London Daily

Focus on the big picture.
Sunday, Jul 19, 2026

The 6 Essential Eye Makeup Tips for Women Over 40

The 6 Essential Eye Makeup Tips for Women Over 40

Because shimmer looks good at any age.

Despite what you might have heard or previously read, there are no hard and fast rules for what makeup you "should" and "shouldn't" wear at any given age.

Makeup is a form of self-expression and can be used to enhance your already gorgeous natural features. That being said, as you move further into your forties and beyond, if the shimmery eyeshadow or cat-eye you've always worn in your twenties and thirties doesn't look quite the same, that doesn't mean you have to shelf them. Simply make a few tweaks to how you apply your eye makeup.

"A great thing to do is sit down with a makeup artist and learn what looks best on yourself," says Jamie Greenberg, celebrity makeup artist and founder of the Blighlighter.

In the meantime, we tapped Greenberg for her tips on how to approach eye makeup when you're over 40.

Keep reading for her advice on how to do a smoky eye, cat eye, and more.

Shimmery Eyeshadow




"One of the biggest mistakes I see is when women tend to blend shimmery eyeshadow too high above their crease," Greenberg shares. "The shimmery eyeshadow can accent any textured skin, so I tend to place it in areas that you don't have much texture." She recommends applying shimmer to the lid as an accent for extra pop, or use it as a light eyeliner.

Inner Corner Highlight




Yep, you can highlight your inner eyes like you would your cheekbones. Greenberg says she likes to add a bit of shimmer to this area of the eye, too. Take Gwyneth Paltrow's shimmery champagne eyeshadow she tapped on the inner corner of her eyes, for example.

The Colorful Smoky Eye




While a charcoal or pewter smoky eye is what instantly comes to mind when you think of the classic eye makeup look, dark colors aren't the only options. "Just because it's a 'smoky' eye doesn't mean you have to go super black or super dark," Greenberg explains. "Smoky ideally can be any color, just have darkest shades at the root." Just look at J.Lo's lavender smoky eye.

The makeup artist likes filling in the lash line with a black liner or shadow for subtle depth.



If you have textured skin, Greenberg recommends keeping dark colors from your smoky eye below the crease, as seen on Victoria Beckham. "Don't bring the darker colors above the crease unless you have untextured dry skin. That will also draw attention to textured skin," she says.

Cat Eye Eyeliner




"I am in my 40s and as I've gotten older I've just had to change the area I put the cat eye," Greenberg says of the timeless eyeliner style. She recommends making the length of the wing a bit shorter. This will also prevent drawing attention to any texture or line lines around the eyes.

While a cat eye make look simple, it takes some practice to get clean, even wings and lines. That's why Greenberg suggests creating the shape with eyeshadow first. "I recommend using eyeshadow first to draw the line, and then going over it with the liquid liner," she says. "Like when you were younger and you make a poster with pencil and go over it with a marker."

Keep It Balanced




"Less can be more on the eyes, and the key is to balance the eye look with the rest of the face," says Greenberg. In addition to adding a few individual lashes, she recommends accentuating the cheeks with a creamy, blendable blush like her Blightlighter. Greenberg is also a fan of a bold lip - in any shade.

Just look to Cameron Diaz's slightly copper shimmery eyes, rosy cheeks, and matching lip for inspiration.

Newsletter

Related Articles

0:00
0:00
Close
Passenger Bound for Germany Refused to Sit Beside a Woman on a Plane — Then Slapped a Flight Attendant
Brothers Andrew and Tristan Tate Who Turned "Toxic Masculinity" Into a Brand Arrested in Miami as Britain Seeks Their Extradition
Ukrainian Drone Barrage Kills Eight and Strikes Russian Logistics Network
Key Trends to Watch
Financial Conduct Authority Warns Cloud and Digital Risks Are Becoming a Financial Priority
Jeffrey Donaldson Appeals Sexual Abuse Conviction as Democratic Unionist Party Opens Review
Welsh Health Authorities Launch Emergency Meningitis Vaccination Programme for Students
Scottish Business Activity Falls for Third Month as Companies Face Rising Costs
Bank of England Regulators Demand Better Access to Digital Banking Services
United Kingdom Cuts Bilateral Aid to Several African Countries by Up to Ninety Per Cent
United Kingdom Introduces Tougher Deportation Rules After Rochdale Exploitation Scandal
NHS England Launches Wearable Technology Plan to Reduce Sepsis Deaths
Amazon Web Services Billing Error Sends Trillion-Dollar Invoices to British Companies
Bank of England Takes Direct Regulatory Role Over Major Global Cloud Providers
Extreme Summer Heat Drives Record Fire Risk and Rising Deaths Across Britain
United Kingdom Nationalisation of British Steel Sparks Diplomatic Dispute With China
United Kingdom Economy Shows Weak Growth Ahead of Major Autumn Budget
Andy Burnham Set to Become United Kingdom Prime Minister After Labour Leadership Victory
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
The Monaco Bombing Has Become a Test of Ukraine’s Intelligence Accountability
Leadership Change and Strategic Rivalry Redraw the Political Map
Energy Risk, Uneven Growth and the New Geography of Global Capital
The AI Race Enters Its Infrastructure Era
Security and resilience remain long-term national priorities
Britain balances growth ambitions with public finance pressures
Regional devolution becomes a defining theme of the next Labour era
Industrial strategy returns to the centre of British economic policy
Political Instability Remains a Challenge for UK Investment Confidence
Brexit Economic Debate Continues as Public Concerns Over Long-Term Impact Remain
UK Climate Risks Rise as Met Office Warns Extreme Weather Is Becoming More Common
Housing Shortages and Regional Inequality Become Key Priorities Under Incoming Labour Leadership
National Health Service Reform Remains One of Britain’s Biggest Political Challenges
Bank of England Remains at Centre of UK Economic Debate Over Inflation and Growth
UK Economy Shows Recovery Signs but Households and Businesses Remain Under Pressure
Britain Deepens European Defence Cooperation as NATO Allies Seek Stronger Security Capabilities
United Kingdom Expands Sanctions Against Russian Cyber Networks Over Security Threats
UK Industrial Strategy Faces Test After Government Takes Control of British Steel
British Businesses Seek Policy Clarity as Andy Burnham Prepares to Lead Labour Government
Andy Burnham’s Labour Leadership Signals Major Shift Toward Regional Power and Devolution
British Steel Nationalisation Creates New UK-China Tensions Over Control of Strategic Industry
For 36 Years, He Scammed About 300 Luxury Hotels — Until He Was Caught
England's World Cup Exit Expected to Cost Hospitality and Retail £334 Million
Former ICC Prosecutor Aide Speaks Publicly About Allegations Against Karim Khan
Opposition Raises Questions Over June Heatwave Power Grid Pressures
Mastercard Explores Sale of Majority Stake in UK Payments Operator Vocalink
Boeing Forecasts Global Commercial Aircraft Fleet Will Double by 2045
London GP Surgeries Receive £18 Million to Expand Primary Care Capacity
Health Advisers Recommend Nationwide Meningitis B Vaccination for Teenagers
OECD Warns UK Economy Faces Slower Growth and Weak Productivity
×