London Daily

Focus on the big picture.
Monday, Aug 24, 2026

The 6 Essential Eye Makeup Tips for Women Over 40

The 6 Essential Eye Makeup Tips for Women Over 40

Because shimmer looks good at any age.

Despite what you might have heard or previously read, there are no hard and fast rules for what makeup you "should" and "shouldn't" wear at any given age.

Makeup is a form of self-expression and can be used to enhance your already gorgeous natural features. That being said, as you move further into your forties and beyond, if the shimmery eyeshadow or cat-eye you've always worn in your twenties and thirties doesn't look quite the same, that doesn't mean you have to shelf them. Simply make a few tweaks to how you apply your eye makeup.

"A great thing to do is sit down with a makeup artist and learn what looks best on yourself," says Jamie Greenberg, celebrity makeup artist and founder of the Blighlighter.

In the meantime, we tapped Greenberg for her tips on how to approach eye makeup when you're over 40.

Keep reading for her advice on how to do a smoky eye, cat eye, and more.

Shimmery Eyeshadow




"One of the biggest mistakes I see is when women tend to blend shimmery eyeshadow too high above their crease," Greenberg shares. "The shimmery eyeshadow can accent any textured skin, so I tend to place it in areas that you don't have much texture." She recommends applying shimmer to the lid as an accent for extra pop, or use it as a light eyeliner.

Inner Corner Highlight




Yep, you can highlight your inner eyes like you would your cheekbones. Greenberg says she likes to add a bit of shimmer to this area of the eye, too. Take Gwyneth Paltrow's shimmery champagne eyeshadow she tapped on the inner corner of her eyes, for example.

The Colorful Smoky Eye




While a charcoal or pewter smoky eye is what instantly comes to mind when you think of the classic eye makeup look, dark colors aren't the only options. "Just because it's a 'smoky' eye doesn't mean you have to go super black or super dark," Greenberg explains. "Smoky ideally can be any color, just have darkest shades at the root." Just look at J.Lo's lavender smoky eye.

The makeup artist likes filling in the lash line with a black liner or shadow for subtle depth.



If you have textured skin, Greenberg recommends keeping dark colors from your smoky eye below the crease, as seen on Victoria Beckham. "Don't bring the darker colors above the crease unless you have untextured dry skin. That will also draw attention to textured skin," she says.

Cat Eye Eyeliner




"I am in my 40s and as I've gotten older I've just had to change the area I put the cat eye," Greenberg says of the timeless eyeliner style. She recommends making the length of the wing a bit shorter. This will also prevent drawing attention to any texture or line lines around the eyes.

While a cat eye make look simple, it takes some practice to get clean, even wings and lines. That's why Greenberg suggests creating the shape with eyeshadow first. "I recommend using eyeshadow first to draw the line, and then going over it with the liquid liner," she says. "Like when you were younger and you make a poster with pencil and go over it with a marker."

Keep It Balanced




"Less can be more on the eyes, and the key is to balance the eye look with the rest of the face," says Greenberg. In addition to adding a few individual lashes, she recommends accentuating the cheeks with a creamy, blendable blush like her Blightlighter. Greenberg is also a fan of a bold lip - in any shade.

Just look to Cameron Diaz's slightly copper shimmery eyes, rosy cheeks, and matching lip for inspiration.

Newsletter

Related Articles

0:00
0:00
Close
Prime Minister Andy Burnham to Give Ukraine Classified Storm Shadow Blueprints for Domestic Missile Production
UK Graduate Job Vacancies Plunge 45% to Lowest Levels on Record
Government Audit Reveals Pressure on UK Hospitality From Business Rates and Rising Costs
Kindertransport Survivor Prepares to Revisit European Sites Linked to Her Family’s Wartime Separation
Northern England Transport Operators Strengthen Contingency Plans as Travel Demand Rises
New Implant Trials Offer Treatment Prospects for Patients With Refractory Angina
South Wales Reviews Wildfire Response After Exceptionally Dry Summer
UK Treasury Prepares Autumn Fiscal Statement Amid Spending and Defense Pressures
Norfolk Records First Wild Beaver Births in More Than Five Hundred Years
Historic Portrait of Benjamin Disraeli Reported Missing From Parliament’s Art Collection
Five People, Including Police Officers, Killed in A66 Crash as Families Pay Tribute
Most English Secondary Schools Found to Fall Short of National Healthy Food Standards
UK Think Tank Says Productivity Growth May Be Stronger Than Official Data Shows
Reform Party Proposes Lower Social Housing Priority for Foreign-Born UK Citizens
UK Government Plans Business Rate Overhaul to Ease Pressure on Pubs and Hotels
New Daily Diabetes and Weight-Loss Pill Launches Across NHS Pharmacies in England
UK Graduate Job Vacancies Fall to Lowest Level in a Decade
UK Prime Minister Andy Burnham Visits Kyiv to Reaffirm Long-Term Military Support for Ukraine
Iranian Hackers Shut Down British Power Plant for Four Days in Landmark Cyber Attack
Novak Djokovic Reveals Relentless Self-Doubt and Rejects Retirement in New Documentary
Trump Imposes 50% Tariffs on Canadian Goods After Bilateral Trade Talks Collapse
First Bus Bars Unaccompanied Under-Sixteens From Evening Services in Stoke-on-Trent
Lithium-Ion Battery Fires Cost UK Waste Sector About One Billion Pounds a Year
Reform UK Proposes Lower Social Housing Priority for Foreign-Born Naturalised Citizens
UK Government Deploys AI Drones in Crackdown on Illegal Waste Dumping
EU Biometric Border Checks Cause Disruption for British Travellers and Freight Operators
UK Expands Voluntary Drug Treatment Programme for Sex Offenders to Twenty Prisons
CrossCountry Cancels Most Services After Major Power Failure at Control Centre
Met Office Warns El Niño Could Bring Severe Autumn Storms and Higher Food Prices
Resolution Foundation Says UK Productivity Growth May Be Stronger Than Official Data Suggest
Andy Burnham Proposes Giving Regional Mayors Greater Planning Powers
UK Government Overhauls Planning Rules to Accelerate Housing Near Transport Links
Russia Withdraws Ambassador to Britain and Warns of Retaliation Over UK Drone Supplies to Ukraine
Iran-Linked Hackers Blamed for Cyberattack That Shut Down UK Power Plant
Andy Burnham Pledges UK Support for Long-Range Missile Production in Ukraine
Australia Combines Indigenous Fire Knowledge With Satellite Tech to Combat Catastrophic Wildfires
Father and Son Jailed in Scotland Over £900,000 Airport Cannabis Smuggling Operation
UK Fraud Reports Surge Sevenfold as Criminals Exploit QR Codes in Parking Meters and Phishing Emails
Brighton Thrash Aston Villa in Four-Goal Opening Half as Manchester City Trail Bournemouth
Erin Patterson Appeals Triple Murder Convictions After Hotel Mixed Sequestered Jury With Prosecution
Bank of England Maintains Close Watch on Banks Amid Global Economic Uncertainty
Warm Weather and Tourism Support UK High Street Spending During Summer
Westminster Faces Continuing Political and Administrative Fallout From Epstein Files Release
UK Invests in Domestic Defence Drone Manufacturing to Strengthen Military Supply Chains
Around Five Million UK Households Face Higher Mortgage Payments by 2028
Bluetongue Virus Cases Rise Across England, Wales and Scotland
UK Government Holds First National Day for Victims and Survivors of Terrorism
Historic Summer Droughts Threaten UK Harvests and Put Further Pressure on Food Prices
UK Economy Holds Up in Second Quarter Despite Global Energy and Geopolitical Pressures
UK Opens National Artificial Intelligence Safety Testing Facility
×