London Daily

Focus on the big picture.
Thursday, Sep 03, 2026

Stella McCartney’s Earliest, Raunchiest Designs Are Coming Back

Stella McCartney’s Earliest, Raunchiest Designs Are Coming Back

Bella Hadid will agree.

The late ‘90s, rolling into the early ‘00s, is the fashion era I love most. It’s like minimalism got tipsy and started experimenting with mega-watt maximalism. It’s a chic whisper of a rhinestone, rather than the glitter that blinded the early aughts. Those years are best embodied by Stella McCartney at Chloé, who helmed the label from 1997 until 2001. And for quite some time, I’ve been steadily collecting her designs from her tenure at the French house. My closet is filled with those epic fruit T-shirts: bananas shaped as creepy-freaky hands cupping boobs; a big pineapple in the center of the chest. I have a spicy, off-the-shoulder “69” top that creeps a little above my belly button whenever I’m out. I have a slew of the zodiac T-shirts: Taurus because that’s what I am...but also Sagittarius and Aquarius, which I’m not. I just really like the look of them. Whenever I wear any of these shirts, I feel like a walking wink. I’m just a girl who wants to have fun and look good while doing it.



And girls really do just want to have fun, which is why I’m not shocked that Bella Hadid stepped out in a Stella-era Chloé top yesterday. She was spotted strolling in a long-sleeve top with fuzzy letters spelling out “Chloé” trailing down the side. The model paired the top with a pair of low-slung denim jeans. While the shirt is simple, it signifies a shift in covetable vintage.



Gone are the days of uber-rare Jean Paul Gaultier mesh shirts or a Dior saddlebag as the ultimate conversation starter. We’ve seen so many of those sought-after, logomania-heavy designs that it feels tired. There’s not much to talk about anymore! The curiosity is gone thanks to feed ubiquity and fat price tags. Instead, people are looking for slept-on eras of fashion (of course, it still runs the risk of becoming oversaturated, as is the cycle). Hadid is one of them. Just a few weeks ago, she wore a Celine tank top from the uber-luxe, but very quiet, time when Michael Kors was at the helm.



McCartney’s moment at Chloé feels like what we need right now. Women want to look hot. Fresh. Belly-baring and shoulder-showing. McCartney injected that elevated raunch into the French house that had been long known for flouncy romance and femininity. McCartney produced a lot of see-through gold chain tank tops, skimpy halter tops, and pants so tight that you just want to peel them off and so low-slung you’d need laser hair removal. And as a bonus, it has a subtle sort of fashion cred. If you know, you know.

The want for Stella’s Chloé and that fun-bitch attitude that comes with it seems to be on the rise. Vintage dealer Olivia Haroutounian, who has a full Gen-Z following on TikTok, says, “People go crazy for the Stella pieces, especially the T-shirts.” Collin James Weber and Brandon Veloria Giordano of the downtown-beloved vintage store James Veloria agree. (Full disclosure: I bought a graphic island Stella-era Chloé tank top from them). “People are looking to her because it was so fun and sexy and the epitome of early 2000s rich bitch chic,” says Giordano.



During her time at Chloé, McCartney seemed to be having a ball of social life, which is reflected in those designs. She was in her early 20s, just barely out of Central Saint Martins, when she was photographed cavorting around London with the likes of Phoebe Philo (who later took over as creative director at Chloé), Kate Moss, and Sadie Frost. Her insouciance was evident in her Met Gala look from 1999, when she and Liv Tyler attended together in tank tops that she bought the night before and bedazzled to read “Rock Royalty.” (McCartney also wore her own Chloé trousers that showed a healthy amount of hip). She is sort of the girl that seems like a dream to hang out with.



In a profile in the 2000 July issue of Vogue, writer Jonathan van Meter describes her as follows: “Stella McCartney is not obnoxious; she’s just young and sometimes naughty, a girl who loves to make a little trouble, get a rise, stir things up. She smokes and drinks and sits with her legs apart. She wears ratty old Levi's with wickedly expensive heels. She can be both loudly, hilariously funny and girlishly whisper-quiet. And when something is said that she finds particularly thrilling, she yells, Austin Powers-like, “Yeeeah, baaby!” If I can’t hang out with this girl, I might as well wear the clothes.

Newsletter

Related Articles

0:00
0:00
Close
Eleven British Seafarers Receive Merchant Navy Medal
Which? Creates Fake 10 Downing Street Rental Listing to Expose Booking.com Vetting Weaknesses
BP Appoints New Chairman in Effort to Stabilise Leadership
Aberdeen Sells Hydrogen Bus Fleet at Heavy Loss After Green Transport Experiment
UK Records Hottest Summer on Record as Climate Change Intensifies Extreme Heat
Scotland Pledges to End Temporary Accommodation for Children and Build 111,000 Affordable Homes
DNO Agrees $396 Million Deal to Acquire Capricorn Energy
Uber and Wayve Launch UK’s First Supervised Autonomous Ride-Hailing Service in London
Britain Expected to Avoid New US Tariffs Targeting European Union
Middle East Conflict Pushes UK Energy Costs Higher and Revives Inflation Concerns
UK Growth Forecast Cut to 1% Through 2027 as Youth Unemployment Is Projected to Rise
Andy Burnham Links Weak UK Growth to Brexit in First Full Commons Session as Prime Minister
Keir Starmer Resigns as MP, Triggering Holborn and St Pancras By-Election
UK Business Confidence Improves but Remains Deeply Negative
Aberdeen Hydrogen Bus Sale Recovers Just Six Pence for Every Pound Invested
Which? Exposes Booking.com Verification Failures With Fake 10 Downing Street Listing
British Business Bank Invests Up to £46 Million in Deep-Tech Startup Fund
Scottish Government Puts Violence Against Women at Center of Legislative Program
FCA Eases UK IPO Rules to Strengthen London’s Listing Market
UK Likely to Avoid Next US Tariff Measures as Washington Targets EU
Macron Visits UK for Bayeux Tapestry Exhibition and Border Security Talks
British Chambers of Commerce Cuts UK Growth Outlook to 1% for 2026 and 2027
Keir Starmer Resigns as MP for Holborn and St Pancras, Triggering By-Election
Prime Minister Andy Burnham Unveils Devolution and Cost-of-Living Agenda
UK Borrowing Costs Surge as 30-Year Gilt Yield Reaches 5.88%
Cleveland Police Receive £2 Million to Tackle Serious Crime in Middlesbrough
Number of Young People in England Without a Close Friend Reaches Record Level
Five Arrested After Newborn Baby Dies From Stab Wounds in Sheffield
Nigel Farage Faces Questions Over Reported Second Parliamentary Standards Investigation
UK Retirement Funding Requirement Rises by £64,000 Compared With 2021
UK House Prices Rise for First Time Since April, Nationwide Says
FCA Chief Faces Allegations of Intimidating Consumer Group Over £9 Billion Car Loan Inquiry
Scottish Government Presses Ahead With Cap on Essential Food Prices
Burnham Government Moves to Overhaul Early Prison Release Scheme
UK Records Hottest Summer on Record in 2026, Met Office Says
UK Government Announces Major Reset of Diplomatic Policy Towards Israel
UK Pushes Back After Trump Reopens Falkland Islands Sovereignty Dispute
Keir Starmer Resigns as MP, Triggering Holborn and St Pancras By-Election
Andy Burnham Blames Brexit for UK’s Decade of Weak Growth in First Commons Address
England Faces Renewed Scrutiny Over Sewage Discharges and Water Quality
Victoria Beckham Business Reports First Operating Profit Since Launch
BT Expects £2 Billion From Copper Sales During Full-Fibre Rollout
UK Train Drivers Secure 3.6% Pay Rise and Avert Strike Action
FCA Chief Faces Scrutiny Over Alleged Pressure on Consumer Group in Car Finance Case
Kemi Badenoch Names Andrew Griffith Shadow Chancellor in Conservative Reshuffle
UK House Prices Rise for First Time Since April
UK Shop-Price Inflation Accelerates to 1.5% in August
Met Office Data Point to Hottest UK Summer on Record
UK Announces Emergency Prison Release Measures and £110 Million Capacity Expansion
UK Launches Expanded Free School Meals and 1,400 Breakfast Clubs
×