London Daily

Focus on the big picture.
Thursday, Aug 20, 2026

Stella McCartney’s Earliest, Raunchiest Designs Are Coming Back

Stella McCartney’s Earliest, Raunchiest Designs Are Coming Back

Bella Hadid will agree.

The late ‘90s, rolling into the early ‘00s, is the fashion era I love most. It’s like minimalism got tipsy and started experimenting with mega-watt maximalism. It’s a chic whisper of a rhinestone, rather than the glitter that blinded the early aughts. Those years are best embodied by Stella McCartney at Chloé, who helmed the label from 1997 until 2001. And for quite some time, I’ve been steadily collecting her designs from her tenure at the French house. My closet is filled with those epic fruit T-shirts: bananas shaped as creepy-freaky hands cupping boobs; a big pineapple in the center of the chest. I have a spicy, off-the-shoulder “69” top that creeps a little above my belly button whenever I’m out. I have a slew of the zodiac T-shirts: Taurus because that’s what I am...but also Sagittarius and Aquarius, which I’m not. I just really like the look of them. Whenever I wear any of these shirts, I feel like a walking wink. I’m just a girl who wants to have fun and look good while doing it.



And girls really do just want to have fun, which is why I’m not shocked that Bella Hadid stepped out in a Stella-era Chloé top yesterday. She was spotted strolling in a long-sleeve top with fuzzy letters spelling out “Chloé” trailing down the side. The model paired the top with a pair of low-slung denim jeans. While the shirt is simple, it signifies a shift in covetable vintage.



Gone are the days of uber-rare Jean Paul Gaultier mesh shirts or a Dior saddlebag as the ultimate conversation starter. We’ve seen so many of those sought-after, logomania-heavy designs that it feels tired. There’s not much to talk about anymore! The curiosity is gone thanks to feed ubiquity and fat price tags. Instead, people are looking for slept-on eras of fashion (of course, it still runs the risk of becoming oversaturated, as is the cycle). Hadid is one of them. Just a few weeks ago, she wore a Celine tank top from the uber-luxe, but very quiet, time when Michael Kors was at the helm.



McCartney’s moment at Chloé feels like what we need right now. Women want to look hot. Fresh. Belly-baring and shoulder-showing. McCartney injected that elevated raunch into the French house that had been long known for flouncy romance and femininity. McCartney produced a lot of see-through gold chain tank tops, skimpy halter tops, and pants so tight that you just want to peel them off and so low-slung you’d need laser hair removal. And as a bonus, it has a subtle sort of fashion cred. If you know, you know.

The want for Stella’s Chloé and that fun-bitch attitude that comes with it seems to be on the rise. Vintage dealer Olivia Haroutounian, who has a full Gen-Z following on TikTok, says, “People go crazy for the Stella pieces, especially the T-shirts.” Collin James Weber and Brandon Veloria Giordano of the downtown-beloved vintage store James Veloria agree. (Full disclosure: I bought a graphic island Stella-era Chloé tank top from them). “People are looking to her because it was so fun and sexy and the epitome of early 2000s rich bitch chic,” says Giordano.



During her time at Chloé, McCartney seemed to be having a ball of social life, which is reflected in those designs. She was in her early 20s, just barely out of Central Saint Martins, when she was photographed cavorting around London with the likes of Phoebe Philo (who later took over as creative director at Chloé), Kate Moss, and Sadie Frost. Her insouciance was evident in her Met Gala look from 1999, when she and Liv Tyler attended together in tank tops that she bought the night before and bedazzled to read “Rock Royalty.” (McCartney also wore her own Chloé trousers that showed a healthy amount of hip). She is sort of the girl that seems like a dream to hang out with.



In a profile in the 2000 July issue of Vogue, writer Jonathan van Meter describes her as follows: “Stella McCartney is not obnoxious; she’s just young and sometimes naughty, a girl who loves to make a little trouble, get a rise, stir things up. She smokes and drinks and sits with her legs apart. She wears ratty old Levi's with wickedly expensive heels. She can be both loudly, hilariously funny and girlishly whisper-quiet. And when something is said that she finds particularly thrilling, she yells, Austin Powers-like, “Yeeeah, baaby!” If I can’t hang out with this girl, I might as well wear the clothes.

Newsletter

Related Articles

0:00
0:00
Close
Children's Doctors Warn That Vaping Can Lead Young People to Smoking
Prince Harry and Meghan to Move Back to Britain With Their Children
Hundreds of Thousands of Students Receive GCSE and Vocational Results Across England, Wales and Northern Ireland
Here Is What Can Never Happen in Your Country: Taiwan Is Giving Money to All Its People Because It Collected Too Much Tax
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Issues New Conduct Guide for Asylum Seekers on Consent and Respect
Suspected People Smuggler Arrested After Investigation Identified Him
England and Wales Have Fewer Than 1,800 Prison Places Left for Men
UK Retail Sentiment Improves as Summer Spending Boosts Consumer Confidence
UK Aid Cuts Draw Warnings From Charities Over Humanitarian Consequences
UK Financial Conduct Authority Issues Guidance for Motor Finance Redress Scheme
UK Met Office Launches Aviation Programme to Reduce Climate Impact of Persistent Contrails
Former UK Civil Service Chief Received Record 500,000 Pound Severance Payment
West Midlands to Bring Bus Network Under Public Franchising Model
UK Government Drops Plan to Relax Affordable Housing Requirements After Backlash
UK Reaffirms Military Support for Ukraine Despite Russian Hybrid Warfare Threats
UK Technology Sector Expands Nearly 8 Percent as Digital Industry Outpaces Wider Economy
UK Drought Threatens Harvests Across England and Wales as Food Inflation Risks Persist
UK Government Pledges 442 Million Pounds to End Rough Sleeping by Christmas
UK Government Signals Willingness to Reconsider Digital Services Tax Amid US Tariff Threats
UK Inflation Rises to 2.9 Percent as Energy Costs Threaten Economic Recovery
NHS Hospitals Cancel Surgeries as Extreme Heat Pushes Ward Temperatures Above 40 Degrees Celsius
UK Heatwave Forces Emergency Measures as Wildfire Risk, Hospital Disruption and Drought Intensify
A Sleepless Night on Wall Street: Nasdaq to Begin Nearly Round-the-Clock Trading
"The First in the World": 69-Year-Old Protested Artificial Intelligence—and Went to Jail
Ukraine's Ousted Defence Minister Calls for Wartime Presidential Election
UK Marks Ten Years of Night Tube as London Weekend Usage Exceeds Eighty-One Thousand Journeys a Night
Met Office Issues Thunderstorm Warnings Across Northern Ireland Over Flash-Flood Risk
Frasers Group Raises Stake in Hugo Boss to Nearly Forty-Eight Percent
Scottish Clyde Marine Pilots Prepare for Strike That Could Disrupt Glasgow and Greenock Shipping
Twenty Passengers Injured After Southern Train Derails Near Lewes in East Sussex
Government Rules Out High-Speed Rail Revival Between West Midlands and Northern England
West Midlands Bus Network Returns to Public Ownership in Twenty-Four Million Pound Deal
UK Competition Watchdog Targets Trainline, Virgin Atlantic and RED Driving School Over Drip Pricing
Northern Ireland Health Minister Mike Nesbitt Resigns After Dispute Over Causeway Hospital Surgery Closure
UK Long-Term Government Bond Yields Rise to Five Point Eight Five Percent as Borrowing Costs Surge
UK Government Overhauls Planning Rules to Push Housing Development Near Major Transport Hubs
UK Health and Economic Pressures Highlight Wider Strain on Households and Public Finances
UK Prime Minister Andy Burnham Reaffirms Full Support for Ukraine Amid Russian Warnings
Sainsbury’s Suspends Live Facial Recognition at London Store After Customer Misidentified
Artists Urge UK Prime Minister Andy Burnham to Reject New North Sea Oil and Gas Licensing
UK Government Awards Four Hundred and Fifty-Six Million Pound Civil Service Training Contract to EY and KPMG
Global Government Bond Yields Rise as Middle East Conflict Fuels Inflation Concerns
British Housing Market Records Weakest August Since Two Thousand and Eighteen as Asking Prices Fall
UK Announces New Sanctions on Russian Shadow Fleet and Financial Institutions
UK Approves Virgin Rail Group Services Through Channel Tunnel, Challenging Eurostar
UK Government Backs Three Hundred Million Pound AI Investment Zone in North Lanarkshire
UK Declares National Salmonella Outbreak Linked to Imported Eggs
China’s Lifelike AI Humans Move From Livestreams Into Real-World Service Roles
UK Government Rolls Out £5.8 Billion Regional Investment Programme to Revive High Streets
×