Intelligence Report Warns Environmental Collapse Threatens Global Defense Infrastructure
Conservative Party Rejects New Taxes to Fund UK Social Care Reforms
Labour Government Signals Intent to Ease Residency Restrictions for Foreign Care Workers
Prime Minister Andy Burnham and Norwegian Prime Minister Jonas Støre Meet to Strengthen North Atlantic Defense
UK Government Plans to Revive Equity Loan Scheme to Assist First-Time Home Buyers
Prime Minister Andy Burnham Pledges Radical Reform for UK Utilities and Social Care
UK Treasury Prepares Difficult Autumn Budget Amid High Debt and Energy Volatility
Civil Aviation Authority Launches Review of Air Traffic Systems Following Digital Failure
X Reports First Increase in UK Revenues Following Advertiser Boycott
Shetland Islands Council Approves £400 Million Inter-Island Tunnel Project
Foreign Secretary Ed Miliband Warns Iran Against Hostile Activities on British Soil
×